
The hallmark of creativity is rooted in the desire to bring ideas and spaces into the world that didn’t previously exist. Before our vision can ever become a reality, we first must see it in our hearts and minds. And at every career turn to the early stages of her award-winning podcast, Naked Beauty, that’s been Brooke DeVard Ozaydinli’s edge. “I've always gone out of my way to create things that didn't exist before,” she tells xoNecole. “I've been the person to raise my hand to say I can figure out how to do it.”
Before she became a beauty maven, DeVard was a corporate marketing specialist with a career resume stretching across some of the world’s top companies, including Ralph Lauren and Viacom. Most recently, she acted as the Creator Marketing Manager at Instagram and spearheaded the creation of the official creators' platform. “At Instagram, they didn't have an account to reach creators at scale, so I said we should launch an account so that we could reach them.”
When she first launched her beauty-centric podcast, Naked Beauty, in 2016, DeVard was led by her passion for skincare and beauty and her curiosity for untapped topics around natural hair, DIY beauty rituals, and self-care, thus creating what is now the universe of Naked Beauty Planet.
If you allow your mind to wander back to 2016, memories of “girl boss” culture and the rise of dating content might come to mind. At a time when podcasts and YouTube videos gained ground in pulling on women’s desires for love and corporate ascension, DeVard sought to create an audio experience that spoke to the curiosities of the everyday beauty lover.
“I'm all for empowerment, but I thought, is there a space to talk about the best waterproof mascara if you're going to cry all night?” she shares. That question alone has since laid the foundation to produce over 250 episodes of Naked Beauty, with a community of devoted listeners from all ages and stages of life.
“I want everyone to listen to Naked Beauty and feel like they're having a moment amongst friends,” she says. “To feel like there's that intimacy. I try to allow my guests to feel vulnerable and to share their vulnerabilities.” A guest list of which is peppered with beauty gurus and public figures like Pharrell Williams, Gabrielle Union, and John Legend gracing the mics to share their unique beauty experiences — a feat that DeVard could not have imagined.
“I was really passionate about creating authentic conversations around beauty and self-care in a way that didn't feel geared toward a particular goal, but I had no idea that it would grow as much as it has,” she recalls. “I did not see that at the beginning, but I think passion, hard work, and consistency over time always wins.”
It was these same passions, as DeVard illustrates, that led her to go against the popular adage, “Don’t quit your day job," and follow her creative nudges.
Before taking the leap into full-time creative entrepreneurship, DeVard imagined what life would look like if she truly went all in and bet on herself. “I asked myself, 'What would you do if you weren't afraid? What legacy do you want to leave behind?'” she recalls. “I have always used my time and expertise in service of other brands and companies to build up someone else's vision; but what would it look like to give 100% to my own thing?”
No longer using the “scraps” of her weekends to put towards her creative endeavors and taking failure out of the equation, she drove into her second act as full-time host of Naked Beauty in early June.
“If you are in a position where you have this feeling that you could be doing more or pouring into your own vision and business, you should listen to that,” she says. “Take the leap of faith. You're only here once, you only have one life to live. You don’t want to have that lingering feeling of, What if I had done this?”
As she embarks on a new era of her journey, walking in purpose is what’s making DeVard feel most beautiful. “I feel really beautiful in this era of my life because I feel like living in alignment with what I believe is my purpose and calling,” she says. “I think that when you are operating from this mode that feels like you're listening to your intuition and listening to your higher purpose, that's when I feel the most beautiful.”
xoNecole: What are some ways that you found helpful in building your creative team when you were first starting out?
Brooke DeVard: There are so many super-talented women that work in a corporate, medical, or tech career who have a passion and hunger to do something creative with the extra few hours they get in a week. And they just want to exercise their brain in a more creative way. I have found that if you put out a fun, creative project and ask people in your existing online community for support, you'll be blown away by how many people you would have never even considered would be able to help you.
That could be the person that could help you elevate your vision and potentially work with you part-time.
xoN: As we’ve reached a crossroads in the beauty landscape where beauty standards are being dismantled, and many Black women are embracing new cosmetic procedures, what is your take on the current state of beauty space?
BD: I used to be a little bit more judgmental about cosmetic procedures. But as I've spoken to people on the podcast that do injections and lasers and Botox and all the things, I’ve recognized that is all a beauty choice. We have agency over our bodies the same way if I want to wear red lipstick or get lip filler. I've learned that it's not about what you're “supposed” to do, it's about people being able to choose the aesthetics that they want, and people are entitled to that choice. But I do think it's very important to do your research and due diligence to know the doctor.
"I've recognized that is all a beauty choice. We have agency over our bodies the same way if I want to wear red lipstick or get lip filler. I've learned that it's not about what you're 'supposed' to do."

Photo courtesy of Brooke DeVard
xoN: What are some of the biggest challenges you've faced while building 'Naked Beauty,' and how were you able to overcome them?
BD: Being in a place where I knew I needed support, but I wasn't in a position to hire support. I do think that there's something really beautiful about that time period when you're just starting out on your creative journey, and you have to do everything. You're your own graphic designer and copywriter, but then when your team grows, you're able to brief them on exactly what you want.
There have been times when I've really needed help and wanted to expand myself in these ways, but it's all about patience and giving yourself time to grow at a rate that feels sustainable.
xoN: What advice would you give to someone who is interested in starting their own podcast or pursuing a side hustle in addition to their full-time job?
BD: I would say: just start. Don't let ‘great’ be the enemy of ‘good’ — and done is better than perfect. I think a lot of people get embarrassed about this gap between where they think they should be and where they are now. And if you're doing anything creative, your beginning product is probably not going to be great (unless you're like a prodigy). You have to just start putting yourself and your work out there.
People love to see a ‘come up’ and an evolution. It's an authentic part of your journey, so you've got to lean into those first iterations of your creative work, maybe, won’t be the best, and be okay with that. There's so much to be gained from putting yourself out there.
"People love to see a ‘come up’ and an evolution. It's an authentic part of your journey, so you've got to lean into those first iterations of your creative work, maybe, won’t be the best, and be okay with that. There's so much to be gained from putting yourself out there."
Connecting with other people and having an impact on others has to be what drives and motivates you — not looking cool, or having a certain amount of followers or vanity metrics — that's going to be the thing that allows you to open yourself up to sharing and expressing yourself. That's going to drive you versus getting it exactly perfect.
For more of Brooke, follow her on Instagram @brookedevard. Find episodes of the Naked Beauty podcast here.
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Featured image courtesy of Brooke DeVard
Exclusive: Viral It Girl Kayla Nicole Is Reclaiming The Mic—And The Narrative
It’s nice to have a podcast when you’re constantly trending online. One week after setting timelines ablaze on Halloween, Kayla Nicole released an episode of her Dear Media pop culture podcast, The Pre-Game, where she took listeners behind the scenes of her viral costume.
The 34-year-old had been torn between dressing up as Beyoncé or Toni Braxton, she says in the episode. She couldn’t decide which version of Bey she’d be, though. Two days before the holiday, she locked in her choice, filming a short recreation of Braxton’s “He Wasn’t Man Enough for Me” music video that has since garnered nearly 6.5M views on TikTok.
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."

Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson
If there is one thing that I am going to do, it’s buy myself some scented soy candles. And, as I was looking at a display of them in a TJ Maxx store a couple of weekends ago, I found myself wondering just who decided which scents were considered to be “holiday” ones. The origin stories are actually pretty layered, so, for now, I’ll just share a few of ‘em.
I’m sure it’s pretty obvious that pine comes from the smell of fresh Christmas trees; however, scents like cloves, oranges, and cinnamon are attributed to two things: being natural ways to get well during the cold and flu season, and also being flavors that are used in many traditional holiday meals.
Meanwhile, frankincense and myrrh originate from the Middle East and Africa (you know, like the Bible does — some folks need to be reminded of that—eh hem — Trumpers) and ginger? It too helps with indigestion (which can definitely creep up at Thanksgiving and Christmas dinner tables); plus, it’s a key ingredient for ginger snaps and gingerbread houses. So, as you can see, holiday-themed scents have a rhyme and reason to them.
Tying this all in together — several years ago, I penned an article for the platform entitled, “Are You Ready To Have Some Very Merry ‘Christmas Sex’?” Well, in the spirit of revisiting some of that content, with a bit of a twist, I decided to broach some traditional holiday scents from the perspective of which ones will do your libido a ton of good from now through New Year’s Eve (check out “Make This Your Best NYE. For Sex. EVER.”).
Are you ready to check some of them out, so that, whether it’s via a candle, a diffuser, some essential oil, or some DIY body cream (check out “How To Incorporate All Five Senses To Have The Best Sex Ever”), you can bring some extra festive ambiance into your own boudoir? Excellent.
1. Vanilla

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When it comes to holiday desserts, you’re going to be hard-pressed to find recipes that don’t include vanilla — and that alone explains why it is considered to be a traditional holiday scent. As far as your libido goes, vanilla is absolutely considered to be an aphrodisiac — partly because its sweet scent is considered to be very sensual. Some studies even reveal that vanillin (the active ingredient in vanilla) is able to increase sexual arousal and improve erectile dysfunction in men. So, if you adore the smell, here is more incentive to use it.
2. Frankincense

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Although, typically, when people think about frankincense (and myrrh), it’s in the context of the gifts that the wise men brought Christ after he was born; it’s a part of the biblical Christmas story. However, frankincense goes much deeper than that. Sexually, since it has an earthy and spicy scent, some people like to use it to meditate (check out “What Exactly Is 'Orgasmic Meditation'?”). Also, since it has the ability to put you in a better mood, soothe and soften your skin and maintain your oral health — with the help of frankincense, every touch and kiss can be that much…sexier.
3. Cinnamon

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I already gave cinnamon a shout-out in the intro. Personally, I’ve been a fan of it, in the sex department, for a long time now (check out “12 ‘Sex Condiments’ That Can Make Coitus Even More...Delicious”). When it’s in oil form, it can be very sweet to the taste while sending a warm sensation throughout the body — which is why the giver and receiver of oral sex can benefit from its usage. Beyond that, cinnamon helps to increase blood flow to your genital region, elevate sexual desire and, some studies say that it can even help improve fertility. Beautiful.
4. Peppermint

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If there’s a signature candy for the holiday season, it’s probably a candy cane — which automatically puts peppermint in the running for being an official holiday scent. Pretty much, in any form, it’s got your sex life’s back because it’s hailed as being a sexual stimulant; in part, because its smell is so invigorating. Plus, it helps to (eh hem) ease headaches, it gives you more energy and it can definitely help to freshen your breath. Also, that minty sensation? The same thing that I said about cinnamon can apply to peppermint too (if you catch my drift).
5. Ginger

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Whether it’s in a meal or in your bedroom, ginger is going to produce results that are hella spicy. On the sex tip, science has praised ginger for being able to increase sexual arousal, improve blood circulation (which intensifies orgasms) and strengthen fertility for many years. Scent-wise, I find it to be one that both men and women enjoy because it is both woodsy and sweet. So, if you’ve got some massage oil in mind, adding some ginger is a way to please you both.
6. Pomegranate

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September through December is the time of year when pomegranates are considered to be in season. And, as someone who is a Rosh Hashanah observer, I have a personal adoration for them because I am aware of the various things that they symbolize in Hebrew culture including the fact that they are a fruit that represents love and fertility. So yeah, they would absolutely be an aphrodisiac — one that is perfect for this time of the year. While consuming it helps to boost testosterone levels in both men and women, the floral bittersweet smell that it produces can help to reduce stress while promoting relaxation (like most floral scents do) — and the more relaxed you are, the easier it is to climax.
7. Nutmeg

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Another signature seasoning during the holiday season is nutmeg. It’s perfect in Thanksgiving sweet potato (or pumpkin) pie and Christmas morning French toast. And yes, it can also make your sex life better. If you consume it, it can intensify your libido and, overall, its warm-meets-spicy-meets-sweet smell is so inviting that it is considered to be a pretty seductive scent.
8. Cloves

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I ain’t got not one lie to tell you — if you’ve got a toothache, put some clove oil on that bad boy and send me a Christmas present for putting you on game. Aside from that, as I round all of this out, cloves are another holiday scent that can do wonders for your sex life. For men, it has the ability to significantly increase sexual arousal and improve stamina and endurance. For men and women alike, it also has a reputation for strengthening sexual desire. And for women solely? Well, if you want an all-natural way to increase natural lubrication down below — the scent and and feel (in DILUTED oil form) can make that happen. It can make the holidays especially special…if you know what I mean.
Ah yes — the atmosphere of the holidays and what it can do.
Take it all in! Scent ‘n whatever stimulating that comes with it! #wink
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