Luvvie Ajayi: What You Should Know About The Humor Blogger Turned Best-Selling Author
Scour Luvvie Ajayi's Twitter feed on any given day and you'll be sure to laugh, suck your teeth, get your life, or maybe all of the above. The founder of popular pop-culture blog, Awesomely Luvvie, has made it her mission to engage or enrage you, and by no means does the self-proclaimed “troublemaker" have plans to slow down any time soon.
Photo Credit: Luvvie Ajayi
Today's comedian isn't just found in your local comedy club or creating six-second Vine videos, they're penning laugh-worthy posts that are both insightful and unapologetic, and in a digital age where everyone's struggling to find their place and to keep up with the ever-changing pace of technology, some of them are even getting paid to be themselves.
Bloggers like Luvvie have managed to create a space uniquely their own by staying true to who they are even when it may mean sacrificing paychecks from big brands, but as the culture critic and digital strategist unashamedly confessed during a #MentorMonday session with matchmaker and tech startup founder, Paul C. Brunson, “I may have talked myself out of rooms, but I believe that those rooms don't matter. The ones that matter are the ones I'm already in and the ones that see me and say, 'She should be in this room.'"
Not only is she in the rooms, but the Nigerian-born techie who also runs Awesomely Techie, is walking red carpets, doing interviews with Oprah, giving TED Talks speeches, and releasing straight-like-that-no-chaser books like, I'm Judging You: The Do Better Manual, that cemented it's place on best sellers lists. This week, it was announced Shonda Rhimes acquired the rights to Luvvie's book and it will be turned into a Shondaland cable comedy series.
Winning!
Let Luvvie tell it, she's a 13-year overnight success. In other words, she started from the bottom and now she's here.
Photo Credit: Luvvie Ajayi
Just twenty-one years ago, a nine-year-old Luvvie left her nine-bedroom home in Nigeria and settled in Chicago. Though she now proudly boasts of her Nigerian roots and culture, as the new girl, she struggled to fit in, and by sophomore year, had ditched her accent in order to adapt to her new environment. “You grow up and realize what makes you different is what makes you stand out in the best way," Luvvie says.
By college, she found that her voice was not one to be diminished. During her freshman year, with the encouragement of friends, she launched a blog dishing on college life and roommates, but after graduating in 2006 with her degree in psychology and stepping into the real world, felt that it was time for a fresh start. So she shut down her old college-girl chronicles and launched Awesomely Luvvie with a humorous spin on pop-culture, politics, and anything else that piqued her interest. Though she had a passion for writing, she never imagined that her hobby would turn into paychecks. “I really didn't approach it as a career because I was not buying into the hype that this was something that I could do as a career."
"What makes you different is what makes you stand out in the best way."
Nonetheless, her fanbase grew as friends and family shared her hilarious posts where she unapologetically spoke her mind on things that others were afraid to voice. Within three years, she had grown a steady following, snagged a Black Weblog Award, and started getting brand-love for being Luvvie, adding ambassador to her bio when GAP reached out to partner with her to rock their new jeans line.
Photo Credit: Luvvie Ajayi
She also started monetizing her blog using website ads. Yet still, the idea of blogging full-time didn't hit her until a year later when she was laid off from her job as marketing coordinator for the Community Media Workshop. “I didn't know many people who were making a comfortable living as writers. It was more exception than the rule, so somebody like me who's logical and needs to have a clear path, it didn't make sense to me. I was still thinking I would go find a full-time job and get a traditional 9 to 5, but it was like the universe was trying to grab my face like pay attention, this is what you're doing."
"The universe was trying to grab my face like pay attention, this is what you're doing."
Instead of going back to working for another company, she took her knowledge of helping non-profits with social media and marketing and became her own boss as a consultant while continuing her tongue-in-cheek approach to writing. The views kept pouring in, and more brands came calling.
“They started seeing that my blog was very different than any other blog out there," Luvvie says. “A lot of bloggers have niche like fashion, style, gossip, but I was the person who was basically intersecting all of these niches and more. My audience loved everything pop culture, they loved everything race, they talked about politics, so my place is where anybody can be who they want to be. I have an incredibly engaged audience so I think brands started paying attention like she's kind of in a lane of her own and it's made me stand out."
Luvvie believes that unlike today's bloggers who often want to throw in the towel before building a real buzz, not stressing over traffic numbers and writing without expectation allowed her to focus on what mattered most—understanding her audience.
“The bad thing about bloggers now is that they're seeing all of the success from blogging and they're like, okay I'm going to replicate that. A lot of us who started eight or nine years ago, we started literally for the love of writing, and we also didn't give ourselves the pressure of success. So, for us, when we started, I just wanted to write, I didn't come out the gate like, I need 100,000 people reading my blog, I just wanted to write, so there was no measure of failure to me in that way."
Photo Credit: Luvvie Ajayi
Her wakeup call came when bigger brands started knocking at her door and notable outlets began recognizing her as one of the best voices in the blogosphere. Even The Academy Awards couldn't turn a blind eye to Luvvie's influence, and in 2012 invited her, along with blogging peer Afrobella, to be the first brown bloggers to do red-carpet coverage for the Oscars. More recently, she sat down to do an interview with Oprah, describing the experience in a recent blog post as “living in the realm of my dreams."
“If it's your purpose, sometimes doors will open for you that you might not have realized were there. And that's the best thing when finally your gift is being affirmed. For me, when I finally committed to doing this as my purpose, really good things started happening."
Photo Credit: Luvvie Ajayi
Being the voice of the people also means keeping it real, even when it's uncomfortable. Last year, she chastised bloggers for not using their influence and their platforms to address racial injustices occurring in the black community in fear of losing out on ad dollars. It's also something she weighs in on in her upcoming release, I'm Judging You: The Do-Better Manual—a handbook of sorts on how to “act right" in the digital age.
Besides giving back through books and through her HIV/AIDS awareness non-profit, The Red Pump Project, Luvvie also shares advice to wannabe bloggers: “Don't let self-doubt cripple you and render you unable to do work", and stay true to who you are—always.
“If it's your purpose sometimes doors will open for you that you might not have realized were there."
“There's always going to be two blogs that are very similar or writing about the same thing. But what makes people successful is their voice. People need to go back to what's authentic to them. It's really important for people to pay attention to themselves and speak like you speak, write like you write, and stop looking at the person next to you and seeing what they're doing because you're not running your own race because you're too distracted looking at somebody else's race and seeing just how you can be them. Just run yours. Run as fast as you can and the best way you can, as opposed to paying attention to the next person on the right."
And Luvvie is one who certainly puts her money where her mouth is.
Check out I'm Judging You: The Do-Better Manual here.
Images courtesy of Luvvie Ajayi
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Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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Navigating Dating When Emotionally Unavailable & Detached: My Journey Back To Feeling
The last time I came with a dating story, I told you I got my little feelings hurt in 2021. I called myself trying to be out in these streets entertaining a man in a different area code, city, and state — only for homeboy to play in my damn face. So, I went and gave y’all "8 Rules To Casual Dating Every Woman Should Know This Summer." You’re welcome. Fast forward to 2024, and I am now coming to you from a more mature and intentional place. We’re not in summer yet, but I truly believe what blooms in spring, thrives in summer.
2023 was my year, and it was my turn. I had just completed an 8-month holistic detox. The glow-up was real and well-deserved. The way I have poured into myself is unmatched. Let me tell you, self-love is a love you have never known. After a five-year healing journey, I finally felt like myself again, and I was ready to play. My heart was open, my mind was clear, and my body hella transformed. I had told all my friends that I was ready to explore dating again, and at the height of summer, I did exactly just that.
This time I decided I wanted to take my time. I wanted to date the “right way” or the “healthy way.” You know, keep your options open, ask the right questions, believe actions and not words, observe patterns and pay attention to red, yellow, and green flags. I was never the dating app type of girl. I sincerely miss everything about human connection and dating from 2000 to 2012. Can we please bring all of that back into 2024? I prefer to feel a man’s energy and presence in real-time. Nonetheless, I still chose to dabble with a few dating apps. I was all the way outside and dating for practice.
Unfortunately, with today’s dating culture, social climate, and how some of these men move and/or behave, these dates were a dead end. Not one guy made it to my roster. What these men were was benched this season – not one of them could be my first-round select draft pick. It didn't seem like anyone I met was interested in a serious relationship. And it’s completely fine. Miss me with the ghosting, lack of effort, inconsistency, and poor communication. I continued to just do me because what is for me will not miss me.
Kelvin Murray/ Getty Images
The universe must have heard me talking because I had specifically told my closest girlfriends that I wanted to meet someone who lived in the vicinity, no more than twenty minutes away, and no more long distance. And I did meet him (it’s crazy how I manifest exactly what I want). As we started to get to know each other, I liked his energy and effort. I liked the direction it seemed to be going to the point my girlfriends had to tell me not to run from him. Because every part of me wanted to run from something that seemed normal.
I liked what he was coming with until I became uncomfortable with my own feelings, and I didn’t know how to communicate them to him.
With that said, I knew if I truly wanted to experience the truest of loves, a reciprocal, requited love, and be in a healthy relationship this story had to come to a pause. What I didn’t know was that he was going to show me things I didn’t know I needed to work on. I didn’t know he inadvertently was going to help me continue to heal parts of me that were hidden.
As someone who has learned to self-heal, I am no longer the type that runs from herself. I am here for the growth.
The truth is I am emotionally detached from myself, and I am not actively dating at the moment. I am the one that has to work on herself. My reiki healer called it, too – she told me this year would not be a year for a relationship, but a year of continuous growth. And now I see why. After all the healing work I have done thus far – I am an unemotional mess. How?
At my big age of 39, I struggle to communicate my wants and needs.
I still struggle to communicate and process uncomfortable feelings. I would rather give myself anxiety, act nonchalantly, emotionally react, and choose non-communication when I am bothered with someone than address the issue (I will later explain why). I have been ignoring my feelings for so long it has become a habit, a defense mechanism, and more so a trauma response.
If you are someone like me who grew up in a household that didn’t discuss feelings, your emotional needs were unmet, and you don’t feel safe to share your feelings – emotional detachment is quite common.
Oftentimes, we always talk about men being emotionally unavailable, but what if it’s a woman who is emotionally unavailable or emotionally detached? How does she navigate herself, dating, or being in a relationship? As I navigate my emotions this season, let’s explore what it means to be emotionally detached, the signs of detachment, and how to reconnect with yourself emotionally.
Emotional Unavailability vs. Emotional Detachment
When we look at the terminology emotional unavailability and emotional detachment, one might argue that the two terms are interchangeable and have the same meaning. One could also argue that both terms mean that some people are not in tune with their emotions or lack the emotional capacity to be responsive to someone else’s emotions. Fair enough. However, there is a big difference. The definition of emotional unavailability is described as people who have difficulty with sharing their emotions and being receptive to the emotions of those around them.
According to Verywell Mind, signs of emotional unavailability can look like being distant or cold, lack of closeness, and emotional intimacy in relationships, inability to understand and relate to others’ feelings, defensiveness when asked to change or let others in, tendency to shut down or avoid topics that require emotional openness, or withdrawal from people or situations that provoke emotional reactions.
Whereas emotional detachment is defined as the inability to or willingness to connect with others on an emotional level. Furthermore, Psychology Today states emotional detachment can also mean that people do not engage with their feelings. Exhibit A – me. Emotional detachment has various causes – past neglect, childhood or adult trauma, PTSD, depression, personality disorder, bipolar disorder, substance abuse, or, in some cases, medication (i.e. antidepressants). It is important to note emotional detachment is a complex issue. For someone like me, it’s a coping mechanism.
It is easier for me to ignore uncomfortable feelings to protect myself from stress or getting hurt. Hence, my nonchalant demeanor. It is also true for some people it is a reaction to trauma, abuse, and unprocessed emotions. Exhibit B – me. As it is difficult for me to open up about my feelings at the moment. On the contrary – emotional detachment can be helpful in navigating some situations like listening to people’s opinions and gossip.
Unfortunately, emotional detachment is not a behavior that can be turned on and off at will. Please note that emotional detachment is NOT a mental health diagnosis but can be a symptom of a mental health condition such as an attachment disorder. And if you know anything about attachment theory, it is related to the relationship we develop in our childhood with our primary caregivers.
Signs You're Emotionally Detached
Mavocado/ Getty Images
According to Psychology Today and Verywell Mind, general signs of emotional detachment can look like difficulty showing empathy to others, sharing emotions, committing to a relationship, feeling numb, poor listening skills, lack of self-esteem, preferring to be alone, struggling to feel positive emotions, inability to identify emotions, lack of physical, verbal, or sexual contact and losing touch with people or maintaining connections.
In a romantic relationship, emotional detachment shows up as you or your partner not being available for connection, poor communication, or reduced affection.
For me, my experience with emotional detachment is collective. I am an empath to my core. I don’t have a problem relating to other’s feelings or circumstances. I don’t have commitment issues, nor do I have an issue connecting with others or maintaining those connections. I struggle with sharing emotions, at least the negative ones.
Due to the emotional abuse from my childhood and a toxic relationship, I learned sharing emotions just wasn't the safe thing to do. As a survivor of trauma, I learned to suppress feeling negative emotions in general as a form of protection.
How To Reconnect To Your Emotions When You're Emotionally Unavailable
Serious Kid Cudi GIF by Apple MusicGiphyExploring my emotional side in-depth started late last year simply by noticing my reaction to something that he did. I didn’t know how to properly communicate to him how I was feeling or what he did bothered me in the moment. So, I swallowed my feelings and said absolutely nothing. I intentionally chose to avoid the issue. I chose to rationalize the situation instead of acknowledging that my feelings at the time were valid. I chose to act like everything was all good because it was all good.
“It wasn’t that deep to begin with” is what I told myself. And this is where the problem lies.
The saying is true, “What happens in your childhood shows up in your adult relationships.” I came to realize that because I was not able to express my feelings as a child, I struggled to process them. I either hold back my feelings, take a long time to say how I feel, or don’t say anything at all. This is because I fear people will walk away from me like my mother did if I share what I truly feel. I fear my feelings won’t be validated, or they will be rejected.
With that said, I was completely unaware that I was emotionally detached from myself until recently. So, here we are with this article. It all started by reading Instagram’s @theholisticpsychologist, Dr. Nicole LePera’s newest book How to Be the Love You Seek: Break Cycles, Find Peace, and Heal Your Relationships, which was released on November 28, 2023. As I read through the first chapter, I became triggered.
How Dr. LePera describes her childhood with her parents and experiences with her romantic partners somewhat mirrored my experiences with my own parents and relationships. As Dr. LaPera stated in her book, I have no issue showing up for others or meeting their needs and wants. But when it comes to expressing my own needs and wants – I cannot or I don’t. This is mainly due to my hyper-independence.
At an early age, I learned to show up for myself because the people I trusted to show up for me failed. Given my home environment, I had internalized it is not safe to talk about feelings. I never knew my emotional responses and behavior were abnormal. But because I am willing to continue to do my inner work, I know that I can reconnect to my emotions, and undo four decades of repressed emotions.
If you are someone like me who struggles with emotional connection with yourself and others, here is how you go about it:
Lighthouse Films/ Getty Images
1. Know Your Attachment Style
For me, the first step was to understand my attachment style. I asked my therapist if she could help me identify my attachment style to understand my triggers. She recommended The Attachment Theory Workbook by Annie Chen, LMFT. My therapist administered the associated online quiz – Attachment Quiz. If you haven’t figured out my attachment style yet by reading this article, I have an anxious attachment style.
This means I don’t do well with inconsistent behavior, especially from men (but I’m the type that holds men to standards too). People with an anxious attachment style have a need to feel close to their partner. It may come across as “clingy” or “needy.” However, this same need is often driven by fear of abandonment, mistrust, and low self-esteem. I would say knowing your attachment style is helpful because you can work towards having a secure attachment style (with practice) in your relationships – familial, business, work, platonic, or romantic.
2. Become Self-Aware
Most people who are not in the practice of self-care or self-healing are unaware of their triggers, patterns, and behaviors. We are so caught up in the daily minutiae of life that we forget to pay attention to the most important part of our days — ourselves. As Dr. LePera says, make it a conscious habit to pause throughout your day to check in with yourself. Ask yourself:
- How does my body feel?
- What am I doing right now?
- Am I present?
- Am I distracted and lost with other thoughts?
- What do I think or feel when I recall a specific experience with someone?
- What do I think or worry about?
- What would happen if I shared my authentic thoughts, perspective, feelings right now?”
This is what Dr. LePera refers to as exploring your embodied self or fulfilling your authentic needs in chapter two of her book. Consistent mindfulness and self-awareness are key to self-discovery and in any healing journey. Learning to focus on the present moment also includes paying attention to our emotional response to an event or how we think about emotions in general.
3. Practice Vulnerability
The idea of vulnerability is a tough one for me and so many other women for countless reasons. Whether it be toxic family, friendships, relationships, or trauma – trusting others with your thoughts and feelings is not easy. As much as I am open and transparent, I am not as vulnerable. And I believe there is so much power in the duality to be both. To trust someone, let alone a man with your authentic self is a delicate matter.
But it is emotional vulnerability that allows us humans to build authentic connections, create stronger relationships, and break down emotional walls. Emotional vulnerability is not something to be rushed – it takes time and practice from you and the people you choose to have in your life. Medical News Today suggests that we can learn to be vulnerable by opening up more to our closest friends, building our ability to become more trusting, and developing skills to regulate our emotions.
4. Seek Therapy
I have been in therapy for six years and counting. I would consider therapy one of my safe spaces. I am one of those individuals who recommend therapy to everyone as it has given me the tools and resources I need to navigate my life challenges. By choosing to get help, I was able to put my PTSD and depression in remission for four years now. I have also learned how to manage my anxiety.
I am fully aware that in this season of my life requires me to do the work to unlock new levels of self. And any time where I have consciously chosen growth – the universe or life has not failed me. I was able to heal my body, my heart, and my spirit. Now, it’s time to heal my inner child, this hurt little girl who lives in me.
I will say choosing a therapist is similar to dating; you might go through a few potentials until you find a therapist you connect with. Actually, one of my lifelong friends said to me the other day, “Your relationship with your therapist is one of the most important relationships in your life.” I needed her to say that, and I needed to hear it because it’s true. You are essentially trusting a licensed stranger to help you navigate your life on so many levels.
Be picky and ask the questions. Cut the cord at the first red flag given. Again, let me reiterate that emotional detachment is not a mental health diagnosis. It can be treated with the help of a therapist. Emotional detachment only becomes a problem when it starts to interfere with your daily life. Pay attention to changes in your daily behavior and make decisions to cope accordingly.
I am genuinely excited about reconnecting with my emotions. I want to feel all the feels – good, bad, and indifferent. I want to cry all the tears – especially the sad ones. I want to process and release negative emotions. I want to say how I feel in the moment with no fear.
If you are that girl who struggles with emotional connection or thinks you're emotionally detached, I hope that you become willing to face your inner child and show up for her. Don’t run – she has been waiting for you.
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Feature image by fizkes/ Getty Images