National Entrepreneur's Day is a fairly recent national holiday that came into prominence in 2010 when our forever POTUS Barack Obama proclaimed it as such. Since then, the official day has fallen on every third Tuesday of November, meaning this year, November 17 is the moment we raise our glasses in a toast to all of the self-made entrepreneurs out there who have made a bustling empire virtually out of nothing. We see you, sis! Between the endless hours of hard work and the blood, sweat, and tears that go into growing a vision into its fullest potential, the road to being self-made is not one without sacrifice.
Furthermore, as Black women, entrepreneurship holds even more of a special place in our hearts as we strive to become our ancestors' wildest dreams by stepping into our true power. And as the fast-growing group of entrepreneurs in our nation, becoming our own bosses gives us the tools to write our own paychecks in a world that tells us our worth is 63 percent of what non-Hispanic white men are paid. In that way, entrepreneurship has acted as a vessel for Black women to take control of their career and financial destinies while living lives that they love.
To commemorate this National Entrepreneur's Day, here are 11 of our favorite entrepreneurs elevating their hustle and making money moves in 2020 and beyond that you need to follow ASAP.
Monique Rodriguez
Courtesy of Monique Rodriguez
Founder and CEO of Mielle Organics, Monique Rodriguez is a millionaire mogul through and through. The SHEeo went from being an RN and preparing her hair coveted hair products at home to having her products line the shelves of over 100K stores worldwide -- and we live! She credited her self-made journey to millions to a vision planted in her heart and mind by God.
In an xoNecole exclusive, she shared that her entrepreneurial endeavors took root well before she knew it was possible for her efforts to bear fruit. And this year, she sought to create a similar legacy with the creation of More Than a Strand. She told xoNecole in regards to her story:
"I want people to look at me [and] I want them to see themselves in me. And to see that, listen, this was a girl who was just from the Southside of Chicago that had a dream and she was able to accomplish her dream. She had a lot of faith and little experience, but look what she was able to accomplish."
Follow Monique on Instagram @exquisitemo.
Watchen Nyanue
Courtesy of Watchen Nyanue
Founder and CEO of I Choose the Ladder, Watchen Nyanue is doing her best to provide Black women in corporate spaces with the tools to "climb the ladder" of success the way that they want to achieve it. The Liberian-born entrepreneur saw a void in the opportunities and rooms Black women were allowed access to and sought to change it with the creation of her career consulting company as well as her career summit, The Climb. It's clear elevating Black women is her mission. She revealed to xoNecole:
"I love us for real. If you get us in a position to win, we're always going to make sure that we all win."
Follow I Choose the Ladder on Instagram @ichoosetheladder.
Melissa Butler
Courtesy of The Lip Bar
The Lip Bar founder Melissa Butler has come a long way since facing rejection from the critically-acclaimed ABC series Shark Tank. The self-proclaimed "rebel with a cause" dared to be different and dared to be great by turning her "no" into the only "yes" that mattered: her own. She fought for her brand of cocktail-inspired bold vegan lipsticks to become what it is today, a bonafide beauty empire that now includes foundation and a recently-launched concealer. In conversation with xoNecole earlier this year, Melissa shared how the customer stays at the forefront of her mind as a leader:
"I'm understanding that in time, things change, the customer's needs change. My job as the leader of the organization is to make sure that I'm always serving the customer."
From startup to household name, Melissa is definitely an entrepreneur to follow.
For more of Melissa, follow her on Instagram @melissarbutler.
The Brown Bohemians
Courtesy of The Brown BohemiansThe Brown Bohemians are culture curators and co-founders Vanessa Coore Vernon and Morgan Ashley who together spearhead the mission to being the change they wish to see in their community with The Bohemian Brands. The two, who started as best friends before evolving into business partners, created their brand to emphasize the color that is often washed out of the bohemian space. In addition to self-care, intersectionality is a huge focus of the duo and painting a lifestyle brand representative of the fully-realized self-expression of Black and brown bohemians. This year, the entrepreneurs dropped their latest project, a 200+-page coffee table book, Brown Bohemians: Honoring the Light and Magic of Our Creative Community.
When discussing their intention of infusing their Black and queer identities into their brand, Morgan Ashley shared with xoNecole:
"Identifying as a woman, a Black woman, and a queer Black woman is extremely important to me. I would like to say that I put a ton of attention behind it and always want to put it on the forefront, but it just happens organically because those are things that I'm so proud to be. It just comes across in everything that I do. Blackness and conversation around race and ethnicity are in everything."
To follow Vanessa, follow her @thebazaarbohemian and to follow Morgan, follow her @oaklantathebohemian.
Jamisa McIvor-Bennett
Courtesy of Jamisa McIvor-BennettJamisa McIvor-Bennett is a testament to the financial freedom that can be waiting for you on the other side of generational wealth and an impressive multi-million-dollar real estate portfolio. The now-26-year-old was 19 working in a supermarket when her grandmother changed her life by giving her a quitclaim deed transfer to her house for a total of $400. That property would lay the groundwork for the portfolio of 21 properties and counting she owns under her belt. The real estate guru spoke to xoNecole earlier this year about her path and dropped gems on how others could follow suit:
"Right now, my portfolio total is $3.2 million, cash flow is a little under $50,000 a month."
Let's just say, we'll have what she's having.
For more of Jamisa, follow her on Instagram @rosebudsinvestment.
Alex Elle
Courtesy of Alex ElleAlex Elle is a true testament of the abundance that await you when you stand firmly in your truth and allow transparency to reign supreme. The former blogger has worn many hats and had many businesses, but known of them stuck quite like words have. The healer has used her gift with the pen to touch others and become a leader in the self-love movement. Since amassing hundreds of thousands of followers on Instagram, Alex has also lent her gifts to writing, authoring books like Love in my Language and the recent After the Rain.
In a recent conversation with xoNecole, she revealed how doing the (inner) work led her to her best life:
"When it comes to my process: self-choosing has been like a prayer; it's been a meditation and a mantra. Being able to hold myself accountable when I get it right and when I get it wrong has really been the greatest lesson in writing for me. The turning point was knowing I wanted something different in my life and knowing that I could access it, I just had to show up and do the work, even if it was scary and daunting. And it still is sometimes."
Follow Alex on Instagram @alex_elle.
Mariee' Revere
Instagram/@parmoonx
We all live for moments when well-deserved brands or creators get the credit that they are due. At xoNecole, we love ourselves some dope skincare, so of course MoonxCosmetics came on our radar. The black woman-owned vegan skincare brand is founded by entrepreneur Mariee' Revere and had the ultimate viral moment earlier this year when they made $1.8 million in sales in 9 minutes.
Though the company has been a thing for three years, they truly started to see the fruits of their labor this year after 20,000+ orders catapulted them into seeing Ms in sales in a matter of minutes. Next up, we're sure we'll see the beauty entrepreneur's brand lining the shelves of our favorite retail stores. Keep glowing and growing Queen!
For more of Mariee', follow her on Instagram @parmoonx.
Jasmine Jordan
Courtesy of Jasmine JordanJasmine Jordan's father might be a legend, but the mogul-in-the-making is establishing a legacy all her own through her pioneering work with the Jordan brand. Although some people might feel that she has a leg up in life because of her famous dad, Jasmine has worked hard for her opportunities and her subsequent wins. In conversation with xoNecole earlier this year, she noted:
"Do I reap the benefits of it being his daughter? Absolutely. But I have no right to claim those things, and I never do because those are his accomplishments. I'm his daughter and I'm still going to make a name and do whatever I need to do so people can see me for me."
"If I can have my work ethic, my accomplishments, and my success on projects outshine the fact that I'm my father's child, then my job is done."
For more of Jasmine, follow her on @mickijae.
Tika Sumpter & Thai Randolph
Courtesy of SugaBerry
The ladies behind SugaBerry are Tika Sumpter and Thai Randolph. With the modern-day mom-focused brand is a major pivot in Tika's career who has shifted from acting to pour into entrepreneurship. Alongside Thai, the co-founders are inviting moms of color to indulge through their website, social media platforms, and podcast. In a conversation with xoNecole, Tika stated:
"There are a million websites on motherhood, and we were barely there."
Thai shouted out the significance of SugaBerry's presence in this space by adding:
"Historically, Black women have not been depicted as vessels deserving of care. We've seen in a caretaker's context. The idea that there should be indulgent self-care afforded us...that is a foreign concept to so many people."
Follow Sugaberry on Instagram @thesugaberries.
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Her captivating command of the pole left many of us intrigued, perhaps even tempted, to explore pole dancing ourselves after witnessing the mesmerizing performances at Mercedes Sunday. But it wasn’t just her physical prowess that kept us hooked. Mercedes is a character of depth—empowering, complex, relatable, and deeply human.
These are qualities that Brandee embodies both on and off the screen.
(L-R) Marque Richardson and Brandee Evans on 'UnPrisoned' Season 2
Courtesy: Hulu
A Memphis native, Brandee is no stranger to dance. She boasts an impressive career as a choreographer, having worked with renowned artists like Katy Perry, Monica, Ke$ha, and Ledisi. But while it has been a significant part of her journey, Brandee has her sights set on more—expanding her acting career beyond dance-inclusive roles. This ambition nearly led her to pass on the opportunity to appear alongside Kerry Washington in Hulu’s UnPrisoned, where she plays Ava, Mal's (Marque Richardson) new girlfriend.
“When Kerry Washington slid into my DMs, I nearly said no,” Brandee revealed with a laugh. “She mentioned pole dancing, and I told myself and my team that once I was done with Mercedes, I wasn’t going to do that again.” Fortunately, Washington assured her that the role would be vastly different, leading to what Brandee described as an invaluable masterclass in comedy under the guidance of Washington herself.
“Kerry is a force of nature,” Brandee reflected. “She’s everything you’d hope she’d be—strong, compassionate, and incredibly talented. Working with her was like a masterclass in acting.” This opportunity was no mere stroke of luck; it was something Brandee had manifested years earlier. But make no mistake–she credits her faith and praying hands for her success. “I’m praying, you know what I mean? I’m asking God for what I want and working for it too,” she said.
"When Kerry Washington slid into my DMs, I nearly said no."
(L-R) Brandee Evans, Kerry Washington, and Marque Richardson on 'UnPrisoned' Season 2
Courtesy: Hulu
This role marked Brandee’s first foray into comedy, and while she was eager to embrace the challenge, she found herself in the hands of an incredible mentor. “Kerry was always so kind in her critiques,” Brandee noted. “She’s not a diva by any means. She knows exactly what she wants, but she’s gentle and encouraging in bringing it out of you. That’s something I’ve taken with me to other sets—I want to lead with the same kindness and openness that Kerry showed me. It’s a lesson I’ll carry for the rest of my life.”
Brandee speaks with profound respect and gratitude for her peers and fellow actresses as many have shown her genuine sisterhood and support in an industry often notorious for its competitiveness. “Danielle Brooks sent me a prayer the other day, and I was just so touched. Those are the moments that people don’t see,” she shared. “I call Sheryll Lee Ralph my fairy godmother, and Loretta Devine is like my auntie. Being able to pick up the phone and seek advice from these incredible women is a true blessing.”
And she pays it forward.
Brandee Evans
Courtesy: Hulu
But her commitment to supporting others extends far beyond her career. As an advocate for health and wellness, she empowers women to prioritize their well-being. “Azaria [Carter], who plays my daughter on P-Valley, mentioned wanting to start a weight loss journey and get more fit. I told her, ‘Well, let’s work out together,’” Brandee recounted. But her dedication to healthy living goes beyond physical fitness, encompassing a holistic approach to wellness. “When she came to my house and tried to microwave something in plastic, I said, ‘Let’s use glass instead. At 20, I wasn’t thinking about that, but let me share some tips now so you’re not battling fibroids in your 30s.’”
Because she was.
While filming the first season of P-Valley, Brandee faced enormous stress—not only as a caregiver for her mother, who was diagnosed with multiple sclerosis, but also due to the physical demands of the role. Yet the impact on her body was far greater than she expected. “I was literally on my cycle every day while playing a stripper, which is far from ideal,” Brandee revealed. It was Harriet D. Foy, who plays her mother, who urged her to get checked for fibroids.
"I was literally on my cycle every day while playing a stripper, which is far from ideal."
Brandee Evans graces the 2024 ESSENCE Black Women In Hollywood Awards Ceremony.
Arnold Turner/Getty Images for ESSENCE
The statistics are staggering—80% of Black women develop abnormal uterine growths by age 50, making them more likely to suffer from fibroids than any other racial group. But like many, Brandee was initially unaware of these growths and their debilitating effects, and the prospect of surgery was daunting. “I was scheduled to have a myomectomy on my birthday, but I thought about what it would mean for my career. How am I going to climb the pole? The healing process is similar to a C-section.” Determined to avoid surgery, she committed to healing herself naturally.
After a deep dive, she sought treatment at The Herb Shop of Vinings in Atlanta, which ultimately led to a remarkable recovery. “This man saves lives. His name is Jeff, and I call him my doctor.” Brandee shared. “I started detoxing my body with herbs and following his program. During my follow-up with the gynecologist, they said, ‘We don’t know what you’re doing, but your fibroids are shrinking.’”
Emerging on the other side of this journey not only fibroid-free but with a regulated cycle and a renewed outlook on life, Brandee is now focused on sharing her story and advocating for women’s health. “I know y’all want to hear about P-Valley, but I want to talk about regulating your period,” she said with a laugh.
Of course, she didn’t leave fans hanging when it came to what to expect in the upcoming season. “It is worth the wait. The world is about to go crazy. Oh, the world is about to lose it,” Brandee teased. “Y’all might be mad at us right now, but baby, it’s going to be worth it.”
All episodes of Season 2 of UnPrisoned are now streaming on Hulu.
Featured image courtesy of Hulu
But what many people may not know is that when they aren’t on set, the pair are together every day, proving that true connection is the real magic. The path wasn’t always easy, but they were both intentional about walking it. Check out this exclusive conversation with xoNecole to find out how a chance encounter, an uncomfortable prank, and two unique perspectives led to a happy marriage.
Let’s start at the beginning. How did you two meet?
Crystal: We have very different answers to that question. I first saw him at a screening where I was supporting fellow actors. But when I first met him in person, I actually walked up to him and introduced myself, told him how great he was at the screening, and gave him my card. But he never called. That was our first physical interaction. It was my way of telling him I thought he was attractive. Also, he was talking to a young lady, and I wasn’t sure what was going on there. They were really close. So I kinda stepped in and was like, ‘Sorry, did I interrupt?’ And once she said no, I just kept talking.
Alfred: Yeah, a lot was going on for me. As she said, we didn’t technically meet the first time, but I remember seeing her, and I loved her green eyes. I remember repeatedly asking my friends, ‘Who is the girl with the green eyes? Then when she came up to me at the actor workshop, I was like, “It’s the girl with the green eyes!’
Courtesy
Okay, now how did it progress? Did y'all start talking on the phone after that?
Crystal: He never called me. I just kept seeing him randomly. I mean he was everywhere – auditions, a barbecue, everywhere. Long story short: he had a girlfriend. But this particular time I saw him, he was with a group of known actors, and I noticed there was an attraction between him and a beautiful super, talented actress who is a friend of ours, and she was interested in how we knew each other – so I uncomfortably answered, ‘well he’s kinda stalking me.’ I made it so uncomfortable. Then I walked off. I was just trying to block that situation.
Down the line, he messaged me on Facebook, which is interesting because he had my number. But still, nothing really happened. Finally, I saw him on 14th Street in Manhattan one day, tapped him on the shoulder, I said ‘hi,’ and we organized a date.
Alfred: In other words, she sabotaged my situation that I may have had going on. You see how much of a good guy I was? So even though I found her attractive, I had to make sure I was playing my cards right. The barbecue situation was hilarious to me. Everybody else looked shocked, but I loved it. That was the first time I really started to focus on her. I think some people would’ve been offended, but it was such a prank, and I found it cool. I tried to call her over to me that day, but she didn't turn back around (laughs).
What was the first date like? Do you remember anything that stuck out?
Crystal: Well, I was living in Brooklyn at the time, and he was moving to Brooklyn from the Bronx. So we met in Williamsburg at a popular restaurant called Taku Taku, that’s no longer around. I’m very funny about time, and he was over an hour late. I was fuming and wondering if I was being stood up. But he kept answering my texts. By the time he got there, I was MAD.
Alfred: Just to let everyone know, before I was a full-time actor, I was sports director at the YMCA – with all the little children. And there was a random crisis in the building going on. You know I love the kids, so I had to take care of that! To all the guys out there, you gotta know your purpose comes first.
So there was a post-work crisis, late to the date vibe going on. How did the energy change?
Crystal: Well, I liked him, and I knew I really wanted to get to know him. I felt like the chaser. I had been super outspoken and gave him my card. Plus, I feel like everybody gets a pass. So, that was his.
Alfred: I don’t feel like she chased me, but she did let it be known that she was interested. However, my grandmother and my mother raised a southern gentleman, so you know, I had to handle that situation the right way at the time.
But yes, on our date, she was visibly upset at first. I was wondering if I was going to have to go to the bathroom and leave because she was giving me such an attitude. But then she warmed up when I explained what happened. After that, it was a lot of fun. I made her laugh, and it all worked out.
I don’t feel like she chased me, but she did let it be known that she was interested. However, my grandmother and my mother raised a southern gentleman, so you know, I had to handle that situation the right way at the time.
Beautiful. Now, talk to me about the courtship. How did the journey develop?
Crystal: Listen, I had the key in like 30 days.
Alfred: Okay, wait a minute. I have a reputation to protect (laughs). Let me defend myself again. So when I moved to Brooklyn, she, of course, was already familiar with the area and used to ride her bike around there for exercise. And I didn’t want to have her just riding around outside. If something happened, her father was going to look at me. So I gave her the key and said if I wasn’t there, she could still go inside. That was the reason - just being a gentleman (laughs).
So that feels like exclusivity. Did y'all have “the what are we talk,” or did it just happen naturally?
Crystal: No, we never had that conversation. Well, not like “Will you be my boyfriend?” Or “Will you be my girlfriend?” We just knew we were in love with each other. I was in my early twenties, and I remember I asked him if he knew what “143” meant and he said it back (laughs).
Alfred: I had to ask my kids at the YMCA what it meant.
Courtesy
As things developed, what challenges did you have to overcome together, and how do you think it affected your relationship?
Crystal: I grew up with a lot of siblings - and brothers. So I was very boyish. I was always used to doing certain things myself. And my father raised me to be very independent and to never rely on men for anything. But I had to learn to come back to myself as a woman and realize, hey, you have an actual physical man here. I had to learn to let him lead and guide.
Alfred: So again, I’m an actor, and I was moving to L.A. at the time. L.A. has some beautiful women but I also have a beautiful wife now, right? So the challenge, I think, for us was the things people said, ‘Well, girl, you know, he's going to be out there and it’s not gonna work.’ And I do think temptation plays a real important role in how the relationship is going to unfold. But I just started to live a bicoastal life. I was living in L.A. but spent more time in New York. So that was able to actually help us, and once we got serious - I moved.
Crystal: I have to add to that, I always said I would never do long distance. We really had to decide to make it work. I had a job that was remote so I could travel anywhere. We got to explore L.A. together, and it ended up being a blessing.
Alfred: And it turns out, living in L.A. wasn't for me. So you have to allow yourself room when you're in a relationship, and your partner gives you room to be – because we had an impasse. There was a night where we had a very real conversation about if we were going to break it off. But we decided to give it a shot. I'm of the mind that people make happen whatever they want to make happen. Everything else is an excuse. Distance is an excuse. It's not saying it's not going to be difficult, but anything worth having is worth fighting for. Me knowing what I wanted made it an easy choice.
I have to add to that, I always said I would never do long distance. We really had to decide to make it work. I had a job that was remote so I could travel anywhere. We got to explore L.A. together, and it ended up being a blessing.
What about day-to-day challenges? What do you typically argue about?
Crystal: Alfred grewup with a lot of women in his house, and he grew up in a way that wonderful West Indian women do things. Everything is in a certain place and done a certain way. I didn't necessarily grow up like that, although I do have West Indian roots. So he likes things structured. If anything is not where it needs to be or in the right place, that’s a conversation.
Alfred: Yeah, I'm a traditionalist, and I believe without order, chaos will ensue. I grew up in a household with West Indian women who were married for 50 and 60 years. And as a boy, I would be able to see them give my female cousins and aunts all these instructions about how to treat their husbands like I was at this university of relationships. I know at times I may seem like a very intense person to her, but I feel like I have very unique insight into why a lot of relationships falter. Some of it is systematic, particularly in our community. We just don't have things in order, and we weren't raised to be in successful relationships.
It’s interesting hearing how your backgrounds shaped different aspects of your relationship. I’m curious, what’s a focal shared value?
Alfred: I think one of the things that we’ve shared and actually impressed me a lot about Crystal was her view on family values. Not to be stereotypical, but she’s half Italian and half Jamaican – and both cultures are known to be big on that. Like during Christmas, we shop for everyone, even the little nephews. I’m always like why are we shopping for all these people? But secretly, I really like that because I come from a matriarch where my grandmother made clear that everything was God first and then family immediately after.
Finally, what do you love most about each other?
Crystal: I love how he loves me. But I also love who he is as a man, how structured he is, and how he tells me what’s best for me even when I don’t want to hear it.
Alfred: The reality is that she has the biggest heart that I’ve ever come into contact with in a romantic sense. I can be mad at her, and the second I see her in pain – I go to mush. It’s priceless. I don’t have children yet, but I understand how fathers melt when their little girl’s face melts. Plus, I’m an artist and a bit intense. You know how that goes. We have self-destructive tendencies sometimes. But I can honestly say that whenever you see me, I represent not only myself but my wife, my family, my mother, and my roots.
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