Being a Black woman is a double-edged sword that is skillfully crafted and delicately balanced. On the one hand, we have been honed and sculpted into powerful, independent women who can look after ourselves and our loved ones, while still creating significant works of art. On the other side, there are times when the pain of our forced invincibility and independence pierces so deeply that an endless stream of blood, sweat, and tears flows.
Overuse has made us dull, but we still shine. After all, Black women are the only things to grow without nourishment. Yet, despite our incredible achievement, this precarious balance shouldn't have become our norm. With protection on one end and potential danger lurking around the other, we shouldn't have accepted this balancing act as the ultimate truth. If we stop considering the blades of this sword as an inevitable outcome, it may lose its edge.
Therefore, rather than being content with the fact that we were injured one moment and recovered the next, we should want to fully heal ourselves to avoid engaging in this dangerous balancing act. To make sure our healing is effective and less risky, here are the top self-help/self-development books to help every Black woman set these blades aside to become someone where their overuse is never necessary.
'Daring Greatly,' 'Atlas of the Heart,' and 'The Power of Vulnerability' by Brené Brown
'Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead' by Brené Brown
Amazon
Brené Brown's holy trifecta, in my opinion, are these three books. These self-help books detail how shame and fear have influenced our behaviors and, in turn, our lives, with each book building on the one before it. However, these books don't only bring to light our flaws or fear of being flawed, but they provide us with information on how to escape its stifling hold. Whether it is daring to be great (Daring Greatly), choosing vulnerability in moments of uncertainty (The Power of Vulnerability), or understanding our emotions and why they are felt (Atlas of the Heart), Brown's readings will help you develop by finally allowing you to understand yourself and why you behave the way you do.
'Atomic Habits' by James Clear
'Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones' by James Clear
Amazon
Atomic Habits is a self-help book that I admit took me a while to get to, but as time passes, I find it's one I love the most. Atomic Habits offers readers suggestions on how to maintain easy habits that will gradually add up to the impact they desire for the life they desire. It is an essential guide for eradicating bad habits and establishing good ones in just four easy stages. It illustrates how minor, consistent alterations to daily routines over time can result in considerable, beneficial change. This book won't make fun of you for the behaviors you already have or how you even started developing them. Instead, it highlights the things that we have accepted as part of ourselves through normalization and shows us why changing it might help us for the better.
'Hood Feminism' by Mikki Kendall
'Hood Feminism: Notes from the Women That a Movement Forgot' by Mikki Kendall
Amazon
Another novel I would recommend reading for self-development is Hood Feminism by Mikki Kendall. This reading addresses the feminist movement's current blind spot: women. Despite the fact that Black women (and women of color) experience food insecurity, a lack of a livable salary, restricted access to high-quality healthcare, and limited access to excellent education, these issues are never brought up when the feminist movement is discussed. Consequently, the feminist movement hasn't made much progress. Kendall highlights the various issues that affect Black women on a long-term basis, such as race, class, and sexual orientation, and how these overlap with gender. This book will inspire you to become the feminist you've always been and wanted to be; it inspires everyone to embody the true goals of the feminist movement in words and actions.
'The Body Is Not an Apology: The Power of Radical Self-Love' by Sonya Renee Taylor
'The Body Is Not an Apology: The Power of Radical Self-Love' by Sonya Renee Taylor
Amazon
"The Body Is Not an Apology" is a global movement that proclaims to be driven by love, and focuses on how to heal wounds brought on by other people's beliefs, morality, and bodies. This book, written by eminent activist and poet Sonya Renee Taylor encourages readers to rediscover the revolutionary roots of their minds and bodies to celebrate the enduring power of community. Taylor exhorts people to disrupt the institutions that support body shame and oppression against all by putting aside ingrained body shame. This reading will transform your life in realms that you'd never believe. I discovered countless ways to be more sympathetic toward my body and the container that houses my spirit through reading The Body Is Not an Apology. With the help of this text, I developed a softer gaze when I looked in the mirror.
'Unf*ck Yourself' by Gary John Bishop
'Unfu*k Yourself: Get Out of Your Head and into Your Life' by Gary John Bishop
Amazon
The excellent self-help book Unf*ck Yourself discusses how we could be getting in our own way. This book, which I think should be listened to as an audiobook, frankly deconstructs the numerous ways we've managed to screw ourselves over and the ways in which other things are just beyond our control. Gary John Bishop explains to readers how to escape our minds and begin living our most fulfilling lives through insightful advice and vulgar language, just as he would if he were speaking to a friend.
'Your Next Level Life' by Karen Arrington
'Your Next Level Life: 7 Rules of Power, Confidence, and Opportunity for Black Women in America' by Karen Arrington
Amazon
Karen Arrington's Your Next Level Life makes me want to grab my sisters and exclaim, "Giiiiiirrrrll, do I have a book for you!" This book offers seven ways for one to start living their best lives in their work, lifestyle, and wealth with the legacy of Black greatness in mind. It tells Black women that we don't have to accept an existence of inferiority and obscurity. Instead, we can make large plans, aim for greater chances, and have confidence in our ability to fight for what is rightfully ours. A quick read, this book will have you return to it over and over, again.
'You Are a Badass' by Jen Sincero
'You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life' by Jen Sincero
Amazon
Whether you want to listen to it as an audiobook or flip through the pages quickly, any way you decide to devour this book, you won't be sorry. Jen Sincero's book You Are a Badass effectively educates you on the fact that you are a badass. And despite the fact that society and life can show you the opposite, this book serves as a reminder of all the different ways you are magnificent. This self-help book demonstrates the various methods we might start believing in ourselves to accomplish our goals, as opposed to doubting our abilities. The book is humorous, light on difficult subjects, and ultimately wonderful in that it lays out easy steps for living the lives we were designed to live.
'The Body Keeps the Score' by Bessel van der Kolk
'The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma' by Bessel van der Kolk
Amazon
The book The Body Keeps the Score explores how trauma shapes and controls how people live their lives. It is likely the most significant book on this list for me because of how my mental health has changed. Bessel van der Kolk explains how numerous traumas we have endured in our lives are still influencing us today in this book using research and actual situations. He illustrates the numerous ways our interactions with others shape our relationships with ourselves, regardless of whether our problems began with our parents or developed as a result of constant struggles. Bessel van der Kolk demonstrates how the horror and isolation at the center of trauma literally transform the brain and body. This book will leave readers in awe of their resiliency and the ability our connections have to both harm and heal.
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023