11 Of Our Favorite Black-Owned Holy Grail Beauty Finds
They say beauty is in the eye of the beholder, but there are just some products that we all must agree are for everyone. From hair care to makeup, some of our favorite Black-owned beauty brands did not hold back with the heat last year. Thus, we discovered some must-have holy grail products that we're for sure bringing with us.
Just in case you weren't in the loop, we have the scoop on all the buzz-worthy products that you must try for yourself. P.S. You're going to fall in love with them.
If you haven't tried these 11 holy grail products, right now is the time. Check them out below:
Beauty Bakerie
Flour Setting Powder (Translucent)
Inspired by baked treats, Beauty Bakerie has added sweetness to makeup. Their flour setting powder is a must-have to top off your makeup for flawless longwear.
Featured image by Getty Images.
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How This New Bond Repair Line Transformed One Mother's Postpartum Shedding Into The Ultimate Curl Comeback
This article is in partnership with SheaMoisture
For Crystal Obasanya, her wash day woes came shortly after her son did. The beauty and lifestyle content creator had been natural for years, but during postpartum, she quickly learned about one reality many mothers can relate to experiencing: postpartum hair loss. “Sis had thinning hair. Sis had split ends,” she shared about her hair changes in a Reel via xoNecole.
Over a year into her postpartum journey, Crystal explained she also had dry, brittle hair, noting that keeping it hydrated before pregnancy had already been “a task.” The 4C natural recalled going from thick hair during pregnancy to a thin hairline due to postpartum shedding as “devastating.” When it came to strengthening and revitalizing her hair, the new SheaMoisture Bond Repair Collection was just the thing she needed to elevate her damaged coils to revive and thrive status and get them poppin' again.
SheaMoisture is providing us with the cheat code for transforming dry and damaged strands into thriving and deeply nourished crowns. By unveiling their 4-step hair system, the SheaMoisture Bond Repair Collection is equipping you with the tools to reverse signs of hair damage caused by protective styling, heat, and color and is uniquely formulated for Type 3 and 4 hair textures.
The haircare system revives damaged natural hair by repairing and rebuilding broken hair bonds through a game-changing combination of HydroPlex Technology and AminoBlend Complex, a unique blend of fortifying amino acids formulated specifically for curly and coily hair. Scientifically proven to reduce breakage by 84% and make your hair six times stronger (vs. non-conditioning shampoo), the collection infuses your hair with the nourishment it craves and the strength it deserves.
All five products of the SheaMoisture Bond Collection are infused with natural strengthening ingredients like Amla Oil and fair-trade shea butter. The collection consists of the 4-step breakage-fighting Bond Repair system, as well as the Bonding Oil.
“When trying it out, I quickly noticed that my hair felt revived and renewed, and my curls were so hydrated,” Crystal said while using the Amla-infused Bond Repair Leave-In Conditioner. “I also felt my hair strands were stronger.” So much so that the influencer felt brave enough to get her hair braided shortly thereafter. “I can definitely say that I will be keeping it in my hair wash routine,” she added in the caption of her Reel about her positive experience using the products.
SheaMoisture Bond Repair Collection is making bond-building a key player in your wash day routines and the purveyor of life for thirsty manes. Because who doesn't want stronger, shinier, happier hair?
Step One: Bond Repair Collection Shampoo
Rejuvenate your hair with SheaMoisture Bond Repair Shampoo, your go-to solution for luscious locks. Packed with hella hydration power, this shampoo adds moisture by 60% while removing buildup without stripping your strands. This shampoo gently cleanses impurities while significantly enhancing shine, smoothness, and softness.
The Bond Repair Collection Shampoo is the first step in the 4-step Bond Repair system, all of which are powered by the uniquely formulated AminoBlend, and HydroPlex, SheaMoisture’s technology that rebuilds hair strength at its core.
Step Two: Bond Repair Collection Conditioner
Tailored to repair styling damage, this creamy conditioner locks in 12x more moisture than standard non-conditioning shampoos, boosting damaged hair strength by 1.5x with significantly less breakage. The creamy SheaMoisture Bond Repair Collection Conditioner deeply hydrates, enhances manageability, and leaves your hair looking healthier and shinier.
Step Three: Bond Repair Collection Masque
This Ultra Moisturizing reparative masque is a moisture-rich game-changer for those dealing with the aftermath of hair damage caused by styling. The SheaMoisture Bond Repair Collection Masque delivers 13 times more moisture compared to non-conditioning shampoos, ensuring your hair feels nourished and soft. Designed to repair and rejuvenate, this masque significantly strengthens damaged hair — making it twice as strong while reducing breakage.
Step Four: Bond Repair Collection Leave-In Conditioner
Elevate your curl game with SheaMoisture’s Bond Repair Collection Leave-In Conditioner. Lightweight and hydrating, the Bond Repair Leave-In Conditioner provides 12x more moisture than non-conditioning shampoos and tames frizz with 24-hour humidity control. Designed to define curls and coils, the leave-in conditioner enhances softness and shine allowing you to detangle effortlessly.
Bonding Oil
The SheaMoisture Bond Repair Collection Bonding Oil is a multitasking all-in-one formula that acts as a heat protectant and provides the hair with moisture, strength, shine, damage protection, and intense nourishment. This lightweight oil not only offers 24-hour frizz and humidity control but also fortifies your tresses, making them up to 5 times stronger with significantly less breakage.
Featured image courtesy
Rapper Latto is keeping it real about the Brazilian butt-lift surgery she received at just 21 years old.
The “Big Energy” performer took to a livestream to reflect on her physical transformation over the years. She shared that after signing her first deal at the age of 21, her lifestyle changed significantly, causing her to indulge in her favorite foods which resulted in some weight gain.
“My body was so tea. I gained a little weight, 'cause I signed my deal when I was 21, when I had just turned 21. And I was just having money and living a whole new life, eating out," she told fans. "Y'all know I’m a foodie, so now I had the funds to feed this foodie in me and stuff, so I gained a little weight.”
However, harsh comments from people on the internet significantly impacted her self-esteem. “Everybody on the internet was calling me ‘bad-bodied’ and stuff, so I feel like that played a role. I started being a little insecure about my body,” she recalls.
The 25-year-old went on to address the persistent scrutiny and pressure she faced from the public regarding her appearance. despite her transparency around the procedure. "Every time I post a gym picture, people be like, ‘Oh, she got a BBL.’ I’ve been so loud and clear about a BBL that I had four years ago,” she stated. “When I was 21, [the BBL] that y’all convinced me I needed, by the way," she said.
During a 2023 episode of her Apple Music show, 777, Latto chatted with her sister, Brooklyn Nikole about her experiences with body image and surgery, opening up about the relentless criticism she faced. "When I didn’t have my surgery, they’re like, ‘Oh, she shaped like her white side’ … And then when I got the surgery, it is, ‘Oh, she’s botched. Oh, it’s too heavy.’"
The constant judgment she encountered led her to a significant realization. "I’m telling you from someone who’s been there, done it, find peace within your natural state. Because you’re going to find a flaw and another flaw and another flaw and another flaw."
Latto’s candid reflections offer a compelling reminder that true beauty lies in self-acceptance and inner peace. In a world where societal beauty standards are constantly shifting, her message is a call to prioritize personal happiness and authenticity over external validation.
"Moral of the story: I just think everybody should just stop worrying about everybody. Natural girls are winning. Surgery girls…BBL girls are winning," she shares. "Do what works for you and mind your own business. Make your own decisions based on what you want to do, not what other people are telling you to do."
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Featured image by Raimonda Kulikauskiene/Getty Images