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xoNecole And Ulta Beauty Launch "Beautiful Soul" — A 'GRWM' Series All About Self-Care


This article is in partnership with Ulta Beauty.

I don't know about you, but I relish in any moment I'm able to squeeze in a little self-care action. I'm not above popping on an eye mask during a flight or even booking a quick massage in between a day full of errands. When you're booked and busy, the ability to pamper yourself is a luxury that feels all too precious. But what if I told you that self-care is more than just skin deep? As a matter of fact, here at xoNecole, we believe self-care is also soul care. In order to have the motivation to take care of your external self, you must first be rooted in the belief that you are worthy and deserving of looking your best and having your cup full.


And guess what? We're not alone in that belief. In partnership with Ulta Beauty, xoNecole is pleased to bring you "Beautiful Soul." In this six episodes series, our founder Necole Kane will be hosting a "get ready with me" style interview with six of her favorite influencers while they walk us through some of their most cherished beauty routines. These millennial mavens will also be spilling the tea on their favorite hair, makeup, and skincare products (no gatekeeping over here!) that helped them pull off the look.

Beautiful, right? Here's where the soul care comes in. xoNecole and Ulta Beauty wanted to go deeper by elevating, celebrating, and affirming the influence underrepresented voices bring to the beauty industry. With "Beautiful Soul", we're encouraging each other to take off the superwoman cape and finally realize that we, too, deserve to reinvigorate ourselves in carefree moments with and for ourselves. In this series, Necole and each influencer will be engaging in girl-chats that go deep about the barriers to self-care that can hinder us from prioritizing ourselves. Whether it's a lack of time, lack of balance, or fear of how we'll be perceived by the outside world, many things can stand in the way. Each of these boss women will share how they overcame these barriers and learned to indulge in their rest, pleasure, enjoyment through self-care, while standing firm in the belief that they're worth it.

Through this series, we hope you walk away feeling inspired to carve out a little bit more time to replenish your mind, body, and spirit through beauty and self-care. Whether that means taking an extra five minutes in the shower to test out a new face wash and body scrub, or canceling your Saturday plans to luxuriate with a nice long bubble bath, there's no better time to take care of you in every way possible, sis!

Visit the "Beautiful Soul" content hub at xoNecole to check page as we unveil a new video each month, and sign up for our "Beautiful Soul" newsletter to stay in the loop!

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

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