xoNecole And Ulta Beauty Launch "Beautiful Soul" — A 'GRWM' Series All About Self-Care

This article is in partnership with Ulta Beauty.

I don't know about you, but I relish in any moment I'm able to squeeze in a little self-care action. I'm not above popping on an eye mask during a flight or even booking a quick massage in between a day full of errands. When you're booked and busy, the ability to pamper yourself is a luxury that feels all too precious. But what if I told you that self-care is more than just skin deep? As a matter of fact, here at xoNecole, we believe self-care is also soul care. In order to have the motivation to take care of your external self, you must first be rooted in the belief that you are worthy and deserving of looking your best and having your cup full.

And guess what? We're not alone in that belief. In partnership with Ulta Beauty, xoNecole is pleased to bring you "Beautiful Soul." In this six episodes series, our founder Necole Kane will be hosting a "get ready with me" style interview with six of her favorite influencers while they walk us through some of their most cherished beauty routines. These millennial mavens will also be spilling the tea on their favorite hair, makeup, and skincare products (no gatekeeping over here!) that helped them pull off the look.

Beautiful, right? Here's where the soul care comes in. xoNecole and Ulta Beauty wanted to go deeper by elevating, celebrating, and affirming the influence underrepresented voices bring to the beauty industry. With "Beautiful Soul", we're encouraging each other to take off the superwoman cape and finally realize that we, too, deserve to reinvigorate ourselves in carefree moments with and for ourselves. In this series, Necole and each influencer will be engaging in girl-chats that go deep about the barriers to self-care that can hinder us from prioritizing ourselves. Whether it's a lack of time, lack of balance, or fear of how we'll be perceived by the outside world, many things can stand in the way. Each of these boss women will share how they overcame these barriers and learned to indulge in their rest, pleasure, enjoyment through self-care, while standing firm in the belief that they're worth it.

Through this series, we hope you walk away feeling inspired to carve out a little bit more time to replenish your mind, body, and spirit through beauty and self-care. Whether that means taking an extra five minutes in the shower to test out a new face wash and body scrub, or canceling your Saturday plans to luxuriate with a nice long bubble bath, there's no better time to take care of you in every way possible, sis!

Visit the "Beautiful Soul" content hub at xoNecole to check page as we unveil a new video each month, and sign up for our "Beautiful Soul" newsletter to stay in the loop!

Sign up today and be the first to get notified on new updates, exclusive events, retreats and giveaways!

More Posts
What Exactly Is The 'Raw Till 4' Diet?

There are moments on our health journey when our bodies are bugging us to hit the reset button.

With life, we can start to see slips in our diet, irregular exercising, and inconsistent sleep schedules, and our mental health can suffer because of it. But what many people come to find is that with just a few adjustments — as opposed to restrictions — being made to their food intake, we can see a focus more on eating “the right” calories and less on being on a restrictive diet.

"Raw Till 4" is a dietary concept and lifestyle associated with the raw vegan and high-carb, low-fat vegan (HCLF) movements. Created by Australian blogger and YouTube star known as 'Freelee the Banana Girl', the method suggests eating raw, uncooked plant-based foods until 4 p.m. each day and then having a cooked, vegan meal in the evening.

The Raw Till 4 lifestyle follows the guidelines of vegan and rawist eating and involves consuming fruits, vegetables, nuts, seeds, and sprouted grains in an uncooked, natural state until the designated time of 4 p.m. or around one’s typical dinner time. After 4 p.m., a cooked vegan meal is consumed, which may include foods like steamed vegetables, grains, legumes, and plant-based sources of protein like tofu or tempeh.

On TikTok, creator Adina Yaffa is repopularizing the trend, sharing how it’s helped to improve digestion, boost energy levels, and support weight loss.


Replying to @🌜kat🌛 here is what I eat in a day on a raw till 4 lifestyle. I eat with the sun and according to the circadian rhythm that out bodies follow on a typical day. Where i drink liquids during the first 8 hours, then juicy fruits, then smoothies, more dense building fats, proteins and veggies! #snatchedwaist #bellyfat #bellybloat #smallwaist #hourglass #rawtill4

“During the hours of 4 a.m. and 8 a.m., your body is in an elimination phase and needs all the help it can get,” Yaffa says in the clip. “So what you’re going to do is drink coconut water, citrus juices, and green juices during this time, and around 8 a.m., you can break your fast with some fruit. I suggest juicing fruits, and then after that, I suggest having a smoothie or a bowl with berries and granola so you can get your fats and healthy proteins in.”


Raw till 4 has so many benefits including better digestion, nutrients, belly fat and bloat elimination, snatched waist, more energy and so much more! #snatchedwaist #bellyfat #bellybloat #smallwaist #hourglass

On the official Raw Till 4 website, Freelee the Banana Girl shares tips on how to get the best outcomes of this lifestyle change, which include:

  • “Stay hydrated! You should pee about 8-12 times per day, and your urine should be clear. Drink 1 liter of water when you wake up in the morning, and 1 liter of water about 30 minutes before each meal for optimal results.”
  • “Fragmented sodium (salt) should be kept to a minimum. Use herbs, lemon juice, etc. wherever possible in place of salt.”
  • “Eat unlimited calories at every meal, no restriction. The majority of your calories each day should come from fruit. Don’t under-eat on fruit during the day or 'save up' your calories for dinner time. RT4 is about abundance at every meal.”
  • “Move your body daily. Find an activity you love and make it your playful exercise.”
  • “Make sure to get lots of rest, relaxation, and good sleep. Learning to incorporate good rest, early nights, and regular sleeping patterns into your life will greatly improve your overall health.”
  • “Practice gratitude and peaceful emotions at mealtime, and get a vision book started! Be sure to enjoy this journey. Focus on long-term health instead of short-term results.”

Critics argue that it can be challenging to get all the necessary nutrients from a raw vegan diet and that it may not be suitable for everyone, especially over the long term.

As with any diet, it's important to consult with a healthcare professional or registered dietitian before making significant dietary changes to ensure that it meets your individual nutritional needs and health goals.

Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.

Featured image by FreshSplash/Getty Images

Russell and Nina Westbrook Dish On The Key Ways To Avoid Resentment In Relationships

Russell and Nina Westbrook are one of those low-key, unproblematic couples we don’t talk about enough. They met in college and got married in 2015. They also have a beautiful family with three kids. While Russell is an NBA star, Nina is a licensed family and marriage therapist and a mental health advocate.

She recently launched the podcast The Relationship Chronicles with Nina Westbrook, and in the latest episode, she had none other than her husband on as a guest. The college sweethearts dived into important topics from marriage to children and how they navigate it all.

Keep reading...Show less
Women In Their 40s Share The Beauty-Related Things They Wish They Did In Their 20s

It is Eartha Kitt who once said, “Aging has a wonderful beauty, and we should have respect for that.” I couldn’t agree more. That’s why, it really does get under my skin, that we live in a culture that is almost obsessed with staying young. Why? Don’t you want to grow, evolve…mature? That’s why I’m also not big on people who are damn near obsessed with looking 20 years younger than they are. Nah, personally, I think the goal of looking great for and at your age is where it’s at because, as my mother (who ages remarkably well) used to say, “I’ve earned every year. I don’t want to be looking like a child when I’m not.” (It’ll preach.)

Keep reading...Show less
Coco Jones Recommends This Genre Of Music To Calm Your Mind

The world is filled with tons of distractions vying for our attention. Our workloads can be demanding, social media chatter can be deafening, and it all makes you wish you could flip a switch and shut everything off.

Keep reading...Show less
New Doechii & 9 Other Songs Perfect For A Midweek Pick-Me-Up

We waved farewell to summer last week, along with all its highlights. Now we warmly embrace music that encourages us to feel, calm down, and think back on the last enjoyable months and their aftermath. Some of the aftereffects of our summertime delights, like "Lil Boo Thang" and "Guarantee," will make us feel content and that our time was well spent. Other repercussions, like "I Just Wanna Feel Your Love Again" and "No SZNs," are more severe and will leave us contemplating some ill-placed steps while we spiral into deep despair.

Keep reading...Show less