How Maya Washington Built An Empire On Shameless Self-Promotion


For YouTube star Shameless Maya, each day starts off just like any other nine-to-fiver. Born Maya Washington, the Toronto-native/LA-transplant wakes up at 6:30 a.m. to read the Bible, squeezes in a session with her personal trainer, then beats her face for the gods before heading off to work.

By 10 a.m., the spirited social media personality is swimming in a pile of emails, pre-production planning, and video shoots. "Before we shoot anything, we gotta come up with ideas and storyboard, then we send it to get approved [by brands]. We go buy what we need, take photos, flat lay it, then send it for approval. There's a bunch of back and forth about the final edit. They want me to cut this out, they wanna cut that out. I would say, it's maybe two or three rounds of edits."

It's all in a day's work for this 34-year-old creative producer.

"I thought it was cheesy, tacky, and shameless," she says of her YouTube beginnings. "I went into it as a social media experiment on what would happen if I was shameless of a year and see where it would take me." And it truly paid off.

Since starting her channel in 2012, Washington's ability to be transparent with her followers about personal topics, such as her divorce and why she ultimately decided to shave her head, has helped her snag a following of millions of subscribers across her social media platforms. Her brightly colored beauty tutorials, inspirational online diary entries, and informative tech reviews keep her rolling in dough. Most recently, she has collaborated with brands such as Target, CoverGirl, and Google Store. In 2014, she landed an opportunity of a lifetime as art director for Prince's Art Official Age album. While she doesn't disclose the amount she was paid by The Purple One, in a video, she says, "I hadn't ever seen money like that at this point in my life."

Don't Knock the Hustle

It's evident that being a YouTube star can lead to a pretty comfortable lifestyle. However, there's a common misconception that living life in front of the camera is all play and no work. Flip on a camera, turn on your charm and get paid, right? Well, not so much. Along with extensive planning, especially for branded content, Washington sometimes has to fight for creative control. "I had one brand tell me to stop saying 'homegirl' and 'boo.' I was so frustrated, like, no, you can't tell me what I can and can't say. That's how I talk to my viewers. I had to learn to stand up for myself because it's my voice."

While dealing with brands and cashing checks can be tough, the hardest career challenge for Washington is learning to lead. There's a learning curve in evolving from independent worker to operating a full-fledged brand. "I don't like telling people what to do," she admits. "I've never had a manager position in life. Like, I've never been a supervisor or anything of that. I've always been kind of like a worker bee. I'd work for companies as a production assistant or an intern, so to go from those types of positions to working by myself was challenging. I have to study and read books on how to be a leader."

To balance out her weaknesses, this HBIC is building a strong team and learning how to delegate day-to-day tasks. While positive energy is the number one requirement for people on her Shameless squad, there are a few other major keys to success in Maya's World. "Are you hustler and do you work hard? There's so much to be done when you start off small. I do everything, so I'm looking for someone who is down to do everything and then some. I have issues with organization and staying on top of my calendar, so I needed someone who is exceptionally detail-oriented, which I found. I like thinking outside of the box, too, so if you have other passions, it's a plus."

Before the YouTube Fame

Though Washington seems to have it all––the money, the career, and, the squad––for a long time, her relationship status still read single.

At the age of 22, she met the man who would become her husband and they married when she was 26. Unfortunately, their marriage succumbed to their differences in life goals and five years later, the curly girl finally got a divorce. While recovering from her heartbreak, she threw all her energy into her work. It was not only a much-needed distraction from her rocky romantic life, but also a time to for her to heal as a woman.

"A lot of people when they leave relationships, they rebound," she says. "You go on dates and try to distract yourself. And that's part of it. But once you get all of that outta your system, you have to look inward and figure out how to be the best person you can be. You can distract yourself, but know that if you do that, you're gonna run into issues. I was so angry and always coming into confrontations. I literally had to reprogram everything about me. I'm genuinely happy with the woman I've become and now I can say I'm ready to date."

Braving the world of Tinder swipes and first dates seems pretty daunting, but Washington is equipped with the biggest lesson she's learned from her failed marriage. "When I got married, I was making decisions based on feelings, but as an adult, I have to do a checklist before I allow myself to get carried away. Do you have a good family background? Are you a positive, happy person? Do you believe in God? I have to check all those things off. Because once you let your feelings go, it's game over. Before you let your heart get carried away, take your brain with you."

No matter what's ahead, Washington is passionate about inspiring and spreading her youthful joy. And who can even be mad at that? Be shameless and do you, boo!

Find out more about Shameless Maya by following her on YouTube!

Originally published in 2016

Images courtesy of Maya Washington

Common has become a fixture in the hip-hop scene thanks to his longevity in the game. And while he is known for hits like "Go!" and "Come Close", he is also known to have dated some of the most beautiful and talented Black women in the world. The "Glory" rapper has dated Erykah Badu, Serena Williams and now he is romantically linked to Tiffany Haddish.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

So, if you've been rocking with this site for several years now, you might vaguely recall an article that I wrote, a couple of years back entitled, "Why You Need To Grieve Your Past Relationship". The bottom line was, if you don't make the time to go through the five stages of grief — denial, anger, bargaining, depression, acceptance — even when it comes to the ending of a romantic relationship, you could 1) mistake a lack of thorough and proper grieving for still loving someone and/or 2) prolong the process of healing, so that you can actually move forward.

Keep reading... Show less

HBO's hit show Insecure has been heralded as one of the best and most authentic shows on TV by fans thanks to its real-life depictions of friendships and romantic relationships. One of the friendships that keep fans tuned in is between Issa Rae's character Issa Dee and Yvonne Orji's character Molly.

Keep reading... Show less

We all know that advocacy for inclusion and equality should be year-round, since we all have to be our fullest selves all day every day. Identity is a key element of doing that, and for LGBTQ+ professionals, this can include the question of coming out at work. Some may wonder whether their personal business is, well, anybody's business at work, while others might want to feel safe in the office being out, loud, and proud. Either way, coming out in the workplace is indeed an issue that not only must be addressed, but addressed appropriately.

Keep reading... Show less

Love is beautiful and social media is a wonderful way to showcase and spread it. However, many times it's the content with a bit of controversy or drama tied to it that gets all the double taps. But as my father once told me, "It's fine to seek drama in your art and interests, but love should make you happy and feel peace." When he said that, it stuck with me. For a long time, I think I sought out excitement in my relationships and that can lead to a lot of unhappiness or unhealthy situations.

Keep reading... Show less
Exclusive Interviews

Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

"You can't expect anyone else to care about yourself like you do."

Latest Posts