While I personally can't think of one thing that I don't like about the season that is right upon us, I must admit that a mistake I used to make, beauty-wise, was not properly caring for my skin (and hair) as the temperatures began to shift. Especially when it came to feeling extra dry, I could certainly tell that I wasn't handling my business.
Something tells me that I'm not the only one who's been guilty of this lil' faux pas, so as we're just days away from what I think is the absolute best season of the year, here are 12 beauty hacks that are affordable, all-natural and a truly wonderful way to welcome autumn in.
1. Exfoliate from Head to Toe
While I'm pretty sure you know what the general concept of exfoliating is all about, if you needed a basic definition, it's removing dead skin cells from the surface layer of your skin. And since we all shed somewhere around 30-40,000 of them every minute, I'm sure you get why that's such a good idea to do. Exfoliating not only gets rid of dead skin cells, it unclogs your pores, helps to prevent ingrown hairs, reduces breakouts, evens skin tone and even makes it easier for your skin to absorb your favorite moisturizer. So, I'm pretty sure you can see why exfoliating, not just your face and neck but your entire body, is a great "fall prep" practice. Since the cold weather can do rough on your skin, exfoliating can help it to absorb whatever you plan on putting on it to keep it soft, supple and smooth. That's why it's a good idea to do it around twice a month.
By the way, coffee scrubs help to reduce inflammation (a recipe is here), brown sugar scrubs are a humectant that can draw moisture in from the air (a recipe for that is here) and charcoal scrubs are great at detoxifying your skin (a recipe for that is right here). So, if you want to customize your body exfoliation process, there's a good starting point to go with.
2. Bathe in Rosewater and Lavender Oil
If you like nothing more than coming in from the chilly air and soaking in a hot bath, two things. First, it's best if you wait for your skin to get down to your normal body temperature (going from one extreme to another can put your body into shock or even cause a heart attack; wow, right?) and secondly, try and avoid the "hot as possible" approach. One thing that you want to make sure that you do is not zap your skin of the natural moisture that it already has; hot water will do that which is why warm water is best.
Speaking of caring for your skin, treat it by pouring some rosewater and a few drops of lavender essential oil into your bathwater. Rosewater contains anti-inflammatory properties that will help to reduce redness. It also contains antiseptic properties that can help to soothe any skin infections or surface wounds that you may have. Rosewater is full of antioxidants that can repair any cell damage that you may have experienced. Plus, it's known to improve moods and even bring relief to headaches. Lavender oil is great for your skin because it also contains anti-inflammatory properties that can speed up the healing of breakouts, soothe skin conditions that cold weather may irritate such as eczema, help to remove toxins from your skin and, thanks to its scent, it's really effective when it comes to helping you to relax before bedtime.
3. “Seal” Your Skin
Something that I definitely make sure that I do when I get out of the shower is "seal my skin". Basically, that consists of not immediately drying off, putting some homemade whipped shea butter or sweet almond oil on my skin, letting it sit for a few minutes and then blot-drying my skin. All of this helps to "lock" the moisture in to where I don't need to apply any lotion or anything else once I'm done. Plus, my skin feels silky smooth, pretty much until the next time I take a bath.
4. Steam Your Hair
If it seems kinda weird that cold wet weather could actually cause your hair to dry out, here's why it's so problematic. When temps are cold and/or the air is dry, that can result in the cuticles of your hair lifting which can keep moisture from staying in your hair. And when there's no moisture, the dryness can ultimately lead to breakage. A remedy? Well, aside from deep conditioning your locks, it can never hurt to steam your tresses too.
Steam adds moisture. Steam makes it easier for the products that you put into your hair to be absorbed into it. Steam encourages elasticity so that your hair doesn't break as easily when it's being styled. Steam also helps to keep the pores of your scalp unclogged so that your hair follicles can grow freely.
As far as how often you should steam your hair, some folks do it as much as a couple of times a week while others reserve the practice for wash day. Either way, if this is something you'd like to try, Natural Hair Products has a list of some of the best steamers for natural hair here. Also, Melissa Denise is a YouTuber who has some tips on how to steam your hair without a steamer that you can check out here.
5. Line Your Hats
At this point, I can't even tell you how many hats I have. Back when I was wearing really short hair, this particular tip didn't matter all that much to me; however, now that I have some length, I am intentional about lining my hats with satin. Since my golf caps and brims are mostly made of wool, between the way that fabric has a tendency to dry my hair, cause friction and even has the potential for snagging on my ends, making sure my hats are lined is how I keep my hair protected while I'm out here looking fly. If you want to learn how to line your own hats, check out this video and this video.
6. Make a Castor/Argan/Vitamin E Oil Solution for Your Eyelashes
If you want to have longer and thicker eyelashes without having to buy any (so that you can have a few extra coins saved up for the holiday season), make your own serum that consists of Jamaican black castor oil, coconut oil and vitamin E oil. The Jamaican black castor oil contains properties that will help to thicken your lashes and make them appear fuller. Argan oil is packed with fatty acids and antioxidants that will help your lashes to grow longer. Vitamin E is awesome because it stimulates hair growth. If you apply this combo with a mascara wand every night before turning in, you should see some progress with your lashes within 3-4 weeks.
7. Apply Some Shea Butter and Cinnamon to Your Lips
I can't tell you the last time I went to bed without putting some raw shea butter on my lips. Since it's an emollient (which means it creates a barrier between your lips and the atmosphere around you), it's an excellent "base" for lip gloss or lipstick before heading out into the chilly air. Since shea butter is also loaded with antioxidants and vitamins A and E, it can help to soothe and heal your lips if they experience any chapping during the fall and winter seasons. As far as cinnamon goes, if you apply cinnamon oil, it's a natural lip plumper. On the other hand, if you go with its powder (or ground cinnamon) form, it can gently exfoliate while also providing a soft natural sun-kissed glow. Yep, even in the fall. Just add a sprinkle or two of it to a lip container of shea butter and you're all set.
8. DIY a Hand and Foot Cream
I'm thinking it's a given that you should amp up how much you moisturize your hands and feet as you head into the cooler seasons of the year. All I want to say here is try and avoid commercial brands that are heavy on the perfumes and ingredients you can't pronounce. One, because our skin definitely absorbs some of what we put onto it and two, some of those harsh items can strip our skin of the moisture that it so desperately needs; especially when it's cold.
That's why I'm all about you making your own hand and foot cream. That way, you know exactly what goes into it. The YouTube channel Yaya DIY Creations has a hand cream recipe worth checking out here. paskiiLuv has an easy-to-make foot cream recipe here.
9. Cop Some Bamboo Socks
Speaking of feet, just because you're about to swap out sandals for boots, please don't use that as an excuse to slack off when it comes to getting pedicures. That said, since we're all going to be wearing socks a lot more often, did you know that cotton ones can sometimes cause blisters? The "science" behind it is, since cotton is a fabric that absorbs moisture, the longer your feet are damp, the easier it is for a blister to form. That's why wool, synthetic or even bamboo socks are a better route when you're planning to spend a lot of time in inclement weather.
Bamboo socks are cool because they contain antibacterial properties, they're pretty soft, they hold less odor, they are thermo-regulating (which means they help to keep your feet cool in the summer and warm in the winter) and they're sustainable.
Bamboo Comfort is a website that features some of the best bamboo sock brands this year. You can see the list here.
10. Take a Fish Oil Supplement
If it seems like you can't stop scratching words with your nails onto your skin (due to how dry it is) no matter how hard you try, you might want to take a fish oil supplement. Fish oil contains anti-inflammatory and healing properties that help to keep your skin hydrated from the inside out. Some other benefits include the fact that it's able to help to heal symptoms associated with psoriasis, decrease the appearance of pimples and also protect your skin from sun damage (and yes, you can experience sun damage any time of the year because, well, the sun is out all 12 months).
11. Invest in Some Local Honey
First up, if your allergies are known to kick up during the fall, local honey is what you should look into because it contains similar allergens to what are in the air around you. Taking a teaspoon or so a day can serve as a natural antibiotic, so that your system can develop a resistance to allergens and allergy-related symptoms. Not only that but honey is a powerful humectant as well. This means that if you put a couple of teaspoons into your hair conditioner, it can help to moisturize your hair or if you make a face mask out of it, it can deeply condition your skin. Honey is bomb on a ton of levels. In fact, when it comes to honey in general, check out "Manuka Honey Is The Ultimate Beauty Find".
12. Get Yourself a Pumpkin (or Two)
The signature fruit for fall is undoubtedly the pumpkin.
As far as all-natural beauty benefits go, it's great for you because pumpkins are high in vitamins A and C, zinc, antioxidants, fruit enzymes and even alpha hydroxy acids. All of this works together to trigger collagen production in your body, brighten your skin tone, improve your skin's texture, help to reverse UV damage and hinder free radicals from damaging and aging your skin.
So, the next time you're at your local grocery store, pick up a pumpkin or two. Then, when you get home, treat yourself to a pumpkin face mask (recipe is here); a body scrub (recipe is here); a foot scrub (recipe is here); a body butter (which is made with pumpkin spice and recipe is here), or a lip exfoliant (which is also made with pumpkin spice and the recipe is here). You'll feel good. It smells great. And it's one of the best all-natural beauty treatments to officially welcome your skin into this, what I'm sure will be, beautiful upcoming fall season.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."
Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."
Courtesy
On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."
Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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