Valeisha Butterfield Jones Is Breaking The Mold As The Recording Academy's First-Ever Chief Diversity Officer

Valeisha Butterfield Jones is no stranger to bossing up through career transitions. Sis has resume receipts that put the proof in the pudding of more than two decades of leadership. Let's see: She's been the global head of inclusion for Google, served as the national youth vote director for the Obama for America campaign, worked for the U.S. Department of Commerce, and served as the executive director at Rush Communications (think, Def Jam, Baby Phat, Phat Farm, and Hip-Hop Summit Action Network).
She was also the national director of diversity and inclusion for the Alzheimer's Association and was an innovator at HBO before that. Oh, and let's not forget she co-founded the Women in Entertainment Empowerment Network (WEEN), a nonprofit coalition that ensures adequate representation of women of color in entertainment roles that has impacted the lives of more than 80,000 young women across the globe.
Yes, Butterfield Jones has been booked, blessed, and busy.
Now, she's become a pioneer, serving as the first-ever chief diversity officer at the Recording Academy. (And she'll soon take on the role of co-president this August.) The organization is the driving force behind the Grammy awards and initiatives like MusiCares, which gave more than $20 million to aid creatives impacted by the pandemic.
"We have an opportunity right now to be the change that we want to see. That's one key goal," Butterfield Jones said in an exclusive interview with xoNecole. "The second goal is equitable outcomes for everyone. I'm always thinking about who doesn't have a seat at the table. Whose voice is not being represented and how do we lift as we climb and bring those voices and perspectives into the room? The last part is if you can see it, you can believe it. I think it's important to have Black women in roles like this, so I don't for a second take this responsibility for granted."
"I think it's important to have Black women in roles like this, so I don't for a second take this responsibility for granted."
xoNecole caught up with Butterfield Jones, knee-deep into getting in the thick of ensuring inclusivity and diversity in her new role, to talk about how she's been able to navigate the now-normal of working, connecting, and thriving during a pandemic and how today's young women can reach the career success they seek despite the current challenges.
xoNecole: You have successfully worked in a variety of industries, from tech to entertainment, to politics. What has been the common thread in your journey?
Valeisha Butterfield Jones: I've always said that I want to make sure that I leave no gift behind when I leave this earth. Impact and purpose are two of my core values and the drivers for me to make those decisions. It's been this nice 360-moment for me to return back to entertainment, but it's always been just part of my core and my passion.
It's been difficult for many women to make career moves, especially during a pandemic when graduates weren't even able to have normal undergrad experiences. How can we really go for what we want while overcoming the challenges?
I don't know a single person that hasn't felt like a fish out of water or that imposter syndrome. I know that, for sure I feel it whenever I make a big change. You're not alone. We all go through that in some shape or form, but do it anyway. So often fear can be the greatest motivator if you just use it to your advantage. I've now learned that whenever I feel the butterflies or I have the temptation to shrink in the room when I take on a new role, I've got to just really lean into that and use it as the fuel. I'm actually afraid, now, of the day that I start a new role and I have no butterflies. It just shows that you're alive and that you're human and you care. And don't lose the humanity of who you are in all these new positions and transitions.
"So often fear can be the greatest motivator if you just use it to your advantage. I've now learned that whenever I feel the butterflies or I have the temptation to shrink in the room when I take on a new role, I've got to just really lean into that and use it as the fuel."
Also, you've still got to set healthy boundaries and do it up front. We always have a tendency, especially as women, to want to do a great job, to over-perform, to over-deliver, however, don't do it at your own expense—the expense of your mental health. I've learned now to have mentors and the importance of sponsors—people who are going to say your name when you're not in the room. I've learned the importance of knowing when to just shut the computer off, put the phone down and be present in my real life outside of work.
You have an amazing group of power women friends and colleagues in your corner, and we all know that these sorts of connections help us all sustain ourselves in building careers. How have you been able to keep in touch and continue to connect?
I'm really blessed to have the most beautiful and amazing sister circle of just women who go hard. I'll also say that [having] a good friend means being a good friend and by that I mean so much as you receive you have to give. So for the pandemic, it's been hard, because we haven't been able to physically see each other, but whenever there's a job opp, we send it to each other in our group chat. We share therapist recommendations. We share in-home, Covid-friendly massage recommendations or even just offer a listening ear when we need it. It's nice to have friends who don't feel pressure but we lean on each other when we need it most.
Whenever someone needs to meet someone, we facilitate the introduction if we have the ability to. It just means taking that extra step as a friend to make sure whatever your sister needs, if you're able to, you provide it. Also, it's giving one another space and grace.
This has been great! Now, what's your advice for young women to work toward long and sustainable careers, particularly in entertainment?
First, you must have a bias for action. A lot of people talk a good game and can give a beautiful story around the work they've done, but it's not until you're able to really go into an organization and demonstrate that bias for action. It makes you stand out and become undeniable to the fabric of the company. It sounds simple, but it's not. It means waking up― every day―with that hustle, that mentality, and that go-getter approach to the work―every single day.
The second is innovation. The entertainment industry is constantly evolving and tech has shown us that we have to stay current, and stay fresh in our skills. All the time I'm participating in new workshops and taking new trainings and just trying to make sure I'm leveling up at every stage of my career still. We want to make sure our skills still match up to what our industry still needs.
"A lot of people talk a good game and can give a beautiful story around the work they've done, but it's not until you're able to really go into an organization and demonstrate that bias for action. It makes you stand out and become undeniable to the fabric of the company. It sounds simple, but it's not. It means waking up―every day―with that hustle, that mentality, and that go-getter approach to the work―every single day."
The last one―which is probably the most important one―is self-care and taking care of your mental health, your physical health, and your heart in this very competitive male-dominated industry. So often we operate as robots―getting it done― and then we look up one day and realize that our health has declined as a result. Taking care of your heart and your mental and physical health, taking breaks, using your vacation days, and just getting centered [is important]. Get a therapist. I really believe we all have to treat our health with more intention, especially during this pandemic and even coming out of it.
For more of Valeisha, follow her on Instagram.
Featured image by Alberto E. Rodriguez/Getty Images
This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
___
Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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Whew. Did you know that somewhere around 122 million Americans travel during the holiday season? Listen, I went to see my godbabies this past September and got caught up in a crazy ass traffic jam at BNA (the Nashville airport) that damn near has me considering air travel ever again — especially during this time of the year.
Besides, it’s not like it’s a written rule that you have to travel over the holidays. In fact, if you want to play it chill this year, why not enjoy a staycation instead? Although it might seem like it’s a “poor man’s compromise,” as you’re about to see, it actually…isn’t.
1. Go All Out with the Christmas Décor
GiphyThere is someone I know who is so obsessed with Christmas, she’s damn near annoying-borderline-terrifying. I’m. Not. Kidding. Yet hey, if you’re going to do a holiday-themed staycation (emphasis on “holiday-themed”), that’s kind of how you’ve got to be. Some décor ideas include:
- A fresh Christmas tree (is the most ideal) that is ultimately decorated
- Wreaths on outside and inside doors
- Garland (with twinkle lights) in predictable and unpredictable places
- Poinsettias
- Mistletoes
- Snow globes
- A stocking (with some of your favorite things in it)
- Fake snow
- Stars
- Angels
- Candy canes
- A BLACK Santa (LOL)
I mean, since you are going to be spending a lot of time at home, it can feel like a mini-winter wonderland if you are intentional about doing more decorating to your living space than you ever have before!
2. Buy a Couple of Christmas-Themed PJs
GiphyWhile I was doing some research on a totally different topic, I happened upon an article that talked about the psychology behind why we should be intentional about what we wear to bed. When you stop to think about the fact that (hopefully) you are sleeping somewhere between 6-8 hours every night, it would make sense that things like the color and fabric of your sleepwear would have a real impact on you — even subconsciously.
Well, when it comes to Christmas décor, specifically, not only does it take you back to nostalgic memories, it can also boost your moods. So, aside from being on-10 with your Christmas décor, also invest in some Christmas-themed PJs. Since you’re going to be doing a lot of lounging around (RIGHT?), do it in something that makes you think about all of your favorite things about this time of year.
3. Cop Some Christmas-Scented Candles
GiphyThere really is no telling how many articles that I’ve written where I am singing the praises of scented soy candles. Candles are soothing, comforting and a very easy way to reduce stress. Also, since it gets darker quicker and for a longer period of time around this time of the year, candles provide a relaxing vibe to your home. Since it is Christmastime, go with scents that are reminiscent of the season:
- Cinnamon
- Vanilla
- Cranberry
- Apple
- Pine
- Frankincense and Myrrh
- Peppermint
- Cashmere
- Ginger(bread)
- Orange
- Sugar Cookies
- Sandalwood
- Cloves
- Cedarwood
- (Hot) Chocolate
Personally, one of my favorite candle companies is Goose Creek. Their signature collections will have your entire house smelling like a high-end bakery. No exaggeration.
4. Play Some Winter-Themed ASMR Sounds
GiphyI’m from Nebraska and my mother was a New Yorker. So, if there is one thing that I like, it’s seasons and that includes snow during wintertime. Unfortunately, Nashville is cray-cray when it comes to that. If, where you live, the weather is all over the place too (which is why I think it’s insane that some people still give pushback to global warming) and you would like for it to at least seem like you are in your own winter wonderland — invest in some fake snow to strategically place around your home.
Oh, and don’t forget to turn on some winter-themed ASMR sounds too. YouTube has videos that run for hours on end that feature blizzards and howling winds that really can make you feel like you are in the midst of an ice storm.
5. Host a Holiday Movie Marathon
GiphyOne thing to remember about a staycation is it doesn’t mean that you have to be alone or that the only people who can participate are the ones who live with you. Since a staycation is simply about staying close to home instead of traveling afar — absolutely consider having some of your favorite people over for a holiday-themed movie marathon. Shoot, Black America Web even did you a solid by publishing “25 Best Black Christmas Movies Of All Time;” plus, Tubi has a Black holiday hits section of indie films too.
Oh, and make sure to get creative with the Christmas-themed snacks. Some ideas? Some Kentucky-fried turkey tenders with cranberry hot sauce (recipe here), some Holiday Hot Spinach Dip (recipe here), some Grinch Kabobs (recipe here), some roasted pecans (recipe here) and some Pomegranate Guacamole (recipe here).
6. Spend a Night (or Two) at a Hotel or Vacation House
GiphyJust like you don’t have to be alone during a staycation, you also don’t have to be cooped up in your house the entire time. Get a change of scenery in your own city by spending the night in a hotel that you’ve always wanted to try out or renting a vacation house for you and some of your folks to hang out in during the time between Christmas and New Year’s Day. I have a “love little sister” who does this randomly when she needs a break from her work as a therapist. She says that it’s damn near like taking a trip (and she has PLENTY of passport stamps; trust me).
7. Have Brunch or Dinner at a Christmas-Themed Restaurant
GiphyIf nothing puts a bigger smile on your face than the thought of DoorDashing meals and barely even touching your stove during your staycation — hey, I am right there with you. Do consider going out to brunch or dinner during your chill time, though. It’s another way to bond with people and create some current holiday memories. And if you’ve got a bae and you opt for dinner, it can be a wonderful type of Christmas-themed date.
8. Go to a Holiday-Themed Concert
GiphyBeing that I got my start as an entertainment writer, hear me when I say that I’m not someone who just has to go to a live concert every chance that I get. Oh, but baby, when I saw that El DeBarge was doing a City Winery tour and he was going to be here right before Christmas — I booked myself a ticket quick, fast and in a super-duper hurry! Shoot, I didn’t even want to go with someone because I plan to give him and that falsetto voice of his my complete and undivided attention. LOL.
I don’t know what it is about the holiday season that makes live music that much more enjoyable — but if there is a concert that features one of your favorite artists happening right through here, consider that to be a cool way to “tour your city” while cultivating a really awesome memory at the same time.
9. Also, Go Ice Skating
GiphyOne of my fondest memories of time with my father is going ice skating. We actually would do it in the summer (because that is when I would visit him) and, every year, he would get me a new ice skating outfit. Even now, when I watch someone ice skate (even in movies; like in the classic movie Garden State), I will have warm fuzzies.
Anyway, if you’ve never been before, go. If it’s been forever since you have, also go. There is something that is very sweet and so signature Christmas about it. Plus, it’s a top-tier form of exercise.
10. Take a Christmas Lights Tour
GiphyAnother one of my favorite Christmas memories is driving through neighborhoods and looking at the Christmas lights. And just like a Christmas concert can be a form of hometown touring, so can doing this if you decide to choose a couple of areas where you’ve never really been or rarely frequent.
Now are you excited about the thought of experiencing a holiday-themed staycation?
I thought you would be. ENJOY!
Featured image by Shutterstock









