The Relationships In Your Life That Are Desperately In Need Of Boundaries

Boundaries. Whew. I can't even begin to count how many life dramas that I personally could've avoided if I had simply known how to set the proper boundaries; not once the ish had already hit the fan, but from the very beginning. Everyone's story is different, but I think the reason why I struggled so much with it is because I'm a childhood abuse survivor. Abuse is all about violating and disrespecting someone's boundaries. And so, as you're in the process of trying to heal from that, it can be a lifelong journey, learning how to set boundaries and make good and damn well sure that people honor them.
It took me getting into my 30s and learning how to set some boundaries in the form of self-control within myself (which is a part of what my abstinence path has been about) that I learned how to establish boundaries with others. I read books (Boundaries is one that's a must-have). I paid attention to the wisdom of people like author and speaker Brene Brown ("Daring to set boundaries is about having the courage to love ourselves, even when we risk disappointing others" is a great quote of hers). I spent time alone so that I could figure out what I needed so that I could build my relationships around that. I've "updated" my boundaries when necessary too.
And what I've learned from all of this is there are certain relationships where boundaries are an absolute must. The ones that I want to expound on today are the following seven.
Boundaries with Your Parents
Parents. Boy oh boy. Although I am not a parent myself, I am at the age where a lot of my "love" nieces and nephews are in their 20s. Just this past weekend, I saw one of them and, while I try to be intentional about treating children of any age like "little individuals", I had to remind myself that I have to come at her a different way and respect whatever it is she has going on…differently. Why? Because she's an adult now. She has her own life. All I can do is offer insight, but she's got the full right and freedom to do whatever it is that she wants to do.
It's kind of baffling, how a lot of actual parents of actual adult children don't seem to adhere to this same mindset. It's like they think that we're "grown enough" to live on our own but not grown enough to make decisions they don't agree with or like or, that it is totally ridiculous of us to tell them "no" sometimes.
I will say this—it's an epidemic, how poorly boundaries were taught in a lot of households that some of us confuse overbearing parents with toxic ones (you can read my take on toxic relatives here). On some levels, I do get how, after birthing someone and raising them for 18 years, allowing them to live their own life can be a hard pill to swallow. Still, it must be done. And so, if you are trying to figure out how to establish boundaries with your parents, check out the article "Do Not Obey Your Parents" that features a great role play example of how to say "no", no matter how much pressure or emotional manipulation your parents try and put onto you. Then check out "10 Signs You Might Have Unhealthy Boundaries With Your Mom". You might be surprised by how much you'll be able to relate to that one.
Healthy parents know that their job was to help you to become a mature and responsible adult. Once you are at that point, a part of what comes with adulthood is doing what's best for you, regardless of if they like, understand or agree. You are their child yes, but you are no longer a child.
Do not feel guilty in the least for conveying that—in your words as well as your actions. (If you are a parent of adult children, all of what I said still applies; just in the reverse.)
Boundaries with Your Spouse
Out of all of the boundaries that I'm going to set out to tackle today, I think that the most difficult to maneuver through is setting some appropriate ones with your spouse. After all, they are so close to you that, at least most folks, share a bed, bills and a last name. But marriage is not to be a dictatorship in either direction because no man wants to have sex with his mother and no woman wants to have sex with her dad. That's why it has to be a daily conscious decision to not act like your spouse's parent. Instead, treat your union like the most sacred of partnerships.
Being that boundaries are limits, as far as limits go, the first thing I would say is that your marriage vows (at least traditional ones) address boundaries of loyalty and fidelity. Aside from that, there needs to be a mutual understanding when it comes to expectations. There needs to be no abuse, of any kind. But it also needs to go deeper than that. Married people should agree to not speak negatively of one another to other people. They need to not withhold sex as a way to get what they want or to "teach a lesson". They need to respect one another's view and needs. They need to avoid going below the belt during arguments. They also need to give one another some space.
I could go on and on, but this is an article and not a book on the topic. Luckily, there is a great book that addresses all of this and more. If you are married or are contemplating getting married, Boundaries in Marriage (by Dr. John Townsend and Dr. Henry Cloud) is definitely worth adding to your own personal library.
Boundaries with Your Significant Other
The reason why this gets its own section is because far too many of us make the grave mistake of treating someone we're dating as if they are already our spouse when they absolutely are not (check out "Why You're Always The One Who Prepares A Man For His Wife" sometime). And because they aren't, it is perfectly fine—encouraged even—to get out of anything that no longer serves you well. It doesn't have to be about abuse, them seeing other people without your knowledge or them taking you for granted. It can be as simple as you are dating to see what you want and don't want and, as you discover what that is, you are willing to release who you're with in order to get to the man who complements you best…and most.
I say it as often as I can because it's the truth. Your taxes say that you're single until you are legally married. Not until you've been dating someone for a long time or even until you are engaged. So, no matter how "into someone" you may be, it's OK to have firm limits and to end the relationship, for no deeper reason than you're single and you want to. It's one of the joys of singlehood. Embrace it. Unapologetically so.
Boundaries with Your Friends
Friends—good friends, that is—are one of God's greatest blessings. Hands down. And, to tell you the truth, if you've got healthy friends, this section isn't really necessary to read. I say that because it's been my personal experience and observation that the right kind of friends will honor your boundaries as you do the same. But if you've been on an emotional roller coaster ride in some of your friendships for so long that you don't even know what kind of limits to set, here are a few that you most definitely should. Express your expectations. Never tolerate disloyalty or disrespect. Do not let them monopolize your time, space or resources. Make sure they know that their opinion is not the gospel and they are your friend, not your parent. Pay attention to any behaviors that look like narcissism, always playing the victim role in order to get their way and/or being an emotional vampire. Take an issue with them gossiping about you or breaking confidentiality. Look out for jealous friends (a total oxymoron) and opportunists. Oh, and if they can't forgive but always want their mess and mistakes to be excused? That's another huge red flag.
Again, a good friend already knows all of this, but if you're constantly getting your feelings hurt or even your heart broken by a friend, chances are, it's because either no boundaries are in place or, they keep disrespecting them—and you keep allowing it.
Boundaries with Your “Enemies”
It might seem strange to have a section on enemies, but just hear me out for a sec. If you respect Scripture, even a little bit, and you live on this planet long enough, certain verses start to make more and more sense to you. Take "love your enemies" (Matthew 5:43-48), for example. Love them? If you could love them, y'all wouldn't be enemies, right? Oh, and for the record, enemies aren't just folks that you have knockout-fallouts with. By definition, an enemy may be someone who you choose to distance yourself from because they bring harm into your space, on some sort of level. You don't "hate" them; they just aren't as good for or to you as you know you deserve.
Anyway, it's a good idea to set boundaries with these kinds of people, just so that there can be peace in the midst of it all. Try and keep whatever your issues are with them private (mutually so). Avoid that cryptic-and-somewhat-silly passive aggressive banter that some people do on social media (mutually so). Whatever was shared between the two of you when you weren't enemies, it's important that you both honor that confidentiality. Should you see one another, no one has to sit in the other's lap, but do try and be cordial (and concise).
It takes quite a bit of self-awareness and personal maturity to realize that just because someone may be your enemy, you don't have to constantly be at war. But if you're able to set limits and honor them between one another, you'll be amazed by how at peace the two of you can be. Even if you're not exactly friends (or friends anymore).
Boundaries at Work
As I was in the process of writing this, I skimmed this write-up on Vice's site—"The Backlash to the Popeyes Chicken Sandwich Is Finally Here". It made me think about all of the articles I've read about how employees are working ridiculous hours with no breaks or bumps in pay. Yes, I've had the sandwich (in Durham; can't seem to get a hold of one in Nashville) and yes, it's good. Really good. But I feel a little guilty eating more of them if it comes at the expense of folks being overworked, underpaid and totally miserable (several employees have expressed those exact sentiments to me).
Thinking about what so many Popeyes employees have been going through made me also think about some conversations I've had with some of my friends about the stress and drama that they go through at their job.
A lot of it is due to a lack of boundaries. You know—constantly doing other people's work; always doing what doesn't fit their job description; doing work that they don't get paid for; enduring their employer and/or employees talking to them any ole' kind of way; being expected to honor the employee handbook when everyone around them doesn't; being called in on off days…the list goes on and on.
If this is something you can totally relate to and it's got you on the brink of straight-up snappin', when you get home tonight, have a glass of wine and read "6 Things You Don't Owe Your Boss". For now, if you just want the list, it's this—your health, family, sanity, identity, contacts and integrity. Any workplace that challenges this is a place you need to leave—quick, fast and in a super-duper hurry!
Boundaries with Your Church
If you've ever caught an episode of Larry Reid Live, you know that he is…something else. When it comes to the Church and some of the totally toxic things that transpire within it, he holds not one thing back. Some folks find him insightfully amusing while others, well, absolutely do not. But if there is one thing that I think every church-going person should watch, it's his breakdown of the Jezebel Spirit and how it functions in the Church. Then, after watching that, get free some mo' by reading "Jesus Set Boundaries".
Let's end this article with this point as it relates to where you may attend on Sabbath or Sunday. If the leadership pressures you to give outside of tithing (especially to the point that you can't pay your own bills); if they expect you to be there at the drop of a dime, regardless of what you've personally got going on (whether you're married or single); if you feel manipulated into doing things; if they act like what is going on inside of the church walls is more important than what is transpiring within the four walls of your own home; if they think their vision deserves more attention than your own; if they are never open to correction or rebuke (I Corinthians 5:12 speaks of church folks needing to be more concerned with what's going on inside than outside anyway) and/or if you feel taken for granted or mistreated and, when it's brought to the leadership's attention, it is not promptly addressed—these are just some examples of your boundaries being violated…yes, at your very own church. And violated boundaries, including at a place of worship, should not be overlooked.
A wise person once said, "If someone throws a fit because you set boundaries, it's just more evidence that boundaries are needed." That said, don't you, for one moment ever, feel guilty about setting a boundary. Be clear. Be firm. Be kind. But yes, set them—for the sake of your health, mental sanity and overall quality of life. Amen? Hallelujah indeed.
Want more stories like this? Sign up for our newsletter here and check out the related reads below:
I'm Good Luv, Enjoy: How Saying 'No' Keeps Your Life Balance In Check
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
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Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









