"If I were you, I would do this…"
While this type of advice often comes from a genuine place, it can often be misguided wisdom especially when the person isn't privy to every detail pertaining to the situation.
On a recent episode of Love Is__ (one of my favorite shows on the OWN Network), "Angela" is adamant about the fact that "Nuri" shouldn't call "Yasir" in light of all that has transpired. Angela believes he's still living with his so-called girlfriend, and that he's not being truthful about his situation. For her, this is more than enough for Nuri to call it quits with Yasir.
However, unbeknownst to Angela, it's clear to Yasir and Nuri that they're destined to be together…and at the end of the day, that's all that really matters. While Nuri respects and appreciates Angela's insight and her friendship, she feels differently and is willing to take a risk despite how different and unexpected their lives seem to be at this point. Neither her, or Yasir, are willing to let this rough patch ruin what will ultimately be a lasting love story.
Shows like Love is__, Black Love Doc, and even Insecure (just to name a few of my favorites) are friendly reminders that even though your close family and friends may have the best intentions for you, they won't always know what's best for you. When it comes to making decisions in your life, there are times when you'll need to consult your family and friends, but there will also be times when you will have to trust your gut and rely on your inner spirit and intuition.
Hence, choose wisely who and when you seek advice from when it comes to these certain areas of your life:
Making Relationship Decisions
Contrary to popular belief, no two relationships are ever identical because all of us are different. Even though I've noticed many similarities between Yasir and Nuri's story and my own personal love story, there are still some significant differences between the two relationships. Not to mention the fact that it's a television show (even though it is loosely based on the true love story of acclaimed show creators and producers Salim and Mara Brock Akil).
Nevertheless, what might have worked for someone else's relationship may not necessarily work for your relationship, let alone even apply to your relationship. Many people make the mistake of trying to emulate their relationship experiences after what they see on Instagram, television, in the movies, or even in real life.
They fail to realize that love is possible in so many ways, and not every relationship will be the same.
For instance, some would venture to say that you can't meet the love of your life at the club, but I can't say that when the reality is that my husband and I met at the club. Is that rare? Probably. But was it possible? Obviously, since the rest is history. Plus, I know couples who met at church, the grocery store, on vacation, and I know couples who even met online.
I know couples who dated for 10 years then got married, and I know couples who got married after only dating for six months. I know couples who have children, couples who want children, and couples who don't want kids at all. At the end of the day, we're doing this love and marriage thing in different ways, but the commonality is that we're all doing what works best for us. The same should apply to your relationships.
Don't put love in a box. Trust the journey and trust God's timing. Besides, true love has a way of showing up packaged differently or arriving sooner or later than you expected…but when it arrives, it will be exactly what you want and need.
Making Career Moves
Some people may not understand you, or even believe you, when you tell them you're: starting a side-hustle, quitting your job, going back to school, starting a business, starting a blog, or you're changing careers. Truthfully speaking, your willingness to step out of your comfort zone can make others feel uncomfortable. Some people don't want to see you change because they're committed to remaining the same. Other times, people will unknowingly project their personal fears onto you and cause you to question your decision because they may not be as willing to step out on faith and take a risk.
All of us have different dreams, goals, and aspirations, which will ultimately lead us down different paths. Some people follow their passion, while others will follow the paycheck (or both). Some people stay dreaming, while others wake up and turn their dreams into reality.
Just like with our senses, everyone's vision isn't the same – literally and figuratively. So, some people will see the vision, while others might not see what you see, but don't let that keep you stagnant. It could very well be a sign that should move in silence anyway.
It's up to you – you can do what everyone else thinks or is used to seeing you do, or you can strive to do the very thing you know you've been called to do.
Making Geographical Moves
It's one thing to feel sad about someone moving away to another city, state, or even another country, but some people will make you feel so bad that they will convince you to stay merely for their own selfish reasons.
For many people, moving to a new place can be the perfect transition to help jumpstart a new chapter in life. Traveling and experiencing new places provides the opportunity to experience and see new things. It opens your eyes and imagination to more.
For me personally, my move to Atlanta wasn't just what I needed at that time in my life because of what I was going through, but it helped shift my mindset completely. Being that I was a small city girl from Lexington, Kentucky (I love my hometown), Atlanta was where I saw more people who looked like me and where I saw more opportunity.
Atlanta helped me to see myself as a proud, unapologetic, black, professional, and successful woman – a "go-getter" (or goal digger as I like to call it).
Even when I moved, I understood then that everyone wasn't going to get it, which is why I didn't consult a lot of people about the move. Only a few people knew about my plans because I didn't want to risk someone trying to discourage me or overwhelm me with the "what ifs" about something that I knew was the right decision for my life.
You don't have to get others to affirm what God has already confirmed, especially if it's not hurtful or harmful to you or anyone else. Remember, just because someone knows you, doesn't mean they know what's best for you.
Featured image via Love Is... / OWN
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023