
I’m not a fan of casual sex. One reason is because I used to participate in it with several guy friends, and it can come with challenges and complications that you can seriously underestimate…until it’s too late. Another reason is that I know what casual means, and I have no desire, these days, to participate in random, apathetic, and careless activities.
And still, another reason is that it can sometimes make you very sexually self-consumed in a way that can make you a very impatient person when it comes time to bring true and authentic intimacy into a sexual dynamic — because let’s be honest: casual sex is way different than sex that you experience with someone who you’re in something serious with (or at least it should be).
When you’re sharing all of yourself with another person, you’ve got to be willing to not just “grade them on their performance;” you should be willing to allow them to learn you…as you commit to doing the same.
And that’s why I decided to ask 15 different women to share with me, what they did, as they transitioned from casual to something deeper, and figured out along the way that there was some “sex-related tweaking” that needed to be done. As they strived to keep their relationship flourishing, here’s how they helped their partners to thrive in the bedroom department.

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1. Angelia. 43. Married for 12 Years.
“Now that I’ve got some time under my belt, it’s important for women to know the difference between your man not being good in bed and you comparing him to people from your past — most women confuse the two. For the first couple of years, I didn’t realize that was my issue: I was comparing. It wasn’t intentional, but it was happening. I realized that it wasn’t that my man didn’t know how to please me so much as his approach was different from what I was used to with other guys. That part, was my stuff to deal with.
"Once I purged it, I was able to be clear with my husband about what my likes and dislikes are and then give him the space and respect to allow him to ‘customize’ his approach. Bottom line, great sex is about consistent communication. Be honest, with yourself and your partner. The more open you are, the better the sex will be — or become.”
2. Dinah. 32. Dating.
“A big problem that I used to have was thinking that if a man was good in bed, it meant that he could figure out what I needed without me having to say much of anything at all. That’s until I was talking about it with some of my girlfriends, and one of them said, ‘Girl, we’re not “one size fits all.” Every time a man gets with someone else, he has to learn something new. You’ve got to speak up. Closed mouths don’t get fed.’ I took what she said to heart and learned to speak up when there’s something I don’t like or something that I really like.
"For a while, I was uncomfortable because I’m kind of shy. But guys seem to like knowing what we want in bed — what I’m saying is, they like to hear it. So long as you’re not barking orders, they feel like it’s a form of dirty talk. Now that I know that, I’m very vocal; especially during foreplay.”

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3. Wrenna. 28. Engaged for 11 Months.
“My man is not the size that I’m typically used to. When we first started dating, I thought it was going to be a deal-breaker. Then I realized that you can be sexually pleased by a man who isn’t packin’. It’s all about learning about which positions work best based on his size. That’s what we’ve learned to master. Even if you put a pillow underneath you, he can ‘hit those spots’ when you’re in the missionary position that a pillow wasn’t needed for with bigger men. Being endowed doesn’t make a man good in bed anyway; working with you to get things where you need them to be does. My man rises to that occasion, in every way, every time.”
Shellie here: She’s right on the size thing. Check out “BDE: Please Let The 'It Needs To Be Huge' Myth Go” if you’re looking for even more confirmation.
4. Emily. 30. Married for Six Years.
“If your man isn’t the greatest at foreplay, do what I did and turn everything into a guessing game: guess where I like to be kissed, guess what my favorite spot is, guess what activity turns me on the most — then don’t tell me, show me. And if you’re right, I’ll reward you with a sex-related surprise. If you’re wrong, I get extra time ‘on the clock’ in those same spots. Men don’t have a problem with what they don’t know; men don’t want to feel emasculated or humiliated for not knowing it.”

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5. Gemma. 25. In a Relationship for a Year.
“To each their own, but I don’t like guys who bring porn into the bedroom. Even if they learn how to talk from it, I’m annoyed because it’s not about seducing me; it’s about how nasty their words can get. I hate phrases like ‘good girl’ — it creeps me out. My boyfriend used to talk that way until I shared with him that I prefer questions instead of statements in bed: ‘How can I please you tonight?’ or ‘Baby, how does this feel?’. It took some getting used to [for him] at first. Now he likes it a lot because the questions get me there, and my answers get him there.”
6. Paula. 38. Engaged for Four Months.
“My man is GREAT in bed. I couldn’t ask for more. Our problem is that he couldn’t always ‘read the room’ when it comes to when I’m in the mood or not. He’s a morning guy and I prefer sex at night; not late at night either…sometime between 7-9. He used to think that because he can always ‘get me there’ that whenever he was down, I would be. Or he would come to bed after my window and then be frustrated when I didn’t want to wake up at five.
"Basically, we had to get our bodies on a bit of a sex schedule. We try to average having sex no less than twice a week, and yes, we both need to compromise. BUT if he wants to get me at my best, that 7-9 window is when it’s gonna happen. Once I figured that out, we’ve been pretty smooth sailing. We bust headboards, then. He gets a quickie or some amazing head otherwise. I think we’re both good with that.”

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7. Tanisha. 41. Engaged for 18 Months.
“TELL MEN WHERE YOUR SPOTS ARE. Because even the most attentive man, someone who knows to not only focus on our breasts and vagina, is not always going to know what your specific zones are. Something that I discovered about myself is, as I got older, my spots changed. I used to love to have my breasts sucked — until I had kids. I used to hate having my feet touched — until a few years ago. It’s not fair to expect a man to automatically know what you’re still figuring it out. If you’ve got a good lover, he aims to please. Let him know how to ‘warm you up’ — and if those places switch up, who cares? We evolve sexually, just like we do everywhere else.”
8. Fredricka. 25. In an Exclusive Sex Situation.
“I stayed single until I could find a man who could eat the box properly. Why do these guys think that just being down there is doing something? The man I’m with now? When I saw that it had some real potential, I flat-out asked him if he was okay with me showing him how I liked to get head. He told me that so long as we could be each other’s instructors, he was down for anything. He had to humble himself, and so did I. Do people even talk about how much humility and sexual satisfaction go hand in hand? Yeah, interview me when you’re ready to break that down to everyone.”

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9. Orpah. 34. In a Relationship for Three Years.
“My problem used to be, not that my boyfriend was a ‘minute man’; it was actually that he could go a really long time the first round and then be tapped out for the second one. So, what we had to do was find ways to shorten the first time, so that he’d have enough energy for 2-3 more. I think guys don’t realize that even if they can last a while, it can still take us the first round to warm up a bit. So, now what we’ll sometimes do is foreplay, sex for a few minutes, he goes down on me, and then we’ll have more sex. The goal is to keep him excited without him actually cumming. It works like a charm.”
10. Marina. 29. Engaged for Two Months.
“Did y’all see that nasty ass post of Kevin Gates spitting into that girl’s mouth on stage? I literally almost threw up. My man used to think that spit was a thing. I mean, it was for some of his other sex partners, so he assumed that I would like it, too. I. DO. NOT. What we had to do was have some hard discussions about what he was ‘programmed’ to think was sexy vs. what actually is sexually appealing — at least for me. It took some ego finessing because men tend to be like, ‘I’ve never had complaints before…’ and you have to find a way to convey that it doesn’t matter if you’re not happy. There can be a fine line there. Speak to him the way you would want him to speak to you.”
Shellie here: If you didn’t see what she’s talking about, just to be thorough, it’s here. Enter at your own risk, though. I could barely stomach watching it once, my damn self. UGH.

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11. Lee. 30. Dating.
“I consider myself to be a tour guide. I have no problem moving a man’s hands to where I want them to be, using my mouth to explain to him where I want his mouth to go, or putting my own body in a position to get what I need from him. Too many women are afraid to hurt a man’s feelings in bed by showing some aggression. Hmph, let me tell you something: if there’s one place where a man loves that sh-t, it’s in the bedroom. I will forever die on that hill.”
12. Revelynn. 41. In a Serious Relationship for a Year.
“Want to know if a man has been used to making love or not? Pay attention to how often he looks into your eyes. If he avoids them, he’s been having sex but not really connecting with you. And while I like doggy style as much as the next gal, we spent some time in missionary, cowgirl — any sex position where he had to look me in the eyes. When men look at you, it makes them more vulnerable, and that makes the sex more intense…and that ends up making them better lovers. I am a witness.”

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13. Karollynn. 32. Married for Five Years.
“With my husband, the sex itself has never been the issue. I was always fulfilled in that department. Our challenge was the ambiance. Girl, a man can have sex in a mechanic’s garage or a club bathroom, if you’re down. What I had to get my man to learn was, if you want to really get me in the mood — fold those clothes that are on the bed, light some scented candles, have some of my favorite food delivered if you don’t feel like cooking either.
"The reason why we as women show up as a different woman in hotel rooms is because we can relax there. At home, there is always something that needs to be done, so men need to learn how to make it feel less like a ‘home office’ and more like a place of escape. That’s the cheat code.”
14. Oren. 50. Married for 28 Years.
“I always feel badly for younger women who think that good sex means hopping from partner to partner; it’s like they assume that being the same person is toiling work. For me, it’s not. The more time I’ve been with my husband, the better the sex has become because our marriage has given us all the time in the world to learn each other — and sometimes relearn each other. My advice would be to not be in a rush to ‘be great in bed.’ Care about ‘becoming one’ with your partner. If you do that, the sexual satisfaction will come.”
15. Laylah. 46. “Rebounding” Her Divorce.
“Wanna hear something crazy? My husband and I divorced because I was so sexually unhappy — years of it. I loved him, but I’m sorry, I didn’t sign up for years of being ‘bedroom miserable’, and he seemed to be committed to not hearing me, so I ended things. It might sound superficial but when your partner isn’t meeting your needs in one department, it spills over…trust me. We spent a year apart and then started speaking and casually dating again. During that time, we talked about sex a lot.
"Then we took some sex classes together. We went to sex shops. We had sexcations. He started to act like a student of sex, and that changed everything. Because there is love and history between us, now that the sex is on track, we’re in the process of reconciling. I finally have everything I need. Ladies, get everything you need.”
_____
You know, there is an author by the name of Abhijit Naskar who once said, “Without attachment, a naked body is merely a lifeless sex toy.” When it comes to what all of these women just shared, there is clearly some truth to that because what they all said, in their own way, is truly connecting with your partner is the key to the best kind of sex possible.
So, if your man is already a top-tier lover — mazel tov!
If not, purpose in your mind to solidify a stronger attachment with him by being honest, present, and real. Then watch what happens when you do — as your lover and…well beyond.
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









