
Sometimes, when I’ve got a client (or a couple) who mentions to me that their sex life is a bit on the mediocre side or they’re going through a season with their partner where it feels like there is some sort of disconnect, I will recommend that they put a mission statement for their sex life in their bedroom (no joke) and/or that they come up with some sex-themed mantras.
It might sound like a strange approach on the surface, yet hear me out. There is plenty of science out here to support the fact that using mantras as a meditative practice can be beneficial on more than a few levels. Repeating a particular word or phrase while in a relaxed state can not only help reduce stress and get you to be more “present” (bookmark that), but mantras are also awesome when it comes to helping you to “reprogram” your mind so that you can feel more confident and less defensive.
This, in turn, can get your mind, body, and spirit to work in harmony with your partner — all of which are needed if you want to have a truly satisfying and fulfilling sex life.
If applying sex mantras to your world is something you’re willing to give a shot yet you have no clue of what to say, here are seven mantras that can inspire you to improve your boudoir action as well as come up with a few sex-themed ones of your own.
1. “My sensuality is incomparable.”
GiphyThe interesting thing about the word “sensual” (at least, to me) is a lot of people think that it automatically means “sexy” when that isn’t exactly the case. While sexiness is all about being sexually interesting or exciting, sensuality is more about gratifying one’s senses or appetite (which is why some people define food as being a “sensual experience”) — and yes, in several ways, those two things are quite different.
The reason why I say that is someone can look sexy all day long and still not be able to truly connect with their partner because they aren’t tapped into their sexual love languages, their erogenous zones, or what their partner may be sexually craving at the moment. Oh, but a sensual individual? They will be able to do all of this and so much more.
That’s actually one of the main reasons why I like the word “sensual” so much. You don’t have to look a certain way to be sensual. You don’t have to wear a specific thing to be sensual. You simply have to be observant, unselfish, and fully present — and yes, a person who is that way in the bedroom, they are both incomparable and unforgettable.
Just ask someone who has been with a sensual individual before. Watch how their eyes damn near glaze over as they reflect on the experiences. I’m not kidding.
So yeah, creating a mantra that encourages you to focus on your sensuality, even over being sexy, that is a great way to become a more sexually confident type of person — and where confidence resides, great results transpire. In and out of the bedroom alike.
2. “I am fully present.”
GiphyA few years ago, I penned an article for the platform entitled, “How About Having A 'Mindful Orgasm' Tonight?” A big part of it consisted of learning how to be mindful, which at the end of the day, is about being present. And just what does that mean? Personally, I like how one article that I read on the topic defined it: “being (intentionally) more aware and awake to each moment and being fully engaged in what is happening in one’s surroundings – with acceptance and without judgment”.
Just a few days ago, a friend of mine and I were talking about what our favorite Luther Vandross songs were. Being the B-side woman that I am, I mentioned his joint, “For You to Love” (side note: peep YouTube comments on songs sometimes. I was moved to see a woman say that this was the last song she and her hubby danced to before he passed away 10 years ago and that they would’ve been together 54 years now if he was still alive).
Aside from the vocals and the bass player absolutely killin’ it, I just like the phrasing of sex in the song — nothing graphic, no unrealistic expectations (more on that in a bit); Luther said that he took a train in the pouring rain just for his partner to love him. Nothing more, nothing less.
And yes, taking on that kind of mindset sets the foundation for some pretty amazing sex because all you want to do is take in each moment, be fully engaged with your bae, and accept them (as they do the same thing for you) with no judgment. It’s not about what happened last time; it’s about simply enjoying this time. What happens happens, and what comes (or cums) comes. You’re here for all of it, and that’s what matters most. When it comes to sex, this is a lot of what being present is all about.
3. “If I didn’t want to please you, I wouldn’t be here.”
GiphySelfish people will never experience all that comes with mind-blowing sex (check out “Got A Selfish Lover? This Is What You Should Do About It.”). Why? Because all that they really care about is what they can get out of the exchange. That’s why, it has always been my belief that, if you want some of the best sex of your life, you need to be a pleaser, and your partner needs to be that way too. I am a huge fan of this because if you both get off on getting each other off…how can sex not be a wonderful experience?
On the other hand, if you’re with someone who doesn’t feel or think this way…essentially, you are totally wasting your time because if all they care about is themselves, I mean…masturbation is right there. Right?
I mean, I don’t know about y’all, but when my past sex partners were on some, “I just want to make you feel good, everything else is a bonus,” already I was on the verge of damn near climaxing because if that is your top agenda, I already know that I’m about to be in for a really good time!
So yeah, if earth-shattering sex is your goal, always go into the experience with the mentality of, “My time is precious, and so, if I wasn’t trying to please you, I wouldn’t be here” while expecting no less from “him.” Because, it’s true — if you both didn’t want to make sure that each of you will be able to get the absolute most out of what is about to go down, why are you trying to have sex in the first place? I mean…really.
4. “Having me is an honor.”
GiphyYou can think it’s an old-fashioned, dated, or antiquated thing to say, yet I do really find it to be pretty sad, just how casual so many people are about sex — seemingly now more than ever. I say that because being casual is (literally) about being things like apathetic, nonchalant, and purposeless — and no, I don’t think that copulation should have that kind of energy attached to it.
When you decide to share your body with another individual, and especially when we as women decide to allow someone to literally enter inside of us, that should be treated as both an honor and a privilege.
I’m not being grandiose; I used the word “honor” by design because it means that you should be highly respected, esteemed, and even praised — that there is something so distinctive (which is a synonym of honor) about you that no one should approach you with a “ho-hum” attitude. Sir, what you are about to partake in is something that is truly magnificent. Please take special note.
And here’s the thing, sis: when you believe this about yourself, it will definitely make your sexual experience a better one because when you see yourself as something that is worthy of praise, you tend to want to create encounters that will amplify that.” And no, I don’t care how many times someone has already “had the pleasure” with you. Yesterday is a thing of the past. If he’s able to be with you, right here and right now, it is still an honor. Yet again. Lucky him.
5. “The expectations here are connection and pleasure.”
GiphyThe Greek philosopher Heraclitus once said, “If you do not expect the unexpected, you will not recognize it when it arrives,” author Tom Bodett once said, “Disappointment resides in the gap between expectations and reality,” and some wise person out in the world once said, “Anger is just proof of how unrealistic your expectations were.”
When it comes to sex — even really good sex — I believe that all of these quotes should be tucked away somewhere in your mind because, as I also once read, oftentimes, we find ourselves frustrated in our relationships because we tie the word “always” to it. In other words, we don’t allow a lot of room for change, surprises, or simply something different, and the bedroom is not exempt from this.
Keeping all of this in mind, just imagine what it would be like if, each and every time we decided to have an intimate moment with our partner, we only had two expectations: to connect with them on a special level and to make sure that pleasure is mutually experienced. Not that sex is like it was the last time. Not that multiple orgasms must be had. Not that minds must be blown.
Imagine if the goal was simply to connect in a pleasurable way. Taking the pressure off to perform — or outperform — reduces stress, which opens the door up to all types of possibilities because you aren’t looking for anything other than to enjoy your partner…however that chooses to manifest itself. This time.
6. “Our desire is significant.”
GiphyI like the word “desire,” especially when it comes to sex. Desire means to make a request. Desire means to have a craving. Desire means to be sexually attracted. Desire means to see something (or one) as a source of satisfaction and enjoyment. Desire is about being highly passionate. Desire is about being eager to please. Desire is about having a voracious appetite. Desire is about having a clear motive. And, in this instance, desire is about lust — and love.
Taking all of this in, imagine what sex between you and your partner would be like if, all throughout the day, in preparation of what was to come, you both simply said to yourselves (and perhaps to each other on a call or via text) something along the lines of, “Our desire for each other is significant.” Yeah, I like the word “significant” too because it means that something or someone is special, important, and deserving of one’s attention. That said, GOODNESS — just imagine how you would feel if your partner shot you a text that said something like, “I crave you, and my intention is to please you on every level; that is how much I want you, so I request your presence at this hotel room tonight. It’s important.” WHEEEEEW.
Yeah, imagine if, every time you and your partner had sex, you went into seeing it — valuing it — as an important opportunity where you can have your appetite quenched. If that mindset doesn’t improve your sex life, honey…I don’t know what to tell you.
7. “I deserve this.”
GiphyLast year, I penned an article for the platform entitled, “Before You Talk About What You 'Deserve'...Do You Know What That Even Means?” Yep, I’m big on speaking out about what deserve means because far too many people out here come with an entitled — if not flat-out delusional — attitude about it. Why do I say that? Because, again, by definition of the word, in order to deserve something (or someone), you need to be qualified.
For instance, why should someone think that they deserve a six-figure earner when they barely make $30,000, they have nothing in their savings account, and their credit is in shambles? Not only that, but they have a pattern of misspending and no plans to improve their financial issues. I’m telling you, once you get into your mind that you need to strive to “be what you think that you deserve,” not only does it humble you, it helps you to be more realistic in your approach to…a lot of things.
And as I bring this to a close, what does this have to do with sex? Well, when you choose a partner to share your body and energy with, whether you realize it, you are qualifying them to be with you. You are essentially saying that they have the “proper or necessary skills, knowledge, credentials, etc.” to experience intimacy with you on that level. And when they choose you, they are essentially saying the same thing (which is why people need to be more selective about who they choose to copulate with, chile).
And so, since both of you are qualified, there is no reason to be self-conscious, to worry about if you are “skilled enough” or to overthink everything. By you and your partner deciding to experience each other in this way and on this level, sis, you automatically deserve it — you deserve to have a memorable exchange that will bring you joy and fulfillment. Go into it with that mindset and watch how satisfied you will feel.
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That’s the thing about a mantra. While, on the surface, it seems like a simple phrase, if you unpack the meaning behind it, you’ll be amazed by what type of transformative vibes you can bring into your life — including your sex life.
Try it. You just might like it. A LOT.
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Featured image by Giphy
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
How Les Alfred & Kayla Greaves Built Their "It Girl" Brands With Intention
It’s not always easy being an “It Girl,” but Les Alfred, host of She’s So Lucky podcast, and Kayla Greaves, beauty expert, reporter and consultant, never promised it would be. Instead, the two creators are forging their own paths based on resilience. Les originally launched her podcast, formerly Balanced Black Girl, from her bedroom in Seattle after creating fitness content elsewhere online.
Last year, she left her corporate job to scale the Dear Media-hosted series, which she rebranded earlier this year. Meanwhile, Kayla has worked as a journalist and editor, including for InStyle as Executive Beauty Editor. In 2023, she left the company to focus on consulting, hosting and speaking engagements.
Despite launching media careers from different pathways, the two New York-based women have forged a friendship where they can discuss their ambitions and challenges.
Both women are part of xoNecole’s It Girl 100 Class of 2025, recognized in the Viral Voices category for the impact they’ve made through storytelling, creativity, and authenticity. Together, they represent what it means to build an "It Girl" brand with integrity and depth. In the spirit of SheaMoisture’s "Yes, And" ethos, Les and Kayla embody the freedom to be multi-layered as women evolving boldly into every version of themselves.
This conversation has been condensed and lightly edited for clarity
On Forging Their Own Paths
Les Alfred: Being a Jane of all trades is incredibly challenging. And one of the challenges I've faced is that the scope of what podcasters now need to do has increased so much. When I first interviewed you in 2019, I was still very new at it, but I remember being on a Skype call with you from my bedroom in Seattle. That was how I ran the show. And that was good enough. That is absolutely not good enough these days. The scope and the quality keeps increasing, but the resources that you have don't necessarily increase in order to remain competitive.
I get asked so many questions from people who want to get into podcasts and they want to get started. Most of the time, I'm just like, 'I don't have tips for you.' Because, one, I don't know what it's like to start in this current environment. Two, I know what it takes to contend and be consistent in this environment. The barrier of entry is a lot higher in terms of having something of quality than it was before.
On Balancing Ambition and Rest
Kayla Greaves: I've had to make a very clear effort to slow down and just not take on as much. Yes, you're running a business, but you're also living your life. I had one of those days yesterday. I just laid down and listened to white noise for hours because I just needed my brain to just be clear. I called a friend. I cried.
I'm starting over again today. The sun is out. It's a new day. And that's just sometimes what you have to do. You can't show up for your audience or for other people, if you can't show for yourself. I think that creativity comes from a place of living your life and having genuine experiences, and then sharing those experiences through your art.
"I had to give myself permission to let myself grow publicly in ways that I'd already done personally."

Courtesy
On Evolving Through Growth and Rebranding
Les: I didn't create Balanced Black Girl until 2018, but I started blogging and creating content and doing things under the Balanced brand in 2014. I was 24 years old at the time. Now, I'm 36. The things that were important to me, the perspective that I had and the stories I wanted to tell were entirely different. I think I had to give myself permission to let myself grow publicly in ways that I'd already done personally. The show isn't really about wellness anymore. And that shift started happening a couple of years ago.
When we started expanding into more lifestyle topics, more self-help topics [and] talking about entrepreneurship, the audience responded really well. That was when the show really started to grow and take off. And that was what got so much more engagement than the episodes back in 2020 when I was doing hour-long deep dives on gut health.
Rebranding the show was something I've been thinking about for a long time. When I was finally like, 'Oh, I need to do this,' honestly, was the 2024 presidential election. I was like, these people are about to be in here acting crazy. I do not feel safe with my business name being what it is. I don't want to be targeted for any BS. We saw what they did to the Fearless Fund.
"You have to balance your integrity with your income."

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On Integrity Over Income
Kayla: I have many other interests aside from beauty. I'm growing and I'm changing as a person. I'm not the same person I was when I started at InStyle in 2019 before the pandemic rocked everybody's world. I don't think reviewing every single lipstick that comes out is exciting or interesting, because everybody does it now, and everybody feels like they're qualified to speak on things that they're not qualified to speak on. I'm currently in that pain point of growth.
I don't think I have always been in environments where I've been encouraged to branch out on my own ideas. I finished Ina Garten’s memoir maybe a month ago. She kept repeating this quote in her book. She said, ‘What goes in early, goes in deep.’ Now that I'm on my own and I don't have the resources of a traditional media company, which is what I have become accustomed to, sometimes it's difficult for me to be like, 'Okay, just go ahead with the thing.'
I think, Les, just the other day, you reposted somebody saying that they let go of a five-figure deal and then got double the next day because it just didn't feel aligned for them. Those are the things that happen. I have to find a balance of, 'Okay, how do I keep myself afloat?' And that may mean I may not be balling out of control just yet, but I'm okay for now. I can buy myself nice things every once in a while, but you have to balance your integrity with your income.
Les: There are just certain lines that I'm not willing to cross. Especially when I created more wellness content, one of those lines was I will not promote any sort of weight loss product. All of these GLP-1s all want to advertise on my podcast. I actually have nothing against those types of products, but I don't ever want someone to look at what I'm putting into the world and think that I'm saying that they need to feel a certain way about their bodies.
Even if the money is great, that's not for me to say, and that's not the type of message that I want to put out here. Or, I had another kind of brand deal come through that would have required me to divulge things about my personal life that I just don't really want my audience knowing about me, and bringing them along on journeys that I just find personal and I want to keep offline. I don’t want to be known for dragging my mess all over the internet for a buck.
I don't want to be known for being an influencer. I would love to be 1,000% in on my podcast, scale it, have it grow to be a media empire where I'm producing and putting out other bodies of work. For now, until that other side of the business really picks up and gets to the point where I want it to be, I kind of need to play the influencer game a little bit to live in this expensive city. But I'm gonna do it on my terms. It's a constant compromise that I'm coming to with myself.
"You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do."

Courtesy
On Mutual Admiration and Friendship
Les: Something that I really admire about you in having known you for the past couple of years is you don't wait for a roadmap. You jump in, you roll up your sleeves, and you do it. You can never make a big vision come to fruition if you're sitting and you're waiting for somebody else to tell you exactly what to do.
Kayla: Well, first of all, I want to say thank you for saying that, because that means so much to me, and it's very affirming. That's exactly how I feel about you. I remember, even at your first live show, you're like, ‘Oh my god, I'm so stressed. I don't know what I'm doing.’ And, the shit sold out. And, you know, and now, like, you see the growth of the podcast. And you have nearly 61,000 subscribers on YouTube. I just checked recently.
I talk a lot about people that really just need to not say anything on the internet, because it's so frustrating as somebody who grew up as a traditional journalist. You want people to fact check and ask thoughtful questions and have good conversations. I've never said that about you. I've always loved your podcast. And I've sent a lot of your episodes to friends when they're going through specific things that you're talking about.
This season has been a little bit slower to me, so you've been a constant source of inspiration, and it's just been such a pleasure to see your podcast grow despite the challenges you've had. I know it's not easy, but you continue to grow and continue to push through, and I really admire that as somebody who sat and cried yesterday and listened to white noise.
And this is why I tell you all the time, you really do inspire me. I love you a lot.
Les: Oh my gosh, I love you a lot. I'm so glad that the podcast brought us together.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
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