In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
If nothing else, Nikia Phoenix is proof that there is undeniable power and wherewithal in a name. Symbolically, a phoenix is flamed bird that represents renewal and rising above challenges to succeed and be powerful. As a multifaceted woman, the Atlanta-based creative has made waves in a bevy of industries: as a model, a writer, a managing editor, an influencer and anything else that she sets her mind to accomplish. "No one can put me in a box. I am stepping into my stride and becoming the person I always knew I could be. A title or occupation does not define or limit me," she told xoNecole. "What I am doing now in this moment is part of the evolution."
And the evolution encompasses what she's doing now, which is being a light in the efforts to propel black female empowerment with initiatives like her movement Black Girl Beautiful. Black Girl Beautiful began as a beauty and shopping event for women of color by women of color after Nikia realized the needs of black women weren't being met. "We were and still are spending all this money on beauty products yet not enough brands were catering to us," she explained. "I figured it was time to educate us, empower us, and mobilize."
With the much-needed mantra of "Hey black girl, you're beautiful," the initiative has since bloomed into a safe collaborative space for black women and all women of color. "I want BGB to ignite the flame in other women so we can set this world on fire. I truly believe in the power of black womanhood," Nikia concluded.
In this installment of Finding Balance, we talk to Nikia about affirmations, a typical day in the life, and ultimately how she finds balance.
Why do you think it’s important that we hear, “Hey black girl, you’re beautiful”? What are some of your favorite affirmations?
Nikia Phoenix
Photography By: Vanessa Hamb
It's critical that we hear and see this simple affirmation "Hey black girl, you're beautiful" or "Hey brown girl, you're beautiful" because all of us still have yet to completely believe it. We've gotten so used to the world tearing us down and the lies that we can be so self-deprecating. In order to combat this negativity, we have to tell ourselves that we are loved, we live in abundance, and that we are worth it.
And what makes you feel beautiful?
My heart makes me feel beautiful. It leads everything that I do. It allows me to come from a place of love and deep intention. My heart allows me to see the beauty in everything.
You recently unveiled a Brown Girl Beautiful mural in Atlanta, how did that idea come to you to create this mural?
Atlanta is a city full of black people. We are the majority, however there have been very few murals specifically dedicated to uplifting women of color. I'm an agent of change and knew I needed to fix this. I knew what the message would be. I knew the artist, Faatimah Stevens, who could help me create it. What I didn't know is how it would actually come to fruition... In steps Pledge World, who said they wanted to help me fulfill this dream.
I think of the mural as my love letter to brown women. In bold print alongside a beautiful sketch of my friend Mary Akpa donning a crown, the mural says "Hey Brown Girl You're Beautiful." Talk about powerful! The colors, the imagery, the words literally stop people in their tracks. Brown girls are able to see themselves reflected in this piece of art. The message affirms what I know to be true of us and I hope every black and brown girl feels this love.
What does the average day or week look like for you?
Every day is a bit different. Every week is a bit different. I am always working on a project from conception to completion. With everything I do, I'm very hands-on. But inspiration has to come from somewhere, so I make time to live. Maybe one week, I'm traveling. Maybe I'm ideating for the next adventure. I breathe creativity.
What are your mornings like? How do you wind down at night?
Photography By: Vanessa Hamb
Mornings are my favorite time of day. I ease into it. I wake up with prayer and meditation then make my way into my daily affirmations. I love, love creating peace to start my day. At night, I wind down by lighting candles or incense and meditating. With all is hectic in this world, I have to bookend my day with love.
What do you find to be the most hectic part of your week?
The most hectic part of my week depends on what I'm working on. I do my best not to have a Case of the Mondays. Starting my week in a frenzy is not the business. Other than that, if there is a hectic time of the week, it's most likely Thursday afternoon, because I know I'm trying to complete all my tasks before the weekend.
Do you practice any types of self-care?
Photography By: Vanessa Hamb
Self-care for me is daily. It's saying affirmations. It's unplugging from technology. It's spending quality time with people I love without talking business. At night, I love turning down the lights, lighting a candle, and dancing in my bedroom. This allows my soul to be free. Simply put, self-care is literally me loving on me.
What are some products and rituals you swear by in the name of self-care?
Washing my hair on the weekends is also self-care for me. While my hair is deep conditioning with SheaMoisture Jamaican Black Castor Oil hair masque, I'll put on one of those Korean sheet masks from The Face Shop and chill out. I'm also obsessed with rosewater face mist and my jade roller. Talk about an instant face massage to lift my spirits.
How do you find balance with:
Photography By: Vanessa Hamb
Love/Marriage?
When I love, I love hard. I give it my all or nothing. I guess that is my balance. I do know that love fuels me. It's essential to my being.
Friends?
It's about making the conscious effort to be present. Any relationship, whether that's romantic or platonic, needs to come from a place of respect and not obligation. I feed into what feeds into and nourishes me.
Exercise/Health? Do you ever detox?
A year or so ago, I began practicing kundalini yoga, and it's become my saving grace. It helps me release the frustration and work through difficulties by pushing my body and realigning my spirit.
When you are going through a bout of uncertainty, or feeling stuck, how do you handle it?
I have to give myself the space to work through the feelings fully. That may mean hanging upside and screaming my head off or whatever I need to do to relieve the tension in a healthy way. I'll talk out the problem. I'll meditate. Then I come up with a solution. The trick is not to dwell in the hole. Dig your way out.
What does success mean to you?
Photography By: Vanessa Hamb
My intention is to evoke feeling... to evoke love. At this point, I get so much joy from watching a complete stranger being moved by my work. If what I create encourages and lifts someone else up, that's my goal. Success means feeling like I am living on purpose and being fulfilled.
Ultimately, how do you find balance?
I laugh. I cry. I do both at the same time. And most importantly, I LOVE. Love brings balance.
For more of Nikia Phoenix, follow her on Instagram. And check out previous installments of xoNecole's Finding Balance here.
Featured image by Vanessa Hamb, courtesy of Nikia Phoenix
Originally published March 31, 2019
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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