In xoNecole's new series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Tabia Charles-Collins is a former Olympic athlete, a NCAA Champion, a University of Miami Hall of Famer, a mentor, a business owner, and a wife. But 15 months ago, she added the most important title to the list of hats that she wears on a day-to-day basis: mother.
Growing up, Tabia trained extensively to become an athlete and her hard work paid off in the form of a number of scholarships to pursue her career in track and field in college. In 2006, Tabia attended the University of Miami as a student-athlete and received a degree in Psychology after only three years. The following year, she was chosen to compete professionally for Nike and Team Canada in the 2008 Summer Olympic Games in Beijing, China. But shortly after, she got injured, permanently deferring her dreams of one day becoming a star athlete.
Forced to choose a new path for her life, the former athlete returned to school and received her master's degree but was constantly reminded of a passion that had been previously overshadowed by her athletic career. As a child, the only thing Tabia loved more than track and field was fashion, and she used her newfound time and energy to master her hidden affinity for design.
Inspired by bold colors and prints, Anisah by Tabia Charles was born and lit a fire in the young entrepreneur that would be impossible to extinguish.
After years of committing to the corporate grind, the Toronto born entrepreneur married her childhood sweetheart and assumed the role of bonus mom to a son, but Tabia learned quickly that her life would dramatically shift after giving birth to her first child. While on maternity leave, her ambitions to become a business owner that were mere whispers before became louder and she knew it was time to step out on faith.
She told xoNecole, "I was working as a project manager in the pharma/health department for a company called Cognizant, a consulting and IT firm. I had just came back to work from maternity leave and after four months I was laid off. To be honest, after I was laid off, I laughed to myself and said never again will I give an organization that much power over me. "
Tabia translated the same drive and discipline that she learned in her athletic career to her work ethic as a business owner and developed a thriving full-time business as a clothing designer.
As a wife, entrepreneur and mom to a one-year-old son, every day hasn't been easy, but according to this smooth Mother/Hustler, every moment is worth it. To Tabia, what should have felt like rejection was actually an omen that it was time to finally answer her true calling.
"I knew at that very moment that I wanted to create my own security and freedom and it was time to take a real chance on myself. If I am going to put my all into something, I want it to be for myself and my own goals. This is the first time I have been able to go full force on my business venture. Don't get me wrong, it's not easy by any means but it feels worth it."
Tabia sat down with xoNecole and opened up about how she manages to balance motherhood and entrepreneurship all while remembering to stay up on her self-care:
How do you handle moments when you feel overwhelmed?
When I'm overwhelmed, I do a lot of self-talk. I tell myself everything is going to be OK and this feeling is just temporary. I then start to prioritize what's important.
What’s the hardest part of your day?
The hardest part of my day is balancing the energy and needs of my 15-month-old while trying to get a million and one things done with my fashion business. It's also important for me to have meals prepared for my family, so adding that into the equation while still balancing the work I do for the track club I'm associated with often gets me super overwhelmed. I'm constantly balancing so many duties but I am thankful I have full support from [my] parents during the day.
How (and how often) do you practice self-care?
Self-care is so HUGE for me! I get two massages a month [and] I go on vacations regularly in order to get away from the hustle of everyday life. I take about three to four getaways a year. Self-care is part of my regular routine. Whether it includes downtime with my family and friends, getting away alone, massages and pedicures, I always fit it in.
Courtesy of Tabia Charles-Collins
"Self-care is part of my regular routine. Whether it includes downtime with my family and friends, getting away alone, massages and pedicures, I always fit it in."
When do you feel most productive?
I feel most productive in the mornings and late at night. Once everyone goes to sleep, my phone isn't going off like crazy and it's just me by myself on the couch, I get so much done! There are times I'm up from 9 P.M. to 2 A.M. getting the most amount of work done.
What is your favorite way to spend “me” time?
I really enjoy spending "me" time in my home, drinking a glass of my favorite wine, watching movies or my favorite series. During that time I also have time to reflect and be with my thoughts.
What is your advice for dealing with mom guilt?
To be very honest, I don't typically suffer from mom guilt. However, the days that I'm literally working all day and my son is at my parent's house or home with my husband, I remind myself that he is going to realize what a hustler his mom was and he will aspire to be the same. He is going to benefit from my hustle and the results that come from it. More than anything I want my son to have an abundance of opportunities. The work I'm putting in now, the long hours, the risks, the time away from him, the long adventures I sometimes take him on when I need to get things done... are all going to be worth it, especially for him.
Courtesy of Tabia Charles-Collins
"I remind myself that he is going to realize what a hustler his mom was and he will aspire to be the same. He is going to benefit from my hustle and the results that come from it. More than anything I want my son to have an abundance of opportunities."
What is the most important lesson you want your kid(s) to learn from you?
I want them to learn that they create their own destiny. ANYTHING they want out of life they can get it, as long as they are willing to put the work in. I want to be living proof that whatever I went after I was able to achieve.
Why was it important to you to be an entrepreneur even though some people may think that a 9 to 5 offers more stability?
A 9 to 5 does offer stability to a certain extent, but the idea of working hard to fulfill someone else's goals doesn't sit well with me. If I'm going to pull all-nighters to get work done and complete deadlines, I want it to be for my own businesses goals. The happiness I get from working on my own brand is something I can't get from working for someone else. I want to create a business model for myself that I can have flexibility and freedom to spend time with family, [and] continue traveling the world while still achieving my business goals.
How has being a mother helped you become a better entrepreneur, or vice versa?
Being a mother definitely makes things slightly more challenging especially during the infancy stage of my business, but it's all taught me patience as well as time management which are two very important things in becoming a successful entrepreneur.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge is not being able to just get up and go get things done. I can't just jump on my laptop and send emails or run out of the house to meet up with people. I've gotta get my son ready, make sure he's fed, bags are packed, and then I can be on my way. I'm learning better time management so that I'm not losing too much time in getting things done.
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it! There's never a better time because if you keep on waiting you're going to keep finding excuses as to why you need to keep putting it off. More than anything, you owe it to your children to go after your goals and dreams. How do you tell your kids to go after their dreams if you didn't?
Courtesy of Tabia Charles-Collins
"More than anything, you owe it to your children to go after your goals and dreams. How do you tell your kids to go after their dreams if you didn't?"
Do you think it’s important to keep your personal and professional life separate? Why or why not?
Well, to be honest, I guess it depends on your line of business. There's a lot of crossover in my business and personal life and it works for me. I want to be as authentic as I can in my personal life so that people can truly know the person behind the brand.
What advice do you have when it comes to time management as a mogul mommy?
Time management is key! Get a scheduler and a notebook to write EVERYTHING down. As moms, we are so busy balancing the daily tasks necessary to raise our children, that we often forget about the other priorities we have (i.e. meetings, appointments, deadlines). I often times post up sticky notes with important information that I need to remember. Another important thing I will advise is not to take on too much. I'm learning now it's OK to say, "No, not right now." We can't spread ourselves too thin. We need to leave some time aside for ourselves.
What tips do you have for financial planning, both professionally and for your family?
Financial planning is something I'm getting much better at. It is so important to ensure that my children have a savings account, education plan, and life insurance. Also, it's important that my husband and I have funds that we can dip into if anything important comes up. It's not always easy putting money aside when you're investing into your business while still paying mortgage, bills etc, but we gotta have funds for emergencies and enough funds to be able to put our children in extracurricular activities. Even if you can only put away $10 a week, do it! You gotta start somewhere.
You can keep up with Tabia on Instagram and check out all of the dope pieces from Anisah by Tabia Charles here!
Featured image courtesy of Tabia Charles-Collins.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.
Content Creator Eni Popoola
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Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."
Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."
Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."
Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."
Creator Kiera Please
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Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."
Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."
Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."
Model and Content Creator Quenlin Blackwell
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Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.
Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."
Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."
Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.
Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.
Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."
Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.
Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."
Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"
Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."
Influencer, Rapper and Actress Aliyah's Interlude
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Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.
Beauty and Fashion Digital Creator Clarke Peoples
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Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.
Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.
Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.
Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.
Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.
Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."
Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."
Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff