In xoNecole's new series Mother/Hustler, we sit down with influential mom bosses who open up about the ups and downs of motherhood, as well as how they kill it in their respective industries, all while keeping their sanity and being intentional about self-care.
Tabia Charles-Collins is a former Olympic athlete, a NCAA Champion, a University of Miami Hall of Famer, a mentor, a business owner, and a wife. But 15 months ago, she added the most important title to the list of hats that she wears on a day-to-day basis: mother.
Growing up, Tabia trained extensively to become an athlete and her hard work paid off in the form of a number of scholarships to pursue her career in track and field in college. In 2006, Tabia attended the University of Miami as a student-athlete and received a degree in Psychology after only three years. The following year, she was chosen to compete professionally for Nike and Team Canada in the 2008 Summer Olympic Games in Beijing, China. But shortly after, she got injured, permanently deferring her dreams of one day becoming a star athlete.
Forced to choose a new path for her life, the former athlete returned to school and received her master's degree but was constantly reminded of a passion that had been previously overshadowed by her athletic career. As a child, the only thing Tabia loved more than track and field was fashion, and she used her newfound time and energy to master her hidden affinity for design.
Inspired by bold colors and prints, Anisah by Tabia Charles was born and lit a fire in the young entrepreneur that would be impossible to extinguish.
After years of committing to the corporate grind, the Toronto born entrepreneur married her childhood sweetheart and assumed the role of bonus mom to a son, but Tabia learned quickly that her life would dramatically shift after giving birth to her first child. While on maternity leave, her ambitions to become a business owner that were mere whispers before became louder and she knew it was time to step out on faith.
She told xoNecole, "I was working as a project manager in the pharma/health department for a company called Cognizant, a consulting and IT firm. I had just came back to work from maternity leave and after four months I was laid off. To be honest, after I was laid off, I laughed to myself and said never again will I give an organization that much power over me. "
Tabia translated the same drive and discipline that she learned in her athletic career to her work ethic as a business owner and developed a thriving full-time business as a clothing designer.
As a wife, entrepreneur and mom to a one-year-old son, every day hasn't been easy, but according to this smooth Mother/Hustler, every moment is worth it. To Tabia, what should have felt like rejection was actually an omen that it was time to finally answer her true calling.
"I knew at that very moment that I wanted to create my own security and freedom and it was time to take a real chance on myself. If I am going to put my all into something, I want it to be for myself and my own goals. This is the first time I have been able to go full force on my business venture. Don't get me wrong, it's not easy by any means but it feels worth it."
Tabia sat down with xoNecole and opened up about how she manages to balance motherhood and entrepreneurship all while remembering to stay up on her self-care:
How do you handle moments when you feel overwhelmed?
When I'm overwhelmed, I do a lot of self-talk. I tell myself everything is going to be OK and this feeling is just temporary. I then start to prioritize what's important.
What’s the hardest part of your day?
The hardest part of my day is balancing the energy and needs of my 15-month-old while trying to get a million and one things done with my fashion business. It's also important for me to have meals prepared for my family, so adding that into the equation while still balancing the work I do for the track club I'm associated with often gets me super overwhelmed. I'm constantly balancing so many duties but I am thankful I have full support from [my] parents during the day.
How (and how often) do you practice self-care?
Self-care is so HUGE for me! I get two massages a month [and] I go on vacations regularly in order to get away from the hustle of everyday life. I take about three to four getaways a year. Self-care is part of my regular routine. Whether it includes downtime with my family and friends, getting away alone, massages and pedicures, I always fit it in.
Courtesy of Tabia Charles-Collins
"Self-care is part of my regular routine. Whether it includes downtime with my family and friends, getting away alone, massages and pedicures, I always fit it in."
When do you feel most productive?
I feel most productive in the mornings and late at night. Once everyone goes to sleep, my phone isn't going off like crazy and it's just me by myself on the couch, I get so much done! There are times I'm up from 9 P.M. to 2 A.M. getting the most amount of work done.
What is your favorite way to spend “me” time?
I really enjoy spending "me" time in my home, drinking a glass of my favorite wine, watching movies or my favorite series. During that time I also have time to reflect and be with my thoughts.
What is your advice for dealing with mom guilt?
To be very honest, I don't typically suffer from mom guilt. However, the days that I'm literally working all day and my son is at my parent's house or home with my husband, I remind myself that he is going to realize what a hustler his mom was and he will aspire to be the same. He is going to benefit from my hustle and the results that come from it. More than anything I want my son to have an abundance of opportunities. The work I'm putting in now, the long hours, the risks, the time away from him, the long adventures I sometimes take him on when I need to get things done... are all going to be worth it, especially for him.
Courtesy of Tabia Charles-Collins
"I remind myself that he is going to realize what a hustler his mom was and he will aspire to be the same. He is going to benefit from my hustle and the results that come from it. More than anything I want my son to have an abundance of opportunities."
What is the most important lesson you want your kid(s) to learn from you?
I want them to learn that they create their own destiny. ANYTHING they want out of life they can get it, as long as they are willing to put the work in. I want to be living proof that whatever I went after I was able to achieve.
Why was it important to you to be an entrepreneur even though some people may think that a 9 to 5 offers more stability?
A 9 to 5 does offer stability to a certain extent, but the idea of working hard to fulfill someone else's goals doesn't sit well with me. If I'm going to pull all-nighters to get work done and complete deadlines, I want it to be for my own businesses goals. The happiness I get from working on my own brand is something I can't get from working for someone else. I want to create a business model for myself that I can have flexibility and freedom to spend time with family, [and] continue traveling the world while still achieving my business goals.
How has being a mother helped you become a better entrepreneur, or vice versa?
Being a mother definitely makes things slightly more challenging especially during the infancy stage of my business, but it's all taught me patience as well as time management which are two very important things in becoming a successful entrepreneur.
What is the biggest challenge you’ve faced as a mom who runs a business?
The biggest challenge is not being able to just get up and go get things done. I can't just jump on my laptop and send emails or run out of the house to meet up with people. I've gotta get my son ready, make sure he's fed, bags are packed, and then I can be on my way. I'm learning better time management so that I'm not losing too much time in getting things done.
What advice do you have for moms who are looking to start their business but haven’t taken a step out on faith yet?
Just do it! There's never a better time because if you keep on waiting you're going to keep finding excuses as to why you need to keep putting it off. More than anything, you owe it to your children to go after your goals and dreams. How do you tell your kids to go after their dreams if you didn't?
Courtesy of Tabia Charles-Collins
"More than anything, you owe it to your children to go after your goals and dreams. How do you tell your kids to go after their dreams if you didn't?"
Do you think it’s important to keep your personal and professional life separate? Why or why not?
Well, to be honest, I guess it depends on your line of business. There's a lot of crossover in my business and personal life and it works for me. I want to be as authentic as I can in my personal life so that people can truly know the person behind the brand.
What advice do you have when it comes to time management as a mogul mommy?
Time management is key! Get a scheduler and a notebook to write EVERYTHING down. As moms, we are so busy balancing the daily tasks necessary to raise our children, that we often forget about the other priorities we have (i.e. meetings, appointments, deadlines). I often times post up sticky notes with important information that I need to remember. Another important thing I will advise is not to take on too much. I'm learning now it's OK to say, "No, not right now." We can't spread ourselves too thin. We need to leave some time aside for ourselves.
What tips do you have for financial planning, both professionally and for your family?
Financial planning is something I'm getting much better at. It is so important to ensure that my children have a savings account, education plan, and life insurance. Also, it's important that my husband and I have funds that we can dip into if anything important comes up. It's not always easy putting money aside when you're investing into your business while still paying mortgage, bills etc, but we gotta have funds for emergencies and enough funds to be able to put our children in extracurricular activities. Even if you can only put away $10 a week, do it! You gotta start somewhere.
You can keep up with Tabia on Instagram and check out all of the dope pieces from Anisah by Tabia Charles here!
Featured image courtesy of Tabia Charles-Collins.
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Business category are empire builders shaping the next generation of entrepreneurship, as founders, investors, and CEOs, shifting culture while expanding their brands and their net worth.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Business.
Artist and Founder of GROWN Media Kaya Nova
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Kaya Nova
Her Handle: @thekayanova
Her Title: Artist and Founder, GROWN Media
Who's That It Girl: Kaya Nova is the artist-entrepreneur whose voice bridges melody and empowerment as the founder of GROWN Mag and GROWN Media. We celebrate her for turning her artistry into activism, creating music and experiences that honor womanhood, vulnerability, and the beauty of becoming your full self.
Her "Yes, And" Statement: "Yes, I'm multitalented and I'm powerful beyond measure."
Founder and CEO of Vineyard Icon Erin Goldson
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Erin Goldson
Her Handle: @eringoldson
Her Title: Founder and CEO of Vineyard Icon
Who's That It Girl: We are inspired by Erin Goldson, brand marketer and founder of Vineyard Icon, a platform celebrating Martha’s Vineyard culture and creativity. She blends strategy and community building with effortless polish to turn ideas into impact.
Founder and CEO, My Happy Flo Necole Kane
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Necole Kane
Her Handle: @hellonecole
Her Title: Founder and CEO, My Happy Flo
Who's That It Girl: Necole Kane is a media mogul and entrepreneur who founded NecoleBitchie.com and xoNecole.com. She now leads feminine wellness brand My Happy Flo, advocating for women's hormonal health through plant-based supplements and holistic solutions.
FORVR MOOD Co-Founder and Content Creator Jackie Aina
Credit: Kirstin Enlow
Jackie Aina
Her Handle: @jackieaina
Her Title: FORVR MOOD Co-Founder and Content Creator
Who's That It Girl: A trailblazer who changed the face of beauty forever, Jackie Asamoah built a legacy on authenticity and advocacy. We love her for redefining luxury through inclusion and for reminding women everywhere that self-care is a radical, joyful act.
Her "Yes, And" Statement: "Yes, I'm owning my power and finding balance in it."
Founder and Investor Shannae Ingleton Smith
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Shannae Ingleton Smith
Her Handle: @torontoshay
Her Title: Founder and Investor
Who's That It Girl: Shannae Ingleton Smith is President and Co-founder of Kensington Grey, an influencer agency representing 200+ creators. A former media sales executive, she now invests in creator-led startups, including 12PM Studios.
Her "Yes, And" Statement: "Yes, I’m breaking ceilings and expanding the table."
Founder of LORVAE De'arra Taylor
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De'arra Taylor
Her Handle: @dearra
Her Title: Founder of Fashion Brand LORVAE
Who's That It Girl: We celebrate De'arra Taylor as the founder and CEO of LORVAE, an eyewear brand built on reinvention, confidence, and bold individuality. Her creative direction turns sunglasses into statements and community into a lifestyle.
Founder of The Lip Bar Melissa Butler
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Melissa Butler
Her Handle: @melissarbutler
Her Title: Founder of The Lip Bar
Who's That It Girl: Melissa Butler transformed The Lip Bar from a kitchen concept into a multimillion-dollar movement. We honor her for challenging industry norms and proving that boldness, beauty, and business brilliance can coexist unapologetically.
Director of Cultural Strategy & Innovation Denetrias Charlemagne
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Denetrias “Dee” Charlemagne
Her Handle: @dcharlemagne
Her Title: Director of Cultural Strategy & Innovation, Walmart
Who's That It Girl: A powerhouse behind purpose-driven partnerships, Denetrias Charlemagne bridges culture and commerce at Walmart with grace and innovation. We honor her for amplifying representation in retail and using her platform to build spaces where authenticity and excellence thrive.
Chief Brand Officer at Unrivaled Kirby Porter
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Kirby Porter
Her Handle: @kirbyporter
Her Title: Chief Brand Officer, Unrivaled
Who's That It Girl: Strategic, visionary, and driven by impact, Kirby Porter is building the future of athlete branding. We’re inspired by her as the founder of New Game Labs and Chief Brand Officer at Unrivaled, showing that strategy can be soulful and sport can be storytelling.
Founder and CEO of EveryStylishGirl Nana Agyemang
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Nana Agyemang
Her Handle: @itsreallynana
Her Title: Founder and CEO of EveryStylishGirl
Who's That It Girl: A journalist turned founder, Nana Agyemang built EveryStylishGirl to amplify Black women in media. We love her for opening doors, building pipelines of opportunity, and using her voice to change the face of modern storytelling.
Her "Yes, And" Statement: "Yes, I'm a boss and I'm still soft."
Vice President of Content at ESSENCE Nandi Howard
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Nandi Howard
Her Handle: @itsnandibby
Her Title: Vice President of Content, ESSENCE
Who's That It Girl: We are inspired by Nandi Howard, Vice President of Content and Editorial at ESSENCE. Her leadership elevates Black culture with clarity and celebration and shapes the stories and standards that move audiences.
Founder of Sisters In Media Oladotun Idowu
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Oladotun Idowu
Her Handle: @ola_idowu
Her Title: Founder of Sisters In Media
Who's That It Girl: We celebrate Oladotun Idowu, entertainment marketing leader at Campari Group and founder of Sisters in Media, for bridging brands and culture while championing women of color across media. Strategy and purpose guide her work.
Her "Yes, And" Statement: "Yes I'm walking into rooms with boldness and grace knowing that God has way more in stored for me."
Founder of Fortune & Forks Krystal Vega
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Krystal Vega
Her Handle: @krystalvega
Her Title: Founder of Fortune & Forks, Multimedia
Who's That It Girl: Krystal Vega’s work lives at the intersection of innovation and influence. We celebrate her as a next-gen entrepreneur shaping digital spaces where women of color lead confidently, create fearlessly, and build legacies beyond the screen.
Her "Yes, And" Statement: "Yes, I'm that girl and so are you."
Founder of Fortune & Forks Naomi Wright
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Naomi Wright
Her Handle: @naomiwrighttt
Who's That It Girl: Naomi Wright leads with style, purpose, and power. We’re inspired by her for building platforms like Fortune & Forks that merge beauty, business, and bold self-expression, proving that influence can be both impactful and intentional.
Entrepreneur and Podcast Host Emma Grede
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Emma Grede
Her Handle: @emmagrede
Her Title: Entrepreneur and Podcast Host
Who's That It Girl: Emma Grede is CEO and co-founder of Good American, and founding partner of SKIMS. She's a podcast host and the first Black female investor on ABC's Shark Tank.
CEO and Founder of TFNA Entertainment & Sports Management Kia Brooks
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Kia Brooks
Her Handle: @kiajbrooks
Her Title: CEO and Founder of TFNA Entertainment & Sports Management
Who's That It Girl: Entrepreneur and mother, Kia J. Brooks leads TFNA Talent Agency, representing top athletes and creatives. She’s known for breaking barriers, negotiating record NIL deals, and empowering others to build generational wealth.
Sports & Entertainment Brand Manager Des Dickerson
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Des Dickerson
Her Handle: @itsurdestinee
Her Title: Sports & Entertainment Brand Manager and Media Strategist
Who's That It Girl: Des Dickerson is a sports and entertainment brand manager and media strategist who works with top athletes and entertainers to elevate their platforms. She is recognized for creating innovative partnerships and driving visibility in sports and entertainment.
Her "Yes, And" Statement: "Yes, I build opportunities for athletes and entertainers and I transform them into lasting influence."
President of Collective Edge Management Shayla Cowan
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Shayla Cowan
Her Handle: @shayla_pc
Her Title: President, Collective Edge Management
Who's That It Girl: Shayla Cowan is an award-winning producer and President of Collective Edge. She's produced blockbuster films including Girls Trip and Beast, championing boundary-pushing storytellers and innovative artistry in entertainment.
Co-Founder & CEO of Fearless Fund
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Arian Simone
Her Handle: @ariansimone
Her Title: Co-Founder & CEO, Fearless Fund
Who's That It Girl: Arian Simone champions women of color in venture capital. She advocates for economic justice, investing globally in women entrepreneurs and addressing funding disparities rooted in racism and sexism through resilient, purpose-driven leadership.
Founder of Global State of Women and Seed, Valeisha Butterfield
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Valeisha Butterfield
Her Handle: @valeisha
Her Title: Founder of Global State of Women and Seed
Who's That It Girl: Valeisha Butterfield Jones is a globally recognized leader in tech, entertainment, and politics. This year, she created the Global State of Women platform, providing emergency grants to women facing high unemployment rates.
Founder and Content Creator Ava PearlCourtesyAva Pearl
Her Handle: @avapearl
Her Title: Founder and Content Creator
Who's That It Girl: Ava Pearl is the founder of Curly Culture and Curly Con LA, initiatives that champion natural hair and foster community within the beauty industry. As a beauty and lifestyle content creator, she is dedicated to creating impactful content that inspires authenticity, confidence, and self-expression.
Her "Yes, And" Statement: "Yes, I’m rooted in authenticity and rising with purpose."
Now that you've met the ladies about their business, see who else made our list. Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff