In About Face, xoNecole gets the 411 on IGers who give us #skincaregoals on the daily. Here they break down their beauty routines on the inside and out, as well as the highly coveted products that grace their shelves and their skin.
Morgan Brown, better known on Instagram as @itsheymorgan, is a 22-year-old content creator taking the world by storm. "My favorite part about my work is that it didn't exist five years ago," she told xoNecole. "Although this is a challenging space, molding a career path that doesn't included a 1-2-3 step guide, I enjoy most the creative autonomy I have to create almost anything I want in my truest and most authentic voice, and self."
Whether it's through her IG-worthy travel journeys, her transparent af YouTube channel, or enviable excursions into being a skincare enthusiast, Morgan steadily proves she's a multifaceted creative to watch. And with an online following of over 52,000 and counting, she's found an untapped niche in providing beauty tips and tricks from a flawless and ever-glowing canvas. Her earliest memory of beauty was when she was five or six watching her mom's nighttime routine. "This would include removing her makeup, putting on eye cream, and tying her hair up in a silk scarf. This was the moment I learned: Never sleep in makeup, eye cream IS important, and if you want edges -- get you a silk scarf," she revealed.
In this installment of xoNecole's About Face, Morgan talks her daytime and nighttime routines, meditation, and the importance of being kissed by the sun.
My morning routine looks like...
"Mornings are so fun for me (I KNOW, actually weird). I enjoy them because it's the most intimate time and space I have with myself. So, typically a morning for me always start with prayer, a cup of coffee and the newest episode of 'ASK VIV'."
For my skincare routine in the AM...
"My daytime skin routine:
- Cleanse: Tatcha The Deep Cleanse Exfoliating Cleanser (Amazing for sensitive skin!)
- Serum: Joanna Vargas Revitalizing Serum (My go-to serum for months now. It leaves my skin super hydrated and glowy!)
- Moisturize: Seed Phytonutrients Hydrating Facial Lotion
- Face Oil: Lastly, I use Go-to Skincare Face Hero Oil (Super lightweight and soothing!)"
And for my skincare routine in the PM...
"At night? I would definitely say my routine is a bit more intense at night. I still include all the products in my daytime routine, with a few add-ons: Exfoliating with ELEMIS Blackcurrant Jelly Exfoliator (only 1-2x per week) and a good 'ol mask. i'm currently reaching for the Kiehl's Rare Earth Deep Pore Cleansing Mask."
My go-to makeup look consists of...
"I am SUPER invested in my skin, so makeup isn't an everyday thing for me. However, there are days when an eyebrow, highlight and a bomb matte lip won't hurt."
How I approach beauty from the inside-out...
"Meditation, journaling and sitting in the sun."
What self-care looks like to me...
"Always, always, a good face mask, a warm cup of tea and silk PJ's."
How I do skincare when I travel...
"I am THAT girl when it comes to traveling with my entire skincare cabinet (Yes, entire). Traveling cannot stop this glow!"
For more of Morgan, follow her on Instagram.
Shop Morgan's Beauty Staples:
Featured image by Morgan Brown/Instagram
Originally published June 19, 2019
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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