
This Liberian CEO Didn't See Herself Reflected In Mainstream Fashion Brands So She Created One

With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. CEOs are forging their own paths, blazing their own trails, and turning their passion into a profit. Curious to know how she does it? In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
Growing up as a Liberian immigrant, Charlene Dunbar struggled to find clothing that celebrated her African identity and culture. Inspired by the stylish garments of her mom and Liberian church ladies, Dunbar decided to put a contemporary spin on traditional pieces, and in 2010 launched her brand, suakoko betty to give women a way to express themselves through unique African designs, prints and color combinations. suakoko betty was selected as a 2014 Belk Southern Designer Showcase winner and was sold in select Belk stores, and has since been featured in ESSENCE and made available at boutiques online and in cities across the Southeastern region.
In this week's feature, meet Charlene Dunbar of suakoko betty.
Courtesy of Charlene Dunbar
The Stats
Title: Founder/CEO of suakoko betty
Location: Atlanta, GA
Year started: 2010
# of employee(s): 2
30-Second Pitch: "Hate dressing like everyone else? Express your style and creativity with modern, African-inspired print dresses and separates by suakoko betty."
The Details
What inspired you to start your brand?
I was inspired by my experience as a young immigrant and really struggling to celebrate my identity and culture as an African at a time where being African wasn't cool. I started suakoko betty as a way to celebrate African design and color and give women a way to express themselves.
What was your a-ha moment that brought your idea into reality?
My husband was taking his music artist to perform at an African Arts festival in Memphis and I feel like God spoke and let me know it was time to start working on this vision for the "modern, everyday African-inspired clothing" I'd had in my heart for a long time.
Courtesy of Charlene Dunbar/suakoko betty
Who is your ideal customer?
My ideal customer is minimalist meets artistic rebel. She wears bold colored or printed pieces and needs style that moves easily between work and play. She is always seeking new experiences and creative inspiration.
What makes your business different?
We're fantastic about customer service and like to help our customers with styling and lifestyle inspiration.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
One key obstacle was me understanding the importance of marketing my brand. I spent a lot of time on design, which is a strength for us, but wasn't always intentional about marketing and reaching new customers. I've overcome that by learning as much as I can, seeking out the expertise of others and making investments in marketing.
What was the defining moment in your entrepreneurial journey?
A defining moment for us was being selected as a Belk Southern Designer Showcase winner. There was a grueling interview process and we were selected out of 300 applicants. When we won, we had to figure out how to make 10 times more volume than we were accustomed to and it really validated the need for our brand and what we were capable of.
Where do you see your company in 5-10 years?
I see suakoko betty as a household name known for stunning African-inspired design and for showcasing African artists.
Where have you seen the biggest return on investment?
I've seen the biggest return on my marketing investment, as it relates to content and optimizing our website.
Do you have a mentor? If so, who?
I have a few informal mentors; including trusted customers and store owners.
Biggest lesson you’ve learned in business?
The biggest lesson learned is the importance of staying focused and not dividing myself across too many initiatives. I worked full-time while growing my business and had to learn to pick battles and be strategic in how I spent my limited time.
For more suakoko betty, follow them on social media @suakoko betty.
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
Calling All Lovers: October London, Tamar Braxton & Ro James Deliver A Soulful Serenade
If there was ever a night to pull out your best leather jacket, call up an old flame, and lean into your soft, sultry era, The October Nights: Calling All Lovers tour was it.
Presented by Black Promoters Collective, the show brought an evening of lush vocals, smooth grooves, and unapologetic grown-folks business to Atlanta—with Ro James, Tamar Braxton, and the man of the hour, October London, leading the charge. The energy? Sensual. The vibe? Intoxicating (literally and figuratively—more on that in a minute).
Ro James kicked off the night with his signature raspy vocals and a cool confidence that immediately set the tone. While “Permission” was the undeniable crowd favorite (with couples slow-dancing in their seats and people swaying with their phones in the air), he also dug deeper into his catalog, delivering seductive mid-tempos and moody ballads that reminded us he’s not a one-hit wonder—he’s a whole vibe.
Next up, Tamar Braxton took the stage with diva energy and vocal acrobatics that had the crowd on their feet. Her set was a perfect mix of emotion and edge—songs like “My Man,” “All the Way Home,” and “Love & War” hit every heartstring, but she didn’t stop there.
Tamar tapped into her earlier work, showing her full vocal range and reminding everyone that she’s one of the most powerful voices of her generation. Between tracks, she got personal with the audience, sharing laughs and stories like we were all cousins at the family reunion.
Oh—and in case you missed it: “Braxtons are coming back.” 👀 Consider that a soft launch if we’ve ever heard one.
Then came the velvet king himself: October London.
From the moment he stepped on stage, it felt like time slowed down. Backed by a silky live band and powerhouse background vocalists The Shindellas — Kaso, Stacy, and Tam, October’s set was pure R&B indulgence.
He opened with songs like “She Keeps Calling” and “Make Me Wanna,” blending retro soul with modern sensuality. Every note was intentional, every lyric soaked in emotion.
“Touch On Me” and “3rd Shift” had the crowd in a trance, while “Lovers Interlude” and “You Look Better” brought things to a tender, candlelit close.
And because this is October London we’re talking about—of course, he came with the charm. “If I come down there and sing with you,” he teased one woman in the front row, “you gon’ get pregnant.” The entire room screamed.
He also took a moment to introduce his newest venture—a signature whiskey that he’s currently promoting on tour. Smooth music, smooth vocals, smooth whiskey? A trifecta for the grown and sexy.
To top off the night, there was even a surprise pop-up from Tyrese, sending the crowd into full nostalgic overload.
By the end of the night, it was clear: this wasn’t just a concert—it was a love letter to R&B. The October Nights: Calling All Lovers tour captured the essence of grown-up intimacy, storytelling, and soul. No gimmicks. Just real voices, real feelings, and really good music.
If October London is the future of modern soul, we’re all in.
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Feature image by Geoffrey Clowes/ Shutterstock