Another day, another season of Love Is Blind. Fresh off the heels of some controversy from their latest hit dating show competition, The Perfect Match, Netflix is ready to drop a new season of their other Nick Lachey-hosted reality show. The latest season was a whole moment on social media when it premiered due to the moments like the Cole versus Zanab 'Cuties' scene debate as well as the cheating scandal between fan-favorite couple Raven and SK that occurred post-filming.
Love Is Blind season 4 premieres on Netflix on March 24, with new episodes streaming each week on Friday. Similarly to the rollout of previous seasons of the series, new episodes will be released in batches across a four-week period. Episodes 1-5 will premiere on Friday, March 24; episodes 6-8 will premiere the following Friday, March 31; episodes 9-11 will premiere on April 7, and lastly, episode 12 will be available to stream on Friday, April 12.
Ahead of what is sure to be the topic of major conversation for weeks to come on our social media feeds, get into the cast of 30 singles featured in the upcoming season. Can't wait to see which couples make it out of the Pods and (hopefully) down the aisle!
Meet the Cast of 'Love Is Blind' Season 4
36, Design Director
Courtesy of Netflix
31, Family Support Specialist
Courtesy of Netflix
33, Social Worker
Courtesy of Netflix
33, Sales Development Manager
Courtesy of Netflix
31, Project Engineer
Courtesy of Netflix
30, Mortgage Loan Officer
Courtesy of Netflix
27, Marketing Manager
Courtesy of Netflix
37, Client Lead Recruiter
Courtesy of Netflix
36, Gym Owner & Fitness Coach
Courtesy of Netflix
34, Flight Attendant
Courtesy of Netflix
29, Sales & Marketing Coordinator
Courtesy of Netflix
32, Communications Specialist
Courtesy of Netflix
Bill
33, Real Estate Investor
Courtesy of Netflix
33, Senior Program Manager
Courtesy of Netflix
39, Real Estate Broker
Courtesy of Netflix
31, Pediatric Speech Language Pathologist
Courtesy of Netflix
32, Technical Recruiter
Courtesy of Netflix
28, Operations Manager
Courtesy of Netflix
26, Business Owner
Courtesy of Netflix
30, Software Sales
Courtesy of Netflix
27, Certified Dental Assistant
Courtesy of Netflix
29, Technical Product Manager
Courtesy of Netflix
30, Plant Operations Director
Courtesy of Netflix
27, Marketing Manager
Courtesy of Netflix
32, Marriage & Family Therapist
Courtesy of Netflix
31, Elementary School Teacher
Courtesy of Netflix
29, Environmental Scientist
Courtesy of Netflix
29, Commercial Insurance & Real Estate
Courtesy of Netflix
28, Aerospace Engineer
Courtesy of Netflix
31, Criminal Defense Attorney
Courtesy of Netflix
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Featured image courtesy of Netflix
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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