

Kali Hawk Is The Black Woman Jeweler Behind Some Of Your Favorite Stars' Accessory Game
If you've seen films like Couples Retreat, Bridesmaids, and Fifty Shades of Black or TV shows like New Girl, the name Kali Hawk might sound familiar. What we didn't know about the starlet is that she has been an avid jewelry collector for many years while also slaying the big screen with some of Hollywood's biggest talents. While on the set of movies and television shows, Kali would often use her own jewelry and accessories. She soon realized that at a certain point, shopping begins to cultivate a certain taste which leads to experimenting with having things custom-made.
That's when the light bulb illuminated and Kali opened the gateway to designing; she went from customer to creator.
At 28, Kali created H.CROWNE, with the 'H' in the name stemming from her last name Hawk and 'CROWNE' from her first creation. It's both reflective of the brand aesthetic and magically mysterious. H.CROWNE began when Kali commissioned a selection of museum-quality crowns for her personal use. Her frequent trips to the Metropolitan Museum in NYC piqued her interest after seeing amazing crowns and ancient jewelry. The womanpreneur even jokes about watching the classic film Coming to America one too many times; but once she began wearing the pieces around, the overwhelming responses proved that she had touched on something that the public wanted. Kali had no choice but to move forward and share her vision.
More than anything, the actress covets the quality of her pieces which speaks volumes. H.CROWNE was a private endeavor she funded on her own as a way for her to share her joy of jewelry with others. Since its inception, H.CROWNE has been rocked by the likes of celebrities like Ariana Grande, Ella Mai, Nicki Minaj, Janet Jackson, and Queen Beyonce herself. "To have had my jewelry worn almost exclusively by superstars over the last four years has been like a dream come true. Now that I've expanded into manufacturing, I can bring the superstar experience to the public, and that's maybe what I'll be the most proud of in the end," she told us.
In an exclusive interview with xoNecole, we catch up with Kali Hawk to talk about life as a multi-hyphenated boss, never taking "no" as an answer, her popping clientele and keeping squares out of your circle.
xoNecole: You told Essence, "I've taken tricks of the trade for the wealthy customer and made it available to everyone." What are some of the tricks of the trade you learned?
Kali Hawk: The main trick is to keep the focus on quality. When you buy a $1M diamond necklace, generally a decoy will be made that you can wear around if you choose to keep the real version in the safe. The decoy has to be made to the exact standard as the original diamond necklace, all while using materials that lessen the value. Now, the decoy of the $1M diamond necklace may cost around $30K, but it has to look like a million, and feel like it at a fraction of the cost.
I've given this same attention to everything H.CROWNE puts out. There is a range of price points on the site, so there are options to suit everyone, but the quality remains the same across the board. You can wear one of my $168 rings alongside any of your most expensive jewelry and it will fit right in. Oftentimes people get more compliments on that one!
xoNecole: Why do you think it's important to make your designs available to everyone?
Kali: Being an actor has given me a window into a world where the Cinderella experience is happening everyday. We all look very basic when we show up in the morning, but when we step onto the set with our perfect hair, perfect makeup and accessories, it really is a magical transformation to behold. I know intimately how wonderful it is to be made to look and feel like a star, and I think everyone can have that experience. With H.CROWNE, I get to share some top-quality sparkle, and also the added star power that comes from knowing you're wearing jewelry made famous by some of your favorite celebrities. It's just way more fun to be inclusive of everyone, and fun is what fashion is all about!
"I know intimately how wonderful it is to be made to look and feel like a star, and I think everyone can have that experience. With H.CROWNE, I get to share some top-quality sparkle, and also the added star power that comes from knowing you're wearing jewelry made famous by some of your favorite celebrities."
xoNecole: As a New York native, you don't believe in taking 'no' for an answer. How has this frame of mind shaped your journey as an entrepreneur?
Kali: To me, a "no" is just a signal to find my "yes" elsewhere. And there is always a "yes" to be found if you've got the energy to keep going. As an entrepreneur, and just as a person, I don't get stuck on the "no". I'm looking for the organic "yes", in the best way I can have it. Just knowing that you can create your dreams and feel good throughout the process is the most wonderful thing. I set that as my intention and just try to keep everything in alignment with that.
"A 'no' is just a signal to find my 'yes' elsewhere. And there is always a 'yes' to be found if you've got the energy to keep going. As an entrepreneur, and just as a person, I don't get stuck on the 'no'. I'm looking for the organic 'yes', in the best way I can have it."
xoNecole: We have seen your designs dripping on celebrities like Beyonce, Janet Jackson, Migos and many more. How did you come to build your star studded clientele?
Kali: Quality, variety, and availability. I pride myself on being able to deliver the very best and I put my whole life force behind that. There was a week where Janet [Jackson] was in NYC doing press, and I had just landed at my hotel after completing a movie I'd gotten injured on. Once her stylist Aquiles told me he needed things for Janet, I turned my hotel suite into a showroom and rushed many new styles through production so she could have them. I was limping around my suite showing him all the new jewelry, and we were just laughing at how crazy the world of celebrity style can be, and how dedicated you have to be to stay in it.
The first time Beyonce wore an H.CROWNE piece, her stylist Zerina Akers requested a headpiece that was needed in 48 hours. I did not sleep for the entire time just to make sure it got completed on time. Both Beyonce and Blue ended up wearing that piece in the artwork for The Carters album Everything Is Love, and in the On The Run II tour film visuals.
At the end of the day, I love being able to contribute to bringing someone's vision to life. That's true of being an actor, and an entrepreneur. I am endlessly available to contributing the best there is to offer, and I think that's what attracts and maintains strong relationships.
xoNecole: What does it mean to you to be a black female entrepreneur?
Kali: To me, it means I get to experience the excitement that comes with what I represent to others like me. People are always so happy H.CROWNE is my vision and many times people are eager to support any way they can because they know what a male-dominated field I'm in. When I'm walking through the jewelry district, I don't see anyone that looks like me, which adds a unique element to what I'm doing, but it also opens people's minds to the fact that someone like me exists.
xoNecole: You've said, "When you align with people whose abilities you can trust, it takes the guesswork out of creating success." Can you share some experiences you have had that brought you to this conclusion?
Kali: A person's track record and resume really matters if you're looking to launch or build something. Before I showed the collection publicly, my friend got me an appointment to preview the collection at Vogue headquarters. It was like a scene out of The Devil Wears Prada, but it was so important because Vogue has the track record of being at the forefront of fashion and style. I streamlined a lot of my ideas for H.CROWNE after that meeting, and also got confirmation that some of my ideas were right on the money!
"When I'm walking through the jewelry district, I don't see anyone that looks like me, which adds a unique element to what I'm doing, but it also opens people's minds to the fact that someone like me exists."
xoNecole: One of H.CROWNE's offerings is a monthly subscription box. Why do you think this is important for your brand?
Kali: The subscription box is just another fun way to be inclusive, while also presenting a little monthly sample sale experience that comes right to your mailbox. I like the idea of accessible luxury, so the subscription box option is wonderful for fans of the brand that want to experience some of our new styles in an affordable way before they're formally released. There are three price options, and so far, people have been loving the consistency and the quality of it all.
xoNecole: What's your favorite piece and why?
Kali: My ultimate favorite stuff is the 24 karat gold collection. Many people told me I couldn't make jewelry in 24 karat gold because it's "too soft", so I really just did that collection as an act of defiance. It was a great experiment that yielded some lovely pieces I often wear everyday, and the richness of that pure gold color has a real Wow Factor. Most people have never seen pure gold at all, so it sparks a lot of great conversation. I'm also just in love with the African vibes. I feel like Mansa Musa casually walking around with kilograms of gold on.
Keep up with Kali on Instagram by following her @KaliHawk on Instagram and check out @H.CROWNE while you're at it!
Featured Image Courtesy of Kali Hawk
Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
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After reading once that a whopping 80 percent of women are dissatisfied with their appearance, I knew that an article like this had to be written. Because if there’s one thing that I’ve seen women (especially on social media) seem to almost obsess over — it’s their ass. It’s not big enough, not firm enough, not like-someone-else’s enough. Goodness.
As far as my relationship with my own booty, although I’ve had moments when I wish that it was a lil’ plumper, once I made peace with its natural shape (yes, booties come in different shapes, y’all) and I became more intentional about giving it some TLC — chile, I’m happy and at peace with what God gave me. Now it’s my mission to get others to feel the same way…starting with asking each and every one of you if you actually have an official butt care regimen. And if not, why not?
If the reason is that you’ve never considered creating one before and/or you don’t know what that kind of self-care routine would even look like, here are 15 things that can help you to totally fall in love with that butt of yours.
1. Know Your Shape
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I’m just speaking for myself when I say that it really is kind of sad, the amount of stress, potential health risks, and expenses some people will go through to alter their body without taking the time to consider that there really is no perfect body or even body type. At the end of the day, it’s all subjective — including when it comes to our butts.
Although it’s not discussed nearly enough, believe it or not, booties come in four different types: square-shaped, heart-shaped, inverted/V-shaped, and round-shaped. So, if you’ve been damn near killing yourself to create a bubble butt, thinking that something is wrong with you for not having one, understanding that there are different kinds of butts, to begin with, is the first thing that you should probably marinate on.
2. Then Know Which Panties Best Complement It
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Once you’ve (hopefully) made peace with learning about your specific butt shape, the next thing you should do is take your created-that-way-and-that’s-totally okay derriere panty shopping to find ones that complement your particular shape best. From what I’ve read and researched, “squares” look best in boy shorts and bikini cuts, “hearts” need high-waisted bikinis, “inverted” also needs boy shorts and round butts look great in thongs.
3. Do Regular Dry Brushing
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Every part of our body could stand to be exfoliated; that’s because every part sheds tons of dead skin cells on a daily basis. When it comes to your butt, dry brushing is a great way to go. Although you might’ve heard that it can get rid of cellulite, there is actually quite a bit of debate around that. What is certain is it’s a practice that will remove dead skin cells, increase blood circulation, and also slightly “plump up” the areas where cellulite resides, which can make the cellulite appear less visible and make your butt appear a teeny-weeny bit fuller too.
4. Use a Benzoyl Peroxide Wash
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Typically, what causes pimples on the butt is inflamed hair follicles that can come from dead skin cells, sebum, or even yeast or some sort of fungus. If this is something that you struggle with, you might want to try washing that part of your body with a body wash that has benzoyl peroxide as a top ingredient in it. It’s effective when it comes to breakouts because it kills acne bacteria that lingers beneath your skin’s surface while clearing out dead skin cells, too. Stylecraze has a list of body washes with benzoyl peroxide in them that you may want to check out here. Just make sure to keep the body wash away from your vagina/vulva; that ingredient is too harsh for that particular area.
5. Try Some Centella Asiatica
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If you’ve never heard of Centella Asiatica before, don’t feel bad — a lot of people haven’t. Yeah, don’t get me started on how Westernized medicine continues to get the side-eye from me because it seems to want to make money more than fully educate people on their health and well-being options (le sigh). Anyway, Centella Asiatica is a plant that is big in Africa, Asia, and Ayurvedic as well as traditional Chinese medicine due to its ability to reduce inflammation, treat symptoms that are associated with eczema and psoriasis and profoundly moisturize skin. Since it contains properties that reduce oxidative stress, it’s also great for slowing down the signs of aging in your skin as well — and since butt skin ages just like the rest of your body does…it couldn’t hurt to add it to your health regimen.
If you’re wondering how best to consume it, for the record, it also goes by the names Gotu Kola and Tiger Grass. Look for these in tea form and drink it a couple of times a week for the best results (so long as you’re not pregnant or breastfeeding and you don’t have liver issues).
6. Get Some Coffee into It
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Although I’m not much of a coffee drinker, I do use coffee grinds on my skin from time to time. The properties in it are pretty effective when it comes to softening the appearance of cellulite, reducing inflammation, preventing breakouts, and giving skin a huge boost of antioxidants. I guess that’s why, when it comes to a moisturizer brand that is super popular and keeps butts super soft, Sol de Janeiro Brazilian Bum Bum Cream reigns supreme — because, for one thing, it contains caffeine. Now, I’ll be honest: it ain’t cheap, so if you want to try a more affordable DIY route, there’s a recipe for coffee-toning body butter here and coffee-based anti-cellulite lotion here.
7. And/Or Exfoliate with Low-Grade Glycolic Acid
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Although glycolic acid has been around for a while now, it’s getting quite a bit of attention these days as more and more folks are experimenting with at-home chemical peels. If you didn’t know, this is a type of acid that comes from sugar cane and falls into the alpha hydroxy acid (AHA) category. It’s great for skincare because it is an awesome exfoliant, it heals some of the damage that UV rays tend to cause, unclogs pores, stimulates the production of collagen, and helps to smooth out fine lines and wrinkles. My personal two favorite things about this particular acid are it helps to even my skin tone out at almost record speed, and it leaves my skin feeling really smooth, too.
So, if you’re looking for something that will “repair” your butt from the summer heat swimsuit weather while also making it extra pretty to look at and feel on, applying a low-grade glycolic acid once a month (or so) wouldn’t hurt things one bit.
8. Firm Up Sagging Skin with Tamanu Oil
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Remember how I said earlier that your butt’s skin ages like everywhere else? If you’re starting to notice some signs of that and you want to naturally firm things up a bit, try some tamanu oil. In the article, “We Lose Collagen As We Age. 10 Ways To Naturally Boost It.,” a big part of the reason why I gave it the shout-out that I did is because this type of oil has a solid reputation for helping your body produce collagen. And since collagen helps to bring elasticity to the skin, it’s definitely something that can be relied upon to firm some of the subtle signs of sagging right on up.
9. Take Some Vitamin D
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It’s no secret (to many of us) that when it comes to those who run the highest risk of having a vitamin D deficiency, it’s our (Black) people. That’s because the natural melanin that’s in our skin has a more challenging time synthesizing this nutrient from the sun. Since Vitamin D is a nutrient that strengthens our bones, reduces the risk of cancer, decreases inflammation, fights off free radicals, and helps to prevent/heal scarring alopecia, we’ve got to be proactive about getting more of it into our system. And that’s why it’s important to consume things like fortified orange juice, egg yolks, salmon, portabella mushrooms, and yogurt.
And why should your butt care about vitamin D? Since it also helps your body to better absorb calcium, which is essential for muscle contractions during workouts, and since those contractions are what help your butt to “grow” — if you are an exercise enthusiast, there’s no way around the fact that vitamin D is an absolute must-have and must take.
10. Consume (More) Protein
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Your butt is comprised of glute muscles, and muscles need protein in order to grow. That’s why it’s also a good idea to have a diet that consists of protein. Off top, meat is a great source. However, if you’re a vegetarian or vegan, there are other foods that can get you what you need in this department. You can find a few of them in our article, “Vegetarian Or Vegan? Check Out These High Protein Foods.” Oh, and if you’re someone who would prefer to intake protein as you exercise, many experts say that protein shakes work in your favor after working out, and protein bars are fine, so long as you don’t constantly rely on them as a daily meal replacement — oh, and that you keep in mind that many of them are somewhere between 200-350 calories per serving (read those labels, y’all).
11. Remember Your Squats and (Hip) Thrusts
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You already know that there is no way that we can discuss “butt care” without bringing up exercise. And although you are probably already well aware that squats are a great way to build up your glutes, there is something that must be taken into consideration before going completely ham on them. For starters, squats do a lot of things — they strengthen your core and bones, give the lower part of your body more power, increase mobility, burn calories, and, yes, they help to tone your muscles, including the ones in your butt.
However, if you’re looking for them to make your butt look huge, you’ve got to keep the type of butt that you have in mind and what kind of shape your body is in overall. Because what squats are gonna do, more than anything, is burn calories first and get your butt toned next. All this is to say that a “bubble butt” is not a guarantee for all. As far as hip thrusts go, they’re awesome because they are able to increase bone density, improve your balance, and strengthen the muscles that are in your hips, thighs, and glutes. For tips on how to do squats correctly, go here. For hip thrust tips, go here.
12. Work on an Exercise Ball (at Least Sometimes)
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Now ain’t this some ish? As if it wasn’t enough to know that “sitting is the new smoking,” once upon a time, Insider published an article with this headline: “Turns out that sitting at a desk all day can actually ruin your butt.”
Long story short, not only does sitting down nonstop, for hours on end, end up literally changing the shape of your butt, but it can also lead to back pain and muscle atrophy. So, what do they recommend that you do? Maintain good posture while you’re in your chair, and try squeezing your glutes for a few minutes every couple of hours.
That way, you won’t be “flattening” it as much.
13. Invest in a LED Light
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With more and more research coming out about the holistic benefits of LED light therapy, I thought it would be important to give it a shout-out here. If you didn’t know, the combination of red and blue lights can help to treat everything from eczema and wrinkles to hair loss and mild bouts of acne. That said, you might want to consider massaging your buttocks with an LED light device (like this one here) a couple of times a week because, although red LED will not remove cellulite, because it stimulates collagen production, it can help to soften the appearance of it over time. Another thing that could improve the appearance of your backside.
14. Sleep Naked with a Humidifier
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Back in 2019, Cosmo published an article entitled “How Following This Intense Sleep Routine Helped One Woman Build Her Butt.” Although it honestly didn’t get into how/why exercise influencer Johanna Devries felt that getting 10 hours of sleep every night (along with exercising) played a direct role in her booty gains, it caused me to look deeper into the correlation between sleep and having a nice-looking butt. From what I’ve read, sleep deprivation can result in the loss of muscle mass, and it can also make your muscles weaker over time. Meanwhile, good sleep has the ability to improve the quality of your workouts — so there goes three more reasons to treat it as a necessity, not a luxury.
And since sleeping with a humidifier can reduce snoring, soften your skin and improve your quality of rest, help your butt out by catching some zzz’s, naked, with your humidifier on. Hell, why not?
15. Love Your Butt. No Matter What.
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It was former President Theodore Roosevelt who once said that “Comparison is the thief of joy,” and if a lot of us were honest with ourselves, the (main) reason why we struggle with body image is because we’re looking at what other people have. Listen, a part of the reason why I’ve written articles for the platform like “These 10 Hacks Will Help You Love Your Body More” is because I’m a firm believer that there is nothing that can top an original — and since all of us are one of those…you know what that means…right? Who can top you?
Moral to the story: When it comes to cultivating a butt care regimen, it’s not about getting a booty that looks like someone else’s. Uh-uh. It’s all about taking good care of the ORIGINAL ONE that you have and then loving on it well. Sis, when it comes to the butt that the Creator gave you…please make sure that you do, starting with these tips and building from there!
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Featured image by ascg Photography/Getty Images