Tall, dark, handsome, and passionate about his community, Jason Rosario of The Lives of Men advocates for taking accountability into his own hands, even when it goes against the popular opinion. Jason is well known for his men's empowerment movement and the use of his platform where he creates safe spaces for men of color to address manhood and wellness.
Jason's impact is so powerful that it landed him a position hosting his own original series on Yahoo News called Dear Men. Dear Men serves as a more intimate extension of his larger support for helping black and Latino men navigate masculinity in today's world. As a man of distinction, a father, and a partner, he is in the most ideal position to share insight on how shaping the lives of men also helps to empower women.
In the most comfortable setting, outdoors on a warm summer evening, it was a joy to interview Jason and get his perspective on some key points that directly impact the opposite population from which he normally services. This was a challenge of versatile guidance and he caught every curveball effortlessly like the professional he carries himself to be.
As a Black man, minority man, in today’s society, how have you made it to the point where you ignored the status quo and decided to uplift other men?
"Something real happened. [In 2016], I was just coming out of business school, the police shootings were occurring, so like every week it felt like black men were under siege for a while. And then where I was in my life, I was going through some stuff--just went through a break up, started a new job, and [was] just fed up… I was like, what do I want to do with my life? Like how do I want to move forward? So I started to conceive this idea for The Lives of Men which was the second iteration of something I had done before--years before. [It was] a platform that served as a resource for men as we go through different things in our lives.
"Since 2017, I've just been doing this, dedicating my life's work to helping men identify and embrace healthy frameworks of what manhood looks like, all the while being inclusive not just of the female voice but the female voices in our lives."
"I recently connected with Yahoo to executive produce and host the Dear Men show which is just an extension of and an offshoot of the conversations we've been having. The show was an effort to sit down with men from different backgrounds… The goal was to have a conversation and show that regardless of where you are in life, whether you're a celebrity or not, we all struggle with the same things."
Courtesy of Jason Rosario
How has your upbringing molded you to be prepared for one day becoming a good father and partner?
"For me, I think it's my values. Though I was raised by a single mom, I do see the value of having and building a partnership and building a family. Watching my mom struggle, and her instilling certain values in me in terms of respecting women, respecting relationships. I think all of that has helped prepare me."
What are your thoughts on balancing career and relationships? Do you believe that people have to choose between the two?
"I don't believe that you have to choose between the two. Part of [the reason] why I left my job is because it was getting to that point where I was having to choose between the two. There were times within that last year that I was in the office on a Friday until 9:30pm… I couldn't commit to dinners because I didn't know what my job scenario would be like or what situations I had to react to last minute, so that started to happen and I was like this is not the life I want to choose. I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
Courtesy of Jason Rosario
"I believe in integration, I believe everything should harmoniously be working together to help you get to where you want to be. As far as relationships, yes we still have to make time to build relationships. I'm a dad, I have a partner, I have my family, I have my friends and I think all of those require a certain level of dedication and attention."
How can men be more open to utilizing the five love languages?
"I think it goes way deeper than that. I'm going to take you back to a young man's childhood and adolescence and the way that we're taught to emote, and the way that we're taught not to emote. If you're telling a young boy from as early as he can remember that boys don't cry, 'you need to man up', 'you need to be strong' -- what you're doing is you're essentially preventing him from developing the capacity to articulate his emotions and his feelings. So if you're doing that from an early age, and as he grows into adolescence and young adulthood and then adulthood, you're getting a man that's emotionally repressed. So when you're asking someone to identify love languages and be able to articulate them, by the time he's a grown man, he hasn't had that practice… he doesn't have a language to be able to articulate that."
What is the barrier between some millennial men and commitment?
"First, in a city like New York or LA or these major metropolitan, cosmopolitan cities, there are a lot more you's than there are us… There are a lot more quality women that are educated, career-focused and -oriented, and doing positive things, [and that are] more progressive than there are men of color in the same age group that have as much going on for them. Then you have mass incarceration, you have drugs, you have crime, you have all these things, and I think…women have always been ahead in terms of getting advanced degrees, so there's slim pickings. So you're competing not just against each other for that same crop, but then you're competing with the other part of it which is the men that know the numbers are in their favor and don't want to commit. So you have that group of men that might be the perfect guy but he knows that if you're not down for it, then the next woman will."
What are your thoughts on the “me ethic” that exists in this generation?
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. I can speak from my personal experience. I'm a product of a single-parent home. I've seen my mom do it on her own… and I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
Courtesy of Jason Rosario
"We have been fed through the media that the traditional nuclear family -- you don't need that to succeed. And I know that's flawed thinking but men think with better education, I can do it all myself, I don't necessarily need to be married. I think it's just what we've been taught and how generations have shifted."
What’s your opinion on WYD texts?
"So this is a thing? Wow... See you're talking to someone that speaks in full paragraphs in texts so it's hard for me to grasp why that's a thing. I think it just speaks to two things, laziness [and] it speaks to the lower barrier that there is in terms of men communicating with women and the lack of value that they place in the traditional building of a relationship. The tradition of dating and courting, all of that has gone away. Swipe left and right culture, social media, instant gratification, all of these things contribute to that. Yet, ladies you have to be willing and open to receiving a man who's going to come and be expressive and be all of the things that you're asking for. Too many women unfortunately when they receive that, they don't know what to do with it. By the way, I hate all the acronyms. Don't text me for my birthday 'HBD'."
How do you feel about timelines?
"You're talking to someone who in the last two years has made most of his decisions based on creating the freedom for myself, so I don't believe in timelines. At one point of my life, I did. My mom used to tell me that by age 35 you should be like whatever it is you're going to be. First of all, I would encourage people that feel the pressure of a timeline, whether it's to be married by a certain time [or] have kids by a certain time, to analyze where that comes from, almost 100% of it is not coming from you. It's external."
What kind of guidance do you give your daughter on navigating her life and relationships in today’s society?
"The approach that I've taken is just one of openness and vulnerability. She knows everything there is to know about me. I don't want her to grow up with this false sense of dad was this superhuman that did no wrong. And as far as relationships and boys, again just being open with her. Hormones are a thing your hormones are raging, their hormones are raging so understand that you are going to fall in and out of love with the next guy, but more often than not, they just want to do one thing. I try to let her know that. But I'm not here to tell her what to do and what not to do. I try to give her as much information as I can so that she can make as many informed decisions that she can."
How would you encourage more men to find interest in marriage and commitment?
"I think a lot of us, especially in communities of color, and I'm going to count myself, we don't have a lot of examples and models of what a healthy marriage looks like so we grow up with this fear of the unknown. I think for men who have all of these options, marriage sounds like a death sentence… Marriage isn't placed in the holiest of lights in our community. It's actually the exception, whereas in other communities, it's the norm. I would say that the conversation with men has to be what is the definition of marriage? How do you define marriage and what values do you attribute to it?"
"A lot of people confuse love for marriage…so this is for both men and women: if we focus more of our time building and cultivating and nurturing love, and less time focused on 'I need to be married by a certain age'. If we focus less on that then we will successfully take the fear of the unknown out of the institution of marriage."
For more information, follow Jason on Instagram @jason_rosario and @thelivesofmen.
*Responses have been edited for length and clarity.
Danisha L. Baughan (Dani) is a long term educator, community activist, and philanthropist. Dani is a mother of two who enjoys writing on her spare time, hosting an event she created called Chat N Chew Battle of the Sexes, and has also directed and produced a cultural/gender based documentary on dating in today's society, It's Not You, It's THEM!. Follow her on Instagram @dani_beaux_.
For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature image courtesy
Between the election cycle, trauma, workplace environment, and expectations placed upon us by society, Black women are existing in a world where our lived experiences result in higher rates of chronic stress. In tandem with that reality, are Black women leading the charge in the wellness industry for a world that centers our health and wellness needs, but who cares for those leaders and supports them?
Oftentimes, they do the work themselves. xoNecole talked with several wellness founders who own adaptogenic beauty brands, intergenerational wellness collectives, nonprofit organizations, and wellness apps. Here's what they shared about how they center themselves when emotions are high and they feel dysregulated.
Remind Myself I Deserve A Calm Nervous System
"A year ago, I made a decision that I refused to be in a constant state of anxiety while running a wellness company. You're probably thinking that should be a given, right? But it's so easy to become overwhelmed by your business's daily responsibilities and overall growth goals and ultimately put your needs on the back burner. What regulates me and brings me back to myself are the daily habits that gave me the life and community I have now—starting my day with prayer and exercise, swimming weekly, baths by candlelight, listening to neo-soul and jazz to end my day.
"But most importantly, I've learned to remind myself that when I feel overwhelmed, I deserve a calm nervous system. I don't have to let every change, every decision, every obstacle, every uncomfortable conversation rattle me. I ground myself in that and remind myself daily that being dysregulated doesn't serve me."
Music, Scents, & Breathwork
"As a founder, it's easy to 'push through' and ignore your true emotional state because you're on a mission. But my true purpose is to live well and show others that we all deserve to live well. Music, scent, and breathwork are my most frequently used tools for emotional regulation. Music can get me through anything. Scents—whether they be perfume, diffused oils, or candles—ground me. Breathwork saves me from spiraling. My practices are extremely simple, but they work for me."
Time to Myself
"As a wellness founder, I regulate myself emotionally on a daily basis by putting on my favorite record, taking a hot shower, watching my favorite show, and eating foods that comfort me. It honestly depends on the day, but generally, it's whatever will bring me joy for a moment and allow me to zone out. I really need that time to myself—to just be—in order to pour back into my community."
"By challenging myself to view my negative anxious thoughts with self-compassion and grace, I create space to validate the way I feel but reframe the thought to be more balanced and supportive. Example: 'I can't believe I dropped the ball on that' after being challenged and reframed turns into 'Baby girl, you are trying the best you - remember you only have only two hands.' Or, 'I failed' turns into 'Sis, you tried.'"
Moving My Body
"One way I emotionally regulate as a wellness founder is through movement. I spent about five years doing talk therapy, and I made a lot of breakthroughs, but now, in my 30s and this era in my life, I realize how much stagnant energy is really just a matter of me literally moving my body. So exercising, walking, and making sure I'm not sedentary has done wonders for me to ground myself daily. Right now, I'm really enjoying taking sculpt classes, low-impact cardio, and hot yoga. I always feel better after I move my body; it's therapeutic."
Practice What I Preach
"Managing daily stress and anxiety varies for me depending on my personal and professional seasons. My three go-to self-care strategies are reminding myself that rest is productive and actually resting, prioritizing my weekly tasks, and taking a few minutes for breathwork. It's important to me to practice what I encourage others in my community to do."
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Featured image by Rob Kim/Getty Images for Global Connections for Women Foundation or GC4W