As Told To is a recurring segment on xoNecole where real women are given a platform to tell their stories in first-person narrative, as told to a writer.
This is Shirley Williams' story as told to Sheriden Chanel.
When I decided to become the CEO of my love life, it cost me over $10K.
Trust, sharing that choice online came with a lot of opinions I didn’t ask for. $10K on a dating coach? Yeah, I did that. And less than two years later, I’m married to the man I prayed for. So if you’re wondering about the ROI... let’s just say it paid off in full.
But before all that, let me take you back to how this journey really began.
When I resolved to walk away from my 13-year relationship, admittedly, I wasn’t thinking about dating at all. My ex was a good man. He was kind, he was cool, but I knew he wasn’t my man. God knew that, too, even before I did.
We had reached a fork in the road: I was growing deeper in my faith, wanting to center God in every part of my life, including my purpose. He was walking a different path, and we were no longer aligned. Turns out, you can spend 13 years with someone and still be emotionally malnourished.
As our relationship came to its end, I learned that longevity isn’t proof of alignment. I learned that a man being “good” isn’t enough. A man can be kind but not called to walk beside you in your purpose. That being unclear about your values will always cost you time.
And delaying your desires in the name of comfort? That’ll cost you even more. I knew I never wanted to make that mistake again.
Still, even knowing it was right to let him go, walking away felt like mourning a death. I dated casually after that: flings and situationships here and there. But they took more than they gave. I was left depleted more than fulfilled, so I made a conscious decision to stop dating altogether.
Around the same time, my mother was diagnosed with a brain injury that left her unable to form short-term memories. My sister and I became her caregivers along with my dad. But just as I got her stabilized, my father was diagnosed with blood cancer. At one point, he was bedridden.
So no, I wasn’t thinking about love. I was thinking about survival.
For two years, I didn’t give out my number. Didn’t go on a single date. I was tired, mentally, emotionally, and spiritually. But not just from dating. From everything.
Those two years weren’t about fear, they were about focus. I was caregiving, grieving, and building a startup from the ground up. I had nothing left to give romantically. So when my birthday came around in September 2023, I knew I needed stillness to replenish what I had lost.
I went to Joshua Tree alone, I booked a tiny home in the middle of the desert, and I told myself: “I’m going to be still.” For five days, I read, prayed, fasted, and listened to jazz and classical music. No distractions.
Courtesy of Shirley Vernae
On the drive back to LAX, it hit me like a ton of bricks, and I couldn’t unsee it: I had invested in every other area of my life, except my love life. I realized then that my love life deserved a strategy, too.
So, I did what I always do when I want to grow in an area: I found someone wiser. I found an expert who could guide me in the form of a dating coach, and I hired him. Because love is too sacred to leave to chance. And I was finally ready to build it on purpose.
To some, hiring a dating coach might’ve looked like desperation. But desperation doesn’t look like pausing for two years, it looks like settling for crumbs and calling it a meal. You’ll mistake attention for affection, and chaos for chemistry. Desperation doesn’t discern. It just consumes.
That wasn’t me. Not only was I not desperate, but I was a little too comfortable being single.
I didn’t invest $10K+ in a dating coach because I was desperate. I invested because I was done repeating old patterns. Strategy is getting honest about your desire and then building a pathway toward it with clarity, with guidance, and with God.
I had invested in every other area of my life, my business, my health, and my growth. Why would my love life be the one place I left to chance?
So no, I wasn’t desperate. I was ready. Ready to stop guessing. Ready to stop wasting time. Ready to become the kind of woman who could receive the kind of love I prayed for.
But before I could become her, I had to face the parts of me still holding on to old beliefs.
When I walked away from that relationship and got into therapy, everything shifted. My therapist helped me unpack my wounds, my conditioning, and the patterns I couldn’t see on my own. And when the fog cleared, I was 100% sure: God had given me this desire. And I was not going to let doubt, distraction, or misalignment steal it from me.
This wasn’t just about having a plan, it was about being in divine alignment.
Between 2023 and now, I’ve invested close to $12,000 in coaching. I joined Anwar White’s Get Your Guy program in October 2023. The program was $7,500 over six months—that’s $1,250 a month, less than some people spend on luxury items they’ll outgrow. And for me? It made perfect sense.
After starting the program, I met my now-husband that December. We became official in spring 2024, and he proposed in January 2025.
But the real shift wasn’t him. It was me. I no longer chased anything—not men, not clients, not friendships. I stopped striving and started trusting. I started existing, and I let what was aligned come to me.
And when he came, he came steady. Consistent. Intentional. Reliable. Joyful. He was deeply committed to my happiness before anything else. He doesn’t move unless it’s with care for my heart.
With him, there is no performance. No eggshells. No pressure. Just alignment.
We walk together, in purpose. I now have a partner who is in service to me, not in competition with me. A partner who lightens my load. Mentally, emotionally, and spiritually. He helps me think. Helps me build. Helps me breathe. He makes my life easier, and that is something I had never experienced before.
I still reinvest in my love life by continuing to work with Anwar. His programs have taken me from dating, to courting, to exclusivity, to engaged, and now to being married. Because each of those phases required a new version of me. Because I had never been here before.
@shirleyvernae I hadn’t been on a single date in 2 years. Met my fiancé last year and got engaged 2 months ago. You’re the CEO of your love life. It’s time to act like it ❤️ # CEO ##Fiancé##Engaged##Relationships##Dating##Engagement
Through Anwar’s program, I was gifted the most pivotal mindset shift of them all:
That love doesn’t have to feel like a struggle. And that’s my new standard.
One of the most powerful things Anwar said to me was, “You can’t do the wrong thing to the right guy.” And that truth set me free.
Before working with him, I thought love had to be proved. Performed. Earned. I thought I had to be perfect. Healed. Small enough to fit into someone else’s version of love. But that was never true.
There are men who are devoted to creating ease in your life. Men who see your softness as strength and your boundaries as beauty.
My now-husband, Ty, is one of them. He is steady. He is consistent. And no matter how much I struggled, no matter how I tried to self-sabotage, he stayed anchored in one mission: to bring ease, to bring peace, to bring safety.
So the shift? I stopped performing. I started discerning. I raised my standards. I stopped doubting. And I let myself be held.
Yeah, the biggest shift was realizing I am worthy of love that doesn’t come with chaos. Love that’s safe. Love that’s solid. Love that’s soft.
That’s what happens when you stop settling and start showing up with faith, clarity, and strategy. That’s what happens when you become the CEO of your love life.
Being the CEO of my love life meant I stopped outsourcing it to luck, fate, or vibes. I no longer left it up to chance or timing, or wishful thinking. Just like I build businesses with vision, strategy, and intentional partnerships, I built a love life that reflects those same values.
A good CEO doesn’t try to do it all alone. A good CEO casts vision, brings the right experts to the table, delegates with wisdom, and trusts the process. That’s exactly how I approached love. I partnered with God. I partnered with mentors. I aligned my actions with my desires. That’s not control, that’s stewardship. And that’s what changed everything.
I knew sharing my journey online was going to stir something up. And it did. Some people were inspired. Some were uncomfortable. But their discomfort wasn’t about me. It was about what my story confronted in them: scarcity, shame, old beliefs about what’s “worth it” and what’s not.
And I’m okay with that. I’m not here to be liked. I’m here to be aligned. That’s my assignment.
To the woman who’s feeling discouraged, let me say this: Time is a tool, don’t let it become your tormentor. You are not late. You are not behind. You are not disqualified. Your desire for love is not shameful, it’s sacred.
Don’t let what society says, what the media projects, or what a non-believer has spoken over you define what’s possible. The only thing that’s true is what God has said. And God has said, “All things are possible to him that believes.”
If you’re feeling stuck, let that be your invitation to do something different. You don’t have to do this alone. Ask for help. Get support. Find a coach, a mentor, a couple you admire—not the shiny ones on social media, but the ones who’ve walked through fire and still chose each other.
Date with intention. Choose love on purpose. Marriage is a gift from God, and it is never too late to receive it. There is strength in being seen, supported, and walking in purpose together.
And for my Black women especially, softness is your superpower. Discernment is your birthright. You are the prize and the picker. Dating with intention isn’t about being aggressive, it’s about being aligned.
We are not desperate. We are divine. Even in your healing, even in your becoming, know this: you can never do the wrong thing to the right guy.
And the right guy? He’ll meet you right there: in your wholeness, and in your work-in-progress.
To keep up with Shirley Vernae Williams and her journey as a storyteller, producer, and love life CEO, follow her on Instagram @shirleyvernae and learn more about her work at williebstudios.com.
Featured image courtesy of Shirley Vernae
RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson