#xoTribe: We Found The Best Berry Lipsticks For Your Skin Tone
What are colder months without a poppin' berry lipstick?
Just as you equate Pumpkin Spice Lattes, chunky sweaters, and Uggs with fall and winter, you know that you can always count on your favorite berry-hued lipstick to get you through. For me, lipstick is a surefire way to look like you give a damn even when you don't. Luckily, as a Black woman, it's not as hard to find your desired berry shade as opposed to the struggle in the foundation department.
It's sometimes the opposite because there are SO many options – from blackberry to cranberry to grape to beyond. The key is to find which berry is the most flattering on YOU. Berry shades are wildly versatile and make it that much more fun to explore the variety.
First, find out your undertone. Cosmopolitan says, "An easy way to see if you have cool or warm undertones is to ask yourself if you think silver or gold jewelry suits you best. If gold makes your skin look brighter, then it's likely you have warm, yellow undertones, whereas if silver makes you look fresher you probably have cool, pink undertones. If you can wear both – you're neutral."
While berries aren't as bright as the pinks you don in summer, you still need a certain level of confidence when rocking them. In this season, let your lips do the talking with subtle natural makeup and a beautiful berry lip. The #xoTribe has gathered to show you our favorite berry shades and how we rock them. Take a look and throw some in the bag while you're at it!
Joce Blake
My Lippie: E.L.F. Cosmetics Moisturizing Lipstick in Wine Tour, $3
"I like my berry lippie like I like my wine – deep red. E.L.F. is one my favorite beauty companies. This color makes me feel alluring and sultry because of its velvety, satin texture. It also provides a vibrant color and luminous shine. Another key in pulling off this color in this dry season is to give your lips some love by using a primer before painting it on."
Kandice Guice
My Lippie: The Lip Bar in Prima Donna, $12.99
"I'm obsessed with the purple hue of this matte lipstick. It looks great on any skin tone and makes a statement every time it's worn."
Sheriden Chanel
Managing Editor Sheriden Chanel
My Lippie: Know It All by The Lip Bar, $13
"I'm not a big makeup wearer in general, but every now and then, I do get my fix fulfilled with lipstick. I think Know It All is perfect for me because it complements my skin. I naturally gravitate towards darker shades and even though it's a purple lippie, its brown undertones go very well with the deepness of my skin. I also love it because it makes a statement but is also understated, which is me to a T, a walking contradiction."
Ashley J. Hobbs
My Lippie: Milani Color Statement Matte Lipstick in Fearless 70, $4.19 & Jordana Lip Pencil in Coco Loco, $2.49
"It complements my skin tone well. I wanted a deeper berry shade with a blue undertone because other brighter berry colors don't flatter me as well."
Zoe Hunter
My Lippie: Wet N Wild Sugar Plum Fairy, $2.49 paired with Ulta Brilliant Color Lip Gloss Rich Plum, $7.99
"The combo is a perfect blend of a poppin' pink with subtle hints of purple and red. It's the bold berry color I'm looking for in the winter months, when I'm unable to go to the extreme of summer pinks and bright reds."
Shanelle Harris
Feature Writer Shanelle Harris
My Lippie: Tarte Cosmetics Tartiest Creamy Matte Lip Paint , $20
"I'm obsessed with it because it's just the perfect darker red for me. The warmer undertones in it complement mine and I literally wear it almost every other day."
Krissy Lewis
My Lippie: MAC matte lipstick in the color "Sin" , $18
"I love this color and I think it matches so perfectly because it's a deep red with a little pop. I don't feel like it's too dark to the point that it blends in and sometimes it's hard for me to get a dark color that pops! I also love that I can do a glossy look with it to just by adding a a layer of lip gloss."
Lydia Lee
My Lippie: Victoria's Secret Velvet Matte Creme Liquid Lip in Drama, $18
"I love wearing dark reds and plum shades during the winter months. It's my no-fail choice to add a pop of color to an outfit or take a look to the next level. I originally found this shade while digging through a bin during a Victoria's Secret Semi-Annual sale and now it's become one of my favorites."
Taylor Honore
Associate Editor Taylor Honore
My Lippie: Kareemah - Sabreen Cosmetics, $20
"It gives me a warm and sultry look without washing me out. Normally dark tones make me me look like a banana, but this one complements my tone well while giving off some serious bad gal vibes. I also love this brand because it's Black and female owned and has a great cause."
Kiarra Sylvester
My Lippie: Nars Velvet Matte Lipstick Pencil in Train Bleu, $27
"I think the warm tone brings out the best of brown in me. But, I only really know that it's a fave because I go back every time despite the small size and large price."
Featured image by Shutterstock
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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ItGirl 100: Get To Know Some Of The Most Inspiring And Empowering Women On Our List
The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
We often see lists featuring amazing women who are seasoned in this thing called life, and our ItGirl 100 List gives flowers to the people they’ve passed the torch to: young millennial and Gen Z women who are innovating and disrupting in today’s world of advancement.
xoNecole has partnered with Hyundai for its inaugural ItGirl 100 List to give these women their flowers today. It’s a celebration of 100 Genzennial women who have built their own tables, launched new businesses, and redefined what it truly means to be blessed, booked, and busy.
Here’s a snapshot of fun facts from a few of the women listed on the ItGirl 100, representing the East, West, Midwest, and South:
EAST
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DJ 9AM: DJ & Curator
Representing: Brooklyn
Ultimate ItGirl Song: "On My Mama" by Victoria Monét
Favorite OG It Girl: Nia Long
Zodiac Big Three: Cancer Sun, Taurus Moon, Pisces Rising
Favoring open-format, multi-genre mixes, this DJ has created a winning reputation for rocking a crowd with seamless transitions and selections, always representing Southwest musical and cultural influences.
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Tiffany James, Founder, Modern BLK Girl
Representing:Brooklyn
Ultimate ItGirl Song: "Lucky Girl" by Carlina
Favorite OG It Girl:Naomi Campbell
Zodiac Big Three: Sagittarius Sun, Leo Moon, Virgo Rising
Modern BLK Girl is one of the leading investment groups among women of color, and the founder serves as an avid investor, community builder, and advocate. Tiffany James is also a mentor, utilizing her unique combination of financial and fashion expertise.
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Kat Mateo, Casting Director
Representing: New Jersey
Ultimate ItGirl Song: "Princess Going Digital" by Amaarae
Favorite OG It Girl: Kelis, Eve, Lil Kim
Zodiac Big Three: Aries Sun, Cancer Moon, Cancer Rising
Thriving as a casting director and stylist, Kat Mateo offers a unique point of view that has shaped New York Fashion Week shows, ad campaigns, and editorials. She has also been a major contributor to cultural conversations related to fashion and inclusivity.
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Denise Stephanie Hewitt, Photographer
Representing: Brooklyn
Ultimate ItGirl Song: "Experience" by Victoria Monét
Favorite OG It Girl: Hannah Montana
Zodiac Big Three: Taurus Sun, Aquarius Moon, Aquarius Rising
This Gordon Parks Foundation scholar is a full-time student who has been working to expand her freelance career in photography. Denise is also been featured among Essence'sinaugural list of "Top 10 Creators Under 30," for her unique aesthetics and perceptions through her art.
WEST
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Nayamka Roberts-Smith, Aesthetician
Representing: Los Angeles
Ultimate ItGirl Song: "Tomorrow 2" by GloRilla & Cardi B
Favorite OG It Girl: Meagan Good
Zodiac Big Three: Sagittarius Sun, Leo Moon, Capricorn Rising
Nayamka Roberts-Smith is an award-winning professional in the skincare industry and serves as an educator, offering knowledge on beauty culture. She also is a well-sought-after speaker on beauty and women’s issues, with a following of more than 1 million on social.
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Desiree L. Talley, Esq., Vice President, Legal & Business Affairs, Revolt TV
Representing: Los Angeles
Ultimate ItGirl Song: "Nice" by The Carters
Favorite OG It Girl: Issa Rae
Zodiac Big Three: Cancer Sun, Scorpio Moon, Cancer Rising
An attorney and storyteller, Desiree L. Talley meshes relatability with her legal smarts for the culture. She advocates for cultural advancement and societal change through her POPLAW Podcast while balancing her executive duties at Revolt TV.
Marley Rae
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Marley Rae, Organizer, WalkGood
Representing: Los Angeles
Ultimate ItGirl Song: "Nice For What" by Drake
Favorite OG It Girl: Mariah Carey
Zodiac Big Three: Capricorn Sun, Taurus Moon, Leo Rising
Marley Rae is a Nike Athlete, certified yoga instructor, COO, and Director of Health and Wellness for WalkGood LA, a family-founded non-profit organization. She is dedicated to fostering understanding and care in local and global communities.
MIDWEST
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Shawnee Dez
Representing: Chicago
Ultimate ItGirl Song: "FreeBody Freestyle" by Shawnee Dez
Favorite OG It Girl: Toni Morrison
Zodiac Big Three: Cancer Sun, Aquarius Moon, Cancer Rising
Shawnee Dez is an artist who's all about captivating her audience through encouragement and empowerment. Her music features fluid harmonic layering, live instrumentation fused with digital production, and her unique multi-talented voice in an alto melodic tone.
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Bianca Pastel, Visual Artist
Representing: Chicago
Ultimate ItGirl Song: Anything by Whitney Houston
Favorite OG It Girl: Grace Jones
Zodiac Big Three: Taurus Sun, Leo Moon, Sagittarius Rising
Bianca Pastel's artistic portfolio includes fine art, illustrations, and animation, and she's worked with clients including Disney Pixar, and the NFL, to name a few. Her focus is "empowering the experience of being a Black child and dealing with mental health issues."
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Donyale Walton, Founder, Hoop Mobb
Representing: Detroit
Ultimate ItGirl Song: "Yeah I Said It" by Rihanna
Favorite OG It Girl: Aaliyah
Zodiac Big Three: Virgo Sun, Libra Moon, Capricorn Rising
Donyale Walton's brand Hoop Mobb, celebrates the Black and Brown fashion and cultural impact and presence of hoop earrings. It's grown to earn more than seven figures in annual revenue and a nationwide community of loyal consumers.
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Ticara Devone, Content Creator
Representing: Chicago
Ultimate ItGirl Song: "She's a Bitch" by Missy Elliott
Favorite OG It Girl: Ananda Lewis
The Zodiac Big Three: Libra Sun, Taurus Moon, Virgo Rising
A trusted sneaker enthusiast and content creator, Ticara Devone uses dynamic storytelling to hold space for others with a passion for sneakers. A published writer, she’s worked with brands including Nike and Footlocker and inspires us all by ensuring women are vocal and seen in the multi-billion dollar shoe space.
SOUTH
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AllyiahsFace, Content Creator
Representing: Atlanta
Ultimate ItGirl Song: "Go Off" Doja Cat
Favorite OG It Girl: Gabrielle Union and Halle Berry
Zodiac Big Three: Gemini Sun, Leo Moon, Scorpio Rising
AllyiahsFace's YouTube channel has more than 830,000 subscribers, and she's been hitting the ground running since 2015. Her content creation, which centers on beauty, fashion, and lifestyle, has led to a lucrative career and drawn a close-knit social and real-life community to view and be inspired.
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Jaycina, Executive Director, Tender
Representing: Atlanta
Ultimate ItGirl Song: "All I Got" by Amel Larrieux
Favorite OG It Girl:Tracee Ellis Ross
Zodiac Big Three: Leo Sun, Sagittarius Moon, Sagittarius Rising
Jaycina is a signed model with a nonprofit that works to provide support and community for single mothers in Atlanta. She's also appeared in campaigns for brands including Fenty and GAP as well as features in all your favorite magazines and on billboards across the country.
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Asha Christian, Founder, Coily App
Representing: Atlanta
Ultimate ItGirl Song: "It's My Life" by Mariah Carey
Favorite OG It Girl: Toni Childs (Girlfriends)
Zodiac Big Three: Sagittarius Sun, Leo Moon, Leo Rising
Asha Christian created Coily to provide beauty recommendations utilizing social data. It offers a more personalized, AI-driven experience for users and part of her mission is to provide solutions related to diversity and put the focus back on the consumer. Meshing tech and culture, Christian is innovating with options that exemplify the Black girl magic needed in tech.
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Featured image by FG Trade/Getty