For This Entrepreneur, Balance Is About Quality Not Quantity
In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
Living your best life is all about quality, not quantity.
Wealth isn't really wealth if your mental health is out of whack and a billion likes won't keep you from being burnt TF out. That's why full-time entrepreneur and boutique owner Wilonda Previlon quit her 9-5 as an Orthodontist's Assistant to pursue a life that made her feel fulfilled.
To Wilonda, success means living how she wants to and refusing to do sh*t that doesn't serve her. In an exclusive interview with xoNecole, the 26-year-old digital content creator explained, "Success to me means I can live how I want without having to force myself to do anything I don't."
Courtesy of Wilonda Previlon
While the Haitian-born Orlando native spends most of her days working from home, living the American dream as an influencer and aspiring actress, there are days when she has to press pause on her professional life to focus on her personal well-being. Wilonda shared, "Owning your own business(es) is an around-the-clock job and if you don't separate personal life with professional life, you can easily get burned out and not produce high-quality content."
Wilonda recently sat down with xoNecole to talk about how she makes self-care a priority in her busy life. Between working out, social media detoxes, and intentionally carving out time with the fam, here's how this media maven finds balance:
What’s been the driving force behind all of the hats that you wear these days? What is your “why”?
The driving force behind all the hats I wear these days is knowing I have so many beautiful chocolate girls who are looking at me and are inspired by something as simple as me loving myself and embracing my own skin. I love getting the DMs from them saying I helped them love themselves more and more each day!
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
Yes, definitely no days are the same, so a typical week in my life consists of planning, creating content, replying to loads of emails, listening to podcasts, [and] working on my boutique Damis Activewear. I am a one-woman show, so I edit, model, take pictures, market, everything.
What are your mornings like?
Mornings are my favorite. I am a morning person for sure! I would wake up, say my prayers/give thanks to God, workout, eat breakfast, catch up on my DMs messages/IG comments, reply to emails. During the time that I'm eating and replying to messages, nine times out of ten, I am listening to a business or financial podcast or audiobook.
After that, if I have a YouTube video to create or campaign to do, I get my hair/makeup done to begin to create. Around this time, it is about 10:30 am. Normally this takes up the rest of my morning until noon where [if I remember] I eat lunch. I am so much more productive in the morning and being that I use natural light for just about everything, my mornings are very important and I don't like wasting time.
Courtesy of Wilonda Previlon
"I am so much more productive in the morning and being that I use natural light for just about everything, my mornings are very important and I don't like wasting time."
How do you wind down at night?
At night, before I mentally check out of work mode, I plan for the next day. My wind down is with a nice shower and either Netflix or a good book.
When you have a busy week, what’s the most hectic part of it?
Deadlines! Being an influencer can be stressful, being that you are working with major companies that have specific requirements for each post/deliverable. If you don't pay close attention to the deck and make sure all requirements are fulfilled, you are at risk of doing the entire campaign again, or even worse, have the client not return for another campaign. Companies would literally come to you and expect you to do an entire campaign in a 7-day turnaround, which is very quick when you have other companies you are working with.
Do you practice self-care? What does that look like for you?
Yes, most definitely! I love stepping back and taking care of myself. It's crazy that some people would think going on a vacation would seem to be a "self-care practice", but as an influencer, it is most definitely still work and half the time, we don't get to really enjoy it because we are worried about creating content. My self-care practices are the simple: a girls' night out with my friends where there is no picture taking involved, no postings. Also, working out is very therapeutic for me. Spending quality time with my family about once a month (since I don't live near them anymore) is a self-care practice for me. Another big one is stepping away from social media whenever I think it's needed, to be thankful for what I have going on in my life and not be so wrapped up in someone else's life and accomplishments.
Courtesy of Wilonda Previlon
"My self-care practices are the simple: a girls' night out with my friends where there is no picture taking involved, no postings. Also, working out is very therapeutic for me. Spending quality time with my family about once a month (since I don't live near them anymore) is a self-care practice for me."
What advice do you have for busy women who feel like they don’t have time for self-care?
You have time! It is just a matter of prioritizing you. It baffles me when people say they don't have time for themselves. Well baby, who will put you first besides you? No one. It can be something as little as 30 minutes a week where you are not catering to anything business- or family-related. You need this for yourself. It is vital to always make time for your mental and physical health.
How do you find balance with:
Friends?
I keep my circle small. The more "friends" you have, the more you will be pulled in all directions to accommodate meetups/events. Keep a small circle of friends that are very important to you.
Exercise? Does it happen?
I strive to workout 4 to 5 days a week. [When I do] I see my skin glows, my energy is up, and I am nicer.
Do you cook or find yourself eating out more often?
I cook. I don't mind cooking at all. Cooking is very therapeutic as well. I only eat out if I am out all day or socially. But, most of the time, I have people come over and we do seafood night or bake.
Courtesy of Wilonda Previlon
"It baffles me when people say they don't have time for themselves. Well baby, who will put you first besides you? No one."
When do you feel most beautiful?
Sweatpants, hair tied, chilling with no makeup on. I know that probably sounds cliché, but it is the truth for me. And when you have people in your life that amp you up in that state, you definitely can't help but feel beautiful during your most basic state.
When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
I try not to ponder on it too much. I realize when I think about it, it starts to stress me out. Stress makes me anxious, anxiety allows me to be mentally doubtful about myself and I never want to be in that position. I am a workaholic, so my coping mechanism is to work more, which may sound bad, but I love what I do, so this is a great outlet for me.
Courtesy of Wilonda Previlon
"Stress makes me anxious, anxiety allows me to be mentally doubtful about myself and I never want to be in that position. I am a workaholic, so my coping mechanism is to work more, which may sound bad, but I love what I do, so this is a great outlet for me."
What does happiness mean to you?
Happiness to me means those around me are good. I feel you thrive in a good environment. My environment has to be positive.
What is something you think others forget when it comes to finding balance?
Others forget that your actions affect everyone around you. We can easily get caught up in our "own little world" and neglect family, friends, and self. Take the time to plan and make an effort to balance all aspects of your life.
For more of Wilonda, follow her on Instagram.
Featured image courtesy of Wilonda Previlon.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: After Focusing On His Career For So Long, David Banner Is Now Ready To Find A Wife
During the Fight Night: The Million Dollar Heistpremiere, David Banner, who stars in the film, opened up about his weight loss and his desire to get married and start a family. At 50, David has accomplished many feats, from rapping, producing, and acting, and now he's ready for the next phase of his life. "I want to get married," he tells xoNecole.
"I'm tired. I want to find my wife, have some kids. We chase all of these esoteric goals, and sometimes we look back, and we left the things that really matter. I looked up one day, I had all of them, the music accolades, the film accolades, not all the ones that I want, but a lot of them. I had accomplished my goal, had chased my goal so long that when I looked up, I saw that I ran off and left everything else."
He also shares how working in the entertainment industry can sometimes affect his life and relationships with others. "We forget to be human beings, and people don't allow us to be human beings," he continues. "So, that's the reason why I said what I said, because I know what y'all platform means, and I want people to know that there are still some human beings that's up on that camera, and sometimes we hurt too."
Back in 2016, the "Like a Pimp" artist released the single "Marry Me" and shared in an exclusive interview with us how he is working on becoming his best self for his future wife.
"I just want to be the man that most Black women want to marry. I want to be a Black man that stands strong," he said. "I'm not perfect, but [I want to be the man] women want to marry and that kids want to be their father. I want to be that man. [When I die] I want people to say that that's a strong African man, I am proud that he's a part of my culture."
During our most recent interview with the "Get Like Me" rapper, he also revealed that he lost 35 lbs and dished on how important it is to take care of your body. "I have this thing that I want to be our children's superhero on the screen and off, and people always talk about mental health, but part of your mental health is what you put in your body," he says.
"People always talk about God. People always talk about the church, but the real church is your body, your temple. So I am treating my body and my temple as if God is in there."
Fight Night is out now on Peacock.
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