When You Lose, You’re Actually Winning
Pageantry is a sport. I train and prepare for competitions so that basically makes it a sport to me. I have been competing for years, and I have lost more than I have won. To say that I haven't been devastated at times would be far from the truth; especially since I have a knack for being 1st runner up.
To be so close but not win is not easy, but in hindsight I know that all of those losses prepared me for life itself. For my destiny.
I know you must be reading this asking yourself, "What the heck is good about losing?" Well, I'll tell you. Here is my point of view:
You learn to identify your areas of opportunities:
Most people call them "weaknesses" but I am not fond of that word. "An area of opportunity" has a much better tone. It is something that you need to work on to become better; to be what you see yourself as. In identifying your areas of opportunities, you can develop a plan to improve and be better prepared for the next attempt at any goal. From my experiences, I have learned to be honest with myself about my strengths and areas of opportunities. I do not wait for others to point them out, I seek them out myself and make a solid effort to make improvements. Outside of pageantry, this has helped me immensely in my career and with my personal relationships as well.
You develop "haters" and you learn to ignore them:
I come from a small island – 32 square miles to be exact. So it didn't take long for me to get wind of what people were saying. After placing first runner up three competitions in a row, I knew people were wondering why I just didn't quit. And for a brief moment, I actually cared about what people thought. However, it did not take long for me to realize that those were the exact same people that never attempted to accomplish anything, ever. They were quick to chastise people who tried and were content with being lackluster.
At that moment, I realized that I was not to give up on a passion for those who had none.
Besides, quitters NEVER win! fast forward a few years later, and I am an international title holder whose accomplishments have also allowed me to be recognized by one of the biggest and most respected entertainment/hospitality companies and assist in fast-tracking my career. If I had given up, I would probably be where my naysayers are now – right where I left them four years ago.
You realize that you may not win but other opportunities may present themself:
Each loss came and another door opened! I met important individuals who would play an integral role in future opportunities. I made great friends and gained supporters along the way. I met future sponsors and was able to gain valuable work experiences. I learned the value of networking (a huge aspect for my career) and the importance being kind to EVERYONE, even those that won over me. A crown and a sash is cool but being respected and gaining character development is much more important and a much bigger prize in the end.
You learn to handle disappointments gracefully:
Writing this doesn't mean that I like losing. I don't. Nor do I encourage anyone to compete to lose. I do however know that losing happens and when it does, it truly shows the character and maturity of an individual. It sucks to be known as a sore loser or bad competitor. I recall one particular pageant that I had made a lot of personal sacrifices for and did all that I could to be flawless in each category. There were many signs that the directors were rooting for another contestant but I ignored it and kept my focus on me. That evening, when we were the last two standing and I was called the runner up, she was in complete shock. In that moment, I wanted to scream and needed to get away fast but couldn't.
I had to maintain my composure and be happy for the opportunity that was given to my competitor.
More importantly, with all eyes on me I had to ensure that I accepted my loss with tact and pride. I posed for pictures, thanked my supporters, and left the stage. Like a baby, I cried only once I was alone with my mom (I promise it wasn't long). Then I gathered my things and went out to party with my friends. Over the next couple of weeks, the pageant was a hot topic amongst people that attended the show and I was asked about it more than once while out and about. My answer was simple: "The judges' decision is final and I respected that."
Did I have more to say? Yes! I was still very hurt but I knew that only my family and friends should hear my true anger and disappointment. Those feelings in public could never be revealed. It was a tough loss, very tough loss, but I survived. And not only did I survive, but I mustered up the courage to try again and I finally got the BIG title: Miss US Virgin Islands World 2012.
Life is not fair and everything happens for a reason:
I learned this lesson quickly. Sometimes you are the best and deserve the victory but it still won't work out in your favor. This is life – situations are not always fair. Let's take a look at a slightly different scenario other than pageantry: You have been working hard to earn a promotion at work. Your work is flawless, you come in on time. You look the part and spend long hours and yet, a slacker is promoted to the role that you have been working extremely hard for.
Is it fair? No, but this scenario happens more often than we like to admit. Should you be disappointed? Yes, it would be a natural feeling, but I would encourage anyone to continue working hard. A lot of the time, something better - something you may not have plan for - works out in your favor. Then you realize that what you thought was a setback was actually a set up for something greater! You must stay positive and realize that everything happens for reason. It's just that you almost never understand the reason until later.
Stay positive. Learn from your errors. Don't give up. All cliché but all are very true.
*Featured image by NatashaSmithPhoto
Affectionately known has Tai, Taiesa Lashley is a former Miss US Virgin Islands and US Army Veteran. Career savvy and determined, Tai worked her way up from an internship and into managment at a Fortune 500 Company. In her spare time she enjoys traveling, volunteering, cooking, reading, and red wine.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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Feature image by Jared Siskin/Getty Images for STARZ