I Tried It: 5 Longwear Lipsticks That Are Actually Worth The Coin
As a lipstick lover, I am no stranger to all kinds of formulas and finishes available on the market.
And while I don't have a preference for the finish, what I won't tolerate is a long-wear formula that gives up on me as soon as I have my morning coffee. Who wants to apply “long-wear" lipstick four times per day?!
I put five longwear lipsticks to the test to see how well they hold up for the coin spent. To make it fair, I prepped my lips the same way for each lipstick by exfoliating and wearing the same lip primer. I also wore each one for 8 hours without touching it up.
Here's how they did:
Colourpop Ultra Matte Liquid Lipstick: $6
I tested this one with a teeny bit of bias. I love makeup, so this was unavoidable. I have six Ultra Matte Liquid Lipsticks from this brand, so I chose a lovely berry shade from my collection called Notion. I'm a sucker for a nude, but I wanted to make sure I'd be able to see the results.
The Application:
The application was fairly easy. It has a doe foot applicator, so you don't have to turn your hand at weird angles. But with this particular one, it takes some concentration to get a straight line around the edges of your lips. The formula is thin, almost like water, but very pigmented. It took two layers to get full coverage and was dry in about 10 seconds. When it dries, it is MATTE! They don't call these Ultra Matte for nothing.
The Wear:
It held up pretty well after eating. It was only thin in one spot close to the inside of my mouth. It wasn't even noticeable with my mouth completely closed. I did run into trouble shortly after eating at the four hour mark. It felt extremely dry so I was dying to take it off, but I pressed on with the experiment. Once 8 hours was up, it looked no different than it did after lunch.
The Verdict:
For $6 each, this is a pretty good deal. Sure, it's drying, but this could be fixed with a little lip balm and a touch up. You'd probably only need to do this once throughout the day.
Anastasia Beverly Hills Liquid Lipstick: $20
I came to test this one with a little bias also. I have another color (Craft) from this line and the one I tested, Kathryn, had been sitting in my drawer, waiting to be used. I had a wonderful experience with Craft and was hoping Kathryn would be the same.
The Application:
Application was simple enough. This one has a flat applicator with a rounded tip and the formula is creamy. This combo usually means that it's easy to get straight lines around your lips and even application. I got straight lines, but that application was every kind of patchy that there is. It was bad. I had to do three coats and touch up specific spots and it still wasn't all the way even. Plus, it took about 30 seconds to dry. I wouldn't see the dry time as a negative if the application was even.
The Wear:
Two hours in, I wanted to scrub my lips off my face. They were so dry and screaming for any kind of moisture. It almost hurt. It was flaking up around the inside of my mouth after I ate too. I was walking around looking crazy for another four hours until I could take it off and when it was time, the color was pretty much gone from the inner part of my mouth.
The Verdict:
You should pass on this one. For $20, you should get even application and your lips shouldn't feel like you've been on an island for days with no water. You should also be able to expect some consistency with wear throughout the line for that price too.
Fenty Stunna Lip Paint: $24
With the well-deserved buzz around Fenty's foundation range, I couldn't pass testing a universal red. To be honest, I didn't think a universal red was possible, but somehow Fenty pulled it off. Every Instagram photo I've seen of this shade has looked amazing.
The Application:
The application of Uncensored is nothing short of amazing. I thought I was going to pass out from how pigmented this stuff is! I had to collect myself after the first swipe. The applicator has a very unique shape that can be off-putting at first, but after using it, I like it. I don't know what the thought process behind it was, but it works. I was able to get nearly straight lines with it. The formula isn't creamy or watery, but about halfway between the two. You'll get full, vibrant coverage in one coat.
The Wear:
It's rare that a red lip looks good on me without liner, but here I was liner-less and void of all other makeup, and I felt like I was the baddest thing walking. Plus, it felt like I wasn't wearing lipstick at all.
I started to feel it on my lips after about four hours, but every bit of the initial color was still there. The color rubbed off on the inside of my bottom lip after eating, but I committed a longwear lipstick sin by eating a greasy food…pizza. Other than that, the color was just as vibrant as when I first put it on.
Six hours in, I noticed a teeny bit of dryness, but nothing that made me want to grab a makeup wipe. When 8 hours passed, I noticed no difference in the look or feel after eating and didn't bother taking it off for another three hours. Still no difference. This stuff is bomb!
The Verdict:
Buy this right now. For $24, you'll get every bit of bang for your buck.
Dose of Colors Liquid Lipstick: $18
This Instagram-favorite brand piqued my interest with their color options. Every shade always looked so great on my favorite Insta-beauty, Queens, so I had to give them a go. I went with Plum Queen because it swatched like a nice mauve for darker skin.
The Application:
The applicator has a point on it, so getting close to the edges of my lips was very easy. It has a creamy soft formula that takes about 20 seconds to dry to matte. It took a little longer than I'd like it to, but since it's not immediately drying, I'll take that. It looked AMAZING! The color payoff was intense. Not Fenty intense, but still worth noting.
The Wear:
My lips felt dry after about 2 hours, and the color was starting to lift on the inside of my mouth. A lot came off after I ate. If I had allowed myself to touch up the color, it probably would have been fine. I didn't touch up for the sake of testing, and the next 6 hours weren't fun at all. I kept wanting to pick at my lips or at least put on lip balm.
The Verdict:
This gets a green light from me because of the color payoff and application. The color applies very easily and evenly. You'll still have to touch it up if you eat, but that's not a deal breaker for me. Plus, the price is only $18, a little more than a drugstore brand, but not as pricey as most prestigious brands.
BH Cosmetics Long-Wearing Matte Lipstick: $6
I had been meaning to give BH Cosmetics lipsticks a try for a good minute. Their first edition 120-eyeshadow palette was the first one I ever bought and I loved it. The brand is definitely on the drugstore side in terms of price and has great quality. I chose the shade Icon since it looked like a lovely, deep burgundy/purple.
The Application:
The formula is mad thicc. Like, Thiccsgiving thick. I had to dip the wand back into the tube a couple of times to get my lips fully covered. It applied very evenly, though, and dried to completely matte in ten seconds. It wasn't sticky at all. I kept mashing my lips together to make sure I wasn't mistaken.
The Wear:
I was very pleasantly surprised by how it wore. I was expecting insane dryness since it's a drugstore brand and is on the lower end of the price spectrum for drugstore too. I barely noticed it was on my lips. I saw some of it transfer on my coffee cup, but on my lips, there was no difference.
The Verdict:
This one is my favorite. Buy it! Buy every color! This one has the comfort and longevity of Fenty Stunna and is only $6. My Ulta cart is loaded up with these!
What are some of your favorite tried and true longwear lipsticks?
- The 12 Best Long-Wear Lipsticks At Every Price Point | HuffPost ›
- The Best Long-Wear Lipsticks That Actually Stay Put | Allure ›
- The Best Long-Lasting Lip Products To Get You Through Your ... ›
- 14 Best Long-Lasting Lipsticks That REALLY Last All Day ... ›
- 17 long-lasting lip colors that won't wear off ›
- The Best Long Wear Lipsticks (That Won't Kiss Off) | InStyle.com ›
- We Tested Long-Lasting Lipsticks And Found Which Ones Actually ... ›
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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The Power Of Your Big 3: Understanding The Astrological Significance You Hold
Explore your sign’s 2024 horoscope predictions to learn what is in store for you this year in love, career, and more. Check out the love compatibility of each sign to learn more about zodiac pairings and all things compatibility.
Astrology has become even more mainstream and a phenomenon than it ever has in the past. We have gone beyond the, “What’s your sign?” and have moved into “What’s your big 3?” seemingly overnight, and rightly so due to the significance of knowing these important details. Your Big 3 in Astrology represents your sun sign, your moon sign, and your rising sign.
This trifecta is thought to be one of the most significant details of your birth chart and gives you and others more of a full-picture look at who you are beyond just your sun sign.
What Does Your Big 3 In Astrology Say About You?
Knowing your big 3 is important, especially if you are someone who has never really resonated with your sun sign. You read about what it means to be an Aries, but may not align with what you see or your experience with other Aries. Meanwhile, the whole time, you have a Libra rising, the complete opposite sign of Aries, and this is why you have always seen yourself as a more laid-back and less confrontational Aries.
Elements hold a key role in your birth chart and having a big 3 where the elements are all compatible or the same often signifies someone who knows who they are and is comfortable in their skin. Whereas someone with a different element for each part of their big 3 may have challenges with identity or defining who they are or how they want to present themselves. It’s a different type of perspective when looking into your big 3, and it helps you see where your strengths and needs are in life, and how to tap more into this potential.
Your Big 3 In Astrology Explained
Your big 3 can help you navigate life by understanding which part of you comes out more in different circumstances. At home, you are most like your moon sign, when you are out and about, you are most like your rising sign. Whether you are at home or out and about, your goals, purpose, and interests are most like your sun sign.
You can find out what your big 3 is by looking up a ‘Birth Chart Calculator’ on your search engine, typing in your birthday details (you will need to know your birth date, location, and the exact time you were born), and generating your birth chart.
Read below for your sun, moon, and rising signs.
YOUR SUN SIGN
Your sun sign represents the core of you and what motivates you to shine and be your best self. This is your personality, goals, purpose, identity, ego, interests, direction, and where you light up in life.
FIRE SUN (Aries Sun, Leo Sun, Sagittarius Sun)
If you are an Aries sun, a Leo sun, or a Sagittarius sun, you are outgoing, confident, fearless, and in tune with yourself and your personal goals and desires in life. You go after the things you want, and you are not afraid to take up space. You are someone who prefers to be more independent, and you are often in more leadership roles in life.
EARTH SUN (Taurus Sun, Virgo Sun, Capricorn Sun)
If you are a Taurus sun, a Virgo sun, or a Capricorn sun, you are grounded, dependable, loyal, hard-working, and logical. You prefer the finer things in life but also work hard to get where you are. You are someone others feel they can rely on, and you are often a support for other people in your life. You are very connected to the material sides of life, and have a gift for manifesting.
AIR SUN (Gemini Sun, Libra Sun, Aquarius Sun)
If you are a Gemini sun, a Libra sun, or an Aquarius sun, you are light-hearted, free-flowing, intelligent, and communicative. You speak what is on your mind, and you love to connect and communicate with others. People know you for the things you say and your out-of-the-box ideas, and you are someone who is open-minded and provides a safe space for people to be authentically themselves.
WATER SUN (Cancer Sun, Scorpio Sun, Pisces Sun)
If you are a Cancer sun, a Scorpio sun, or a Pisces sun, you are thoughtful, generous, emotional, loving, and compassionate. You care deeply about the people you love, and you are always there for others. You may be more emotional than most, and this is due to your strong intuition and open heart. You are creative, inspiring, and motivated towards connection in life.
YOUR MOON SIGN
Your moon sign represents your emotions. This is the way you express yourself emotionally, how you process your emotions, what you need in love, what makes you feel safe and nurtured, your desires, intuition, your inner world, and what’s going on beneath the surface.
FIRE MOON (Aries Moon, Leo Moon, Sagittarius Moon)
If you are an Aries moon, a Leo moon, or a Sagittarius moon, you are someone who is not afraid to communicate your emotions or how you are feeling, and you can feel your emotions from a mile away. You are confident in yourself and are someone who stands up for what you feel is right. You have a strong need to be seen and heard in your relationships, and a certain type of understanding is needed for you to emotionally thrive. You may have some challenges with anger or high energy and are working through emotional impulses in this lifetime.
EARTH MOON (Taurus Moon, Virgo Moon, Capricorn Moon)
If you are a Taurus moon, a Virgo moon, or a Capricorn moon, you are someone who is emotionally grounded, safe, comforting, and logical. You aren’t overly emotional and may not show your emotions to people much at all, but that doesn’t mean you don’t have them. You think before you speak, and you process your emotions before acting on them, and you tend to be more down-to-earth and understanding when it comes to other people’s emotional worlds as well. You are someone people go to when they need someone to talk to you as you are a very good listener.
AIR MOON (Gemini Moon, Libra Moon, Aquarius Moon)
If you are a Gemini moon, a Libra moon, or an Aquarius moon, you are someone who is fun, outgoing, and emotionally open-minded. You don’t like heavy emotions or too much emotional drama, and you tend to be more go-with-the-flow in this area of your life. Good conversation and mutual understanding are very important to you in your relationships and you want funny banter and inspiration in your connections with others.
WATER MOON (Cancer Moon, Scorpio Moon, Pisces Moon)
If you are a Cancer moon, a Scorpio moon, or a Pisces moon, you are someone who lives by their heart and values your emotional world deeply. You crave a deep type of intimacy in your partnerships and you need a partner who is going to give you that type of emotional connection. You are more private with your emotional world and you tend to hold a lot in, but this can often lead to sudden outbursts as well. Overall, you are the definition of emotion and others learn a lot from you on what it means to love and to feel.
YOUR ASCENDANT (RISING SIGN)
Your ascendant sign represents your perception and the energy you put out into the world. This is the way you come across to others, the way you express yourself, your physical traits and aesthetics, how you manifest, society, and what you expect from the world around you.
FIRE ASCENDANT (Aries Rising, Leo Rising, Sagittarius Rising)
If you are an Aries rising, a Leo rising, or a Sagittarius rising, you come across to others as confident, bold, and stylish. You are known for the way you look or the way you present yourself, and you are usually adorned in bright colors or wearing something that others take a lot of notice of. You are someone who walks into a room, and all eyes are on you, and you love that. You want to be on the move and on the go, and you love to show up in the world exactly as you are today. You see the world with a lot of possibilities and like it's yours to have fun and enjoy yourself in.
EARTH ASCENDANT (Taurus Rising, Virgo Rising, Capricorn Rising)
If you are a Taurus rising, a Virgo rising, or a Capricorn rising, you come across to others as responsible, beautiful, natural, and dependable. You are a hard worker, and you may be known for your career or the work that you do. You are someone who walks into a room and people feel an immediate sense of comfort and like you are someone they can trust. You have strong values and goals, and you are someone who knows what they want. People love to be around your down-to-earth energy, and you make others feel safe and grounded.
AIR ASCENDANT (Gemini Rising, Libra Rising, Aquarius Rising)
If you are a Gemini rising, a Libra rising, or an Aquarius rising, you come across to others as outgoing, friendly, and talkative. You see the world as a place to learn, connect, and be inspired, and you are on a quest for knowledge and understanding. You connect with people from all walks of life, and you tend to have a pretty open-minded and unique friend group. You care a lot about your style and aesthetic and always strive to be authentically you wherever you are. You can talk to people for hours and are often meeting new people and making new friends wherever you go.
WATER ASCENDANT (Cancer Rising, Scorpio Rising, Pisces Rising)
If you are a Cancer rising, a Scorpio rising, or a Pisces rising, you navigate life through the lens of your emotions, and you are deeply connected to the undercurrents of life. You are ruled by your emotions, and this side of you is not something you can keep hidden away easily. You get emotional when you think about society and others at large, and you want to be known for the kind and sincere person you are. When you walk into a room, you feel other people's energy right away and are highly empathic and intuitive.
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