
This Black Female-Founded Tech Startup Is Uplifting Diverse Voices In Tech

When Erika Hairston was entering her first year at Yale in 2018, she never imagined that the challenges she experienced during her education would give her the insights needed to solve a problem that she and many STEM students would face. “The summer after my senior year of high school, I stumbled upon a documentary about the lack of women and minorities in tech,” she tells xoNecole. “They showed how code was in every single thing we touched, and I just remember thinking, ‘Holy smokes, how is it possible that there are so few people who look like me in this industry that is clearly taking over the future?’”
While her time at the Ivy League came with its set of learning curves, Hairston was sure that her love for coding as a computer science major would outweigh those barriers to entry.
During her freshman year, she landed an internship at Facebook that would shape her outlook on tech forever. “I got my first offer letter, and seeing that, I was like, ‘This is how you create economic opportunities,” she recalls. “Seeing how much I was making as just a 19-year-old in tech made me realize I wanted to devote the rest of my career to helping more people have access to this in-demand field in tech.”
And that, she did.
Today, Hairston is the CEO and co-founder of EdLyft, a tutoring platform that equips students in computer science courses to land in-demand tech careers at the largest tech companies and is one of the youngest Black women to raise more than $1 million in venture capital through her startup. “We're a platform that helps companies train and engage their entire future workforce,” she says. “Everyone and all students are using our platform, however, we make it an intention to prioritize partnerships and programs where diversity is a top priority or a top goal.”
Erika and her co-founder believe in replicating the support that kept them in computer science to help more underrepresented talent thrive in the growing world of tech. After leaving their corporate jobs to pursue this mission and launching Edlyft in February 2020, they have since supported over 3000 students to reach their goals in the tech field.
“Computer science dramatically changed our lives, and when we looked at the market, we saw how in-demand software engineering was and realized that if we could replicate what kept us in computer science to help more people gain access to these in-demand careers, that would be really powerful.”
We caught up with Erika Hairston to talk about all things coding, overcoming imposter syndrome, and the importance of demystifying the fundraising process for Black women entrepreneurs/founders.
Photo by Apple Media
xoNecole: Learning to code can seem like an intimidating skill to acquire. Can you speak to how one can overcome those initial barriers of entry?
Erika Hairston: Coding is like learning a new language where practice makes perfect. The intimidation, it's not just women of color who experienced that, it’s everyone when they try coding for the first time because it has a very steep learning curve. The first piece of advice is acknowledging that you're not alone in that initial hurdle of the steep learning curve.
The second piece of advice is that the media doesn't help. When you think of your typical hacker or getting into computer science, you see a white guy with a hoodie and glasses on, with a laptop in the corner, and sometimes people don't see themselves represented in that. And so I think there's been a lot of push to change that in really seeing yourself as an engineer, and that’s a part of what we are trying to change.
On a tactical level, there are so many organizations and resources that I encourage women, especially Black women, to tap into in order to overcome those barriers. One amazing organization that we're partnering with is Reboot Representation, whose mission is to increase the number of Black, Latinx, and Native women in tech.
xoN: Many female entrepreneurs struggle with imposter syndrome. How have you dealt with self-doubt while remaining confident in your abilities?
EH: More recently, I will say I have chosen to dismiss impostor syndrome as something that I feel because I realized that no one knows what they are doing. I wasn't ready to become a founder — I actually was working on a side project when I thought, ‘Oh, I can't be a founder. I don't look like a founder.’ What does that look like? And when I got into Apple’s Entrepreneur Camp, I was surrounded by women founders who were stages ahead of me, and they became my friends, and I got to see what it looked like to be in their shoes.
It was the first time that I saw that this is what it would look like for me to do this. I am capable, I can do that. Changing what it looks like to be what you want to be is a really important part of my journey. Surround yourself with investors or peers who have that shared vision of the world with you, empower you, and help you see what you can become.
"Changing what it looks like to be what you want to be is a really important part of my journey. Surround yourself with investors or peers who have that shared vision of the world with you, empower you, and help you see what you can become."
Photo by Apple Media
xoN: What challenges did you face when raising venture capital funding or navigating the tech world?
EH: Demystifying the fundraising process is one of those inside secrets that you don't know until you know. So democratizing access to this information is critical so that there's no longer those "The Only Black Woman To Raise This Much" headlines — those have to be abolished.
We went through an accelerator program called Y Combinator. It's three months of access to investors who help you gear up for its ‘Demo Day’ where you pitch in front of a lot of investors. That was how we got that inside, ‘secret juice’ which is the way the fundraising process works. Doing those exercises and research to learn the tactics and skills that will increase our chances of being funded by investors that are mission-aligned was a really critical part of the process.
What that looked like for us was sending a lot of emails; I was even in people's DMs on Twitter. Being prepared to answer any questions and asking more founders for more introductions, that is truly how fundraising happens because sometimes we can't do what works for the 99%.
xoN: As a successful female entrepreneur, what advice do you have for women who aspire to start their own businesses, particularly in male-dominated industries like tech?
EH: One, do your ‘startup math’ or do your founder math. Calculate how much you need to have saved before you start your business. For me, that was six months of living expenses to feel confident and comfortable leaving my full-time job to focus on my company full-time. Do that math, save it up. That way, it's not always ‘Oh, I'll do it later,’ there's a concrete number that you're saving up towards.
Second, fall in love with a problem, not the solution. When you're building a business, the solution will look different, and it'll have to change as you learn from the people that you are building for. But if you care a lot about the problem, you'll find all of the different ways to best solve that and stay motivated as you work on your business.
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Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
From '106 & Park' To Prime Time, Rocsi Diaz Is Still That Girl
Rocsi Diaz is no stranger to the camera. From her iconic run on 106 & Park to interviewing Hollywood heavyweights on Entertainment Tonight, she’s been at the center of culture for years. Now, she’s back in the hosting chair alongside none other than Deion “Coach Prime” Sanders for We Got Time Today, a fresh talk show exclusive to Tubi.
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
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Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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Coconut Water, Papaya Masks, Bone Broth & 7 Other 'Edible' Skincare Recipes To Try Out
I don’t know about you, but there have been dozens of times (at least) when I’ve heard that when it comes to narrowing down what beauty products I should use, “If you can’t eat it, don’t apply it.”
Although I do think that there should be a bit of nuance that’s applied to that type of resolve, I must admit that I do get the overall point because, when you’re trying to give your skin the best possible pampering and care, the less chemicals that you apply, ultimately, the better. Plus, there are so many things that are even in our own refrigerators that can make our skin look radiantly flawless.
10 of those things are listed down below. And although each of them can benefit you, health-wise, in a myriad of different ways, today we’re going to solely focus on how all of them can be relied upon to get your skin into the kind of condition that you’ve always wanted it to be.
1. Coconut Water Serum
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If you want to get a bit more potassium or antioxidants in your system, coconut water can make that happen. Since potassium is something that helps to keep hydration in your skin and antioxidants are awesome at slowing down the signs of aging, these are already two wonderful reasons to consume coconut water consistently. Aside from that, coconut water is also good for your skin because it contains antimicrobial properties that help to prevent breakouts, plus, it is a solid source of vitamin C which helps to boost collagen production so that your skin has more elasticity.
Wanna hydrate your skin from the outside in? Check out this Coconut Water and Jojoba Oil recipehere.
2. Papaya Masks
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A fruit that also contains a lot of vitamin C and antioxidants is papaya. It also has an impressive amount of Vitamin A in it which is good to know becausevitamin A is a nutrient that can help reduce skin sagging, decrease hyperpigmentation, and even soothe the symptoms that are associated with psoriasis. Since papaya features properties that also fight inflammation, it can help to speed up the healing process of pimples and, if you’re looking forfree radicals to stay far away from your skin, papaya can do that for you as well.
Looking for a gentle way to exfoliate your skin while soothing any skin irritation that you may have at the same time? Check out this DIY Papaya Maskhere.
3. Bone Broth
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I am someone who enjoys cooking withbone broth. If you’ve always wondered exactly what it is, bone broth is simply the nutrients that come from animal bones after they’ve been soaking in water for a long period of time.Since bone broth is packed with everything from protein and calcium to magnesium and amino acids, it’s definitely something that can give your skin a boost of health from the inside out. Specifically, the amino acids in bone broth help to reduce inflammation and help you get a good night’s rest (which is paramount as far as achieving glowing skin is concerned).
Also,the collagen that’s in bone broth can help to make your skin firmer and more youthful-looking. So, if you want to proactively help out your skin, cook with bone broth more often. Within a matter of weeks, you should notice a difference.
4. Black Cumin Seed Oil Cleanser
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I ain’t got not one lie to tell you — when it comes to something that is holistically beneficial for your health, black cumin seed oil is that one. So much, in fact, that there are several articles out in cyberspace (like this onehere) that list over 100 ways that it can do wonders for your overall health and well-being. Your skin will adore this particular oil becauseit contains properties that fight acne, treat psoriasis and eczema, andhelp to dissolve warts. Also, this oil contains antibacterial and antiviral properties that help to keep your skin healthy, in general.
If you’re looking for an all-natural way to deeply cleanse your skin, black cumin seed oil can certainly be of great assistance. You can read more about why and how by goinghere.
5. Watermelon Skin Toner
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On the palate tip, few things make me happier than cubes of watermelon (when it’s in season, which is typicallybetween May and September). Since it consists of92 percent water, you know that watermelon is going to hydrate your skin — plus, the vitamin C that’s in it will do a good job of increasing your skin’s collagen production. Some other great things about watermelon (as far as your skin is concerned) is ithelps to reduce inflammation and oxidative stress and it can evenhelp to even out your skin tone.
A super refreshing way to tone and tighten your skin is to use a toner that has watermelon in it. A quick and easy recipe that will help you to do just that is locatedhere.
6. Hemp Milk Soap
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At the end of the day, hemp milk is a milk alternative that is made by mixing water and seeds from the Cannabis sativa plant (yes, the plant that makes weed) together. Since there are a lot of fatty acids in hemp milk, that automatically makes it “skin worthy” because fatty acids help to hydrate your skin, improve the texture of your skin, and reverse some of the environmental damage that your skin may be experiencing. Since there are also vitamins A, D, and E in hemp milk, that makes it beneficial for your skin as well because vitamin A can help to unclog your pores, vitamin D can help to cultivate new skin cells, and vitamin E can help to smooth out the appearance of fine lines and wrinkles.
If you’re looking for a way to soothe your entire body with hemp milk, there’s a cool (albeit ingredient-rich) recipe for how to make hemp milk soaphere.
7. Tomato Paste Mask
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It’s not that I don’t like tomatoes, it’s just that…if I go months without eating one, I don’t really notice. I wish that wasn’t the case too becausetomatoes are a good source of fiber, folate, Vitamin C, beta-carotene, and potassium.Your skin needs beta-carotene because it’s an antioxidant that helps to protect it from UV damage and it reduces the appearance of fine lines and wrinkles that you might have. Some other benefits that come withusing tomatoes for your skin are they reduce skin inflammation, boost collagen production, help to prevent cellular damage and they work well as a skin exfoliant.
So long as your skin isn’t super sensitive (because there is a fair amount of acid that’s in this particular fruit), it will be so happy that you’ve given it a face mask that has tomatoes as one of its main ingredients. StyleCraze has many for you to choose from. Gohere to check ‘em all out.
8. Fig Face Polish
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If you’ve always wondered whatthe difference is between a fig and a date, let’s get free today. Although they both are fruits, figs contain more calcium, aren’t as sweet or sticky and they also have fewer wrinkles than dates do. On the skin health tip, figs contain fiber which helps you to stay regular which can help to detox your system and prevent breakouts.Figs also contain nutrients that can help to speed up the healing process of symptoms that are associated with dermatitis and eczema.
If you’re looking for something that will deeply hydrate and moisturize your skin, figs can do that. Figs also have a pretty good reputation when it comes to removing dead skin cells so that your skin’s texture will be soft and smooth; this is partly thanks to the antioxidants that are in them.
Ready for your skin to have a brilliant glow? Check out this fig face polish recipehere.
9. Aloe Vera and Honey Facials
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There was actually a season in my life when I used todrink Aloe vera juice. Although I preferred to mix it with juice, I must admit that I could tell that it was good for me when it came tomy digestive system. I’m pretty sure that my skin enjoyed it as well, seeing that Aloe vera, internally, also helps to hydrate skin and keep it well-moisturized. If you actually use the gel on your skin,it can help to heal inflammatory acne, speed up the healing process of eczema and psoriasis symptoms and it can even assist withminimizing the appearance of pores.
As far as honey and your skin go, it’s dope because the properties in it will help to treat issues like acne, eczema, and psoriasis, it can soften the appearance of acne scars and it can even brighten your complexion over time.
If you’re someone who is all about DIY facials, this DIY Aloe & Honey Face Mask (here) will absolutely get you right.
10. Zinc Gel for Glass Skin
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A mineral that your skin definitely needs you to have in your system on a consistent basis is zinc. Studies have proven that zinc can do everything for your skin fromhelping to prevent and heal acne and providing it with protection from the sun tosoothing the symptoms that are associated with eczema and rosacea andhelping to repair DNA damage that could lead to signs of aging. Zinc-enriched foods that can help you to receive these perks internally includelamb, lentils,pecans, shiitake mushrooms, and fortified cereals.
Something else that is high in zinc — chia seeds. That said, if you like the look thatglass skin provides, you can actually make a homemade gel that can help you achieve that look. The instructions that will help you to do so are locatedhere.
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All of these are edible ways to achieve beautiful skin, whether you eat them or apply them.
Give them a shot. They’re delicious (inside) and easy (outside) ways to achieve your skin goals without any of the sometimes expensive, chemical-filled drama that comes with a lot of these commercial brands out here. And that’s just the truth.
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