When I asked Jasmine Lawrence to describe herself in one word, she paused to think, but a few short seconds later she said, without a flinch, "Amazing."
Up until that point, I'd been trying to find the words to describe how this fiercely confident Black woman was able to accomplish so much by the age of 28. She launched her first company EDEN BodyWorks at just thirteen after experiencing a personal hair loss crisis and then attending NFTE BizCamp, a student entrepreneurship program, where she was equipped with the tools that would help her find a way to create and sell a product that solved a hair problem she knew many like her needed. EDEN is now celebrating its 15th anniversary, with a repertoire of accomplishments, retail partners like Target, CVS, and Sally Beauty Supply, a loyal beauty community, and global experiences supporting the journey.
But, more interestingly, Jasmine is not only a beauty entrepreneur. After graduating from Georgia Institute of Technology with a degree in Computer Science, she's gone on to build a thriving career in tech at powerhouse companies like Microsoft and most currently, Facebook.
To top it off, she's not looking to quit either anytime soon.
What's the road to amazing look like? How has Jasmine been able to boldly and unapologetically float between two worlds - without sacrificing who she is and how her natural passion for solution-seeking shows up in the world? For Jasmine, this is important because she doesn't "always want to be the first or the only person that are doing things that are impressive." The word "amazing" comes with the desire to show other women that look like her that they, too, can do great things.
xoNecole spoke to Jasmine about her road to flourishing in two careers, the powers of being entrepreneurially fluid, when being multi passionate can be advantageous in the workplace, why more Black women should consider STEM careers, and whether "having it all" is ever really possible.
Responses have been edited for length and clarity.
What has contributed the most to your business success?
Consistency. It doesn't mean you never change. It means you have a foundational understanding of who you are. At EDEN, we know our vision, mission, what we want to be known for, and what kind of impact we want to have in people's lives. That remains consistent no matter who is on my team. If you don't align with our mission and values, this isn't the brand you want to be part of.
It was also about choosing wisely what we were going to invest our time in. You can get quickly burned out emotionally or financially [by] going to every single hair/trade show and accepting every distribution deal for every mom and pop shop and everyone who wants to carry your products. It's very draining. Strategic growth and saying no to the opportunities that are not going to give you the return on investment that you really need with your limited time and other resources is important.
Courtesy of Jasmine Lawrence
"Strategic growth and saying no to the opportunities that are not going to give you the return on investment that you really need with your limited time and other resources is important."
How did you manage going to college and running a beauty company?
The work that I do with EDEN and the work I do in tech are very similar. They require the same set of strengths. I wanted to be an engineer before I lost my hair. I always wanted to be a builder, creator, and inventor of things and solve people's problems. When I lost my own hair and needed something for myself, I used my knowledge of science and the scientific method to create different formulas. All of those things I learned from my passion for science and creating things.
I knew college was going to be a challenge. I took preventative measures before officially moving to Atlanta. Building the team that I have today was part of that exercise. We took a time out for a year in the late 2000s to reassess who was going to be on our board and who's going to be on our team and run day-to-day operations. We had to automate some things that we were previously doing manually. I find a way to have the best of both worlds and make sacrifices I'm comfortable with.
In our world, we’re told you can’t have it all. Your story shows that it is possible to have your foot in different industries. How do you do it?
Having a computer degree helped me understand how stuff is being built and my role in making sure that it's built ethically and that it is accessible. It opened my mind to an entire career path that is sometimes intimidating and challenging. I love to be that bridge between people and tech. Even in the Black community or women's community - I like to let [people] know this is something you can strive towards. I'm not some crazy unicorn that just has a genius mind. It's something I've worked hard for and sought to understand and have been able to make an impact by pursuing although it may be nontraditional for someone with my background.
I'm super hesitant to say we can have it all. It gives an unrealistic expectation that you are going to be 100% fulfilled in every area that you invest your time in. It's not an accurate description. It wanes and waxes. You're in seasons of pouring more and more into your business, job, self, or family - it takes a while for you to settle into a balance that makes sense. It's hard to want more than one thing.
There's a conscious focus on "Does this matter to me? Is this worth my time?" You can have a lot - but it will be to varying degrees of satisfaction and investment based on what works for you personally. If you like doing your full-time job every day, it's okay. It's okay to not have a side hustle. If you're drawn in a different direction, you should pursue it.
Courtesy of Jasmine Lawrence
"I like to let [people] know this is something you can strive towards. I'm not some crazy unicorn that just has a genius mind. It's something I've worked hard for and sought to understand and have been able to make an impact by pursuing although it may be nontraditional for someone with my background."
What key roles do you outsource?
Operational leadership. My Vice President drives day-to-day and leads our team. That is the core role. We are two opposite heartbeats. We have to stay in sync and connected. Public relations and design are the other two roles where I am so busy doing the work, it's hard for me to tell the story of what's happening as well. Having a great PR team or point person who can find the right opportunities and have the brand show up in ways that make sense for us and create innovative things that align with the brand identity is crucial. With design, it is incredible [to have] someone who can maintain continuity between your brand identity but also challenge you to grow and modernize.
What’s it like working in tech as an employee but also being a CEO?
The main challenges I've had are when my coworkers find out and there's that sense of envy. Or, they'll ask me rude questions like, "Why are you even here? Why would you show up every day when you're doing this and that with your own company? Why would you be a slave to the man when you have the freedom to be your own boss?" Or, they think if I do slip up on something or something is late that I'm distracted by this other thing I have going on.
On the light side, they like to brag on me as much as I like to brag on me. Microsoft loved that their top project manager was also a CEO and that I took that entrepreneurial mindset and applied that to my work. They love that I have those natural leadership tendencies. I know what it's like to lead something that personally matters to me. The opportunities that I'm trusted with are greater because of the assumptions about what my skills are. They'd love for me to bring that same excitement, passion, and drive to the mission and goals of their organization. There's a lot of recognition and opportunity for someone who has been able to do so much in such a little amount of time.
What does success look like for you?
It's so transient because there is always something more. From a brand perspective, we're growing the EDEN BodyWorks team. We're celebrating an amazing milestone - 15 years! Right now, we're in a period of gratefulness and thankfulness and really reflecting. We're really trying to take a moment to pause, reflect, and recenter and imagine what the next 15 years will be like - and how we'll change and how the industry will change. For EDEN, success will look like being able to publically share a plan of what the future looks like for us.
In tech, I'm making a pivot to working on my first non-hardware product. I've worked on Xbox, HoloLens, robots and artificial intelligence. Most recently, I've worked on Portal at Facebook. I just switched over to a team called Social Good, which is focused on making Facebook a positive force in the world. Our goal is to try to solve the problem to make sure the world has a safe and sustainable supply of blood. It's an interesting space where probably if you looked at my background, you'd be like "Why is she working in the health space?"
I was drawn to that in the same way I was drawn to start EDEN BodyWorks to make shampoo to help women understand the way you look is not a limiting factor on your trajectory in life. You can awaken, empower and change who these people think they can be or are allowed to be by providing the solution.
To learn more about Jasmine and how she's paving the way in the technology and beauty sectors, connect with her on Instagram @edensjasmine.
- How A Bad Perm Led Jasmine Lawrence To Become CEO Of EDEN ... ›
- Jasmine Lawrence - Technical Program Manager @ Portal ... ›
- [BLACK, FRESH & 20-SOMETHING] EDEN BodyWorks Founder ... ›
- Meet Jasmine Lawrence, The Woman Who Founded Eden ... ›
- Jasmine Lawrence ›
- Meet Jasmine Lawrence, Owner of EDEN BodyWorks ›
- Meet Jasmine Lawrence: An Engineer and Entrepreneur Creating ... ›
- Bad Perm to Teenage CEO: Update with Jasmine Lawrence | Where ... ›
- About Us – EDEN BodyWorks ›
- Jasmine Lawrence ›
Although this might seem like a heavy way to intro this particular topic, because the O Method is an orgasm-achieving technique that centers around housing energy, embracing the mental practice of manifestation, and the attempt to achieve the best climaxes ever — it all works together pretty well if you ask me. If you want to take your orgasms to the next level, it’s important that you get out of yourself (to a certain extent), that you see the spiritual role that manifestation plays, and that you are open to trying new things. No doubt about it.
So, let’s learn more about what the O Method is all about and how it very well could be just what you’ve been looking for…even if you didn’t know it.
What Is the “O Method” All About?
GiphyQuestion: When’s the last time you’ve had an orgasm? Not just any orgasm — I mean a really mind-blowing one (I’ll give you a second to think about it). Now, what if you could manifest that experience to the point where it wasn’t a rare occurrence but something that happened almost every time that you and your partner had sex with each other? How absolutely awesome would that be?
That is pretty much what the O Method is all about — helping you achieve the kind of orgasms (and sexual pleasure, in general) that you desire through the practice of manifestation. And since your biggest sex organ is your brain, it would make perfect sense that even with all of the tips and techniques that you might learn to do as far as your body is concerned, honing in on what you think about is super imperative to sexual fulfillment, too. And that’s just where manifestation comes in.
What If You’ve Never “Manifested” Anything Before?
GiphyBefore we get into a quick lesson on manifestation, I think it’s important to mention two things. One, for the cynics, there is a lot of truth in the fact that it’s got some solid spiritual basis to it because even the Good Book says that as a man thinketh in his heart, so is he (Proverbs 23:7). At the same time, that same Good Book tells us that faith without works is dead (James 2:14-26). So, while it is always a good idea to focus on good, positive, and productive thoughts, just thinking about them isn’t enough — at some point, you’ve also gotta get out here and DO something (bookmark that).
Okay, with that mini-sermon out of the way, whether it’s in the bedroom or not, manifestation is basically about focusing on something tangible that you desire, harnessing your energy in such a way that your words and actions are directed towards that longing until what you want, well, manifests. For the record, aside from this having a spiritual backing to it, in many ways, science cosigns on manifesting, too. There is actually a scientific process known as neuroplasticity that consists of reframing your mind so that your actions ultimately end up aligning with your goals — and that is another way to look at manifestation.
So, what if you’re someone who has never set out to do a manifestation practice before? No worries. Something that’s awesome about it is there are several different approaches that you can take.
Some people manifest what they want in their lives via:
- Journaling
- Visualization/Creating vision boards
- Writing down their desires before going to bed (so that they can “download” them into their dream state)
- Creating mantras and affirmations
- Applying the 369 Manifestation Method (you can learn more about that here)
- Meditating
- Learning more about what you want to manifest (which brings forth clarity)
This is important to keep in mind because, when it comes to manifesting the types of orgasms that you want to have, as you can see, you can try different manifestation methods until you find one (or ones) that you are truly comfortable with. One that can ease you into the entire process rather smoothly is something known as sex journaling.
How Sex Journaling Can Actually Help You to Have an Orgasm
GiphyAs a writer, I’m a big fan of journaling. Mostly because it’s a way to get out some of your deepest thoughts and feelings so that you’re able to really process what is happening inside of you in a private setting. And when it comes to sex journaling, specifically, it’s all about centering yourself on the things sexually that you want to “unpack,” get clarity on or come to some revelations about. For instance, if there’s only been one partner from your past who’s been able to help you achieve the type of orgasms that you wish to manifest, journaling about what makes him different from the other guys can provide you with some solid ah-ha moments.
Or if you need help getting as specific as possible about the sexual experiences that you’re after, journaling can help to make that happen for you — because one thing that manifesting reminds us all to do is be as specific as possible.
Yeah, simply saying, “I want to have better sex” isn’t detailed enough when you want to get your energy to match with your desires — instead, describe how all of your senses should feel in the experience, along with why, that can get you so much closer to achieving your goal. Once those things are documented, you can segue into creating mantras and/or meditation that are based on them. Yeah, sex journaling really is an underrated superpower on a lot of levels (check out “The Art Of Sex Journaling (And Why You Should Do It)”).
5 Tips for Making the O Method Work for You
GiphyNow that you know more about what the O Method is and how manifestation plays a direct role in its process, let’s talk about five ways to make the O Method truly effective in your own (sex) life.
1. Focus, FULLY, on your feminine energy. What do rose quartz, amethyst, moonstone (which is a Gemini birthstone as well; yes, I’m a Gemini), selenite, and rhodonite all have in common? They’re crystals that help you to go deeper into your divine feminine energy. Traits that are associated with this include compassion, creativity, kindness, gentleness, and sensuality (feminine energy is also accepting and forgiving). If you were to study energy from a biological standpoint, it’s about producing change, responding to stimuli, and having the ability to do what needs to be done (work). So, when it comes to manifesting the kind of orgasms or sexual experiences that you want, using things like your creativity and gentleness in your thoughts and actions can play a role in bringing balance to your partner’s masculinity, which can create a profound sense of pleasure — after all, opposites do attract.
2. Don’t hold back on what it is that you desire. Whenever I interview sex therapists, something that they all say is, a huge mistake that people make as far as sexual satisfaction is concerned is, they have walls up — not just with their partners but even within themselves. Sometimes, there is intimidation, fear, or even shame around what they really want to happen during sex to the point where they aren’t able to channel their energy fully in those directions in order to manifest what they want. For the O Method to work, you can’t let those types of negative emotions hinder you; the more you are able to articulate what you want and how you want it, the better chance you have of making it happen. So yes, get graphic. As graphic as possible.
3. Make manifestation a daily practice. Repetition is important when it comes to manifestation. That’s because the more you declare what you desire (a mantra), get still and think on it (meditation), or look at the “art” that you’ve created surrounding it (visualization), the quicker it becomes a part of you. So yes, make manifestation a daily practice. For instance, if one of your mantras is, “I am going to have intensely passionate orgasms, one right after the other,” don’t just state that 15 minutes before sex is going to happen. Wake up and declare it. Then say it on your lunch break. And again before turning in. The more your thoughts are “streamlined” in this way, the easier it will be for your body to follow suit.
4. Share this practice with your partner. If you were to do even more research on the O Method, one thing that most of the articles will mention is it’s a practice that you can do alone or with your partner. Indeed. However, I just want to make sure that you get into your psyche that great sex is, in part, about good communication. And so, the more comfortable you are sharing with your partner what you are doing as far as the O Method is concerned and what you ultimately want to happen as a result of the practice, the easier it will be for him to “match your energy” — both in and out of the bedroom. And when your partner is on the same page as you? That definitely increases the chances of attaining your sexual desires — exponentially so.
5. Stay in the moment. While I was reading one article on manifestation, I really appreciated something that the author said: manifestation isn’t some supernatural power. In other words, while it can be beneficial, it’s not like you can just think of something, and it instantly appears out of nowhere. Manifesting is a discipline, and it must be accompanied by action, consistency, and patience — this means that you must also practice mindfulness. Meaning, now that you know better what you’re looking to achieve as far as sex is concerned, every time that it transpires, maintain a level of positive energy, remember what your end goal is, and then determine in your mind to enjoy the moments as they come. Remember, manifestation isn’t to add stress…it’s to cultivate clarity.
_____
At the end of the day, the O Method is simply a way of reminding you that your mind plays a huge role in your sexual pleasure, and when you channel it and your energy exactly where you want them both to go, you’ll be amazed what your body is capable of doing…and accomplishing.
So, what kind of orgasm are you wanting to achieve? You’ve got a tool to get you there. USE IT.
Let’s make things inbox official! Sign up for the xoNecole newsletter for daily love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by Giphy
