Solange Has Reminded Me Of The Importance Of Creating My Own Safe Spaces
As someone who isn't quick to label every slight, snarky comment or ignorant impulse where someone doesn't think before speaking as "racism", I must say Solange Knowles' recent essay hit a nerve because it's something most black people can relate to. You walk into an unfamiliar space and immediately size up the room to see who looks like you. Are there other black people here? Are we safe? Do we belong here? These were some of the questions Knowles found herself asking before being harassed while attending a Kraftwerk concert this past weekend with her family.
Knowles posted a series of tweets on Friday (now most of which have been deleted) explaining an incident in which she said four white women demanded she sit down while dancing to one of her favorite songs at the electronica concert. After a brief exchange and her refusal she felt something hit her back, which her son later revealed was a half eaten lime that the women had thrown. It was an action that many would take to imply a message of, "This is our music. WTH are you doing here? How dare you be black and enjoy OUR music."
After both concern and criticism from her Twitter followers, Knowles took a moment to address the incident in detail in an article called, “And Do You Belong? I Do” which she posted to SaintHeron.com on Sunday. In the piece, she recounts the discomfort that many African-Americans experience in everyday situations where people make assumptions about their sense of belonging on race alone:
“It usually does not include 'please.' It does not include 'will you.' It does not include 'would you mind,' for you must not even be worth wasting their mouths forming these respectable words. Although, you usually see them used seconds before or after you.You don’t feel that most of the people in these incidents do not like black people, but simply are a product of their white supremacy and are exercising it on you without caution, care, or thought.
Many times the tone just simply says, 'I do not feel you belong here.'
Imagine.”
She begins by recalling the incident from start to end, beautifully transporting us through her point-of-view of her night out with her husband, her 11 year old son, and his friend. She starts to walk us through the pivotal moment of disrespect shoved onto her by a stranger, "Imagine" once again acting as a prelude:
...you hear women yell aggressively, “Sit down now, you need to sit down right now” from the box behind you. You want to be considerate, however, they were not at all considerate with their tone, their choice of words, or the fact that you just walked in and seem to be enjoying yourself.You feel something heavy hit you on the back of your shoulder, but consider that you are imagining things because well….certainly a stranger would not have the audacity.
Moments later, you feel something again, this time smaller, less heavy, and your son and his friend tell you those ladies just hit you with a lime.
You look down only to see the half eaten lime on the ground below you.
Maybe it's some residual emotions left from the days of Jim Crow and our generation's knowledge of the fact that African-Americans weren't always able to use these same bathrooms or enter in the same doors, but what hurts me most is that music is supposed to be the great mediator. Do you know how many Drake concerts I've attended where Alison and Cody are going harder than me and can recite all of the lyrics to "Worst Behavior" better than most? And even at a concert where most people are too busy dancing themselves to take issue with someone blocking their view, you can’t help but wonder if these women couldn’t see past Solange or their own narrow-minded privilege.
Knowles goes on to note how the media will undoubtedly misconstrue her message and paint a false picture of what it means to be a black woman in a "white space":
"You constantly see the media having a hard time contextualizing black women and men as victims every day, even when it means losing their own lives.You realize that you never called these women 'racists', but people will continuously put those words in your mouth.
What you did indeed say is, “This is why many black people are uncomfortable being in predominately white spaces,” and you still stand true to that."
Whether you believe the singer overreacted or not, the essay reveals just how conditioned many of us are to believe that there are some experiences that might be denied to us in the first place solely based on race alone. If anything, Knowles brings to light a part of the black experience that is looking for the "safety in numbers" in these spaces even tweeting, "We are 4 of about 20 black concert goers out 1500 here. 4 out of maaaybbe 20 out of 1500." Makes you wonder, do white people enter most spaces counting how many people that look like them are present?
The last time I had this feeling was when my husband and I tried out a new movie theater about 40 minutes outside of Philly. We were in the suburbs, the kind of town where great high schools are hidden and the median household income is $70,000. We drove by Range Rovers, and an ice cream parlor patio where families sat with their golden retrievers and newborns. We instantly found ourselves looking for the black folks. And eventually we found a few in the forms of interracial couples or a token teenager skateboarding with his friends of fairer complexions with their matching Van sneakers.
Did we feel like we'd by lynched if we were the only ones? No.
Did I feel like if we were the only ones that would automatically male us a target for harassment or bigotry? Yes.
What I think most of us are looking for in safe spaces is representation, diversity and freedom from the responsibility to represent all of us. We wear Vans AND Jordans, we too can afford this $13.00 popcorn, and I'm not coming to see the latest Kevin Hart movie just because I'm black. We came to see Sully, dammit.
[Tweet "We all have a right to feel comfortable in an experience and enjoy it."]
It's something I subtly notice as I find myself in an elevator with white men in business suits and backpacks as I head to my job in a nonprofit with my purple hair and graphic tee. When I first started three months ago, even though I was only a mile from my old job where valets, hospital professionals and other non prof pros would hold doors for one another and greet each other while getting coffee. I now enter a world of investors and IT techs who will push past the women to get off the elevator or not hold the door in the first place almost as to say, "I'm making six figures and my job is more important than yours."
But that's the thing about safe spaces. It's not about feeling like we can only feel comfortable or relate to members of our same race. It's about people sharing an experience whether be an elevator ride or a rock concert and recognizing that we all have a right to feel comfortable in that experience and enjoy it. When I used to teach teen parents one of the things that hurt me most is when they would say why they wouldn't visit the art museum or take their kids to the clean playground with the safety pads on the ground. "That isn't for us," they would plainly say denying themselves of anything different and failing to break the cycle of never going beyond their own neighborhoods.
At the end of her essay, Knowles notes her decision to remain blessed in the moment and to not let the haters get in the way of her family’s good time. She writes:
“We belong. We belong. We belong.
We built this.”
So what can we do to create a sense of belonging or to claim it when others try to make you believe that these experiences are exclusive?
Believe in your right to be there. Sometimes folks are racist, entitled idiots but sometimes we have no one but ourselves to blame. And unfortunately a part of white privilege is the belief that wherever they go, they belong. Whether it's Christopher Columbus staking claim to an already inhabited country or Kylie Jenner being credited with making cornrows “cool”.
Tune out those who are offended by your presence like Solange did in a now deleted tweet in which she writes, “Now back to me & my husband’s favorite song “Autobahn” ….& not giving a f--k about you lovely ladies…” Remind yourself that they're ruining their own time trying to make you uncomfortable.
Get out of your comfort zone, and when you get to your destination, call out entitled people.I decided to not let those ignorant investors bring out my inner angry black girl. Don't be self-conscious and own your right to be in the room. We have to truly believe that we have a right to partake in certain experiences just like anyone else.
The essay serves as a reminder that no matter how much progress we make as a society in breaking racial barriers, it is still up to us to create and maintain our own safe spaces individually. To make us feel like outsiders robs us of the life experience that we are all entitled to.
You can read "And Do You Belong? I Do" in it's entirety here.
Writer, sexual health superhero, and #BlackGirlMagic and #BlackBoy curator regularly featured on @Madamenoire. Toya can usually be found in between her earbuds, listening to trap music and refreshing her browser for concert tickets. Tweet her @thetruetsharee.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Beyoncé Doubles Down On Not Releasing Visuals For 'Renaissance' Or 'Cowboy Carter': 'The Music Is Enough'
While many people are still unpacking the CMAs shutting out Beyoncé'sCowboy Carteralbum, her cover story for GQ's October issue is now taking center stage. Beyoncé is shown rocking the big hair we've come to love in her country era, giving us queen realness as always.
In the interview, the multifaceted singer spoke about the two albums in the trilogy, Renaissance and Cowboy Carter, as well as her family. She also opened up about her exciting business ventures, such as her haircare brand Cécred and the launch of her whiskey, SirDavis, and why it's crucial for her to be more than just the face of her brands.
"There’s a huge contrast between the business journeys of men and women. Men often have the luxury of being perceived as the strategists, the brains behind their ventures. They’re given the space to focus on the product, the team, the business plan. Women, on the other hand, especially those in the limelight, are frequently pigeonholed into being the face of the brand or the marketing tool. It’s important to me to continue to take the same approach I have taken with my music and apply my learnings to my businesses," she said.
"I am here to change that old narrative. I’m here to focus on the quality. We took our time, and we did our research, and we have earned respect for our brand. I try to choose integrity over shortcuts. I’ve learned that true success isn’t about leaning on a name; it’s about crafting something genuine, something that can hold its own. It’s not about being perfect. It’s about being revolutionary."
I know that's right Bey! Check out the highlights below:
On her daughter Blue Ivy being a creative.
I build my work schedule around my family. I try to only tour when my kids are out of school. I always dreamt of a life where I could see the world with my family and expose them to different languages, architecture, and lifestyles.
Raising three kids isn’t easy. The older they get, the more they become their own individuals with unique needs, hobbies, and social lives. My twins are God-sent. Parenting constantly teaches you about yourself. It takes a lot of prayer and patience. I love it. It’s grounding and fulfilling.
My kids come with me everywhere I go. They come to my office after school, and they are in the studio with me. They are in dance rehearsals. It’s natural that they would learn my choreography.
Blue is an artist. She has great taste in music and fashion. She is a fantastic editor, painter, and actress. She has been creating characters since she was three. She’s a natural, but I did not want Blue onstage. Blue wanted it for herself. She took it seriously and she earned it. And most importantly, she had fun! We all watched her grow more and more every night before our eyes.
On her decision to not provide visuals for "Renaissance" and "Cowboy Carter" albums.
I thought it was important that during a time where all we see is visuals, that the world can focus on the voice. The music is so rich in history and instrumentation. It takes months to digest, research, and understand. The music needed space to breathe on its own. Sometimes a visual can be a distraction from the quality of the voice and the music. The years of hard work and detail put into an album that takes over four years! The music is enough. The fans from all over the world became the visual. We all got the visual on tour. We then got more visuals from my film.
On being proud of the work she put into "Cowboy Carter."
I am proud of what I have been able to do, but I also recognize the sacrifices—mine and my family’s. There was a time when I was pushing myself to meet unrealistic deadlines, while not taking the time to enjoy the benefits of why I was working so hard. There aren’t many of us from the late ’90s who were taught to focus on mental health. Back then, I had little boundaries, and said yes to everything. But I’ve paid my dues a hundred times over. I have worked harder than anyone I know. And now I work smarter. In the end, the biggest reward is personal joy. Has what I created pushed others to think freely and believe in the impossible? If the answer to that question is yes, then that is the gift.
On legacy being her biggest motivator in business.
I get excited about love, legacy, and longevity. Do I love what I am trying to create for the love of it? I am discovering that legacy is the common denominator in all the businesses that I have done.
On protecting her family and her peace.
We live in a world of access. We have access to so much information—some facts, and some complete bullshit disguised as truth. Our children can FaceTime and see their friends at any given moment. My husband and I? We used calling cards and Skype when we were falling in love. I couldn’t afford the international hotel bills, so I literally would get international calling cards to call him. Just recently, I heard an AI song that sounded so much like me it scared me. It’s impossible to truly know what’s real and what’s not.
One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand. It’s very easy for celebrities to turn our lives into performance art. I have made an extreme effort to stay true to my boundaries and protect myself and my family. No amount of money is worth my peace.
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Feature image by Kevin Winter/Getty Images for iHeartRadio