CultureCon, an idea sparked in founder Imani Ellis’s New York City apartment, began as a gathering of support, networking, and fun for 10 friends. Today, the conference—a must-attend for the who's who creatives in media, marketing, and entertainment—has expanded to draw thousands for panel discussions, brand activations, and even more fun in major cities, including Los Angeles and Atlanta. Past speakers include Tracee Ellis Ross, Chloe x Halle, Issa Rae, Spike Lee, Stacey Abrams, and Kandi Burruss.
This year’s event drew more than 20,000 attendees and boasted names like Cynthia Erivo, Yara Shahidi, and Law Roach. Former First Lady Michelle Obama also made an appearance at an event held during the conference week, where Janelle Monáe was the DJ.
“Never in a million years did I think I would get to this point,” Imani tells xoNecole in an interview. “When I invited 10 friends over to my apartment, I thought that was it. We're gonna do a potluck. But we kept inviting friends and inviting friends, and so to have 10,000 people at CultureCon—it's still blowing my mind.”
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The former NBCUniversal executive, now full-time boss, is also the brains behind The Creative Collective, a global resource and community for Black creatives.
“During the first few years, I was the vice president at NBC, you know, really growing there and that team and I also was trying to build CultureCon. And what I really learned was, you know, you've got to have time management. It's not always going to look the same. So, for a lot of days, there were early days and late nights. Early days really were kind of overlapping. And the entire time, I thought, ‘This is just, kind of, like my community-building part of my life. It just kept growing and growing until finally I realized that I was getting to the next chapter of my life, which was doing CultureCon full time.”
The theme for this year was “CultureCon Goes To Camp,” with the imagery and vibes of a “creative adventure.” Attendees enjoyed talks about “the future of Black business,” how to monetize your social brand, and tapping into your “creative genius,” among other empowering topics.
“I think the fact that there is no limit is so exciting. And so we'll say, ‘Let's make the theme ‘Camp,’ and then 11 months later, we're showing up, and it's actually ‘Camp.’ So to see your ideas in your mind and then collaborate with your friends and see it again in real life, I love that experience. So I'm so excited to see all the places where CultureCon can go. In the past, we've done CultureCon Atlanta, we've done CultureCon in LA. This year, we did the first-ever CultureCon on campus. We took CultureCon to HBCU campuses, so the sky is the limit.”
For more on Imani Ellis and future CultureCon events, follow on IG @CultureCon or CultureCon.com.
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Mercury enters Sagittarius on November 2, will be retrograde from Nov. 25 until Dec. 15, and will be in this sign until Jan. 8, 2025. Mercury in Sagittarius is bold and outspoken but, in retrograde, can come across as impulsive and brash. Thinking before speaking is important right now, and so is considering your values and interests before committing to something new. Since Sagittarius rules long-distance travel, this isn’t the best time to plan a new trip or to rush the ones already in place.
Consider where you want to be, and take your time getting there.
What to Expect from Mercury Retrograde in Sagittarius
A little more than a week after Mercury goes retrograde in Sagittarius, Mars goes retrograde in Leo. With these important transits happening in fire signs, energy can be misdirected right now. It’s about looking at the full picture and not overwhelming yourself with too many options or interests. Take your passions and align them with your heart and willpower, without confusing inspiration with ego. Emotions are running high, yet this activation is creating a breakthrough in personal development before the year ends.
Read below to see how this Mercury retrograde transit will be for you. Read for your sun sign and rising sign.
ARIES
Mercury goes retrograde in Sagittarius, and you are focused on the bigger picture right now, Aries. With Mercury retrograde in your 9th house of adventure over the next few weeks, this is the time to expect the unexpected and to go at your own pace. Don’t rush the clarity that is meant to bloom for you right now, and take things one day at a time.
Even if you don’t have all the answers you need right now, there are still some important truths and insights to gain. You are in the process of reinventing yourself and your life, and the universe is helping you get the space in order to do so. If you are traveling over the next few weeks, remember to be flexible and to go over plans thoroughly.
TAURUS
Mercury goes retrograde, and you enter a time of change and rebirth, Taurus. This transit, for you, is an opportunity to gain balance, perspective, and empowerment. Your commitments and close partnerships are being addressed right now, and you are seeing where your needs are being met and where they aren’t. You are on a journey of letting go and allowing more, and this is the time to focus on being more flexible rather than controlling outcomes.
This retrograde could also be affecting your shared finances and earnings, and this is a good time to take another look at the money coming in and the money going out and make sure things are in order here. Trust your intuition right now, Taurus.
GEMINI
Mercury goes retrograde in your sister sign, Sagittarius, and you are ready for a fresh perspective in love. This retrograde will highlight your 7th house of partnership, connection, romance, and inner harmony, and your heart is figuring things out right now. Confusion or disagreements are more likely within your relationship dynamics, and this is the time to address what your partnerships need.
If you have been feeling out of balance when it comes to love, then this is the time to get things back on track.
This Mercury retrograde is helping you gain a new perspective and reminds you that you deserve the love you are looking for. Use this time to forgive, grow, and use better judgment regarding matters of the heart and the relationships you are building in your life right now.
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CANCER
This Mercury retrograde transit for you is a chance to gain some renewed clarity regarding your health, well-being, and work life. You could be feeling more pressure to perform and have it all together on the job, and there is a need to delegate, let go, and take care of your health more right now, Cancer.
This transit will highlight where some cracks are seeping, where you may need to build stronger foundations and healthier daily routines, and also how you can manage a better work/life balance. Your daily lifestyle may feel a little more difficult to find consistency in right now, and this is because new avenues and perspectives are waiting for you to grab ahold of. Overall, use this time to listen to your inner voice and do more of what feels right for you and your body.
LEO
Mercury goes retrograde in Sagittarius, and this transit highlights your 5th house of romance, creativity, passion, and happiness, Leo. This retrograde is an opportunity for you to address what and who makes you happy and how you can show up more for these fortunate experiences in your life. You are looking at if you’ve been making your happiness as much of a priority as it should be this year and also taking a look at what sources help you align with that energy altogether.
This time is about being a little bit more flexible, doing things differently, and being open to a new perspective. Relationship developments are also providing your heart more clarity right now, and you are balancing your needs with the needs of your partnerships and creative ventures.
VIRGO
Your ruling planet Mercury goes retrograde before the year ends, and this is helping you rebuild your foundations, Virgo. Mercury will be retrograde in an area of your life that has to do with your home, history, family, and emotional stability- and you are getting a new grasp on things here.
Where you have been planting your seeds and building for your future are coming up for review during this time, and you are gaining clarity on which of these foundations is stable enough to continue to build upon. You could be feeling less secure than you would like to right now, and this change of pace is helping you reassess your goals and figure out what is worth it for you and the legacy you want to live.
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LIBRA
Mercury goes retrograde in Sagittarius, and the focus turns towards your communication channels, Libra. Mercury retro is already a more chaotic time when it comes to communication, and with this retrograde also happening in your 3rd house of insight and communication, you may feel this heaviness a little more right now.
This transit, for you, is about taking your time getting your message across, being patient while traveling and running errands, and giving yourself space to gain some new clarity.
Meditation, journaling, and talking to someone who can support you are therapeutic, and know that your voice deserves to be heard. You are looking at ways you can take up more space and show up in the world without letting your insecurities keep you away from true connection, vulnerability, and understanding.
SCORPIO
This Mercury retrograde is happening in your 2nd house of income, values, assets, and self-confidence, and you are taking a step back to assess your current reality, especially financially, Scorpio. This is a good time to go over your spending habits and earnings, to find greater balance here, and to think about some of your financial goals moving forward.
Look at your resources, skills, and talents, and make sure what you are receiving is equal to or greater than what you have been giving. Less is more right now, and this isn’t the best time to overspend or overindulge, as you need more time to grasp your current stance on things, and how to increase your overall wealth and abundance.
SAGITTARIUS
With this Mercury retrograde happening in your sign, it’s hitting a little closer to home for you, Sagittarius. This is a good time to refine your goals and direction in life and how you want to show up right now. You deserve to be able to change your mind when you need to, and you are thinking about some of the things you have done and what you want to do moving forward.
Miscommunications are more likely while Mercury is in retrograde, but you can use this as a source of empowerment, knowing that you are living in your truth and allowing yourself room to grow in the process. Remember to be a little kinder to yourself during this transit and to give yourself the grace you need right now.
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CAPRICORN
This Mercury retrograde for you, Capricorn, is about rest and taking care of your emotional world. You are being given the opportunity to spend more time alone, to gather your strength, and to heal before you enter the new year. A lot has happened, and there have been many changes in your world this year. This Mercury retrograde is here to help you find acceptance and closure.
You are in a preparation stage right now, and things can feel a little more lonesome in this energy, but with a different perspective, you can see just how much of this space your heart truly needs right now. The past is coming up for you to see things in a new light, and you are ready to gain some renewed insight, closure, and healing.
AQUARIUS
This Mercury retrograde highlights your friendships, community, and your hopes and dreams, Aquarius. You are being reminded of the importance of connection, but more significantly, of good connections. You are looking at who and what surrounds you right now and gaining clarity on whether this energy matches who you are and the things that you stand for.
Your social circle and the people around you are shifting as the power dynamics do, and you are finding your place and purpose amidst this change. It’s about identifying who and what makes you feel good and aligning things in your life to bring in more of that energy. Don’t be discouraged right now; find your people and ask for support.
PISCES
Your career and ambitions are the focus during this Mercury retrograde, Pisces. You have a lot to address here, and you are gathering your skills and talents and reminding yourself that you are worthy of your dreams. Miscommunications and setbacks are more likely within your professional world, but they are here to ask you if what you are striving for, is really what you need right now.
You are thinking a lot about how you show up in the world, what you want to be known for, and what successes you still want to obtain. This isn’t the time to let anyone’s idea or vision of you define who you are; rather, define that for yourself. Show up as you want to be seen, and don’t count yourself out right now, Pisces.
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Certain zodiac signs feel more connected to gifts that are more nostalgic or sentimental, and that make them feel like you have been listening. For example, Cancer loves all things vintage and would love a gift that has a history or that reminds them of theirs. A Libra, on the other hand, is more geared toward luxury items and would feel loved by receiving something luxurious and pricey, and is more focused on the aesthetically pleasing aspect of the gift.
Aries, a fire sign that is independent and is usually the one doing the gift-giving for themselves, would find appreciation in a gift that is unique, one-of-a-kind, and that reflects their personality.
When we look at the elements in Astrology, we are talking about fire signs, earth signs, air signs, and water signs. Each element has different needs, interests, and outlooks and can be identified through the things they love. Fire signs resonate with exciting and unique gifts, whereas water signs need something that will connect to them emotionally over all else. Earth signs value gifts that they feel like you took your time choosing, and air signs love gifts that can provide more value or add to their lives.
Let’s look at the perfect gift guide for the zodiac signs, and what you should look for when doing your holiday shopping this year:
Holiday Gift Ideas for Fire Signs
Nobody knows themselves and loves themselves like a fire sign does. The perfect gift for this confident soul involves something personalized, custom, or that resonates with their fiery personality. Fire signs love color, patterns, and more specifically, things that no one else has or that are hard to get.
This is a sign you want to plan ahead for this holiday season, and you should gift them something that reminds them of how special and unique they are.
Holiday Gift Ideas for Earth Signs
Earth signs value what is practical, and that includes their gifts. These are signs that you should think about if they are going to use, and that would make their life easier in some way. Earth signs are the hard-working signs of the zodiac and need a gift that is going to make sense for their everyday life. They also love the more earthy and natural gifts like crystals and gemstones, organic items, candles, sustainable products, and shopping from small businesses they support.
Holiday Gift Ideas for Air Signs
Air signs value accumulating assets and prize possessions. They usually have impeccable taste, and they expect the same type of attention to detail with the gifts they receive. They are less sentimental signs, but that doesn’t mean they don’t want to be shown how much they are loved; they just want to be shown in a more beautiful and aesthetically pleasing way.
Air signs have the perfect balance of cool and chic, intelligent and creative, and your gifts should reflect that.
Holiday Gift Ideas for Water Signs
Water signs are ruled by their emotions and value gifts that have meaning. They want to know that you thought about their heart and the things that they love, as they would do the same for you. Water signs love a gift that has history and that gives them a sense of nostalgia or meaning. They also take value in gifts of adornment like jewelry, interior design pieces, and things they can look at and be reminded of daily.
These are signs you want to get creative with when gift-giving, and you should give them something that has a story.
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