TikTok Shop has been taking over beauty lovers' bank accounts almost instantly. I can’t scroll for more than a few minutes without someone convincing me to buy the latest beauty product. Let’s be honest: most beauty products we buy are to fix an itch we so desperately want to scratch. It's rare for a product to become a need in our routines until now. The Hair Identifier Spray is TikTok Shop's latest “it product.” It’s catching the eye of thousands of beauty enthusiasts who live for a good at-home dermaplaning. A few sprays help identify microscopic facial hairs to ensure a smoother shave.
As someone who dermaplanes regularly, I figured I’d give it a shot. Purchasing the product through TikTok Shop would cost me the time I didn’t have. Luckily, I found it on Amazon for a fraction of the price. I was purchasing it for only $9.99, as opposed to upwards of $18.00 on TikTok Shop, depending on the vendor. After a few short days, the product arrived at my apartment in bubble gum pink packaging, proving that facial shaving isn’t just a man's sport.
What’s In It?
The Hair Identifier Spray gives off a white overcast similar to a shaving mouse (a bit lighter). The ingredients include but are not limited to the following:
- Alcohol
- Sativa Rice Starch
- Propane
- Butane
- Isobutane
- Fragrance
Despite the product's fragrance, I didn’t notice a scent when it was spraying on my skin. I was also surprised by how light the product was. The combination of ingredients provides a solid foundation to coat the skin thoroughly without feeling overwhelmed. Additionally, this allowed me to notice every hair on my skin and become aware of areas I typically miss.
Facial Prep
To have the best dermaplaning experience, I had to prep my skin. I began by double cleansing, which eliminated dirt and dead skin cells that could get in the way of a smooth shave. I also applied a hydrating serum before beginning this process. Our skin may seem tough, but it is susceptible. Adding a serum to my dermaplaning routine ensures that the razor will glide against my skin without irritating it.
How To Use
@its.janetj Im still amazed🤯definitely a once a year activity! I had toooo much fun with this product. I even convinced my hubby to let me shave him @SKNBODY #hairidentifier #dermaplaning #hairidentifierspray #faceshaving #shaving #dermaplane #foryou #BeautyTok #peachfuzz dermatologist reacts to hair identifier hair identifier spray black girl hair identifier spray is bad hair identifier dermatologist hair identifier spray gone wrong temporary hair color spray on black girl hair identifier spray baby powder identifier spray
The method of using this product is straightforward. Simply shake before use, hold the product 5-7 inches away from your face, and spray away. However, the real secret lies in the shaving technique. Making it a priority to pull the skin back while actively shaving helped me target pesky facial hairs without the risk of cutting myself. Once I removed all visible facial hairs, I refreshed my face with cool water and followed up with my skincare routine.
Results
After using this product, my skin texture significantly improved. The smoothness of my face indicated that I had successfully targeted each hair on my skin. Before using this product, my facial shave felt clean but not fresh. My skin rebirthed in a way that was almost equivalent to getting the procedure done professionally. This product wasn’t just a want but a need that eased the anxieties of facial shaving. I highly recommend it to anyone beginning or looking to improve their at-home dermaplaning experience.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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