

Let's take it to an infamous line in Jay-z and Beyonce classic '03 Bonnie & Clyde:
"Cause mami's a rider and I'm a roller
Put us together – how they gon' stop both us?
Whatever she lacks, I'm right over her shoulder
When I'm off track, mami is keepin' me focused"
What does it take to put the power in the term "power couple"? How do you build an empire with the one you love?
We chatted with eight couples to learn the secrets to successfully running a business with a partner. While there may be technical logistics that should be considered before entering a relationship with your significant other, not every arrangement is a recipe for disaster. These couples share how they manage their business while working together, strategies for overcoming common challenges, and the best (and often underappreciated) aspects of working with the one you love.
Note: responses have been condensed for brevity and clarity.
Respect Is Key
Courtesy of Demond Campbell & Rochelle Graham-Campbell
Demond Campbell & Rochelle Graham-Campbell, Owners of Alikay Naturals, Married 11.5 years
"There will be times when the conversations may get tense and you will have conflicting views when making important decisions for your business. In those moments, remain respectful to each other. This is important for my husband and I because we believe in being honest as long as it is said in a respectful way. It feels good to know that there is someone in your corner on the playing field with you that isn't a 'yes' person. Respect can get super tricky when one spouse has a higher ranking in command in the business. For example, I am the CEO, first in command, and [Demond] is the COO, second in command. We always make sure that we do not belittle each other in any environment.
"The challenges come in understanding that we have a different work ethic and a different approach to the way that we work. In the beginning, I was resentful towards my husband because I felt that he wasn't dedicating as many hours to the business as I was. He can shut things off but here I was doing market research online or developing products at 9 pm. I had to realize that the natural hair and beauty industry is my passion. My husband committed his life and gave up his career in the aviation maintenance industry to support me in growing my dream, vision and brand. Just because my husband stops at the end of the day, I should not expect him to be obsessed. Once I realized that, it was easier for us to work together. Although he did not go to school to major in business, he has such great insight and so many creative ideas that I am pushing him to express those things more and not lock himself into a set role.
"Sometimes entrepreneurship is a lonely journey. Knowing that my best friend is on this journey with me and that we are a team is important. I know he is going to protect the business. It is also really amazing to see how much we have grown together. We got married when I was 20 and he was 23. We have been running a business for ten years. To see these young, Black Jamaican kids who did not have much turn around and become these two powerhouse business owners together is just amazing for me to see. Us doing this side by side is priceless. We are partners in marriage, business, and in being parents to our two beautiful children."
Recommended Reading: The 50th Law by Robert Greene and 50 Cent, SPIN Selling by Neil Rackham
Featured image courtesy of Kevin & Melissa Fredericks
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Rana Campbell is a Princeton University graduate, storyteller, content marketing strategist, and the founder and host of Dreams In Drive - a weekly podcast that teaches you how to take your dreams from PARK to DRIVE. She loves teaching others how to use their life stories to inspire action within oneself and others. Connect with her on Instagram @rainshineluv or @dreamsindrive.
Devale Ellis On Being A Provider, Marriage Growth & Redefining Fatherhood
In this candid episode of the xoMAN podcast, host Kiara Walker talked with Devale Ellis, actor, social media personality, and star of Zatima, about modern masculinity, learning to be a better husband, emotional presence in marriage, fatherhood for Black men, and leading by example.
“I Wasn’t Present Emotionally”: Devale Ellis on Marriage Growth
Devale Ellis On Learning He Was a ‘Bad Husband’
Ellis grew up believing that a man should prioritize providing for his family. “I know this may come off as misogynistic, but I feel like it’s my responsibility as a man to pay for everything,” he said, emphasizing the wise guidance passed down by his father. However, five years into his marriage to long-time partner Khadeen Ellis, he realized provision wasn’t just financial.
“I was a bad husband because I wasn’t present emotionally… I wasn’t concerned about what she needed outside of the resources.”
Once he shifted his mindset, his marriage improved. “In me trying to be of service to her, I learned that me being of service created a woman who is now willing to be of service to me.”
On Redefining Masculinity and Fatherhood
For Ellis, “being a man is about being consistent.” As a father of four, he sees parenthood as a chance to reshape the future.
“Children give you another chance at life. I have four different opportunities right now to do my life all over again.”
He also works to uplift young Black men, reinforcing their worth in a world that often undermines them. His values extend to his career—Ellis refuses to play roles that involve domestic violence or sexual assault.
Watch the full episode below:
On Marriage, Family Planning, and Writing His Story
After his wife’s postpartum preeclampsia, Ellis chose a vasectomy over her taking hormonal birth control, further proving his commitment to their partnership. He and Khadeen share their journey in We Over Me, and his next book, Raising Kings: How Fatherhood Saved Me From Myself, is on the way.
Through honesty and growth, Devale Ellis challenges traditional ideas of masculinity, making his story one that resonates deeply with millennial women.
For the xoMAN podcast, host Kiara Walker peels back the layers of masculinity with candid conversations that challenge stereotypes and celebrate vulnerability. Real men. Real stories. Real talk.
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by YouTube/xoNecole
'When You Build It, They Can’t Tell You You Can’t Sit': DJ Miss Milan, Marsai Martin & More Talk Confidence
The Marie Claire Power Play Summit wasn’t just another branded panel event—it was an inspiring, sometimes emotional, and always honest look at what it really takes to rise, thrive, and stay at the top. From Olympians to entrepreneurs, artists to execs, the room was full of powerful women sharing the real stories behind their highlight reels. I walked away moved by their vulnerability, strength, and refusal to dim their light.
Here are some of my favorite takeaways from three standout panels featuring Jordan Chiles, Marsai Martin, and Kandi Burruss.
Leveling Up Your A-Game with Jordan Chiles, Morgan Shaw Parker, Chelsea Fishman, Laura Correnti, and Tabitha Turner-Wilkins
Jordan Chiles
Paras Griffin/ Getty Images for Power Play
Olympic gymnast Jordan may have medals and magazine covers to her name, but her mindset is refreshingly grounded. “The day I finally feel pressure,” she said, “will be the day I know there’s still more for me to learn.” For her, joy—not pressure—is the fuel. Her confidence isn’t performative; it’s rooted in family, self-worth, and authenticity.
“Everything I’ve done in my career—tattoos, long nails, rocking my crew at the Olympics—that’s all me. It’s not because someone told me to do it. It’s because I felt confident doing it. And that’s where my ambition comes from: being my authentic self.”
For Morgan Shaw Parker, President & COO of the Atlanta Dream, the conversation around pressure went even deeper. “Legacy work” is how she described her mission—navigating male-dominated spaces, sometimes pregnant and pumping on NFL team planes. “After COVID and George Floyd,” she shared, “it became clear to me: vulnerability is power. You don’t have to show up perfect to lead.”
Chelsea Fishman, founder of Atlanta's first bar dedicated to women’s sports, Jolene Jolene, shared how the haters (especially the Reddit kind) were her confirmation: “All those comments saying it would fail—those were the signs that I was doing something right.” She’s hosted 25+ watch parties already and is building the very community they said would never come.
This panel also touched on ambition, authenticity, and owning your power—both in sneakers and in suits. One of the best mic-drop moments came when the moderator flipped the question: “What if we stopped making ‘power’ a bad word for women?” A nod-worthy reminder that we’re not here to play small.
Making Your Voice Heard with Marsai Martin, Carol Martin, Miss Milan, and Heather McMahan
Marsai Martin
Paras Griffin/ Getty Images for Power Play
This panel was a masterclass in staying grounded while growing up—or glamming up—on the global stage. Actress and producer Marsai talked about what it’s like to show up in high-pressure moments when your confidence is low but the world is still watching. From red carpets to long shoot days, she reminded us that even when you’re not at 100%, you still find a way to push through.
“There have been days where I wasn’t feeling the best, but I still had to show up on this carpet. Or it was that time of the month, but I still had to go on set. I just didn’t feel as confident—but it’s about how you take care of yourself in those moments and still keep pushing.”
Her mom and business partner Carol Martin dropped gems about motherhood and mentorship: “It’s like teaching your kid to ride a bike over and over again. Now the bike is a movie or a brand.” That balance between guiding and letting go? Not easy—but essential when you’re raising a mogul and running a company.
“There have been days where I wasn’t feeling the best, but I still had to show up on this carpet. Or it was that time of the month, but I still had to go on set. I just didn’t feel as confident—but it’s about how you take care of yourself in those moments and still keep pushing.”
Miss Milan, Grammy Award-winning DJ and Doechii’s right-hand woman, lit the crowd up with her no-nonsense energy. “I built my own table,” she said. “When you build it, they can’t tell you you can’t sit.” From journaling her dreams to manifesting Grammys, her story is one of resilience and intention—and a whole lot of faith in her own vision.
This panel didn’t shy away from hard truths either: the sadness that can come with success, the fear of fading relevance, the criticism that hits differently when it’s personal. But Marsai said it best: know your why. And let it evolve with you.
The Cost of Starting Your Own Business with Kandi Burruss and Nikki Ogunnaike
Kandi Burruss
Carol Lee Rose/ Getty Images for Marie ClaireKandi doesn’t sugarcoat the grind. From chart-topping songwriter to multi-business entrepreneur, she’s built her empire one risk—and one reinvention—at a time.
“Fear equals failure. If you don’t even try, you’ve failed automatically —and you did it to yourself. I’d rather take a risk and lose money than play it safe and never know what could’ve happened.”
She broke down the real costs of entrepreneurship: money, time, and emotional bandwidth. “You think you’re going to work less when you work for yourself?” she laughed. “You’re going to work more.” For Kandi, mommy guilt and financial setbacks are part of the package—but so is the satisfaction of seeing an idea through.
She opened up about scaling back on her clothing store and temporarily closing the original Old Lady Gang location. “It felt like failure,” she admitted, “but sometimes you have to step back to make things better.” Still, she’s not one to quit. She just pivots—with precision.
One of her most memorable reflections? How her music career hiccup led her to songwriting—ultimately writing the mega-hit “No Scrubs.” That song became the key to a new lane and legacy. “You may think you’re working on one dream,” she said, “but it could open the door to another.”
Also? Kandi wants you to stop emailing her from a Gmail. “You’re doing million-dollar business on a bootleg budget,” she joked. “Invest in yourself. Start with a domain name!”
The Marie Claire Power Play Summit was a powerful reminder that ambition, authenticity, and vulnerability aren’t separate traits—they work in tandem. Whether you’re building a bar, a brand, or a business from scratch, the key is to stay rooted in your voice, your story, and your why.
And if you need a sign to go for it? Consider this your green light.
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Feature image by Paras Griffin/ Getty Images for Power Play