Since arriving on the scene roughly four years ago at just the age of 19, Gabriella Sarmiento Wilson infiltrated the music landscape as we know it. She came in hard, with heavy hitter anthems which all solidified her as an artist to watch. Since, H.E.R. has made major strides: number one album releases, performing alongside industry giants, and even celebrating the 60th birthday of the supremely adored former president, Barack Obama.
Her mystique has become a part of her persona, and her sun-shaded anonymity is what TF she does. In fact, as her career elevates to newer levels, who she is as an artist becomes more revealed, and the less we know about her, leaving us all with our hands out and wanting to know more. We decided to compile a list of the journey of H.E.R., from how she got started, all the way to songbird that she has emerged into. Here's 7 things you didn't know about the songstress taking over music:
1. H.E.R. spent the early part of her career working to keep her identity under wraps.
H.E.R. released an album in 2017 with just seven songs, no biography, and only a mysterious full-body silhouette on the cover of her first album. She spent the greater part of the beginning of her career declining to show or confirm her identity. Who is this person? What is this music? Why won't she show her face? But it wasn't all just a gimmick. While she went to great lengths to remain lowkey, according to Billboard, fans figured out who she was after digging through SoundCloud, with Janet Jackson and Drake both raving about her and revealing H.E.R. identity on social media.
She would then go on to wear her signature sunglasses in order to continue to conceal her identity, a practice she still does today. When discussing why she created this image of herself, she told ELLE:
"I think it has allowed me to make the music the focus, and for people not to care about the superficial things or who I'm associated with, what clique I belong to—all those things that don't matter. It's really made people focus on the music, and that's what's special about it."
2. Yet, ironically enough, H.E.R. stage name is an acronym for "Having Everything Revealed."
Today, although H.E.R. has almost entirely shedded her secrecy, she does still gaze at her adoring fans from many a pair of stylish sunglasses. It's almost ironic, actually, that as her name is an acronym for "Having Everything Revealed." But amazingly, her shades serve as a metaphor for what her career is about as they are often extremely reflective, so when you try to look directly in her eyes, you see yourself.
"I try to always stay focused, and stay true to myself, because as a woman, it's easy to look at other women and feel like, Maybe I should be doing this. In the age of social media, you look at other women who get attention, or compliments, and we start to question ourselves. I think the pressure is not just on me as an artist. I think it's on everybody."
3. She signed her first record deal with Sony at age 14.
H.E.R. had been singing and performing since girlhood as Little Gabi Wilson, singing in her dad's cover band and, at age 10, making her way to the Today show where she covered Alicia Keys' "If I Ain't Got You." When she was 12, she got her big break as one of five finalists in an American Idol-esque radio show contest, hosted by Radio Disney.
She ultimately lost the competition but was signed to her first record label, Sony at 14.
4. H.E.R. can play five instruments. FIVE.
GiphyIn very Prince-esque fashion, H.E.R. has taken a page from the Purple One's book and has managed to learn (self-taught) to play multiple instruments. A pianist, drummer, and masterful guitarist who can solo with the electric, acoustic, and bass guitar, the woman can get down with the best of them (likely because she's one of the best of them). She told Rolling Stone:
"Playing guitar is part of who I am, since I was a kid. I remember watching a video of Lenny Kravitz and Prince [from the Rave Un2 the Year 2000 concert] when I was a kid. That video changed my life—it made me want to play guitar just because of how rock star it is."
5. Her greatest career advice came from Alicia Keys.
If you ask her, it's no secret that one of H.E.R.'s greatest inspirations is the one and only Mrs. Problem-On-The-Keys, Alicia Keys. In fact, some of her greatest advice came from the giant. She told Refinery29:
"Alicia Keys told me that when it comes to music, all you need is three chords and the truth. I think you can apply that to life, too."
6. Grammys are inevitable, but H.E.R. is an Oscar winner as well.
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After five EPs, one album and a cool 12 Grammy noms in just three short years, 2021 has been a year of recognition for H.E.R. that's extended beyond her talent, which is an 'ask about me' flex we didn't know we needed. One of H.E.R.'s latest accomplishments, is an addition of an Oscar to her trophy case for the song "Fight For You", her soulful addition to Judas and the Black Messiah soundtrack that picked up the Academy Award for Best Original Song. To pay homage to Prince, she rocked an outfit similar to the outfit Prince won his Oscar in that night and proudly said:
"All those days of listening to Sly & the Family Stone, Curtis Mayfield and Marvin Gaye really paid off, so thank you dad."
Additionally, she has taken the moment to reflect on the bigger picture of her career: finding a balance of being herself and using her voice, and welcoming the journey of responsibility of giving a voice to the voiceless. She told NME:
"At first I didn't realize activism was part of my artistic purpose but I guess my voice matters."
7. She believes her superpower is the ability to be all things as a woman.
In the same way that you can't place H.E.R.'s music in only one genre, a young Gabi Wilson refused to be defined by either of her cultures growing up (she Filipino and African-American). She told GlamourUK:
"There were times where I felt too Filipino for the Black kids and too Black for the Filipino kids. Or when I was going to the grocery store with my mom and people [were] like, 'That's your mom? Her hair's straight, your hair's curly. And it's like, 'I come from both places. This is what you get."
"I was just trying to figure out what that all meant and not put myself in a box, because people always tried to do that. You know, they need a point of reference. But sometimes you can be all things… and I think that's been my superpower."
She continued:
"I'm always trying new things, always recreating things that I love, but honestly, I think it's all about doing you. It's cool to be on new trends or whatever but how does it make you feel? What do you feel like? It's dressing from the inside out. Sometimes I want to be a rockstar, sometimes I want to look like Lenny Kravitz!"
Well, if Lenny Kravitz is anything like us, he wants to be you too.
Watch the video of her latest single, 'Come Through' featuring Chris Brown below:
Her album, Back of My Mind, is available on all streaming platforms right now!
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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