
A couple of days ago, I was having the weirdest debate with one of my closest friends. She's married, a mom, and works a full-time gig. Her to-do list is endless.
She recently came into a nice chunk of change and so I asked her what she was going to do to pamper herself. As she responded with things like she made a doctor's appointment and bought some new shoes because her feet had been killing her, I was like "Umm, what does that have to do with pampering yourself?!"
Something about my friend and mine's dynamic is we're both wordsmiths. So, as she expressed that those were examples of pampering and I pushed back, we both agreed that we should probably check the actual definition out. Because pampering is something that I've been super intentional about in this season of my life, I knew what it meant. But as I read the definition out loud to her, it brought me to the conclusion that there's an epidemic of women who don't pamper themselves. Not by a long shot.
"Pamper: to treat or gratify with extreme or excessive indulgence, kindness, or care."
In fact, I'll take it a step further and say that what some women consider to be pampering – you know, waxing eyebrows, having mani/pedis, taking bubble baths, etc. – those things should probably be classified as "upkeep" more than anything else. The definition of pampering backs my conclusion up. Just think about it. When was the last time you did something for yourself that would count as being extreme or excessively indulgent?
A spa day. An expensive bottle of wine. A weekend at a local high-end hotel. A piece of jewelry to celebrate reaching a goal or commemorating a milestone. Doing something that has no rhyme or reason beyond the fact that you want to love on yourself in the best way possible?
If, like my friend, this concept is so foreign to you that all you can think about is how irresponsible pampering is, this article has your name all over it! There are a billion reasons why you should really rethink your stance. Five immediately come to mind:
To “Gut Check” Your Self-Esteem.
The author-poet Aberjhani once said, "Dare to love yourself as if you were a rainbow with gold at both ends." It's one of my favorite self-esteem quotes because it reminds me that if I don't treat myself as invaluable, it's going to be close to impossible to expect others to do it.
And here's the thing – if you're not big on pampering yourself, take out a pen and piece of paper and write down why. If you can't come up with a reason, you have no legitimate excuse. On the other hand, if you say something along the lines that pampering is frivolous or wasteful, let me put into perspective what's really going on. What you're telling yourself is someone as unique, special, and awesome as you doesn't think it's a wise investment to celebrate that fact.
If you really and truly believe that, what does that say about your self-esteem? (I'll wait.)
To “Tithe” to Yourself.
If you're a Christian, don't freak out. I'm not saying that you shouldn't tithe to your church. What I am saying is there are lots of financial advisors who support the concept of "tithing to yourself" too. Not only is it a great way to make yourself a priority but it's also a smart way to save money so that you're able to pay for vacations or that pricey handbag you've been eyeing in cash rather than on credit. (You can learn more about this concept by reading The 'Pay Yourself First' Budgeting Method.)
You work hard. Why not set aside some money each month to treat yourself?
To Facilitate Healing.
Back when I didn't love myself very much (or well), I used to have a horrible habit of making sure other people's wants and needs were met, most times at the expense of my own (and rarely at the hands of their reciprocation).
Then one day, I thought about the fact that when it came to a particular woman in my life, I had spent literally thousands of dollars on her over the course of several years. I did it because when I saw something I thought she would like, I'd buy it. But when I reflected on what she had gotten me over that same period of time, it consisted of a five-dollar ring from some museum and a lost pack of lip gloss (meaning, she said she bought it but I still never got it).
When I let this all sink in, at first I got angry. But then I thought, Why should I wait on her to see my worth when I'm not even doing it? Within that same week, I wrote a list of ways to pamper myself and incorporated it into my lifestyle. It took a few weeks but the anger soon subsided and was replaced with profound clarity and inner peace.
Pampering taught me that I don't need to wait for someone else to treat me well. I can do it for myself. Right now. At this very moment. And the more I meet my own needs, the less reliant I am on others to do it.
To Reduce Stress.
What does heart disease, diabetes, insomnia, eating disorders, obesity, cancer and even premature death all have in common? They are stress-related issues. And you know what? If nothing else convinces you to pamper yourself more, let your physical health be your motivation!
Something else that pampering has done is calm me down. Whenever I treat myself without any real motive than I want it, it slows me down, releases anxiety, and helps me to focus on what's truly important as I also release what's nothing more than background noise.
I've definitely been more self-aware and centered since pampering has become a part of my regular routine. No doubt about it.
Because You’re Worth It.
Recently, I was having a conversation with another friend of mine about the difference between being broken and being damaged. After spending some time looking up the definitions of both words, I am convinced that NO WOMAN should ever call herself – or allow someone else to refer to her as – "damaged".
Life is hard. It causes us to do things – and have things done to us – that can put us through seasons of brokenness. But no matter what, we have not experienced "injury or harm that reduces value or usefulness" (which is what "damaged" means).
Taking this point up a notch, the fact that we're able to survive things like heartbreak, loss, and hard times alone earns us the right to pamper ourselves. It's one of the best (and most effective) ways to tend to the broken areas of ourselves, remind us of our value and worth, and give us the strength that we need to keep going.
If that doesn't convince you to set a lil' money aside and pamper yourself ASAP, I honestly don't know what will!
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5 Ways I Remind Myself I'm Beautiful Every Day – Read More
Self-Care Goals: How To Make Sure You're Doing It Right – Read More
How 4 Professional Millennial Women Navigate Career And Self-Care – Read More
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Culture & Entertainment Shapeshifters You Need To Know
Culture shifts when she moves, and this year’s It Girls have the whole world collectively hitting refresh.
You see, the Culture & Entertainment It Girls don’t just become the moment, they shape it. Whether she’s redefining Young Hollywood, bending genres across the board, or turning a casual drop into cultural canon, her presence transcends timeline, group chats, and red carpets alike. This It Girl is the kind of woman whose name travels, from screens to stages to every corner of the zeitgeist.
This year's It Girl 100 is a mosaic of brilliance, spotlighting media personalities, cultural disruptors, beauty visionaries, and boundary-pushing prodigies who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can be a light and still honor your desire to glow at your own pace.
The women repping for the Culture & Entertainment category prove relevance is crafted, not accidental. It's the alchemy of talent, intention, and magnetism that becomes the spark.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Culture & Entertainment.

Model and Media Personality Olandria Carthen
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Olandria Carthen
Her Handle: @x_olandria
Her Title: Model and Media Personality
Who's That It Girl: Olandria Carthen is lighting up the entertainment space with creativity and confidence. We love her for carving out a name rooted in self-belief and for using her artistry to uplift and inspire.

Actress Akira Akbar
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Akira Akbar
Her Handle: @akira_akbar
Her Title: Actress
Who's That It Girl: Bright, fearless, and full of heart, Akira Akbar is redefining what young Hollywood looks like. We honor her for bringing depth and authenticity to every role and for reminding the world that talent has no age limit.

Singer, Songwriter and Actress Halle Bailey
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Halle Bailey
Her Handle: @hallebailey
Her Title: Singer, Songwriter and Actress
Who's That It Girl: Halle Bailey is ethereal strength in motion. We love her for redefining princesshood, representation, and the power of visibility, inspiring young dreamers to believe their voices belong on every stage.

Entrepreneur, Model, Actress, and Cultural Voice Chelley Bissanthe
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Chelley Bissanthe
Her Handle: @_slimthin
Her Title: Entrepreneur, Model, Actress, and Cultural Voice
Who's That It Girl: Chelley Bissainthe is a Haitian-American model, entrepreneur, and advocate. She uses her platform to uplift communities, honor her Caribbean heritage, and build pathways to ownership and legacy.

Actress and Singer Ryan Destiny
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Ryan Destiny
Her Handle: @ryandestiny
Her Title: Actress and Singer
Who's That It Girl: Ryan Destiny embodies star power and stillness in one. We celebrate her for her poise, range, and unshakable confidence, proof that quiet strength can shine just as bright as any spotlight.

Reality TV Personality and Influencer Amber Desiree (AD)
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Amber Desiree (AD)
Her Handle: @amberdesiree
Her Title: Reality TV Personality and Influencer
Who's That It Girl: Charismatic and bold, Amber Desiree brings emotional depth and vibrant storytelling to every project she touches. We love her for representing multifaceted womanhood on screen and off, inspiring a generation of creatives to lead with authenticity.

Top Creator, Model, Media Personality and Cultural Tastemaker Serena Page
Credit: Jacob Webster
Serena Page
Her Handle: @serenaapagee
Her Title: Top Creator, Model, Media Personality and Cultural Tastemaker
Who's That It Girl: Serena Page first captured hearts on Love Island USA Season 6 and has since become one of pop culture’s favorite “it girls.” Her confidence and authenticity have made her a go-to face for brands like SheaMoisture, Pepsi, and CeraVe.

Director and Executive Producer Courtney Whitaker
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Courtney Whitaker
Her Handle: @courtneyewhitaker
Her Title: Director and Executive Producer
Who's That It Girl: Courtney Whitaker is a two-time Emmy-winning producer and director specializing in TV, documentaries, and branded content. With over 20 projects completed, she's dedicated to amplifying underrepresented voices through impactful storytelling.

DJ Uncle Waffles
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Uncle Waffles
Her Handle: @unclewaffles_
Her Who's That It Girl: The DJ queen of the global stage, Uncle Waffles turns sound into celebration. We love her for electrifying dance floors and championing African creativity with confidence, rhythm, and undeniable joy.

Entrepreneur and Television Personality JaNa Craig
Credit: Susan Madore
JaNa Craig
Her Handle: @janacraig_
Her Title: Creator, Entrepreneur and Television Personality
Who's That It Girl: With creativity that defies convention, JaNa Craig is building a lane all her own in music and production. We celebrate her for reminding women that reinvention is power and authenticity is art.

Award-Winning Journalist, Host and Creator Gia Peppers
Credit: Jonavennci Divad - Ravenn Burs
Gia Peppers
Her Handle: @giapeppers
Her Title: Award-Winning Journalist, Host and Creator of Healed Girl Era Podcast
Who's That It Girl: Gia Peppers is an award-winning journalist, host, and podcaster who uses her platforms to tell powerful stories. Through More Than That and Healed Girl Era, she reminds audiences to embrace their voice and value.

Actress, Executive Producer, and Founder Marsai Martin
Credit: Maya McHenry
Marsai Martin
Her Handle: @marsaimartin
Her Title: Actress, Executive Producer, and Founder of Genius Entertainment and Sai Summer Cookout
Who's That It Girl: Marsai Martin is a creative prodigy with executive energy. We’re inspired by her for producing, directing, and acting with intention, showing young Black girls that leadership starts wherever you decide it does.

Rapper and Singer Doechii
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Doechii
Her Handle: @doechii
Her Title: Rapper and Singer
Who's That It Girl: A lyrical firestorm and unapologetic visionary, Doechii is shaping the sound of this generation. We honor her for pushing the boundaries of genre, performance, and self-expression with fearless creativity.

Actress, Singer, Producer and TV Host Keke Palmer
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Keke Palmer
Her Handle: @keke
Her Title: Actress, Singer, Producer and TV Host
Who's That It Girl: An icon of charisma and confidence, Keke Palmer is entertainment royalty. We celebrate her for leading with humor, honesty, and hustle, showing that versatility is her superpower and evolution her legacy.

Actress, Model, Singer, Designer, Content Creator and Entrepreneur Nzinga Imani
Credit: Shae DeWaal
Nzinga Imani
Her Handle: @nzingaimani
Her Title: Actress, Model, Singer, Designer, Content Creator and Entrepreneur
Who's That It Girl: We love Nzinga Imani for her bold authenticity and on-screen presence. As an actress, model, and entrepreneur, she’s redefining beauty and representation in entertainment.

Rapper and Singer Monaleo
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Monaleo
Her Handle: @themonaleo
Her Title: Rapper and Singer
Who's That It Girl: Monaleo’s voice hits with power and purpose. We honor her for pairing confidence with vulnerability, turning her truth into anthems that inspire women to heal loudly and live boldly.

Singer and Songwriter Amaarae
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Amaarae
Her Handle: @amaarae
Her Title: Singer and Songwriter
Who's That It Girl: With a sound that bends genres and a style that breaks rules, Amaarae is one of music’s most daring voices. We celebrate her for pushing boundaries, owning her individuality, and amplifying the power of Afro-fusion on a global stage.

Singer, KATSEYE Monan Bannerman
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Monan Bannerman
Her Handle: @meretmanon
Her Title: Singer, KATSEYE
Who's That It Girl: As a member of KATSEYE, Monan merges style, grace, and global influence. We celebrate her for bringing cultural depth and individuality to the next generation of pop icons.

Singer, Actress, Creative Director, and Choreographer Teyana Taylor
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Teyana Taylor
Her Handle: @teyanataylor
Her Title: Singer, Actress, Creative Director, and Choreographer
Who's That It Girl: Teyana Taylor is the embodiment of artistry, singer, choreographer, director, designer. We honor her for transforming every creative avenue she touches into a masterpiece of movement, emotion, and empowerment.

Singer, Songwriter and Producer Laila!
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Laila!
Her Handle: @prodlaila
Her Title: Singer, Songwriter, and Producer
Who's That It Girl: Laila is the creative force whose sound pulses with honesty and energy. We honor her for capturing emotion through production and storytelling, inspiring a new era of music that feels intimate yet universal.

Actress Antonia Gentry
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Antonia Gentry
Her Handle: @_antoniagentry_
Her Title: Actress
Who's That It Girl: With talent that transcends screens, Antonia Gentry brings raw emotion and grace to every performance. We honor her for reminding us that vulnerability is strength and that storytelling can be both healing and revolutionary.

Actress and Model Laura Harrier
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Laura Harrier
Her Handle: @lauraharrier
Her Title: Actress and Model
Who's That It Girl: Effortlessly chic and profoundly grounded, Laura Harrier is redefining Hollywood grace. We celebrate her for using her platform to champion representation and for proving that elegance and activism can coexist beautifully.

R&B Singer/Songwriter, Actress Coco Jones
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Coco Jones
Her Handle: @cocojones
Her Title: R&B Singer/Songwriter, Actress
Who's That It Girl: Coco Jones is a Grammy-winning R&B breakout who captivates with her timeless artistry and soulful voice. She also stars as Hilary Banks in the Bel-Air reboot and recently wrapped an upcoming romantic comedy That’s Her.

Entrepreneur, Media Personality and Philanthropist Lauren Speed-Hamilton
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Lauren Speed-Hamilton
Her Handle: @need4lspeed
Her Title: Entrepreneur, Media Personality and Philanthropist
Who's That It Girl: Lauren Speed-Hamilton turned her Love Is Blind journey into a masterclass in purpose-driven storytelling. We love her for inspiring authenticity in love, media, and entrepreneurship, building connection where vulnerability meets vision.

Actress and Singer Amber Riley
Credit: xoNecole
Amber Riley
Her Handle: @msamberpriley
Her Title: Actress and Singer
Who's That It Girl: Amber Riley’s voice is pure power, soulful, spiritual, and unforgettable. We celebrate her for using her artistry to uplift others, redefining what resilience and radiance look like in entertainment.
Joy Woods
Her Handle: @joynwoods
Her Title: Actress
Who's That It Girl: Joy Woods’ name says it all, joy radiates through every note she sings. We’re inspired by her Broadway brilliance and her commitment to showing that Black women’s voices are boundless and breathtaking.

Country Singer, Songwriter Tanner Adell
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Tanner Adell
Her Handle: @tanneradell
Her Title: Country Singer, Songwriter
Who's That It Girl: With a voice as bold as her vision, Tanner Adell is redefining country music with style and soul. We celebrate her for breaking barriers, blending cultures, and creating a sound that’s unapologetically her own.

Producer, Host and Media Maven Kéla Walker
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Kéla Walker
Her Handle: @KelaWalker
Her Title: Producer, Host and Media Maven
Who's That It Girl: Kéla Walker is a 7x Emmy-nominated producer, host, and digital tastemaker, a modern-day media maven merging television storytelling with contemporary influence. As the founder of Walker Media Group, she curates aspirational lifestyle content anchored in style, culture, and substance. From red carpets to real life, Kéla brings a distinct point of view that bridges legacy media and the digital landscape.

TV Personality Riley Burruss
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Riley Burruss
Her Handle: @rileyburruss
Her Title: TV Personality
Who's That It Girl: We celebrate Riley Burruss as a rising creative and storyteller forging her own space in entertainment. Fresh out of NYU with a degree in music business, she’s building momentum through Next Gen NYC and her podcast The Burruss Banter, all while exploring a future in entertainment law.

Entrepreneur, Actor, Model, Style Icon and Entrepreneur Lori Harvey
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Lori Harvey
Her Handle: @loriharvey
Her Title: Beauty Entrepreneur, Actor, Model, Style Icon and Entrepreneur
Who's That It Girl: Lori Harvey embodies modern femininity and independence. We celebrate her for turning self-love into legacy and for inspiring women to walk confidently in their own power.

Actress Storm Reid
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Storm Reid
Her Handle: @stormreid
Her Title: Actress
Who's That It Girl: Storm Reid radiates brilliance far beyond her years. We love her for bringing compassion, creativity, and courage to every role, a true beacon for young women dreaming of changing the world through art.

Actress Whitney Peak
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Whitney Peak
Her Handle: @whitneypeak
Her Title: Actress
Who's That It Girl: Whitney Peak exudes quiet confidence and magnetic charm. We celebrate her for redefining modern cool and for reminding young women that authenticity is the most timeless form of beauty.
Tap into the full It Girl 100 Class of 2025 and meet all the women shaping the culture this year and beyond. See the full list here.
Featured image by xoStaff









