I don't know about you, but when I stop to think about the guys that I was actually in a relationship with—meaning, we weren't just sex buddies and the fact that we were exclusively together was a mutual decision—when it comes to the ones who make me purse my lips and roll my eyes, it's not really due to the relationship itself. It's mostly because the break-up was insensitive, a complete blindside or handled very immaturely. It was like no honor or respect was given, and that's what made it hard to heal and at least be at peace with those jokers…I mean, men.
I can't do anything about how badly those break-ups went. The best I can do about the past is forward this along to my exes in hopes that they'll "learn better, do better" (and yeah, that's probably not gonna happen). But what I can do in the present, in honor of all of those who have a break-up coming (hey, it happens), is offer up a few suggestions on what you can do to make the ending of your journey with someone as kind, respectful and maybe-just-maybe-we-can-be-friends-or-at-least-friendly-someday as possible.
Think About If You Want a Friendship or Not
Granted, if you're about to break up with someone because they treat you like dirt or refuse to meet your needs, there's probably not much of a friendship to salvage (shoot, there may not have been much of a friendship there to begin with). But if you think it's time to go separate ways on the romantic tip simply because the timing isn't right, you both want different things or you don't see much of a future, you may want to end things on a super amicable tip.
If this is the case, come at them in a way that would make them not want to block you on social media or ignore your calls. Try and avoid the whole "It's not you, it's me" or "I still want to be friends" line, even if that's the truth because it's too cliché to be taken seriously. But do come at them open, kindly and real. Let them know that you value them and, even if they need time to think it over, you still want them in your life; you just don't want to stand in their way of getting what they really want in a relationship.
I can speak from personal experience that when my relationships ended with dignity, friendship—even if it was "friendly-ship"—was able to manifest. Eventually.
Avoid Ghosting
GiphyIt's my personal opinion that ghosting is cowardly. Oh, it's mad disrespectful too. Maybe I feel that way because a childhood best friend did it to me. Maybe because I'm a communicator (some might even say an over-communicator). Whatever the case is, I don't like it.
If you were man enough to talk yourself into the relationship, please be man enough to verbalize your way out.
Besides, unless someone is low-key loco, I can't think of one good reason to think that going radio silent is a wise or compassionate thing to do to anyone you once cared about. Unless you didn't, which would be another article for another time.
Give Them a Bit of a Heads Up
The only thing I hate more than ghosting is blindsiding. That said, it's so not a good look to call someone you're dating and be like, "Hey! How about we meet up for dinner?" sounding all happy 'n stuff, only to drop the bomb on them once they arrive. A heads up of what's to come is uncomfortable but it's the right thing to do. Something along the lines of, "Do you have some time this weekend? I really need to talk about our relationship" is good. If they follow it up with "What's wrong?", be honest but not super-detailed. "I've been doing some thinking about where this is going, but I think it's better to discuss it all in person." If they've got an IQ in the triple digits, they're gonna get the gist. They might even push to do it over the phone but don't agree to that. This brings me to the next point.
Do It in Person
There's a guy I know who is in his 40s and completely notorious for breaking things off with women in text. It doesn't matter if she was his girlfriend for two years or a jump-off for five (he's quite the "recycler" too), according to him, when he's done, he's done and the courtesy (?!) of a text should be enough. When I gave him push back on that, he said, "Shellie, my showing up at their house to look them in the eye isn't gonna change things. I'll just stand on their porch, read the text verbatim and leave." Ugh. Sounds to me like 1) he doesn't want to deal with the fallout of break-ups (which is why he's texting in the first place) and 2) at the very least, he is super-emotionally immature and/or narcissistic.
OK. So that look that you're giving your monitor as you read about ole' boy. Uh-huh, keep that same energy if you're even close to considering breaking up with someone in text, via email or over the phone. Yes, it's insensitive. Yes, it's rude. And yes, you are no better than the guy I just told you about if you up and decide to do it. Unless they were abusive to you, they deserve your presence. Give it to them.
Be Honest. And Empathetic.
You aren't doing anyone any favors by sugarcoating, or worse, withholding reasons for why you want to end your relationship. Remember, if we're all doing this relationship thing right, each one teaches us lessons that can make us better for the next one that we decide to get into. If you're unhappy, tell him why. If the intimacy (any kind of intimacy) was unfulfilling, put that on record. If you don't see a future, share that too. Is it mean? That doesn't depend on what you're saying but how you say it. That brings me to the next part of this point.
I don't think that a lot of us have a hard time hearing someone's truth. It's their delivery that can put us on the defensive. I still think that honesty is important, just so everyone is crystal clear, moving forward. At the same time, it's a sign of emotional maturity and intelligence to take a moment to process in your head what you are about to say and think about how you would feel if it was delivered in a harsh, flippant or totally insensitive manner. Empathy is a close friend of honesty. Make sure that they both show up in your break-up conversation.
Encourage Them to Fully Express Themselves
It's not right or fair that you're able to get everything that you need to say off of your chest, but you won't allow your soon-to-be ex to do the same. Although you might be the one who's officially calling things off, don't be so delusional, presumptuous or (worse) arrogant as to think that everything on their end was blissful or that you didn't have a few missteps that they tolerated along the way as well.
Yes, when someone is getting broken up with, sometimes pettiness can come into play, simply because their feelings are/may be hurt. But so long as he is being respectful, be willing to hear him out. If you really want to grow as a person, take it a step further and ask him what his thoughts are. Just by offering this kind of platform for him to share, it can soften the blow and help things to end in a more loving way.
Back It Up with a Letter
GiphyAlthough this might seem a little odd, this is where I'm coming from. There's a pretty good chance that at least one of the reasons why you're ready to end your relationship is that you don't feel as connected as you once did or as you think you should be at this stage in the game. That usually happens because somewhere along the line, there was a breakdown in communication. As far as poor communication goes, if there's one time when all kinds of things can get misconstrued, it's when you're letting someone go.
I can't tell you how many times something that I said in the heat of the moment was either quoted back to me incorrectly or was totally taken out of context. That's why I'm known for backing up deep convos with a letter or follow-up email. That way, we both have a copy of what I said, it can be processed and, if needed, clarified later on—whether that's next week, next month or a couple of years from now.
Again, this is not a "mandate recommendation", but when I tell you that it can spare all kinds of potential future drama, I ain't neva lied.
Commit to a Clean Break—at Least for a Season
On the surface, it might seem odd to say that clean breaking with someone is classy but look at this from my perspective. When you know someone isn't right for you (even if that means they aren't right for you right now), it only complicates things—which is a nice way of saying it's super-duper messy—to keep talking on the phone, flirting online or (worst of all) having sex. There needs to be a season when the two of you are completely apart so that you both can process, heal and know what you truly want and need from each other (if anything) up the road.
So yeah, if you really want to be a grown-and-classy woman in your break-up, BREAK UP. Completely up. Saying what you mean and meaning what you say may hurt him for a while, but after the dust settles, you'll gain (or maintain) his respect. Which is a nice thing to have once a relationship finally comes to an end.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
Uwe Krejci/ Getty Images
xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
FatCamera/ Getty Images
xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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