In life, I live for two things - food and a solid self-care routine. Having a weekly restart routine has been an influential part of my mental health, but it hasn't always been this way. In the past, I have fallen victim to the old 2017-2018 trend of #TeamNoSleep. The idea of grinding seven days a week, 24 hours a day, and 365 days a year towards your goals was once the ultimate burnout cocktail I drank daily.
Through conversations with friends and loved ones, I've come to realize many of us have suffered from a case of burnout. Especially people of color and those who come from Caribbean backgrounds. As black and brown people, we more than likely watched our elders work harder than their white counterparts for the "American dream". Witnessing them sometimes work two to three jobs and placing self-care on the backend. To them, overworking was a form of survival.
Fast forward to today, self-care is becoming an increasing priority within the black and brown community. We realize that our mothers' and fathers' work ethics may have been effective in the short-term but not sustainable in the long-term. Although most of us are doing our best to keep our cup in flow, it's natural for us sometimes to get caught up in overdrive. Here are some rituals to offer an assist with your reset button.
Sleep
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Sleep is a simple yet very effective way to recover from a case of burnout. Sadly, sleep can also be hard to come by when you're feeling overwhelmed or stressed. It has been very easy for me to feel guilty for honoring my body with rest in my experience. The pressure of guilt had caused me to push myself when I had nothing left. My lack of rest also contributed to my mood and productivity. When our bodies lack rest, our brains are naturally less alert and reactive.
Making sleep a priority has helped me recover from several cases of burnout. There are many benefits to resting your body. According to health.gov, a few of those benefits are thinking clearer, interpreting conversations, and reducing stress, anxiety, mood, and overall productivity. Our bodies and brains need rest for us to operate as our best selves.
Sun
When I am feeling burnt out, it's only natural for me to need space to myself. On the contrary, I find I can also become a little too comfortable in isolation. Purposely avoiding human contact because I'm not ready to open up about how I am "really" feeling. During these times, my body and mind are weakest, and so are my thoughts about myself. I slowly begin to suffer in the darkness of my thoughts, and that's when I know it's time to let the light shine on me.
Mother nature is our friend; she is always here to help and is an excellent energy source. When we are in a state of burnout or need to reset, we are also more likely to fall into depression. Burnouts can cause us to feel low and lead to isolation because we don't have the energy to be social. Although it's important to remember that burnout isn't depression and depression isn't burnout - it's also essential to know one can lead to the other. During these times, it's healing to enjoy the company of the sun.
There are many benefits of using the sun as a source of healing. Some of those benefits include increasing your mood, easing depression, as well as increasing your energy. A perfect way to get in your vitamin D source is by taking a simple 10-15-minute walk (with sunscreen, of course). We also recognize that during these spring months, there may be more rain than shine. Investing in a sunlight lamp can also be a great way of supplementing your source of vitamin D on those rainy days.
Self
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I believe we can find growth in every situation, even the position we place ourselves in. Over the years, I have realized that burning out is also a perfect time for some self-reflection. I enjoy asking myself questions like, "How did I get here?" and "What habit can I change?" I discovered self-reflection helps me adopt better habits and prevent future burnouts.
A perfect way to incorporate self-reflection during your time of rejuvenation is journaling. Taking time to write out our thoughts and emotions can help guide us to how we got there in the first place. Journaling prompts are a great source to help us learn how we can make gentle decisions for ourselves in the future. To help you get started on your self-reflection journey through journaling prompts, please click here.
Finally, remember to be gentle with yourself. We understand being a #bossbabe is hard, but also remember how deserving you are, Queen! You are worthy of a break, sleep, and success! Heck, you're worthy of success while you sleep! When you're a queen building a kingdom, it's only right to take a moment to polish your crown. Rest easy!
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Featured image by Shutterstock
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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