Quantcast

Oprah Signs Multi-Year Partnership Deal With Apple: 4 Things #OprahTaughtMe About Business

Business

The tech race for the top streaming platform just got interesting, thanks to our billionaire bestie Oprah's newest partnership with Apple. The $1 billion agreement will be the biggest in the tech company's history and will up the ante in the competition between platforms like HBO, Amazon, and Netflix who said that they would commit a total of $8 billion dollars to programming this year.

In May, Netflix announced their multi-year deal with Barack and Michelle Obama, proving that streaming is the wave of the future and everyone wants a piece of the action, even industry heavy-hitters like Shonda Rhimes and Steven Spielberg.

Apple said in a statement:

"Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world."

Oprah's become one of the most prominent and visible businesswomen of our generation, and she acquired this title through a whole lot of hardwork and black girl magic. Here are four things we can learn from Oprah about business:

Build Your Resume So That One Day You Won't Need One

Giphy

I can bet you $20 that Oprah didn't have to apply for this partnership. Apple, like the rest of the free world, was aware of her accolades and credentials before she even took a seat at the negotiation table. She didn't need a resume. Sometimes it's best to make moves in silence, but it's also important that your hustle is visible to people that matter.

Never Accept Less Than You Deserve

Giphy

According to Google, Oprah's net worth is $3 billion dollars. Her recent partnership was equal to a third of her current net worth and is one of the biggest deals ever made by Apple. As black women, we are constantly devalued, especially in professional spaces. Oprah is proof that tenacity and some serious black girl sorcery will make even the biggest companies cut the check.

Balance Multiple Hustles

Giphy

As a part of her agreement with Apple, she will remain Chief Executive of her own network. Under Oprah's current contract with OWN, she is only able to make limited appearances on other networks. Our girl O finessed the situation so that the few appearances she does make are wildly lucrative. Your 9-5 doesn't have to eliminate your opportunity to pursue other hustles. Oprah has a magazine, television network, book club, and has invested in a number of industries. She didn't become a millionaire by being a one-trick pony, and now she's a billion dollar stallion. Take notes.

Leverage Your Brand

Giphy

Oprah has become wildly successful by building a business around being herself. The difference between Oprah and other women with the same career path is Oprah's ability to see herself as a product and do business accordingly. Your brand is more than a logo and a website, but your ability to connect with your target audience and fulfill a specific need. According to Apple, her ability to uncomparably connect with audiences around the world made her an ideal brand to partner with. What value does your brand add to the world?

Oprah had no immediate comment, and no details on the partnership have been released as of late, but we know that O will bring the heat and has definitely made me reconsider renewing my iTunes subscription in the future.

Featured image by Giphy

While Issa Rae's HBO show Insecure is coming to an end, the star just celebrated a new beginning. The writer/actress got married to her longtime boyfriend Louis Diame in July in the south of France. The couple released the wedding photos on social media on July 26. And while many people expressed excitement for the 36-year-old, others were left confused thanks to Issa's sense of humor.

Keep reading... Show less
The daily empowerment fix you need.
Make things inbox official.

At the start of each season, I browse the net to get an idea of the latest styles and trends to look out for when adding to my closet. When shopping, not only do I love items that are hot for the moment but mainly those that I can keep in rotation year after year. I especially look for styles that are both modern and classic, giving off an effortlessly timeless vibe.

Keep reading... Show less

Minnesota Timberwolves star Karl-Anthony Towns has had to deal with numerous devastating losses over the course of two years due to COVID-19. On April 13, 2020, his mother, Jacqueline Cruz-Towns passed away from the novel virus. He had several close family members pass from COVID-19 as well. And, in the beginning of 2021, Karl also contracted the virus and ended up in the hospital.

Keep reading... Show less

Is it just me or does it seem like, these days, folks are used to just throwing words and phrases out without really understanding what they mean? Take being a free spirit, for example. While some people may be spontaneous (at times), like to take risks or even be a lot of fun to be around, that doesn't automatically or necessarily make them a free spirit. In short, a free-spirited person is someone who's considered to be a nonconformist. And, even with that said, it goes a little bit deeper.

Keep reading... Show less

Before Naturi Naughton captured audiences as Tasha in Power and even before she played Lil Kim in the Biggie Smalls biopic Notorious, the actress was in the girl group 3LW. The group 3LW, which stood for 3 Little Women, composed of Naturi, The Real's Adrienne Bailon and BET Presents: The Encore's Kiely Williams, and they had many hits including "No More (Baby I'ma Do Right)" and "I Do (Wanna Get Close To You)."

Keep reading... Show less
Exclusive Interviews

Adrienne Bailon Wants Women Of Color To Take Self-Inventory In Order To Redefine Success

"You can't expect anyone else to care about yourself like you do."

Latest Posts