8 Boss Women On Moving In Silence & How To Find Your Own Rhythm
Women, specifically women of color, are making their dreams come true and impacting their communities and the culture and we're killin' it. The number of businesses owned by Black women in the United States in 2018? 2.4 million! We've been building an impressive army of entrepreneurship, generational wealth, and influence while seemingly no one was paying attention. It can be asserted that Black women have been moving in silence, building lives and generations long before the idea snuck into song lyrics and subsequently cemented itself in popular culture as a life and business principle.
So what is it that sistas are doing and how are we doing it so well?
Sometimes we do more looking up to the smaller percentage of people who've become household names than we spend connecting with and learning from the wealth and experiences of those whose stars are steadily rising. So, I tapped 8 incredible Black women – I mean truly amazing, everyday women who walk, talk, live, and create in impactful ways. Women who see through the veneer of accolades straight to impact in its truest sense and form. Keep reading to find out why there is success in learning to move in silence.
Deanna M. Griffin, Co-Founder of Crownhunt
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence looks like doing the work instead of just talking about it. We live in an age where it's easy to position or brand yourself a certain way without having the sweat and receipts behind it. I like to focus on the results – brainstorming launches, developing timelines and budgets, identifying partners and collaborators, writing/editing/scheduling/promoting... whatever has to be done to get my ideas off the ground before I start bragging about the work. The celebration can come later.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Be transparent. If you are figuring it out, while making mistakes, share that. It's easy to think that "the hustle" means looking like you're killing it all the time. People are quickly turned off by that and it's devastating to come off as a fraud when you were just trying to "fake it 'til you make it". This is why we created the Crownhunt newsletter, which surprisingly doesn't focus on hair but on our journey to tell our inner Impostor Syndrome to STFU. We're hoping that our decision to be transparent will pay off.
Follow her on Instagram: @crownhunt
Princess “Coach P” Owens, Wellness Expert/Holistic Health Coach
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence for me is actively practicing wisdom and patience while I work the plan. You move with care and understand that it's not a secretive thing but a sacred experience. You don't just guard your visions/goals but it's an out guarding the process. Trust no one with your dreams but self and the creator. It's hard not to share the good parts. "Everyone else is flourishing and being magical, I want in".... but never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Social media is a space where your influence, value, and even likability is often attached to "wins". We often use these platforms to prove that we belong by being pretentious in our sharing. You can't fake energy. You may fake a lifestyle for a bit (even that will get exposed) but you can never fake magic. Trust that you will always belong – even as you are. Do the work in authenticity. Take care of YOU, so that you'll never lose YOU in the process. Be you.
Follow her on Twitter and Instagram: @coachpsays"Never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way."
Yetti Ajayi-Obe, Owner of YettiSays & Founder of Certified 10
What does moving in silence mean to you? Is it easy? Why or why not?
I actually have a love/hate relationship with this idea of "move in silence." I don't necessarily believe one should be shouting their every move from the rooftops, but I don't subscribe to the thoughts of every power move should be done in silence – unless you're Beyoncé, of course. I think us WOC, especially those of us that are wellness advocates, need to be more open and honest about the process of producing and creating, because truthfully, it takes a lot [out] of a person. I tend to "move in silence" naturally, but that's only because outside pressures and opinions do something ridiculous to my anxiety. I have an internal team I work with because they provide me the balance I need. But I think talking about the process can aid in making sure there are more of us Black and brown women sitting at the table.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
"Only you can do what you do. Only you can reach certain people. Only you can speak to your story. And by not doing what you're meant to do on this Earth, you're robbing this world of a service only you can provide." – I'm not sure if this is something my therapist coined, or if it's an official quote, but this is what I refer back to when pressure, anxiety, and whatever else interferes with my work. It's not about the numbers, the money, or the cool opportunities. It's about the reach, whether it be two people or two thousand. It has nothing to do with what the next person is doing. It's about your why, and what you're doing to fulfill it. Honest and authentic work will always trump whatever is being done for the looks of it.
Follow her on Twitter: @phenomenalyetti, Instagram: @yettisays
Jasmine Katrina Smith, Founder of Pure Communications & Co, Faith & Lifestyle blogger
What does moving in silence mean to you? Is it easy? Why or why not?
"Moving in silence" to me means staying focused on my work and the quality of it. It looks like supporting a fellow influencer and/or entrepreneur while keeping my goals aligned to what God has instructed me to do. It's not always easy because comparison can come to defeat my progress, but I find solace in knowing I'm focused on exactly what God's last instructions were until we're ready to move forward to the next thing.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
If I could offer one tip, it would be to remember that we don't work to please man, we work to glorify God, and by doing so, that means we're called to produce fruit (ie: we should have results). Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character.
Follow her on Twitter & Instagram: @jkatrinasmith
"Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character."
Shayla Racquel, Writer, Director, Filmmaker
What does moving in silence mean to you? Is it easy? Why or why not?
For me, "moving in silence" doesn't necessarily mean to be secretive about my trajectory through the film industry. I think it means to have discretion and discernment about when, where, and how I announce my moves, and to allow my work and my work ethic to speak for itself. At times, it is difficult to move in silence. We feel like we have to make those grand announcements not for self-gratification, but to receive validation from others. I remember watching a Film Independent keynote address by Ava DuVernay, in which she talked about "desperation vs. doing." She said that we should never "ooze desperation," instead, we should make a way out of no way, and just do. "The only thing that moves you forward is your work," were her words, and as an independent filmmaker who is in the beginning stages of my career, those words were cemented in my spirit, and since hearing that, that is how I've decided to move.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Think of finding your work rhythm as building your foundation. You need a strong foundation to have something solid to stand upon – something you can always go back to, even if you want to start over with what you're building. When people concern themselves more so with how people "perceive" their work/work ethic rather than concerning themselves with their actual work, something is going to fall through the cracks. It gets harder and harder to keep up the facade when you actually aren't doing anything, and the truth will always be revealed in the end. Focus on your work, build your foundation, and don't concern yourself with what everyone else is doing – focus on you.
Follow her on Twitter & Instagram: @ShaylaRacquel
Shefon Nachelle, Artist, Founder of Etcetera Creative
What does moving in silence mean to you? Is it easy? Why or why not?
I instinctively interpret it as "do more, say less". I realized that a part of my desire to make others aware of what was happening in my life, was about validation. That I, or my work, did not have meaning without the approval of others. That dangerous slope became a thief of my freedom, my creativity, and personal sense of value. "Moving in silence" is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing.
Of course it is not easy, but when I think about my personal icons, they are in deep trust of themselves and their work. So, I often consider what tasks I am taking up for myself and if they are driven by my desire for approval. Those that are not, allow for a personal peace that facilitates moving in silence.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I believe there are moments we grossly underestimate the time, work, and study required prior to regarding ourselves as an authority in any given field of work or subject matter. Sometimes even those labels, of entrepreneur and influencer, transport us to a place that often relies on deceptive exteriors and are disingenuous. The truth about learning craft is that we fail constantly, it takes a long time, and it is hardly ever as beautiful as our pre-planned photo shoots at our favorite coffee shops.
Even though I have spent almost ten years in design and most of my life as an artist, there is so much that I have yet to learn, to experience. My good internet friend, Ann Daramola, offers an urgent affirmation to "Face Your Work." That is the tip I would have wanted someone to give me. Just do the work. The hard work. The invisible work. The uninspiring work. The work is enough. In the words of astrologer, Chani Nicholas, "The only way to manifest epic projects is to bow deeply to your daily grind."
Follow her on all social media platforms: @shefonnachelle
"'Moving in silence' is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing."
Amber Gabrielle, Founder of Oh She Went Global, CEO of The Lit Lady
What does moving in silence mean to you? Is it easy? Why or why not?
For me, it means that I spend more time putting my head down and doing the work instead of blabbing about it every step of the way. This doesn't mean that I never say anything about my current projects, but boundaries must exist. This concept has been drilled into my head since childhood, and I shall pass it on to my future children. For the most part, it's easy for me to do more than I talk, because I see people on social media who DON'T practice this and frankly, it's nauseating. I don't want to be the nauseating girl. Haha! I've noticed that this concept of "moving in silence" has gotten pushback in recent months, and people will assume that you're elusive, or a failure, if you don't post what you have going on. Well, others may choose to blab their plans from here to Addis Ababa, but I'll continue to keep quiet until I have results worth speaking about. Then, and only then, will I talk about what I've been doing, in hopes of providing wisdom and value to those coming after me.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I feel that sometimes, the ambitious community consumes unbelievable amounts of information, but does very little when it comes to applying that information to everyday life. It's one thing to post pretty, inspirational memes on Instagram and tweet quotes from the book You Are a Badass; it's quite another to take all the advice you're constantly being hit with, and intentionally make it useful to you. So, I challenge everyone reading this to think of the last piece of information you consumed that you found valuable…I mean valuable to the point where you highlighted it, posted it with a YAAAAAS caption, sent it to your momma and her prayer group, all that. Take that piece of information, advice, whatever it is, and commit to implementing it in your life for the rest of the year. I would absolutely LOVE to hear what your results are!
Mia Jones-Walker, Digital Media Specialist & Mental Health Advocate
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence is a process of waiting patiently for the manifestation to come forth, pursuing purpose with due diligence. It consists of putting in the work and fulfilling my tasks at hand without seeking external validation from my peers or calling attention to me doing the work. It's not easy to move in silence when you consider our natural need for acceptance – we want to be recognized (often prematurely) for each increment in the process but that congrats cannot supplant taming the steps we still must walk out. Premature applause can cause us to become short sighted on the full journey ahead. Moving in silence requires a resilient attitude, enduring without despairing, or envying whoever surpasses you in achieving their goals.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Know that discipline is the key to moving forward. Set your pace realistically according to your interest (how often you want to engage your audience balanced with the demands of your life) and give yourself grace to take a breather when you need to!
Featured image by Jasmine Katrina.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Originally published January 14, 2019
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Ashley is a storybuilder and storyteller who writes and produces to inform, connect, encourage and evoke. Vibe with her on Twitter/Instagram: @ashleylatruly.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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I Tried Beyoncé's Haircare Line CÉCRED & Here's My Honest Review
Beyoncé is snatching our wallets yet again with her latest business venture CÉCRED. In 2023, the Texas native hinted at a potential haircare line when she posted this photo causing fans to speculate that her next project would be focused on her famous tresses - they were right. Her haircare line Cécred launched on February 20 with her first drop called The Foundation Collection which focuses on haircare first, and I can only assume that a style product line for colored-treated hair will likely follow since Beyoncé is known for slaying various shades of blonde.
As a super fan since the early 2000s, it was only right that I give an honest review of the full line and purchase the Super Fan Bundle (retailed at $265) which includes the full product line of the 8 products, as well as a branded cosmetic bag. If you’re thinking, “Girl that bundle is too pricey for me,” I can assure you that for the value you're getting, the price is quite reasonable. This bundle was an intentional and marketable way to allow consumers to experience every Cécred product.
The brand messaging surrounding Cécred has been salon-inspired, and rightfully so as an ode to Beyoncé’s upbringing growing up in her mother’s hair salon in Houston. This line is backed by science and licensed cosmetologists showing that she’s done her research and appointed the experts. Cécred's IG feed has been filled with images and videos inside of hair salons including some videos of Ms. Tina herself assisting in the styling of beauty experts who visited Cécred's private salon to have the VIP treatment!
Now, have I seen influencers, consumers, and beauty stylists using the Foundation Collection at home? Yes, but I thought it was best to experience Cécred with my go-to cosmetologist who also happens to be my Auntie Tawana. She has been my educator and go-to for hair knowledge since I was a child and has had a hand in my mom's hair health which has always been goals for me. As a little girl, my Saturdays were spent sitting in her hair salon while my mama got her hair done as I patiently waited reading Jet and ESSENCE, ever so carefully eavesdropping on the conversations of the ladies who were coming for much more than just a beauty routine, but an experience.
I’d fall asleep on the plush couch in the waiting area flipping through magazines while listening to the sultry sounds of Maxwell. And I had my first lesson in breakup empowerment when I heard Sunshine Anderson’s “Heard It All Before.” So there was no other place for me to go than to see her, and because I’m her niece, I was able to visit her private salon in her home that she calls The After Hours where upon arrival I was greeted with my favorite Black-owned sparkling Rosé, candles lit, and my aunt’s breakdown of Cécred.
Yasmine Jameelah/xoNecole
But let me refocus and share my salon experience as I tried Cécred for the first time.
If You’re Wondering…Who is Cécred For?
Yasmine Jameelah/xoNecole
When news of Beyoncé potentially launching a beauty brand hit the internet, there were a bunch of predictions of what and who the line would be marketed towards and if she’d have any wig care products as she’s known for slaying her units! But she went in a totally different direction which I love, and I’m going to tell you why. Critics have questioned if Beyoncé should be venturing into the haircare industry because she is often seen in weaves and wigs, but true Beyoncé fans know that she has healthy hair and that, like many Black women, experiments with various styles.
Cécred was created for all hair types and textures, including straight to coily, virgin, color-treated, chemically processed, and heat-styled. As a Black woman who has worn wigs, had chemically processed hair, heat-styled, natural, and color-treated hair, let me tell you, this was no easy feat! The amount of money I’ve spent on my hair through its various changes just on product alone, forget styling has been astronomical.
Cécred is serving the needs of various hair types in textures and I truly believe that this is going to make Beyoncé a true competitor in the hair industry amongst brands that are comparable such as OUAI and Olaplex. Both competitor brands have similar items at a higher price point and unlike Cécred, their products and brand messaging haven’t always felt inclusive to Black women and other hair types.
Cécred has been tested inclusively and the reviews from various hair types and backgrounds of consumers are allowing the brand to stand out.
I Tried Beyoncé's Haircare Line Cécred: My Honest Review
Yasmine Jameelah/xoNecole
Yasmine Jameelah/xoNecole
My hair has never felt cleaner and it shined for well over a week following the styling (but the oil should be used sparingly if like me, oil can weigh down your hair.) Immediately when my hair touched the sink, my aunt told me that she saw all the dirt and oils lifting from my hair when she applied the clarifying shampoo. As a girl who loves my curls, I am often judgy when I use any other shampoo and conditioner aside from Pattern, but not this time.
When my aunt guided my hands across my hair, she showed me how my curls weren’t tangled, and how she didn’t need to comb out my curls before applying the moisturizing deep conditioner or the deconstructing treatment mask.
Yasmine Jameelah/xoNecole
She applied each step with care and walked me through the process, and to my surprise, the hair mask wasn’t thick - but through trial and error as a natural girl, I’ve learned that a thick mask doesn’t always equal what’s best for your hair. She styled me with a silk press that left my hair with shine and I can honestly say that each step of the line is needed especially if you are someone who changes up your hair and deals with breakage. If your hair is healthy, you can opt out of the reconstructing treatment mask but I recommend taking the product line to your salon, having a discussion with your stylist on where your hair health needs improvement, and then purchasing based on that.
We know ourselves better than anyone else, but your stylist knows your hair better than you do. I like to lead with their knowledge first and then incorporate what my hair goals are. If you’re a girly who’s committed to hair health and has either the discipline to incorporate each step at home or can bring your products to the salon, Cécred is for you no matter if you’re a silk press or a wash-and-go naturalist.
Give Cécred a try, I’ll be using the line for my hair appointments until it runs out and if I see long-term results, it will be added to the beauty regimen indefinitely.
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Featured image courtesy of CÉCRED