With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
While home from basketball camp, Chantel Powell noticed that her then six-year-old son had an undesirable smell, and after doing research, whipped up a natural deodorant in her kitchen. At the time there wasn't a fun, natural deodorant on the market catering to kids, so when her son insisted that she make a batch of deodorant for his friends, Powell knew that the idea was worth investing in.
In 2018, she officially launched Play Pits— a mother's solution to providing a kid-friendly, all-natural hygiene option for youth with active lifestyles an affordable price point. Within a year, the brand has gained over 3,000 customers worldwide, and can be found on shelves in several stores across the country.
Meet Chantel L. Powell of Play Pits.
Courtesy of Chantel L. Powell
Title: CEO of Play Pits
Year Founded: 2018
Location: Upper Marlboro, MD
# of Employees: 5 owners (Chantel, Husband, and their kids Kameron, Kaiden, and Keyona)
30-Second Pitch: Play Pits is a 100% all natural deodorant, free of aluminum, parabens, synthetic fragrances and other harsh chemicals. This is a mother's solution to providing a kid-friendly, all-natural hygiene option for youth with active lifestyles. Play Pits strives to be a beacon of healthier solutions for all demographics and communities at an affordable price point. It's our mission to educate parents and children about the dangerous ingredients found in popular deodorants and everyday household products.
What inspired you to start your brand?
Funny story! My son Kameron, who was six at the time, was between basketball camp and basketball camp and smelled horrible! My exact words were, "You smell like a grown man!" After research with different deodorant brands and their ingredients, I decided to make a natural deodorant for Kameron in my kitchen. To my surprise, he loved it and told his campers and requested I make his deodorant for all the kids at camp. After my initial refusal, I quickly reconsidered once it hit me that it was a genius business idea. My family and I are committed to providing products to ensure kids have access to all-natural deodorants and parents have a brand that can be trusted.
What was your a-ha moment that brought your idea into reality?
Kameron urging me to make my deodorant for everybody...that was my a-ha moment. He looked at me with his sweet six-year-old eyes and suggested that I make the deodorant I whipped up just for him for EVERYONE. After some additional market research and discovering their was no product on the market that looked like anything I could create...I knew it was worth a try. Ha...I am glad I "tried"!
Who is your ideal customer?
The majority of my customers are MOMS. Moms and dads that are in need of rescuing from smelly pits from their little ones. Our ideal customers are Moms, Dads, families, women, men, anyone sick of using toxic deodorant and looking for a natural deodorant that really works. While Play Pits was initially created for kids, since launching we have discovered though there are a number of natural deodorants on the market, adults are struggling to find an effective natural deodorant. Our adult customers quickly learned that Play Pits is not only a safe natural deodorant, it's effective and it works!
What makes your business different?
We are making deodorant FUN. There are many natural deodorants on the market but they are BORING and a bit too serious for us. Therefore, we made a traditional boring and lack luster hgiene product fun, exciting and intriguing. Play Pits is the "Cool Kid" in the deodorant market.
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
Initially, people didn't understand what we were doing. Why are we making a deodorant for KIDS? It was a different concept and people were not used to it but we overcame that by educating everyone that would listen about the harmful ingredients that was in their traditional antiperspirant. We were able to convert those people and they then became our "Play Pits Under-Armie", who help us spread the word and save one nose at a time! #SaveYourNose
What was the defining moment in your entrepreneurial journey?
We have had several moments, the first moment was when we won our first pitch competition in May 2018 because that win validated all my sleepless nights and hard work that went into the launch of Play Pits. It was the moment my dream became my families' truth. This May, I was honored as the Hustle & Grow Honoree at The Momference. I was voted and recognized by my target market and my peers; and most recently being featured in our first article by Because Of Them We Can which gained amazing traction and visibility to our community.
Where do you see your company in 5-10 years?
I see our company becoming a household name! Play Pits will be THE natural body care that parents trust and kids demand found in all the big box stores. In the next five years we will have a whole product line for the entire family. Our ultimate goal is to normalize natural products and using our products to educate generations.
Where have you seen the biggest return on investment?
We started small and promoted at a grass-roots level with vending and doing pop-ups. Those events has allowed us to talk and connect with new and existing customers monthly. Social media has also played a huge roll in our marketing by reaching thousands of customers all over the world.
Do you have a mentor? If so, who?
Before I launched I was fortunate to meet the owner of Zen in a Jar, Nikki, at an event. She was completely God-sent, Nikki has truly taken me under her wing by sharing resources, promoting my business and connecting me with her network. I am so grateful to have her as my big sister in business and friend.
Biggest lesson you’ve learned in business?
When we launched, I was doing everything: building my website, managing social media, processing orders, making product, etc all while juggling my family and a job. That is a fast path to burning out physically, mentally and emotionally. I have learned that you can't run a business alone! As the African proverb says, "If you want to go quickly, go alone. If you want to go far, go together." It is super important to utilize your village. My village of family and friends currently serve as my team as I grow Play Pits.
"During the early stages of business, funds may be limited but there is plenty of work that still has to be done. Therefore, it's imperative to seek the help of people that love you and believe in the work you are doing because those are the people that will work for FREE."
Anything else you would like for people to know, or take away from your entrepreneurial story?
Dreams do come true! Words can't describe the level of pride I have about Play Pits' success. To know a little over a year ago, Play Pits was in development, a top secret project that I poured all my extra money into, a product that I knew was amazing and innovative but wasn't sure people would get it. And now one year later in business, we have over 3,000 customers all over the world and on shelves in several stores across the country. I am proud of the legacy my family is building.
For more of Chantel and Play Pits, follow her on Instagram.
This article is in partnership with Sensodyne.
Our teeth are connected to so many things - our nutrition, our confidence, and our overall mood. We often take for granted how important healthy teeth are, until issues like tooth sensitivity or gum recession come to remind us. Like most things related to our bodies, prevention is the best medicine. Here are five things you can do immediately to improve your oral hygiene, prevent tooth sensitivity, and avoid dental issues down the road.
1) Go Easy On the Rough Brushing: Brushing your teeth is and always will be priority number one in the oral hygiene department. No surprises there! However, there is such a thing as applying too much pressure when brushing…and that can lead to problems over time. Use a toothbrush with soft bristles and brush in smooth, circular motions. It may seem counterintuitive, but a gentle approach to brushing is the most effective way to clean those pearly whites without wearing away enamel and exposing sensitive areas of the teeth.
2) Use A Desensitizing Toothpaste: As everyone knows, mouth pain can be highly uncomfortable; but tooth sensitivity is a whole different beast. Hot weather favorites like ice cream and popsicles have the ability to trigger tooth sensitivity, which might make you want to stay away from icy foods altogether. But as always, prevention is the best medicine here. Switching to a toothpaste like Sensodyne’s Sensitivity & Gum toothpaste specifically designed for sensitive teeth will help build a protective layer over sensitive areas of the tooth. Over time, those sharp sensations that occur with extremely cold foods will subside, and you’ll be back to treating yourself to your icy faves like this one!
3) Floss, Rinse, Brush. (And In That Order!): Have you ever heard the saying, “It’s not what you do, but how you do it”? Well, the same thing applies to taking care of your teeth. Even if you are flossing and brushing religiously, you could be missing out on some of the benefits simply because you aren’t doing so in the right order. Flossing is best to do before brushing because it removes food particles and plaque from places your toothbrush can’t reach. After a proper flossing sesh, it is important to rinse out your mouth with water after. Finally, you can whip out your toothbrush and get to brushing. Though many of us commonly rinse with water after brushing to remove excess toothpaste, it may not be the best thing for our teeth. That’s because fluoride, the active ingredient in toothpaste that protects your enamel, works best when it gets to sit on the teeth and continue working its magic. Rinsing with water after brushing doesn’t let the toothpaste go to work like it really can. Changing up your order may take some getting used to, but over time, you’ll see the difference.
4) Stay Hydrated: Upping your water supply is a no-fail way to level up your health overall, and your teeth are no exception to this rule. Drinking water not only helps maintain a healthy pH balance in your mouth, but it also washes away residue and acids that can cause enamel erosion. It also helps you steer clear of dry mouth, which is a gateway to bad breath. And who needs that?
5) Show Your Gums Some Love: When it comes to improving your smile, you may be laser-focused on getting your teeth whiter, straighter, and overall healthier. Rightfully so, as these are all attributes of a megawatt smile; but you certainly don’t want to leave gum health out of the equation. If you neglect your gums, you’ll start to notice the effects of plaque buildup, which can irritate the gums and cause gingivitis, the earliest stage of gum disease. Seeing blood while brushing and flossing is a tell-tale sign that your gums are suffering. You may also experience gum recession — a condition where the gum tissue surrounding your teeth pulls back, exposing more of your tooth. Brushing at least twice a day with a gum-protecting toothpaste like Sensodyne Sensitivity and Gum, coupled with regular dentist visits, will keep your gums shining as bright as those pearly whites.
Imma tell y’all what — it seems like not one week goes by when I don’t see some sort of so-called term that has me like, “What in the world?” For instance, when I first stumbled upon “self-partnering,” honestly, I laughed. Then shared it with some other single people as well as married folks I know. And I kid you not, every individual was like, “What the heck does that mean?” When I told them that it was yet, one more way to seemingly define single living, basically everyone’s follow-up was, “Oh, brother.”
Why can’t (more) singles just be single and be okay with that? Good Lord. Why does there need to be some sort of relational play-on-words to make it sound like we’re with someone — even if we’re not?
Now masturdating? Even though it’s not even close to being a “real” word, it’s something that also brought a laugh outta me — although it was then followed by a genuine smile. The laugh because I almost immediately caught the play-on-words. The smile was due to the intention behind it all.
If you’re not familiar with what masturdating is and you’re curious about why you should even care, take a few moments to at least skim through what it’s about and why I think participating, as a single person, is a pretty cool (and effective) concept.
Masturdate: a date w oneself
What’s Masturdating All About?
Masturdating. Okay, so let the word marinate for just a moment. What does it sound like? Yeah…exactly. And since a huge part of masturbation centers around self-pleasure, it’s cool to explore how “self-dating” could produce similar (as far as pleasure is concerned in a broader sense) results. Because masturdating is all about spending quality time with yourself, pampering yourself, treating yourself— and yes, taking yourself out on dates.
Any of you who may think that masturdating is a consolation prize — and a pitiful one at that — for not being able to go out with another human being or get that dream $200 first date that social media was all in a tizzy about last year (bookmark that) — personally, I think that you’re the demographic who needs to try out masturdating first and the most. Why? Off top, I’ll share my three good reasons.
3 Reasons To Strongly Consider Masturdating
1. It’s an intimate way to get to know yourself better. I’ve been working with couples for a pretty long time at this point and if there’s a pattern that I see arise, OFTEN, it’s that two people are oftentimes so busy trying to “find their person” that they didn’t even know who they were. As a direct result, they found themselves in a relationship with someone who only complemented the “kiddie pool version” of who they were.
That’s why it can be so beneficial to spend time getting to know yourself on the “deep end” of things: what makes you tick, what your passions are, what you want most out of life, what are your interests beyond obvious things — and masturdating can help you to discover all of this. Whether it’s traveling alone or taking out a weekend to drink some wine and journal, the more you get to know yourself, the clearer you’ll be about who complements you on a romantic and friendship level.
2. It will definitely help to boost your confidence levels. I guess since I’m an ambivert, I don’t really get why people freak out at the mere thought of going to a restaurant or movie alone. Personally, I think it requires a helluva lot more energy and gumption to wait around and plan stuff with other people (#Elmoshrug). However, whether you’re an introvert, extrovert, or ambivert, there’s no way around the fact that the more comfortable you get with doing things alone, the more your confidence levels will increase — no, soar — because of it.
One article that I read on the topic said that doing things alone can make you more creative, improve your mental health, and help you to be totally okay with being alone (so that you’re not “needy” for other people’s attention). A psychotherapist from a New York Times article on the benefits of spending time alone said, “Getting better at identifying moments when we need solitude to recharge and reflect can help us better handle negative emotions and experiences, like stress and burnout.” And when you’re able to stare negativity in its face without flinching, how could that not make you bolder, more self-secure, and hopeful about your life?
3. It will teach you to value your time more effectively. In every facet of your world, you’re gonna operate from a healthier place if you’re operating from a “full cup” rather than an empty one. When it comes to this topic, think about it — if you’re constantly waiting on someone to call you to go out or wishing for a dream date with some guy, all you’re doing is wasting precious time that you could be spending taking a cooking class or hell, hiring a chef to make you dinner at your own home.
Indeed, waiting has two sides to it: when it’s in the form of patience, it is indeed a virtue, yet when it’s wrapped up in the notion that you’re not really living life unless you have an audience…it is totally working against you. Choose wisely.
10 Solo Date Ideas To Help You To “Master” Masturdating
So, what if you’re someone who has either never considered actually masturdating before or you don’t really know what to do beyond dinner and the movies? Here are a few ideas to consider:
1. Attend a workshop or masterclass that you’re interested in. If there’s something that you’ve always wanted to learn, sign up for a workshop or masterclass. The cool thing about this option is there are probably some in your city, as well as some that you can find online (like here) that are convenient and affordable.
2. Binge-read at a local coffee shop. Aside from their coziness and oftentimes inviting scents, I once read that a lot of us gravitate to coffee shops because we can be around people without having to actually socialize with them. So, if you want to “hang out” while still being able to enjoy a bit of solitude, take a book that you’ve been trying to finish to a local coffee shop, order your favorite latte, and sit in a big-ass comfy chair. Usually, you can sit there for hours, and the staff will be just fine with it (another bonus).
3. Have a spa day in the next town. You can never go wrong with a spa day. And while going with a friend can be fun, sometimes there’s too much talking transpiring to be able to fully chill out and relax. So, go off of the grid, get a change of scenery, and hit up a spa in the next city (or town). There are lots of studies out here supporting that day trips or “daycations” can actually be really good for your long-term health and well-being.
4. See a community play. Some of the best solo dates that I’ve ever been on consisted of taking in some of the local arts in my city. What’s really cool about this particular option is, oftentimes, they are extremely inexpensive, if not totally free of charge (in exchange for making a donation or putting money into a tip jar).
5. Plan a trip. Whenever people say something along the lines of, “If you don’t expect anything, you won’t be disappointed,” I know that they low-key have some (additional) healing to do from past disappointments. There’s simply too much intel out here to support that anticipation (of good stuff) makes us more motivated and optimistic, keeps our dopamine levels up, and makes life more exciting overall.
Since traveling alone is more cost-effective, gives you the freedom to do whatever you want (when you want), and increases the possibility of meeting new people and having new experiences on your journey — why not devote a day this weekend to planning a solo trip? All the way around, it’s good for you.
6. Try your hand at your own “$200 date.” Uh-huh. Roll your eyes if you want to, but it’s real easy to talk left about how a man should be able to just drop $200 like it’s nothing…until you actually try to do it. So yes, while taking yourself out on this type of date could serve as a bit of a reality check, it can also “scratch the itch” of waiting on some dude to do it for you. It’s also way less emotionally draining because, at least when you’re taking your own self out, it’s guaranteed that you’ll enjoy the company…right?
7. DIY some pampering. When you get a chance, check out “5 Reasons You Should Unapologetically Pamper Yourself,” “Want To Love On Yourself? Try These 10 Things At Home.,” “I’ve Got Some Ways For You To Start Pampering Your Soul,” and “When's The Last Time You Actually Pampered Your Vagina?” The bottom line here is pampering is all about, not mere self-maintenance; it’s all about treating yourself to levels of EXTREME SELF-INDULGENCE. So, if nothing else tickles your fancy on this list, at least consider doing that, chile.
8. Feed your creativity. Something that I used to be really good at is art. That said, one of my goddaughters is insanely talented, so she has reminded me to tap back into it. Also, a big part of what got me into the writing world is poetry; I actually used to be a house poet at a local spot. Sometimes, my best quality time moments with myself have been revisiting these creative sides of me — and this is definitely easier to do (and enjoy) alone.
9. Try some stargazing. When’s the last time you took a blanket into your backyard, laid down on it, and just stared at the stars for hours on end? While some say that stargazing can teach you to be mindful, others say that being in that form of nature reduces stress, while others believe that looking up at the universe at night can increase your attention span. All solid reasons to give it a shot, if you ask me.
10. DO. ABSOLUTELY. NOTHING. Let me tell you something that nobody will ever be able to make me feel bad about: doing absolutely nothing. I’ve got data to back me up. Good Housekeeping shares that doing nothing can help you decide how you want to respond or react to certain things. I like howThe Guardian says that taking this approach helps you to regain control of what you give your attention to.
TIME magazine says that it can ultimately make you more productive.BBC offers up that it can help you tap into your ingenuity.Henry Ford Health says that it can make you kinder and a better problem-solver. So, if you want to invest in yourself, do nothing sometimes.
Closing Thoughts from the Lovely Javicia Leslie
While some of y'all may know Javicia Leslie from being the former Batwoman, I discovered her back in the day from the indie series Chef Julian (and yes, "Julian" was right to say that "Mo" looks like Tatyana Ali...the real ones know). Sometimes I'll hop on her IG to see what she's got going on and this story popped up within a few hours of me penning this...so, I took it as hella confirmation.
TREAT YO SELF. WAIT FOR NO ONE.
WAIT FOR NO ONE. TREAT YO SELF.
RINSE AND REPEAT.
Sooo…what kind of masturdating plans do you have for this coming weekend? While going out with others has its perks, hanging out with yourself has a ton of ‘em too. Enjoy!
No…for real. ENJOY!
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