With the rise of more and more black women breaking away from traditional 9-5s to become their own bosses, the CEO is getting a revamp as the SHEeo. In the Meet The SHEeo series, we talk to melanated mavens leveling up and glowing up, all while redefining what it means to be a boss.
The Oakland-based creative started CanDid Art in 2011 after learning how to make jewelry via YouTube. With little knowledge of the fashion industry, Cox hit the ground running and attended trade shows to reach a broader retail audience. Nearly a decade later, the African-inspired artisanal jewelry line has expanded beyond California, landing an account with the Smithsonian National Museum of African American History and gaining international customers who wear her unique conversation-starter pieces worldwide. Her funky, urban-chic designs have graced the pages of ESSENCE, GQ, San Francisco Magazine, Pynk and Rolling Stone, and have been worn by many celebrities.
In this week's feature, meet Candice Cox of CanDid Art.
Courtesy of Candice Cox
Title: CEO of CanDid Art
Year Founded: 2011
Location:Oakland, CA
# of Employees: 1
30-Second Pitch: CanDid Art is an artisanal jewelry and modern home decor line based in Oakland, CA. We create unique conversation-starter pieces that spark trends and are accessible by a diverse customer base around the world. Our jewelry and home products are made from sustainably sourced materials and is inspired by cosmic geometry and African culture.
What inspired you to start your brand?
I'm an artist at heart and I wanted the freedom to create and be happy. My dad was also an entrepreneur all my life and I loved how he made moves in life as a boss, with no one to answer too (but my mom, lol) and I wanted that freedom.
What was your a-ha moment that brought your idea into reality?
I've always been a fan of handmade jewelry and after quitting my corporate job and relocating to Brooklyn, NY, I had a phone conversation with a girl who always made these cute crochet earrings. And she was like you could buy some wholesale from me and sell to your friends. Then, something clicked in my head and I was like, I could learn how to make jewelry on YouTube and sell my own work. And that's what I did and it grew from there.
Who is your ideal customer?
Women between the ages of 27-55 that are fearless fashion enthusiasts who desire to make a statement without saying a word and are looking to adorn their body in unconventional ways.
What makes your business different?
I design with references to cosmic geometry and African Visual Culture, so my jewelry pieces tend to be very unique and one of a kind. The most common comment that I get is, "I've have never seen anything like this."
What obstacles did you have to overcome while launching and growing your brand? How were you able to overcome them?
My obstacles would be lack of knowledge in the fashion industry which allowed me to not make smart investments in the right areas of my business in the beginning. I was able to overcome them by doing lots of research throughout the years, by reading and asking other designers that had more experience than me. A lot of it was also trial and error. When I saw that an idea or investment wasn't working, I would switch up what I was doing until I felt it was right.
What was the defining moment in your entrepreneurial journey?
The defining moment for me was understanding the power of a tradeshow. I didn't realize how valuable a tradeshow was in terms of the exposure for your brand. You could showcase your products to hundreds of boutiques, stores and museums from around the world. At my first tradeshow, I ended up landing an account with the Smithsonian National Museum of African American History in culture and they have been carrying my line since in the Museum store.
"I now have customers internationally and that's when I realized I need to focus on getting bigger wholesale accounts to truly scale my business."
Where do you see your company in 5-10 years?
I see my company growing into a larger, highly recognized brand made up of jewelry, home decor, greeting cards with an emphasis on kids' line of bedding, baby accessories and clothing. I see a lack of African Americans that run large children brands and after having my own daughter, I see the value in that industry. I want to have presence in hundreds of major retailers all over the world such as Target, Anthropologie, Nordstrom, Bloomingdales and large museums.
Where have you seen the biggest return on investment?
I have gotten so much business from vending over the years and it has been instrumental in my growth. I am a people person and I love interacting with my customers and conducting my own market research through a hands-on approach.
Do you have a mentor? If so, who?
I do not have a mentor in my industry (and would love one), but I do have an overall business mentor through this awesome company called Runway Project Oakland. Her name is Rani Langer-Croager and she is the founder of Uptima Business Bootcamp in Oakland.
Biggest lesson you’ve learned in business?
You must NEVER be complacent. You will always need to continue to reinvent yourself and shift within this ever-changing society. One minute, you could be the hottest thing out there and the next minute, you're not. You have to be forward-thinking and have your next five years planned out.
Anything else you would like for people to know, or take away from your entrepreneurial story?
This sh*t isnt easy! You have to stay focused, self-motivated and work VERY HARD. Also having a community of like-minded entrepreneurial friends is a necessity. I love my tribe of entrepreneurial friends, because we can bounce ideas off each other, collaborate, share resources and vent.
For more of Candice and CandidArt, follow her on social: @candid_art.
- Closetista presents CanDid Art designer Candice Cox - YouTube ›
- Candice Cox - Owner - CanDid Art Accessories | LinkedIn ›
- Candice Cox - CanDid Art ›
- CanDid Art (@candid_art) • Instagram photos and videos ›
- Closetista presents CanDid Art designer Candice Cox - video ... ›
- Black women entrepreneurs find strength in creativity - SFChronicle ... ›
- CanDid Art - CanDid Art Accessories ›
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When they met, Jason had just moved to Atlanta for a new job opportunity, and Elise was living happily in her career and had put dating on the backburner. But luckily, a mutual connection saw something in both of them and thanks to a yoga-themed baby shower and a chance text message, they found their forever. Check out their beautiful How We Met story below.
I’ll start with the easiest question. Can you both tell me a little bit about yourself and your background?
Elise: Sure, my name is Elise. I’m actually from Atlanta, GA – not a transplant. I grew up here and left right after college to pursue my career. Now I’ve been back going on eight years, and I’m in my early 40s.
Jason: And I’m Jason. I’m originally from Racine, Wisconsin. I went to school at Florida A&M University, so I am a rattler. I went back to the Midwest for a period of time, in Indianapolis. Now, I’ve been in the Atlanta area for a little over two and a half years.
Jason and Elise Robinson
Photo by FotosbyFola
Wow, that’s nice because Atlanta gets a bad rap when it comes to relationships. So you have to give us the deets. How did you two find each other?
Elise: So I work in TV and I was on-air for a number of years and then transitioned into being a producer and then a manager. As a producer, I’d always have guests on. And there was a woman who came on frequently named Rosalynn (@Rosalynndaniels, often referred to as The Black Martha Stewart), and we connected instantly. Anyway, she got pregnant right before COVID and invited me to a “modern-day yoga baby shower.” I came to support, but was also just curious about that theme.
I had an amazing time. And when it was over a few of us stuck around and convos got personal. She ended up asking me the infamous ‘Are you dating’ question. When I told her no, she decided to set me up. So I should tell you, in both of my only two serious relationships, I was set up – so I was like no.
But she pointed at her husband, who was folding up chairs, and said that another friend set her up with him. Sometimes, it takes people outside of us to see what we need. A few months later, she reached out and said she had family relocating and thought I’d really like him. So she gave him my number, and I reached out with a text. He responded with a call, and that night, we talked for about 2-3 hours. So that’s how we met. I was a little nervous because me and Rosalynn were starting a friendship, and here I was, talking to her family!
Jason: It was new for me too. Remember, I was new to the area, and I had heard so many “stories” about how people have been done wrong in the dating world. Whether it’s by theft or scamming (laughs). Plus, I had just got a new job and wanted to focus on that. But I did want to be able to date someone in a more personal way and see where it led. I felt like who better than someone who I trust to connect me. Rosalynn knows I’m private, about business life, and my personal life is important to me.
So let’s get into your courtship. What was your first date like?
Elise: We had our first convo on a Monday, and he asked me out the next day. I didn’t have any plans, but I still said no. I was just playing hard to get (laughs). But we were talking every day, and he told me he wanted to take me somewhere I’ve never been. And I’m like, you’re in my city! But he sends me three options, and sure enough, two of the places I hadn’t gone to. So, our first date was October 1, 2021, and somebody was 45 minutes late.
Now Jason, why were you 45 minutes late?
Elise: It was me – in my own city. I just got turned around, and the traffic was horrible. I kept calling him and giving him permission to leave. Full transparency: I probably wouldn’t have waited if the shoe was on the other foot. But this was my first sign of what I now know and love the most about him. It’s his patience. When I got there, I was frazzled and everything, but he was just super calm. It ended up being a great first date.
Jason: I remember just waiting and being concerned for her well-being. Because I know how traffic can be, especially when someone is rushing. I was just scrolling through my phone and looking through the menu. It was cool.
Elise and Jason Robinson
Courtesy
That’s beautiful. Now let’s talk about the “what are we” convo? Did you have one of those and if so, who initiated it and how was it?
Elise: I initiated it. Jason was dating me – and still does. But by this time, we had been on a number of dates. We were on our way to a winery, and we had a bit of a drive. So I decided to state my intention. We were just a few weeks in, but we were spending a lot of time together and we are people of a particular age. So I told him, I know Atlanta can be a Black man’s playground. There’s so many beautiful professional women here. But I’m dating with intention. I don’t want to kick it or hang with a good guy even though he’s not my person. I was done with all of that. So I’m “laying down the law” in my eyes, and he didn’t flinch. He let me finish and basically let me know we were on the same page. He was not trying to sow his royal oats.
Jason: Yeah, I was not trying to be Prince Akeem. But also, it was more so about setting a tone and goal for myself. My mama always told me to set my goals. And having a family was always one of mine. I think the biggest thing of it all, was I felt blessed – in terms of moving for work and meeting Elise, now being married. There’s victories being placed in my life.
I love that you both shared that because sometimes I get feedback on these stories and it seems like sometimes we’re afraid to really voice what we desire, no matter what that looks like.
Elise: Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
Jason: I think her sharing those values resonated with me, and hearing her “lay down the law” was fine because I was there, too. I would say to millennial women, don’t be afraid to tell a mate what you want. You never know what that would lead to. Time is a precious commodity. Elise saying that early on showed me that she values both of our time. It showed her heart, character, and integrity, and I was drawn to that and the mature conversation. In the social media world, we don’t have those pointed conversations face-to-face. I would challenge readers to have those conversations in person, and you would get more from that convo than any post or reel. Because you see body language reactions and have deeper communication.
Yeah, I think sometimes women feel like they don’t want to put pressure on their partner. But it’s not pressure. Look, Jason and I are based in faith, and what is for us is for us. Being upfront and honest is best – and early makes sense. You don’t have to convince someone to be your person.
You both have mentioned time, family, and integrity. I’m curious what other core values do you both share?
Elise: Early on, our faith. Not just do you believe in God. It had to be deeper in that. I needed someone who would lead me, our home, and our family. I didn’t want to be in a push-and-pull relationship about prayer, church, or have conversations about being better people. Also, we discussed finances. That doesn’t just mean going to work. We chatted about ownership and what it looks like for us. How do we support each other individually and together? I know I like having my hands in a few different pots, and I needed someone who was supportive of that and likewise.
Jason: My background is that I was raised in the church. My father is a deacon and my mom is a deaconess. They've been married for 55 years. Faith was very important to me and it was crucial that my wife have that relationship as well.
Elise and Jason Robinson
Photo by FotosbyFola
Can we talk about challenges? Big or small, what are some things you had to grow through together?
Elise: I have never lived with anyone – not a roommate, a sister, friend, boyfriend or anything. Now, I’m in my 40s and I'm living with someone. When you’ve been by yourself for so long that was a challenge for both of us. We weren’t pulling each other's hair out but I’m a bit extreme. Things are color-coded in my closet. For me, working in news is chaotic so I want my home to be peaceful and organized.
Jason: I’m a man, and she’s a woman. That dynamic alone adds a flair to it. She wants things a certain way. She’s a Capricorn. But just in terms of how she wants to keep a home was a big adjustment for me. It took time.
On a smaller level, what are some of the things you disagree about day-to-day?
Elise: Cleanliness and systems. Like, he recycles and I do not. But sometimes I just have to decide if it really needs to be a thing or if I can just take care of it.
Jason: This is where my organization takes over (laughs).
What are your love languages? Do you know?
Elise: Jason’s is an act of service which works because I love cooking for him. It doesn’t feel like a chore to me. I love when I’m out, picking up his favorite juice. The other day I saw he needed t-shirts while folding clothes. So I just like doing small things for him that he doesn’t expect. He’s very much that guy that will ask to help so it doesn’t bother me.
Jason: I’d say Elise is all of them, but physical touch would probably be the biggest one. I had to get used to that. She’s taught me it in a number of ways. I remember we actually talked about love languages, and I sent her this song called “More Than Words” by Extreme. That explained to her how I felt.
Finally, can we end with the proposal? Tell us everything!
Jason: It was at a restaurant. And again, I was trying to find somewhere she hadn’t been. Also, I didn’t want to do it on our anniversary because that would have been too obvious. I contacted one of the restaurant’s staff and decided to change up the dessert menu. Each item was something special to us.
Elise: We go on so many date nights, so I just thought it was a regular night. We had finished eating, and I had to go to the bathroom. They had a nice mirror, girl. So I’m in there taking videos and stuff.
Jason: While she’s in the restroom, I’m getting everything in place with the waitress.
Elise: So as I’m reading the menu, I realize it’s telling our story and he eventually proposed. It was so special; I actually had the menu framed! It was so beautiful and thoughtful.
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Today, the lane that I’m gonna be in is how you can apply certain essential oils to your nail care regimen. Since it should be the goal of all of us to be intentional about doing what we can to havestrong and healthy nails, I’m going to share with you 10 oils that are proven to help you reach that very goal (just make sure that youmix them with a carrier oil like apricot, grapeseed or jojoba first; essential oils are way more potent than they are oftentimes given credit for).
The Best Essential Oils for Nail Health
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1. Tea Tree Oil
Believe it or not,nail fungus is pretty common.Some studies say that 1 in 10 people will experience it; that number jumps to 1 in 2 for individuals over 70. When it comes to this, signs to look out for are nails that look white, yellow, or brown, nails that seem to rise up from your nail bed, nails that are cloudy-looking in areas, and/or nails that easily break or split in more than one spot. Depending on how serious the fungal growth is, your doctor may prescribe an oral medication, a prescription-strength topical one, or even try a laser treatment of some sort.
However, if what you’re going through is minor, you might only needsome tea tree oil to get everything under control. Since it’s the type of essential oil that contains potent antifungal and antiseptic properties, applying it to nail fungus can significantly reduce fungal growth in a relatively short period of time without over-drying your nails in the process.
2. Myrrh Oil
Since myrrh oil contains so many powerful antioxidants and is able tokill harmful bacteria quickly, that already makes it a great essential oil for nail care. Also, since it contains properties that help to keep your skin healthy, it’s also a wonderful cuticle oil (especially if you mix it with a carrier oil like sweet almond oil, plum oil, or sesame oil). Another thing to keep in mind is if you’ve recently injured your nail(s) in some way, myrrh oil contains properties that help to reduce swelling at a pretty accelerated pace.
3. Juniper Berry Oil
An essential oil that has a good reputation for both healing as well as protecting your skin is juniper berry oil. In fact, if you’ve got a bit of foot odor going on or you’ve noticed some nail fungus creeping up, if you apply the oil to your feet (or nails) while you’re in the shower, it can help to eliminate the smells and speed up the healing process.
Another bonus about this particular oil is it has astringent properties that can help to keep your nails nice and clean.
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4. Lavender Oil
Another oil that’s ideal forfighting nail fungus is lavender oil. In fact, in Healthline’s article, “Can You Use Essential Oil for Toenail Fungus?” lavender is on the list. That’s not all. If you happen to havenail eczema,the properties of lavender oil have the ability to soothe and heal the symptoms that come along with it, including nail softness and shedding. It’s also a good idea to keep in mind that if you want to addmoisture to your nails or cuticles, lavender oil is one that can hydrate your nails without a ton of residue.
5. Clove Oil
Since clove oil is considered to be an antimicrobial oil, it’s another one that is able to kill bacteria. Something else that’s cool about this oil is it can bring quick relief to pain and discomfort if you’ve broken a nail or you’ve got a hangnail that’s getting on your last nerve.Two other big wins about clove oil are it can help to even out any skin discoloration that you may have around your cuticles and it can help to keep your nails and hands looking youthful too (because, yes,nails do age).
6. Sage Oil
Sage oil also has some pretty impressive antibacterial properties in it. It also has the ability to condition your skin as well as your nails. This means that if you happen to struggle with brittle nails or nails that seem to peel, applying this oil to it can help to naturally reverse those issues. Also, if your nails seem to look a bit on the dull side, sage nails can give them a natural sheen if polish isn’t (really) your thing.
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7. Geranium Oil
An essential oil that’s great at fighting off all types of infections isgeranium oil. What I especially like about it,as far as nail care is concerned, is that it’s got a solid reputation for moisturizing your nails so that they’re able to grow stronger and longer. Since it’s an oil thatcontains anti-aging properties, geranium oil can help to keep your hands (and feet) younger-looking for a longer period of time as well.
8. Lemon Oil
Hangnails are the absolute worst. Typically, those annoying things come as the result of having dry cuticles or constantly picking (or biting) the skin around your nails. If you make a cuticle oil out oflemon oil, not only can that help to nourish your cuticles and nails, but it can also repair any tissue damage that you may have as well as deeply cleanse your nails too. This, as a direct result, can help your nails to become stronger over time (plus, it doesn’t exactly taste the best, so it can help to keep your mouth off of your nails…which is a good thing).
9. Eucalyptus Oil
One of the most potent ways to treat a nail fungal infection is toapply some eucalyptus oil to it. In fact, one of the best things about taking this particular all-natural approach to a nail infection is it can kill the fungi without totally drying out your nails in the process. Also, if you’re looking for an oil that will protect your all-natural nails frompotential environmental damage, eucalyptus oil totally has your back as far as that is concerned.
10. Vanilla Oil
Now,I’m definitely preaching to the choir when I say that you should take a break from nail polish every once in a while. Just like your skin needs a mini-vacation from cosmetics and your hair needs one from the product (build-up), your nails need time to breathe on occasion, too; otherwise, the chemicals in the polish can lead to breakage, peeling, and weak nails overall. And while you’re on the break, try applying some vanilla oil to your nails and your nail beds.The antioxidants in the oil can help to speed up the healing process of your nails as well as reduce inflammation (if you’ve got any of that going on). It can also help to nourish your nails as they prepare for another few months of nail color.
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I’m telling you, although there are all kinds of nail products on the market, if you get your hands on a few staple essential oils, you can feel confident that you’re giving your nails some chemical-free, holistically beneficial oils that will get your nails right in so many ways. I’m looking at my nails as I’m typing all of this out, and I can certainly attest to it. Try it — ain’t no way that you (and your nails) won’t like it!
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