With all the talk of inflation, heightened interest rates, and a recession looming, it’s easy to feel overwhelmed, especially after pushing through the hardships of a pandemic. If you can find inspiration and motivation to keep pushing through, just take a cue from someone whose mantra screams empowerment and fortitude no matter what life throws at us as Black women.
"We had a conference [recently] and one of our speakers said ‘You are your own economy.’ And I’m of the mindset, after working with coaches and being around people who are moving heavy in their industries, that we are our own economy," said Makeda Smith, CEO of Savvy Chicks In Real Estate, a Plainfield, IL-based marketing agency that offers community, events, coaching, and resources for women in the industry. "The economy may say that we’re looking at increased prices, but what are you going to do to meet the challenge?"
Women are finding financial freedom and empowerment through pursuing careers and businesses in real estate, representing 65% of realtors. (And it's notable that single women, in particular, are leading in homeownership, at 19%, compared with 9% of single men.)
Smith has built a lucrative career in real estate, becoming a multi-million-dollar producer and top-seller in her market. "It's from my hard work that I already put in the industry, being a top producer, that I’ve made an impact in the industry. Now, I’m able to take that same drive and shift it to help women in the business.
She is now working to ensure that Black women in the industry are able to leverage all opportunities to not only build wealth for themselves but also for those in their communities as well.
We talked more with Smith about how she got started, what has kept her passionate about the industry after almost two decades in the business, and how women can tap into a lucrative career despite the current economic climate:
Carl Ankrum of The Media MD
xoNecole: How did you get started working in real estate?
Makeda Smith: I got licensed in 2004, and it was after my husband had pestered me to go and get my license. He thought it would be a good opportunity for me to start a new career. I was coming out of [a career in] customer service. It was a completely different industry, and I wasn’t thinking about real estate until he pushed me. Eighteen years later, I’m still a licensed agent.
We launched our own brokerage in 2011. Then, in 2017, I launched my marketing agency to help women in real estate build their brands. It just came full circle.
xoN: What keeps you going after so many years in the industry, especially with the housing market's ups and downs?
MS: In the early years, [I had] the ability to help a family or an investor to purchase and sell real estate and have that be part of their wealth portfolio. Now, I’m passionate about helping the agents who have just started out in business or those who have been in business but [are] stuck and can’t get over a certain revenue hump. We have the inflation rate and gas prices are high, but people will always need a place to live and there's always opportunities.
Let's say last year, I was working with people who had a price point to where they couldn't get over showing people homes that may have been at $150,000. Those homes are $200,000 and $250,000, so a lot of the agents’ incomes are going up because the property values are moving up. It’s not like 2008 [during the Great Recession].
Carl Ankrum of The Media MD
xoN: It's good you mentioned that because some women might be a bit apprehensive about getting into real estate due to what's going on in the economy right now.
MS: If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. You have to have a strategy and a plan. Then you have to have a made-up mind that 'I'm going to go for this.’ Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now.
"If you’re a new agent coming into the business, it’s no different than when I got into it in 2004. You have to find your lane and you have to go hard in that lane. Figure out how you are going to carve your own space within the saturated market. It was saturated in 2004, it was saturated in 2008, and it’s saturated now."
A lot of people are saying that these are times that we will find people leaving the industry, but then you will find out what agents are really made of — those who stay in the industry, who find a way around the noise and distractions.
xoN: How do you carve a niche, though? What actions did you take?
MS: I did not sell traditional real estate. I said, 'Okay, how can I get more listings faster so that I am not doing as much legwork to find new clients?' I began to study and figure out how I could work with a bank like Chase, Fannie Mae or Freddie Mac who already had a bulk of listings and say hey I’d like to be your go-to agent. If you have any foreclosures in your area, I’d love to be your broker on that.' And that’s how I became a top producer. In 2007, when I made top-earner status, I had to bring my husband on in because I couldn't handle all of it myself.
Then we both made at least $100,000 each. We had never ever seen anything like that in our lifetime.
Carl Ankrum of The Media MD
xoN: Some of us struggle with networking and forging relationships. How were you able to do so with the housing and banking institutions?
MS: It's not as easy as people say. I went to a conference in Dallas and it was geared toward businesses that had assets. I said, 'If I could just get in front of them, give them my pitch, and bring them what I have to the table, let’s see if they’ll give me a chance.' I just started showing up at all of these different conferences. I’d hit up reps over and over again. The one thing I would say that worked is that time when I followed up with Freddie Mac over and over. They kept telling me no.
Then the rep finally came through with that yes. She gave me 50 listings that [they] can give you at one time and I was blown away. I finally heard that yes. I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer.
"I showed up where the people were. If it was me paying for a plane ticket plus a conference ticket and making sure I had money for food even when I was low on cash, I made that investment to show up where I needed to be for my ideal client. That’s how I became a top producer and my husband became a top producer."
I always say, 'Stop being timid about your business.' Walmart is not timid about selling you their products or putting a commercial in your face. Target is not timid about helping you get into their stores to spend more of your money, so why are we timid when it comes to our own businesses? I don’t care if you are in your first $10,000 or half a million, we cannot afford to be timid about the businesses in which God has given us.
My mission is to help women in real estate have multiple streams of income that not only depends upon real estate transactions but you have digital products, courses Ebooks, and own paid events. Those are things that don’t teach you in real estate school and it's something I wish someone had done that for me. That keeps me going.
For more of Makeda, follow her on Instagram @makedasmithceo.
Featured image by Carl Ankrum of The Media MD
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Take the vaginal microbiome, for example. Even if you do happen to know what that is (and you get an automatic 10 points if indeed you do!), how often do you hear it brought up in conversation, in articles, or even on social media? And yet, as you’re about to see in just a moment, if more of us focused on taking good care of this very thing, our vagina — and overall health — would prosper on a whole ‘nother level.
So, if you’re curious about something that you maintain to keep your vagina in the best shape possible, read on. This here will certainly do it.
What Is Your Vaginal Microbiome?
Mother Nature Art GIF by Emilia SchettinoGiphyOkay, so what exactly is the vaginal microbiome? Well, let’s begin with the term human microbiota.
The long short of it is each human has a whopping 10-100 trillion symbiotic microbial cells in their body; most of them are housed in the gut. What this is called is the human microbiota. Well, the genetic profile of the microbiota is known as the microbiome, and the vaginal microbiome, specifically, consists of the different types of bacteria that are housed in a woman’s genital tract.
The reason why all of this is so vital is because, since 80 percent of your immune system is housed in your gut and the overgrowth of bacteria in your genital tract can lead to various infections (especially bacterial vaginosis, which is otherwise known as BV), you’ve got to be proactive in taking good care of both your microbiota as well as your microbiome.
As far as your human microbiota — which is sometimes called your gut microbiome — is concerned, you can check out a few tips on how to properly care for it here. In the meantime, when it comes to your vaginal microbiome, we’ll get more into how to keep it in good condition below.
How Does Your Vaginal Microbiome Impact Your Overall Health and Well-Being?
You definitely want your vaginal microbiome to be as healthy as possible. The main reason why is that it helps to keep your vagina at a good pH level which creates an environment where you are less vulnerable to vaginal infections, including STI/STDs, bacterial vaginosis (BV), yeast infections, urinary tract infections (UTIs) and pelvic inflammatory disease. Also, if you are currently in the process of trying to conceive, a healthy vaginal microbiome can help to reduce your chances of your baby being born prematurely. So yeah, having and maintaining a healthy vaginal microbiome is a pretty big deal.
Not only that but when you end up getting recurring infections, that can end up taking a toll on your overall health and well-being. For instance, studies reveal that STI/STDs can increase your chances of getting cancer, developing problems with your nervous system, heart disease, and even neurological damage. Or if BV goes untreated , that can increase your chances of getting an STI/STD, developing pelvic inflammatory disease, or being diagnosed with endometriosis.
So basically, the more proactive you are in taking care of your vaginal microbiome, the better your chances are of your health remaining in great condition, period.
5 Things You Can Do to Keep Your Vaginal Microbiome in Good Shape
Menstrual Cup GIF by Period NirvanaGiphyIf you just read all of what I said and you’re thinking something along the lines of, “Okay, Shellie, simplify what I need to do to take care of my vaginal microbiome,” — the first thing that I would say is you need to make sure that there are more “good bacteria” in your genital tract than bad. A surefire way to do that is to consume probiotics, specifically, the kind that are high in lactobacilli, because it contains what helps your vaginal pH to remain where it needs to be.
If you’ve never taken probiotics in a supplement form before, a list of some of the (current) best ones for women’s health is located here and here.
Aside from that, here are five other proven and effective things that you can do:
1. Eat plant-based foods.
One of the main goals that you should have is to “feed your vagina” foods that will either give it more good bacteria or will help the good bacteria that is already in your vagina thrive; many plant-based ones will do just that. Prebiotic ones like onions, asparagus, and bananas will help healthy bacteria to grow. Probiotic foods like sauerkraut and pickles help to create good bacteria.
Foods that are high in fiber, like sweet potatoes, blueberries, and almonds, can help lactobacilli to remain intact (while we’re here, processed food has been proven to throw your vaginal microbiome off, so please consume them in extreme moderation).
2. Use a menstrual cup.
If I’ve said it once, I’ve said it a billion times. Lawd, I wish that I wasn’t late in the game when it comes to using a menstrual cup. Although on my heavy period days, I was going to need the backup of pads regardless, on lighter ones, a cup feels like you’re not on your cycle at all! Oh, how I adore them so.
As far as your vaginal microbiome goes, they’re bomb because, well, since cups collect blood (instead of just letting blood lodge in your vagina like tampons do), studies say that you increase your chances by 37 percent to have a healthier vaginal microbiome and reduce your chances by 26 percent of not getting BV at all. Sounds like a win, all the way around, if you ask me.
3. Make sure your lubricant is pH-balanced.
Although some people think that lubricant should only be used if you naturally struggle with getting wet, I don’t agree. So much, in fact, that I once penned, “The Wetter, The Better: 10 Creative Ways To Use Lubricant.” Just make sure that you go with a lube that will help your vagina to remain at the pH level that it should be (which is somewhere between 3.8-5.0).
Silicone-based ones are good in this department. Plus, they last longer than water-based lubricants and are safe to use with condoms or on your sex toys.
4. Consistently sterilize your sex toys.
Speaking of sex toys, please make sure to sterilize yours after each and every use. Not only does it help to keep bad bacteria at bay, but it also reduces your chances of getting an STI/STD or even BV or a UTI. For tips on how to properly clean yours, click here.
5. Drink some coffee. Or green tea. Or red wine.
If very few things bring you joy, like a hot cup of java, I’ve got great news for you. Since coffee contains polyphenols and polyphenols are plant-based chemical compounds that are loaded with antioxidants, drinking coffee can help to support the good bacteria that are in your vagina (so long as you don’t overdo it!).
If coffee isn’t your thing, green tea and red wine have these polyphenols in them, too.
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Featured image by Miguel Sotomayor/Getty Images