'Insecure'’s Kendrick Sampson Talks Activism & How Everyday People Can Affect Change

If I were to tell you that Kendrick Sampson's journey into activism was inspired by a sign in the bathroom, you wouldn't believe me. But the fact of the matter is, it's 100% true. A simple message, "Leave It Better Than You Found It," became the mantra that the Houston native would eventually tap into in order to shift his activism efforts from a simple act to a revolutionary lifestyle. He is coy yet hilarious as he divulges this story over the phone during a quiet yet busy evening in LA. And as he continues to speak, it becomes more and more apparent that while the impetus may be comical, his dedication to amplifying the voices of those who live in the margins of our society are indeed no laughing matter.
"I have a platform, I have a voice, and I need to do the work and utilize whatever privilege I have in order to keep people from dying. And I can't be complicit in that," he tells xoNecole.
He continues, "It's our purpose, I feel, to leave this Earth better than we found it. And so I really just leaned into that and who I am because it's completely righteous and justified. I've gone about different creative ways in doing it based off what I feel led [to do] and what's most effective, but there's definitely tactics and nuance to all of this."
And tactics and nuances seem to be the main aspects undergirding his new initiative, BLD PWR (pronounced "Build Power"). It's a liberation training, freedom-fighting measure that seeks to leverage the collective power of those primarily in the entertainment industry, to lend their platforms and voices to increase civic engagement and create real shifts towards transformational social justice. In partnership with visionaries such as Tia Oso and Mike De La Rocha, they hope to not only raise up the next wave of socially conscious entertainers but to also foster a safe space that cultivates both imagination and radical love.
We recently got the chance to chat with Kendrick about his new initiative--and here's what he had to say.
In your own words, describe BLD PWR?
BLD PWR is about taking action and how to do that in a healthy way. It asks how do you lift up those vulnerable voices without speaking for them? And how do you learn from your mistakes and what that looks like in a training process? We want to build up the next Harry Belafontes, Marsha P. Johnsons and all these amazing, dope, radical change-makers that were involved in the process and movement. Whatever privilege they had, they aided in uplifting those with a little bit less privilege. Whether it was with their resources, or creatively producing content, or just showing up at marches and protests.
Everybody has their place in the movement and we don't want to give anybody an excuse if they don't agree with people's tactics. We want to train up and foster that imagination. I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them.

Courtesy of Kendrick Sampson
"I believe that it's our job, our duty, and our purpose to go into every situation and leave it better than we found it. And to lift up the most vulnerable, seek out the most vulnerable, and empower them and work to liberate them."
What do you hope to accomplish with this initiative?
Ultimately, people look at LA and Hollywood as a culture beacon. And to be honest, the everyday organizers are the true heroes of our society, the people that dedicate their lives to liberating folks everyday, whether that's in environmental awareness or lessening the maternal mortality rate or closing the pay gap. These people are heroes but a lot of the time, they look to celebrities and people with platforms more than they'll look for the community organizers that are experts in this field or the educators for this information. And so we also have that privilege being in a position where we have people paying attention to us, and my goal is to train leaders within the entertainment industry. So that they'll understand that the real work is on the ground, lead people to their work, and use media attention to reflect and amplify the good work that's already being done.
I want those in the industry to feel confident enough to speak on these issues in the right way. And when they do make mistakes, learn how to correct those easily and not retract back into a corner. I want to have a safe space to where we can foster the radical love and deconstruct all the things we suffer from--talk about it, bounce ideas off [each other] and then push that out into culture.
You’ve been known for your outspokenness and views on today’s social issues as much as your acting. When did you realize you wanted to pick up the mantle of activism? Was there a defining moment: what was it and how did it affect you?
There wasn't a clear defining moment, but I feel like my whole life, I just had this inclination towards trying to do right. And a lot of times it was more so about being right and that was a selfish thing. I think God used that against me to where it was like, 'If you really want to be right all of the time, you need to acknowledge that you're not right. That you don't know everything, you can't be a know-it-all and it's impossible. You need to humble yourself.' So I listened to God in that and try to do my best in allowing that to lead so that I can follow and be an example in that. And it's manifested itself into different ways throughout my life.
Eventually, I was posting stuff while Black Lives Matter was gaining momentum and I was connecting with different movement folks and other people that were socially conscious and getting advice. I was trying to hang back and go behind the scenes and have meetings and such. But then I realized I was placating the oppressor really, in that I didn't want to come off as an "angry black man". And when Eric Garner was murdered and got all this media attention and there was so much injustice and anger--I finally said to myself, 'You know I am angry, I am black, and I am a man.' But if I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression.

Courtesy of Kendrick Sampson
"If I don't speak out and I try to placate people and not come off as this stereotype, then I'm aiding the oppression."
The descriptor says that this initiative is: “A National Platform For Artists, Athletes and Entertainers Committed to Using Their Influence For Social Justice.” Do you ever think that there can be art/entertainment WITHOUT activism or are they always one and the same?
Yes and no; it depends on how people understand activism. A lot of people think that every project should be an activism-centered project. They think that there needs to be a protest or a statement on something. And I don't necessarily think that. But I think the way we approach stories should be activism in the sense that our lives are activism. Think about Insecure for example, there's no clear policy that they're trying to push, but it was activism in the sense that it told the story of vulnerable communities that had not been seen before in that space.
And that's so essential and important. So many groups of people of different ethnic groups, genders, and ages come up to me and say they watch Insecure. And now they're privy to an experience that they weren't before. It's not an educational piece, but it helps bring peoples stories to life and humanize them in a way that our society has historically been opposed to. So stories like that, that just tell a simple love story or life story of brown people or indigenous people--that show the humanity in people that aren't normally humanized. That's activism.
"I think the way we approach stories should be activism in the sense that our lives are activism."
Does your acting career play a part in your role as an activist?
I think people think I work a lot more than I do, meaning the projects and they think I'm consistently on set. And unfortunately, I'm not. But a lot of that is because I have to pick and choose what I want to do. Now I'm not gonna sit here and make it seem like I'm picking and choosing all my roles because there are a lot of things that I audition for that I just don't get. But this isn't a woe is me, because I get a lot more work than some actors do--but it is a very conscious effort to not take roles that are problematic, to avoid stereotypes and oppression, misogyny.
I have worked on projects because people are willing to change content, but I definitely think that activism is a lifestyle. And our career should fall under that umbrella. My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose.

Getty Images
"My career is a tool to do that work. Not a side from that work, it's not a side job. It's a part of my purpose and I do my best to utilize every aspect of my life with that purpose."
Can anyone take part in BLD PWR or is it just for the aforementioned groups of people?
It's for creatives, but it's not for everybody. In particular, it's with those with platforms or those who are building platforms. There's no size to it but it's for people who are doing socially conscious work--or who WANT to do socially conscious work. So it's writers, filmmakers, storytellers, actors, athletes. It's open to influencers of all facets, but especially within the entertainment business. The main focus is to make sure people with platforms are more informed of the work of everyday organizers and are actually a part of and aiding that work.
When you think of this initiative 5-10 years from now, what do you want it to look like?
I want it to look like an army of freedom fighters. That we're out here building multiple safe spaces, we fostered other people's initiatives and communities, and that we won't necessarily get the credit for it. You won't be able to fully grasp the scope and reach of what we do and manifested in the world. I want it to amplify other people's work, the people on the ground, and in my heart, I want to be able to say, "That's beautiful that I was a part of that and no one will ever know."
But ultimately, [I] want to see safe spaces for the liberation of the most vulnerable folk and people of color, black, brown, indigenous folks and uplifting their stories and bringing them into the center. And having Hollywood lead the charge. Because there is no change, no revolution without art. The most effective communication is art. And part of that is oration and speaking and creating these stories and being active on social media, kneeling. All of that is a part of it.

Courtesy of Kendrick Sampson
"There is no change, no revolution without art. The most effective communication is art."
For someone looking to get more involved in activism or maybe just starting out, what are a few key things they can do RIGHT NOW to affect change?
Figure out what you're most passionate about because we can't cover everything. Find a local community organizer or organization that's working in that area. Because I guarantee you someone is already doing the work on whatever issue you want to take up. Then pursue your education and information in that area. See what the movement landscape is. For those who want to participate in training, they can go to bldpwr.com.
If you're in LA, there's Reform LA Jails, that seeks to transfer millions of dollars that they want to use to build new prisons and invest it into alternatives to incarceration for the homeless and mentally ill.
For more information about BLD PWR, check out their website here. Follow BLD PWR on Facebook.
Featured image by Getty Images.
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This Is How To Keep 'Holiday Season Stress' From Infecting Your Relationship
Hmph. Maybe it’s just me, but it seems like there is something really weird happening in the fall season air (because winter doesn’t officially begin until December 21) that cuddle season is in full swing while break-up season is as well. In fact, did you know that break-ups are so popular during the holiday season that December 11 is deemed Break-Up Day?
The reasons why relationships shift around this time vary; however, I did both roll my eyes and chuckle when I read that a very popular one is because it’s an easy way to get out of getting one’s significant other a Christmas present. SMDH.
Anyway, I personally think that the less shallow folks out here may contemplate calling things “quits” or they at least distance themselves a bit from their partner (and what I’m referring to is serious relationships) due to all of the stress and strain that oftentimes comes with the holidays whether it be financial, familial, due to their tight schedules or something else.
Listen, I would hate for you and your man to miss the fun and happiness of experiencing this time of year, all because you are so overwhelmed or irritated that you can’t really enjoy it. That’s why I have a few practical tips for how to avoid allowing the typical holiday season stress from INFECTING your relationship.
Manage Your Expectations
GiphyUnmanaged expectations. If there is a main reason why the holiday season tends to be so stress-filled for so many people, I’d bet good money that this is the cause. And when you’re in a long-term relationship, expectations can manifest themselves in all sorts of cryptic and/or unexpected ways. You might have relatives who assume that you are going to be with them for Thanksgiving or Christmas when you have other plans in mind. You might be thinking that you are going to spend one amount for presents while your man is thinking something totally different. When it comes to scheduling, your signals may be crossed.
And you know what? To all of these scenarios, this is where clear and consistent communication come in. Don’t assume anything. Don’t dictate anything either. From now until New Year’s, mutually decide to check in once a week, just to make sure that you are both on the same page as it relates to the holidays and what you both are thinking will come along with it. The less blindsided you both feel, the less stressed out you will be. Trust me on this.
Set (and Keep) a Budget
GiphyOkay, so I read that last year, 36 percent of Americans incurred some type of holiday-related debt. Hmph. Last year, there was still some sense of normalcy in this country, chile, so I can only imagine what finances are gonna look like over the next several weeks. That said, since I don’t know a lot of people who don’t find being broke stressful, make sure that you and your bae set a budget and then stick to it this year — no ifs, ands or buts.
Because really, y’all — it doesn’t make sense to deplete savings and/or max out credit cards for a few days of giggles only to be damn near losing your mind because you don’t know how to make ends meet come Dr. Martin Luther King, Jr. Day.
And by the way, this tip doesn’t just speak to things like food and gifts; I also mean travel. If it doesn’t make a ton of sense (or cents) to be all over the place this year — DON’T BE.
Keep Matthew 5:37 at the Forefront
GiphyIf off the top of your head, you don’t know what Matthew 5:37 says, no worries, here ya go: “But let your ‘Yes’ be ‘Yes,’ and your ‘No,’ ‘No.’ For whatever is more than these is from the evil one.” That verse right there? Oh, it’s a boundaries lifesaver! I say that because do you see “maybe” or “I’ll think about it” in there? Nope. LOL. It says that you should tell people “yes” or “no” and leave it at that — and that complements Anne Lamott’s quote, “’No’ is a complete sentence” impeccably well. Yeah, you’ve got to remember that anything beyond a yes or no to a request is privileged information; you don’t owe anyone details or an explanation.
Besides, if you are really honest with yourself, when someone asks you something and you give a “Umm, let me think about it” kind of reply, more times than not, you already know what your answer is going to be — so why not let you both off of the hook? Give your response. Commit to that. And let everyone (including yourself) get on with their lives and schedules.
I promise you that when it comes to those holiday parties, you are pissing more folks off by not RSVP’ing or doing so and not showing up than just saying, “Thank you but not this year” off the rip.
Remember That Your Personal Space Is Privilege Not a Right
GiphyA friend of mine recently bought a new house and invited me over to come see it. He’s a single man with no children, so as I was taking in all of the space that he had, especially as I walked through his finished basement, I joked about relatives coming to live with him. “Hell no” and “absolutely not” were pretty much his immediate responses as he went on to say that some folks even had the nerve to be offended when he told them that he had no intentions on taking DNA in.
Ain’t it wild how people think that your stuff is their right? And yes, that brings me to my next point. Your home is your sanctuary space. If you want to host folks this year — cool. If not, ALSO COOL. Please don’t let folks (family included) guilt you into how they want you to act or even into what they would do if the shoe was on the other foot. You are not them — and as one of my favorite quotes states, “If two people were exactly alike, one of them would be unnecessary.” (A man by the name Larry Dixon said that.)
Hell, my friends? They know that I am good for sending them random things that they need or even want all throughout the year. Coming over to hang out at my pace, though. Uh-uh. Chalk it up to being a card-carrying member of the ambivert club yet I like keeping my living space personal — and I sleep like a baby, each and every night, for feeling that way.
Always remember that your space, your time, your resources, your energy and shoot, yourself period (including your relationship), are all things that are your own. You get to choose how, when and why you want to share them. The holiday season is certainly no exception.
Cultivate Some “You Two Only” Traditions
GiphyIt’s not uncommon for some couples to hit me up after the holiday season to “detox.” Sometimes it’s due to the financial drama (and sometimes trauma) that they experienced. Sometimes it’s because they allowed their relatives (especially in-laws) to get more into their personal business than they should’ve. More than anything, though, it tends to be because they didn’t get enough quality time together and so ended up feeling “disconnected.”
Please don’t let that happen. Listen, I’m not even a holidays kind of woman and yet, I will absolutely sit myself down with some hot chocolate and chocolate chip cookies to enjoy a Hallmark holiday film or two. Aside from the fact that most of them are lighthearted and sweet, I also like that they usually focus on couples loving on each other amidst all of the holiday beauty and ambiance — which is something that all couples should set aside some time to do.
Maybe it’s a vacation. Maybe it’s a staycation. Or maybe it’s my personal favorite, A SEXCATION. Whether it’s for a few days, the weekend or even overnight — don’t you let the holidays go by without setting aside time for you and your man to celebrate one another. Don’t you dare (check out “Are You Ready To Have Some Very Merry 'Christmas Sex'?”).
GET. SOME. REST.
GiphyI once read that 8 out of 10 people get stressed out over the holidays and 3 out of 10 lose sleep during to it — and when you’re stress-filled and sleep-deprived, that can absolutely lead to hypersensitivity, making mountains out of molehills and even not being in the mood for sex.
Your relationship can’t afford to go through any of this, so definitely make sure to prioritize rest. I don’t care how unrealistic it might seem during this time, sleep should never be seen as a luxury; it will always and forever be a great necessity.
That said, try to get no less than six hours of shut-eye in (check out “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand”) and even ask your bae to take a nap with you sometimes (check out “Wanna Have Some Next-Level Sex? Take A Nap, Sis.”). Not only will sleep help to restore your mind, body and spirit but, when it’s with your partner, it’s an act of intimacy that can make you both feel super connected, even in the midst of what might feel like chaos.
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Holiday season stress is real. Still, never give it the permission or power to throw your relationship off. Put you and your man first and let the holidays be what they are gonna be, chile.
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'Constant Reassurance' Is The Relational Orange Flag No One Wants To Address
Read more than scroll. Boy, if there is a motto that I would encourage people to implement, now more than ever in their life, it would be how important it is to read (actual books, researched data and fact-based information) over merely scrolling via social media. Because boy — every time I look out on apps to see what folks are talking about, I don’t know if I’m impressed with or appalled by how many nothing-more-than-emotionalized opinions are so boldly stated when, after five minutes on Google, it’s clear that there are virtually zero facts to back them up.
Not to mention the fact that so many folks literally don’t read (you know, past skimming) anymore — and yes, I have stats to prove it. I recently read that back in 2022, reportedly, a little over 48 percent of people read one book over the course of that entire year (that is not a good thing and proves that book reading is on a steady decline). Meanwhile, the amount of time that is spent on social media: 2.5 hours on a daily basis. That’s 150 minutes of listening to folks just say…whatever. And if you listen to it long enough, you could actually start believing it as gospel.
This includes what I am going to touch on today: the belief that if someone really cares about you, they should constantly reassure you. Y’all damn near are gonna have me join the world of social media again, just to address this one fallacy. For now, though, I’ll settle for making some points via this article — because as you can see from the title, I don’t agree with that conclusion at all.
In fact, I personally believe that thinking this way is a pretty big relational orange — if not red — flag.
Reassurance. And What It Does for a Child.
GiphyIf you’ve read enough of my content, you know that I am big on word definitions — and when it comes to the word “reassurance,” the meaning alone explains why this article has the title that it does:
Reassurance: something, such as information, praise, or an action or gesture, that soothes, comforts, or restores to confidence
Reassurance restores confidence. Bookmark that, please. I will certainly circle back to that point before I am done.
Okay, so when it comes to, say a child, there is absolutely a place for reassurance. That’s because they are still in the process of significant self-development and so they need reassurance in order to feel safe, secure and loved. It’s also a way for them to establish trust in others.
However, did you know that many mental health experts say that if a child deals with, say anxiety, constant reassurance can actually be counterproductive because they can start to rely on external validation to emotionally stabilize them instead of learning how to remain calm and relaxed on their own (yeah, bookmark that too)? Some other ways that constant reassurance can become potentially problematic is it can cause kids to create problems that don’t exist, to overthink and to jump to the wrong conclusions (hmm…very interesting).
And so, already, we’re seeing something pretty interesting, right? Although reassurance has its place, too much of it, even for kids, typically ends up doing more harm than good.
Let’s keep building.
How 'Lack' As a Child Can Manifest As an Adult
GiphyOkay, so we just touched on how constant reassurance can be counterproductive for an anxious child. Now what about when that child grows up? If they never learned how to properly and effectively deal with their anxiety, what then? Well, this is where attachment styles can very easily come into play — especially since one of them is literally called “anxious attachment style.”
Anxious attachment style is rooted in insecurity. It typically stems from experiencing the type of dysfunctional upbringing that resulted in one or both parents being unpredictable or inconsistent in their caregiving approach and techniques. As a result, the child deals with things like fear of abandonment or rejection and, without healing from that, they become an adult who is pretty much the exact same way.
In relationships, it can manifest in them being extra clingy, codependent, super jealous, controlling or — catch it — someone who is always looking for validation and reassurance.
Hmph. Did you catch that? Did you really catch that? Needing constant reassurance in a relationship IS NOT something that should automatically come with a relationship. In fact, if you’re someone who has this type of need or even expectation, there’s a really good chance that what you actually need is therapy — not for your partner to work harder to make you feel better about yourself or the relationship.
Which brings me to my next point.
Relationships Can Be Therapeutic. They Aren’t Therapy, Though.
GiphySomething that some of my clients will tell you that they’ve heard me say, more than once I might add is, “PARENT and PARTNER are not palindromes.” A palindrome is a word (line, sentence, etc.) that is the same whether it is spelled backwards or forwards — and while, of course, parent and partner couldn’t qualify as being that, what I mean is there are far too many people who think that partners should pick up where parents left off and/or dropped the ball — and that is a super unhealthy approach to relationships. Come to think of it, not only is it unhealthy but really unfair as well.
This is exactly why I’m not big on phrases like “the princess treatment” in adult relationships. A princess is the daughter of a king while a queen is the wife of one. For a grown woman to expect a man to do what a father did for her as a child without accepting that as an adult, there are far more responsibilities as a wife that comes into play? Yep, that is toxic thinking.
And you know what? So is expecting your partner to overcompensate for where your father and/or mother didn’t show up in the way that they should have. That is not your partner’s fault, their role or their assignment while dating you. If you feel otherwise, it really is time to speak with a professional who can help you to do a bit of “reprogramming” in your thinking because, for you to feel and/or assume that since your parents didn’t make you feel confident and secure or teach you how to value yourself, your partner should work overtime to make up for it? There is not one thing that is healthy, mature or emotionally solid about having that type of mindset.
And that is why I am also good for saying that, although relationships can be therapeutic (healing), they should never EVER be seen as therapy. Therapists are trained to deal with the mental and emotional challenges that people have. On the other hand, no one should expect their partner to have the knowledge and expertise that professionals do — and while we’re here, partners also shouldn’t trust that someone who needs the assistance of a therapist to become whole (again) would know exactly what steps are required for that to happen.
So yeah, if you’re someone who thinks that being loved means that someone needs to constantly make you feel good about yourself or secure in the relationship — you probably do have an anxious attachment style. See a professional to get that confirmed, though. Because no one should have to make you feel valued or worthy. That is an inside job.
And this brings me to my final point.
It’s Not Fair to Want Someone to Love You More than You Do
GiphyFor this last point, something that Christ once said immediately comes to mind:
“No one puts a piece of unshrunk cloth on an old garment; for the patch pulls away from the garment, and the tear is made worse. Nor do they put new wine into old wineskins, or else the wineskins break, the wine is spilled, and the wineskins are ruined. But they put new wine into new wineskins, and both are preserved.” (Matthew 9:16-18 — NKJV)
A lot of times, Christ spoke in parables because it was easier for people to get where he was coming from (Matthew 13:13). Anyway, along these lines, what would be the point in pouring a liquid into a bottle that has a hole in it? It’s not built to contain and maintain the fluid and so, no matter how delicious the drink may be, no matter how many times it’s poured into the bottle, the bottle is never going to remain full — because it has cracks in it.
BOOKMARK THAT.
My fourth baby’s daddy (check out “Why I Named The Children I Aborted”), while we were in the process of our “exit interview” (which is what I choose to call it) of our dynamic, he said something that has always stayed with me: “Shellie, your biggest problem is you receive compliments are revelations when they should be seen as confirmations.” Hmph. The irony of HIM saying that is kind of a trip and yet, at the time when we were experiencing each other, he was exactly right. I should’ve never had such a low sense of self-worth that whatever a man said to me had me so in awe that I either felt extremely grateful or became super addicted to his validation.
And y’all, that is exactly what needing constant reassurance looks like — because why does someone need to keep telling you that you are beautiful, keep saying that you are wonderful, keep letting you know that they want to be with you — keep restoring your confidence in yourself and in your relationship with them?
In other words, why should they work harder at making you feel good about yourself and solid in your relationship than you are willing to? Isn’t that just like pouring liquid into a broken bottle?
There is someone in my family tree who I had to distance myself from because he kept venting to me about his marriage and the fact that his wife was just like this. Sadly, it was never (and I do mean NEVER) enough that he chose her — whenever she felt some type of way about herself, here she came looking for him to fill her voids. After a couple of years of the nonstop needs for reassurance, he was worn out from doing it and I was exhausted from hearing about it. He was too scared to call her out and she was too unaccountable to get the real help that she needed. Whew. Toxic on top of toxic.
So Shellie, what are you saying — that we shouldn’t expect compliments, affirmations, support and encouragement in our relationships? Chile, if that is what you got out of this, you are choosing to think that way because that couldn’t be further from where I am coming from.
Again, you’ve got to remember what reassurance means: it’s about restoring confidence. A compliment is “an expression of praise, commendation, or admiration” yet if you already know that you are pretty, smart, funny, whatever, someone telling you that isn’t “building your confidence;” it’s cosigning on something that you are already aware of. Encouragement is about inspiring or stimulating someone and so yes, of course, the right partner is going to want to see you win in life and so they are going to offer up influence and motivation to help you — but what if they aren’t there?
Shouldn’t you be able to encourage yourself? ABSOLUTELY. However, expecting them to restore your confidence due to things that have nothing to do with them or because you simply lack self-confidence? That is not how relationships are to go. If you aren’t sure of yourself (which is a foundational definition of confident), get to the root of why and then figure what you need to do to become sure — that way, your partner doesn’t have to constantly “fill you up;” actually, what they do will be surplus instead of void-filling because your “bottle” will be unbroken.
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I’m telling you, if you pay attention to the relationship side of socials, at least twice a day, someone will talk about how they think that a relationship should entail receiving constant reassurance. Lies on top of lies. No one should think that love means trying to make someone else feel sure about themselves because they don’t know how to do so on their own.
And this is why I say that expecting constant reassurance is an orange, if not red, flag.
Because when you already feel good about yourself, there is no need.
And if you don’t, figuring out how to is an inside job — FIRST.
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