I Jetset On A Budget For An Entire Year With These Travel Hacks
Two years ago, Santa came through in the form of a glitch fare to Johannesburg, South Africa with Etihad Airlines.
I called my sister from another mother and told her she and I needed to hop on this once-in-a-lifetime deal because I didn't know how long it would last. From May 13 to May 19, we explored Jozi and later that week Cape Town. We spent a total $450 for our flights. Of course the experience was fun, but there were resources that put me in the know about these flights before others.
In 2015, I became known as a "the traveler" in my circle -- a name I still feel like I don't deserve -- but it has always been my goal to rack up miles. My excursions included a work assignment at Disney World and quick weekend getaways to Charlotte, North Carolina, Los Angeles and Washington, D.C. The biggest thing I've learned this year is that being a great traveler is not about getting your hi-res photo featured on a dope travel Instagram page.
You have to put in the work to get to your destination first. Applying the following rules to the traveling game should have you flying high in 2019. There is no secret to this. Take it from this jetsetter newbie.
1. Create a travel bucket list.
As they say, write your vision down and make it plain. Looking back at my journal in 2013, J-burg was on my travel bucket list. A year later, I found an amazing deal going there. Next year, I'm marking other international cities. Use a vision board or wallpaper on your phone or laptop to post a photo of the place you want to go. Seeing is believing.
2. Sign up for flight deal newsletters.
My favorite travel newsletter is The Flight Deal. Every day, they send out a list of deals that that are poppin at the moment. They only last about 24 hours, so if you're planning to get on board, buy the ticket as soon as possible. The Flight Deal does a great job at laying out how to find the deal, and if you're patient and determined, you will be able to buy a ticket at a price that will shock others.
3. Sign up for airline flight trackers.
Many people check the standings of their favorite sports teams daily. Or they check the prices of their favorite shoes to see if they are finally on sale. Travelers do the same religiously with airline prices.
My favorite flight price tracker is Airfarewatchdog. The site tells me the prices of round-trip flights leaving my local airports. Los Angeles is a city I visited for the first time for below-average cost this year because I was paying attention. As a matter of fact, I was able to go from east to west twice, because I caught two super cheap flights. Let's apply the knowledge.
On average, a flight can run you anywhere from $200 to $400 between NYC and Los Angeles. How did I know this? Because I chose to get the e-mails to my inbox daily for these flights and I noticed the price patterns.
Keeping this in mind, when I received an e-mail in June with a flight from JFK to LAX for $150 roundtrip on American Airlines, I immediately hopped on it. That's $50 below normal and was within my budget so I moved with the quickness. I had connecting flights in Dallas, but I didn't mind. I had never been to Texas, so it gave me time to explore their airport. And even though I was only there for two hours, I learned two things: people were friendly and their food options were the best I've seen in any airport!
4. Follow the social media pages of airlines.
Sometimes airlines offer glitch fares as a marketing tactic. I follow JetBlue on Twitter. In February, I saw that they were running a promotion for super cheap flights between colder cities and warmer cities. They had a flight from New York City to Los Angeles for only $60-something dollars roundtrip! Because the website was hit with a crazy amount of traffic as word spread, I had trouble booking the flight and the price unfortunately went up. When I finally booked it, it was $180. Still not bad, especially since it was a direct flight.
5. Know your search tools!
When I have no flight deal to start with, Google Flights is my starting point. To me, their search picks up the best results. They also allow you to see how much the trip would cost if you took it on another date.
I also have to give an honorable mention to Edreams, especially for international flights. For example, when I was booking my flight from Jozi to Cape Town most sites would return prices that were $200-$300. But when I used Edreams, they returned flights for $115 RT.
Skyscanner is great for the more open traveler. Let's say you're not concerned about the destination and more about going somewhere that you can get the most bang for your buck. You type in your departure city and select "flexible" for your destination. They will then list current prices from your destination to multiple cities.
6. Multiple cities? Book flights together
Sometimes you can save by booking multiple cities together. For example, I'm traveling to Jozi in March, and for some reason, a one-way flight showed up as $800 on Google Flights. I was not accepting this, especially when you can get a roundtrip flight for the same price. Being that I am continuing my travels, I decided to book a later flight to Madrid at the same time. After finagling things, I booked New York to Johannesburg and Johannesburg to Madrid for $675 total.
7. Pack light.
This is an art I am still working on. I'm getting better at it. I never ever wear the amount of clothes that I pack. Many airlines are making money off checked baggage these days so packing light will help you save money and have less of a headache.
8. Use Ebates.
When possible, you can receive a percentage back for hotel stays, vacation packages, and flights by going through Ebates.com a coupon site. If you plan to book any part of your trip through Orbitz, Priceline, Hotwire, BookIt, etc. you can receive a percentage back for the price you paid. They don't process the money until after your stay or flight. This is an amazing money-saving opportunity.
9. Stay with Airbnb.
I've been using Airbnb since 2013. There have been horror stories in the news. But I've had many great experiences with hosts using the app and the price point you can get for a 1-bedroom or 2-bedroom apartment trumps high-priced hotel costs. I love having access to a kitchen when I'm traveling for quick meals and to save money on food. For safety, your best bet is to always go with a host who has high ratings and reviews. Don't go with a host who is brand new if you're not willing to take that risk, and always communicate your concerns before you book. The cool thing about staying in an Airbnb is that your hosts can give you up-to-date local knowledge to make the most of your trip. Also, they are sometimes cheaper than hotels.
10. Join a travel community.
There are many different travel groups and various travel Facebook groups, you can join to learn more about your dream destinations and connect with like-minded travelers. By joining a travel group, you can type, “Hey guys anyone in Los Angeles? What are some good cost-friendly sushi restaurants to check out?" and know for sure you'll get great responses back. From traveling newbies to traveling veterans, everyone is welcome.
11. Don't be too bougie to sleep on the couch.
I'm blessed to have friends and family in different cities throughout the country. It is the reason why I was able to stay in Los Angeles, Washington, D.C., and Charlotte, N.C. free of charge this year. But of course, don't be that friend that freeloads. Return the favor, if they're looking to travel to your city soon. Or buy them back some groceries or offer them gas money. It's just the right thing to do.
12. Always have a plug.
In Johannesburg, my friend and I met a blogger online for a day party who is my point of contact when I return to the city next year. We kicked it with natives at all the cool spots thanks to a friend of a friend who agreed to take us around while we were visiting. My friend and I also found a whiskey bar in Charlotte that had the most amazing sweet potato tater tots on earth by asking a bouncer at a club for a recommendation. If possible, see if someone in your circle knows someone in the place you're visiting. If not, always ask a local resident for advice when you get there. It definitely plugs you all the way into the city you're visiting!
Also, plan ahead. There are travel planning apps like TRIP, which allows you to view what events are going on in the city you are visiting, as well as the best places to go and restaurants to visit.
Of course, these aren't the ONLY hacks out there. Always do your research and be patient. Your traveling adventures await you in 2019!
Featured image by Getty Images
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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'Power Book II: Ghost' Star LaToya Tonodeo Doesn't Think Her Character's Mom Is A Toxic Parent
The Power Book II: Ghost finale episodes resumed on Friday, Sept 6, and the Tejadas appear to be in deep trouble. Spoiler alert: Diana Tejada, played by LaToya Tonodeo, is pregnant with Tariq St. Patrick's (Michael Rainey Jr.) baby while simultaneously dealing with her family's new arrangement with dirty cop Don Carter (Michael Ealy).
Diana doesn't want her child near the drug game, but due to her family and her child's father's active roles in that lifestyle, she may not have a choice. In a xoNecole exclusive, LaToya opens up about the reality of Diana's options.
"My advice would be like, girl, you better pray about it and make the best decision. But in actuality, like looking at the circumstances, I don't necessarily think it's best for her right now to leave her support system," she admits.
"She needs all the support she can get. It just doesn't make sense. You're saying you don't want Tariq to be a part of the life, but that's clearly what he is doing in his path. And then you're a Tejada, your family is a part of that life. And then you're in school. How are you going to support yourself and a child off the candy store like it's not going to work.
She continues, "So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
"So you need to keep, in my opinion, I would say, keep the family as close as you can, because regardless of who they are and how they operate, it's definitely beneficial for her."
If you watch Power Book II: Ghost, then you are familiar with the family dynamic between the Tejadas. The family's matriarch, Monét, played by R&B legend Mary J. Blige, groomed her kids to be gangsters and help her run their drug empire.
But her parenting has often caused a wedge between her kids Diana, Dru (Lovell Adams-Gray), and Cain (Woody McClain), especially after she killed their father. This led to Diana and Dru recruiting Tariq to kill Monét, but it was unsuccessful and now, Monét is now trying to repair her relationship with her kids.
While Monét ticks off many of the boxes of what a toxic parent may look like, LaToya has another point of view. "I feel like even though, on the outside, it could look like she's a toxic parent, I believe that we try to show that there's still elements of love there, and there are moments where Diana, for the sake of family, still will forgive all the things that, like if she feels blamed for certain things," she explains.
"Like the time, I think it was last season or season three, when Monét actually went into Diana's dorm room and apologized and all the things-- she's okay with it, because Diana really wants family."
She continues, "And at the end of the day, Diana wants her mother to see her. So it might sound toxic to say that I don't believe she's fully toxic, but Diana is okay with giving chances, and maybe that's to her detriment, but she's okay with giving chances, and the growth between them is a push and pull, but Diana needs it."
Watch the full interview below:
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Feature image by Jared Siskin/Getty Images for STARZ