I come to you fresh off of a vacation that I used my tax refund to pay for, delieverdt! I am advocating for you to consider group travel to get the most bang for your buck. Often, traveling with a group is way more budget-friendly to split high-end accommodations rather than to pay for a hotel for one person (when solo traveling). And if you didn't know, rooming in a vacation home as opposed to a hotel room affords you the luxury of more privacy with features like a private pool, a whole kitchen, the ability to have your own room in a house, etc.
Yes, after watching a few reality TV episodes with people being bunched into a beautiful home only to start shaking tables and throwing drinks, it's tempting to let your imagination run wild with all of the negative scenarios that could play out when you travel with friends. I know mines did! However, with a little maturity and self-awareness and making an investment into having more effective communication skills when it comes to the hard stuff, I respectfully suggest that if you are reading this: You don’t really have a problem with group travel, you need to learn how to navigate traveling in a group setting.
Below are some tips I applied to my recent trip to maintain my autonomy while traveling with friends:
Set your personal intentions on why you are attending before agreeing.
The best way to enjoy group travel is to set one's intentions before going. Get your “why” defined because it's super important! Though you may have been invited to celebrate a friend's birthday or another occasion, I think it’s imperative to pair why you're coming to show support for another person with finding ways to take actions that will also benefit you. Unless you are one of the lucky ones getting an all-expense paid trip to celebrate with your friend, you are under no obligation to stick around your travel group every waking moment.
So let's explore your other intentions for saying yes to the trip. Is it to try some local cuisine, an excursion that you haven't participated in, or get into photography? Set that intention and stick to it because you deserve to feel fulfilled by the trip you're going on after spending your hard-earned money and PTO.
Courtesy of Zaniah B
Manage your trip mates' expectations by setting boundaries before the trip.
Effective communication is a major key; this is your chance to give the trip organizer a fair warning of what you are and are not interested in doing before they feel blindsided on the trip. For example, if you know you don't feel like ziplining this time around, let the group know ahead of time to manage the expectations of everyone being together on the trip, and this also creates an opportunity for some alone time.
And while you set your boundaries, make sure you are also planning time together with the group too! Meal time is a great way to regroup throughout the day to check in and allow yourself to say “yes” to an unexpected invitation to do something spontaneous with your girls! Give yourself just as much time to be with your group as you spend away from them. Balance is another major key!
Courtesy of Zaniah B
Be prepared to give grace.
No matter how great the personalities are, there are some moments when everyone won't mesh too well with each other. It's not personal, and it doesn't have to ruin a person’s trip. We are all imperfect human beings, and traveling can bring an additional level of stress you wouldn't have encountered in a more casual setting like brunch. This makes it easier for miscommunications and misunderstandings to happen. Practice as much empathy as possible, listen more than you speak, and work on responding and not reacting.
There are so many factors at play, like alcohol consumption and being forced out of one's comfort zone in many ways that can amplify situations that you would otherwise be able to smooth over. Most importantly, give yourself grace too! I personally use group travel to improve my ability to connect and co-exist with people whom I may have never considered having much in common. It helps me brush the chip that I have on my shoulder of being “ different” by exposing how random women have more in common than not.
Group travel recharges me through the mutual compliments, shared experiences, and bonding that occurs with women on these trips. The seriousness of adulting can be isolating, and planning an independent getaway can be a daunting task; a girls' trip may just be just what you need.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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