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2024 Dating Landscape: How Black Singles Are Redefining Dating Norms & Preferences
In 2024, there’s tons of thought and strategy that can go into dating online. While dating apps offer a convenient space to find potential partners, it’s become more complicated by the day to know just how to land a worthwhile match at all. With paywalls, roses, and Super Likes to push past while using dating apps, a common sentiment among singles is: do these apps really want us to find love at all?
Dating hopefuls are taking time to reevaluate their approach to dating as many discussions surrounding online dating are significantly influencing user behavior, particularly among Black singles. According to Jonathan Kirkland, Head of Brand and Marketing for BLK, these conversations shape the thoughts, expectations, and actions of singles and how they engage with dating platforms.
“The Black conversation shapes up the online dating world big time. We’ve seen how discussions around inclusivity, authenticity, and cultural relevance have driven more users to [dating] platforms, where they feel represented and understood,” Kirkland tells xoNecole. “But hey, it's all about personal vibes. Instead of buying into the hype, we're all about our community creating their own stories and shifting the narrative.”
How Online Dating Discourse Shapes Gen Z and Millennial Dating Preferences and Behaviors
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Across different age groups, distinct shifts in dating preferences and behaviors have been observed. Kirkland tells us that Gen Z prioritizes authenticity, social awareness, and online connectivity, while Millennials are focused on sharing values, pursuing their aspirations, and authentically representing their cultural identity.
These changes are not only shifting how singles are approaching the app, they’re influencing the flexibility in what was once seen as “non-negotiables" in long-term desires that are now becoming plausible considerations.
In a recent survey conducted by BLK, 100% of Gen Z and Millennials who participated in the study said they'd be open to starting a family with a friend. “It’s like, life's throwing them curveballs, and they're flipping the script on what family means,” Kirkland explains.
“Gen Z sees this whole platonic co-parenting thing as a game-changer for how we do families, making things more flexible and diverse. Millennials say it's all about building up your chosen family and locking down those intentional connections. Times are definitely changing.”
As culture evolves and social norms shift, these findings show that daters across generations are embodying a sense of adaptability in order to create the life they desire and love they deserve. That’s why we’ve tapped BLK’s Johnathan Kirkland to put us onto the 2024 dating trends that will help you win at love.
On the top trends singles can look forward to in the 2024 online dating space:
“One trend is ‘dawn dating,’ where you squeeze in dates before your workday kicks off. This offers a new level of convenience and efficiency,” he explains.
“And since it's an election year, get ready for 'partisan dating.' That's where singles prefer connecting with someone who's vibing on the same political wavelength. And with so many young voters more into the issues rather than the candidates, expect some real deep convos over policy matters.”
“Plus, we’re going to see more of a focus on looking after your mental health while you're dating. Platforms are rolling out initiatives to help you build solid relationships, while also prioritizing your own wellbeing,” he adds.
On the best icebreakers to hit a conversational flow with new matches:
Kirkland says that while breaking the ice can be difficult, one way to break the ice is to throw out questions that show your genuine interest. “Ask about their passions, where they love to travel, or maybe something cool they've experienced culturally lately.”
“It’s also nice to toss in a fun pop culture question, like, ‘So, are you #TeamMegan or #TeamNicki?’ It's all about getting that convo flowing.” he suggests. "BLK recently rolled out new profile prompts in our app last year to help spark these conversations. They're little conversation starters you can display on your profile, written or even voiced, so people can slide into your DMs without any awkwardness.”
On the best practices for users looking to connect with men who have aligned dating goals and avoid hookup culture:
“If you're on the lookout for that long-term love, you know it must be with someone who’s on the same page as you. That's where setting intentions in your profile comes in,” Kirkland shares.
“Be crystal clear about what you're after. And when you're scoping out potential matches, keep an eye out for those little signs that they're ready for something serious, too. Look for hints in their profiles, like if they're talking about their future goals or if your interests and values seem to click. But it's not all about what's written down. When you start chatting, keep it real and open. Lay it all out on the table early on—no beating around the bush.”
"Be crystal clear about what you're after. And when you're scoping out potential matches, keep an eye out for those little signs that they're ready for something serious too."
He continues, “Whether it's long-term love, a casual vibe, or just making new pals. No more wasting time on matches that aren't on the same page as you.”
On the advice he’d give to users who want to give dating apps another try, but are discouraged to do so:
“Let’s be honest. Dating apps are like any other technology —they're constantly evolving. So that app you checked out last year may have added new features, cool filters, and better ways to connect,” Kirkland says.
“If you're feeling a bit anxious about diving back into the dating app world, remember this: every swipe, chat, and date is a chance to learn something new about yourself. It's all about growth and discovery. Keep an open mind, but don't forget to set some boundaries and stay true to yourself. And if it all gets a bit overwhelming, take a breather.”
He adds, “Focus on some self-care, hit up your friends for a pep talk, or even chat with a pro if you need to. Because hey, who knows? The perfect match might just be a swipe away — so keep swiping.”
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- The 2024 Dating Trends We're Marveling Over ›
- Dating Apps Are Out, Meeting People IRL Is In — And Here’s How To Do It. ›
- I Didn't Believe In Online Dating Until I Met The Love Of My Life On Tinder ›
- These Are The Best Dating Apps For Black Women — Trust Me ›
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
This article is sponsored by Hulu.
UnPrisonedhas returned for its highly anticipated second season, delving deeper into the complex dynamics of the Alexander family.
The series premiere comes a year after its debut season garnered rave reviews from fans and critics and earned record-breaking ratings for Hulu's Onyx Collective brand. UnPrisoned's success can be attributed to its raw, relatable themes and comedic appeal.
Inspired by creator Tracy McMillan's life, the show follows Paige (Kerry Washington), a therapist and single mother whose life takes an unexpected turn when her father, Edwin (Delroy Lindo) --who was released from prison-- moves in with her and her teenage son, Finn (Faly Rakotohavana).
Throughout UnPrisoned's first season, viewers witnessed how Edwin's incarceration deeply affected Paige's life and relationships. In the series, Paige unpacks her trauma through interactions with her inner child and her online followers. Meanwhile, Edwin is overcoming specific struggles with his own past that led to his life of crime, including a dysfunctional upbringing and his mother's arrest. As the Alexanders attempt to reconcile, new challenges arise.
This new season promises to further explore their unconventional family dynamic. Here are several compelling reasons why season two of UnPrisoned should be on everyone's watchlist.
The Alexander Family Life Is Still In Shambles
UnPrisoned's second season resumes where the series left off, with Paige grappling with the fallout from her troubled therapy practice and Edwin navigating life independently after moving out. Meanwhile, Finn faces his own challenges. The teenager is battling anxiety and seeking information about his father—a topic Paige avoids discussing.
The Alexander Family Are Attending Therapy To Resolve Their Underlying Issues
Amid the chaos in their lives, the Alexander family decides to mend their bond by confronting their past traumas. They seek professional help and attend therapy sessions with a “family radical healing coach,” played by John Stamos, a new cast member. This collective effort aims to unravel the complexities of their shared history and strengthen their relationships.
The process of unraveling each character's internal conflicts and their potential impact on future relationships may clash with Paige's textbook therapy approach. While Paige is used to being in the therapist's seat in both career and family, this forces her into the unfamiliar role of a patient during therapy sessions. This shift would compel her to look in the mirror and try a radically different approach.
The Alexander Family Learned A Big Lesson During A Therapy Session
In therapy, the Alexanders are tasked with addressing their individual traumas to salvage their remaining relationships. One of the family therapist’s eccentric suggestions was an exercise involving a family wrestling match. During this session, Paige faces tough questions about her refusal to share information about Finn's father.
While it's unclear whether this scene is reality or fantasy, the image of the family duking it out in the ring certainly makes for hilarious yet compelling television.
Paige Tries Dating Again Following Failed Relationships
Amid her life's chaos, Paige decides to step back into the dating field. However, her many attempts have left her with mixed results. The dating apps have turned out to be a fail, and an outing with her ex Mal (Marque Richardson), who is also her father's parole officer, doesn’t go quite as expected after he brings an unexpected guest – his new girlfriend.
The situation takes an awkward turn when Mal's new partner learns why the former couple split, partly due to Paige's self-sabotage.
UnPrisoned Is A Perfect Balance Of Comedy And Drama
As a dramedy, UnPrisoned takes a comedic approach to its heavy subjects. The show takes us on a ride with Paige's dating misadventures and navigating a friendship with her ex.
Other lighthearted moments include Edwin's attempts at CPR based on online videos and, of course, the antics of the Alexander family's unconventional new healing coach.
The second season of UnPrisoned is now available on Hulu.
UnPrisoned | Season 2 Trailer | Hulu
Feature image courtesy
Summer Travel Guide: 9 Safest Vacation Spots For Black Women
When it comes to planning and choosing our international travels, there’s one question that is bound to come up: “Is it safe for Black women?”
At times, our travel plans can be halted by whether or not our desired destination is safe not only for solo travel but for overall protection as women of color. We want to have fun, go on excursions, taste the food, and let our hair down, so the last thing we need on our minds is navigating microaggressions and worrying about our safety.
According to a report by The Mandala Research Firm, 17% of Black Americans take one or more international trips and travel locally more than six times per year. Even more exciting, 42% of Black Americans said they would spend more in 2020 on travel than in 2019 (pre-Covid), and 50% of Black adults (16% more than the general population) are more likely to travel to locations associated with their ethnic or cultural heritage. All of this goes to show that we’re not afraid to pack our bags and book flights to our heart's desire.
Our passion for travel and exploration highlights a growing desire to connect with a wide range of cultures while discovering new fresh locales. By choosing destinations with positive reputations for safety and belonging, you can enjoy your next adventure with peace of mind. And to help, we’ve provided a list of the best vacation spots to add to our travel bucket list.
1.Havana, Cuba
Known for its vibrant culture and welcoming locals, Havana offers a unique travel experience for you and your girlfriends. Stroll through the historic streets of Old Havana and immerse yourself in the lively music and dance scenes that make this city unforgettable.
2.Rio de Janeiro, Brazil
Famous for its Carnival, stunning beaches, and warm hospitality, Rio de Janeiro is a lively and safe city to explore all year long. Don't miss a visit to the iconic Christ the Redeemer statue and the bustling Copacabana Beach for a true taste of Rio's energetic spirit.
3.Belize
With its beautiful beaches, diverse wildlife, and laid-back Caribbean vibe, Belize is a safe and adventurous destination for travelers. Discover the underwater wonders of the Belize Barrier Reef and explore ancient Lamanai Maya Ruins.
4.Paris, France
Who doesn’t have Paris, the city of lights, on their travel list? Renowned for its art, fashion, and iconic landmarks like the Eiffel Tower, Paris offers a blend of romance and safety for travelers. Wander through the charming neighborhoods of Montmartre and Le Marais, explore the Louvre, and indulge in the city's exquisite culinary delights.
5.Lisbon, Portugal
Portugal's capital city, Lisbon, charms visitors with its historic architecture, delicious cuisine, and welcoming atmosphere. Enjoy breathtaking views from São Jorge Castle and savor traditional pastries at the famous Pastéis de Belém bakery.
6.Bali, Indonesia
We’ve all seen the viral photos off the Bali coast and Gates of Heaven, so why not make it a reality? Famous for its lush landscapes, vibrant culture, and serene temples, Bali offers a safe and enriching travel experience in Southeast Asia.
7.Tokyo, Japan
Recently, the value of the Japanese Yen has seen a significant drop, making it the lowest it has been against the dollar since 1986, which also means that there’s no better time than now to make your travel plans to the renowned cultural hub.
8.Accra, Ghana
There’s no FOMO like the kind felt from seeing all the beautiful faces enjoying their holiday at Ghana’s Afrochella Festival, so let this be your sign to start planning the trip now. Often referred to as a welcoming home for the African diaspora, Ghana offers rich cultural experiences and a sense of belonging. Explore the vibrant markets of Accra and visit the historic Cape Coast Castle to connect with the nation's poignant past.
9.Seoul, South Korea
You may be surprised to find this city on the list, but for Black travelers, Seoul is said to be one of the safest and most exciting cities to travel to. There will be plenty to eat, buy, and experience from this city’s rich history and culture.
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Featured image by Klaus Vedfelt/Getty Images