Writer Christine Michel Carter On Balancing Work & Raising Black Kids In Today's America

xoNecole's Moms Who Inspire series highlights modern day moms mastering all the tasks on their plate, from day to day responsibilities to ensuring their children are kind, educated and well-rounded human beings. Each mother describes their inspiration, what motherhood means to them, and how they maintain their sense of selves while being the superwoman we all know and love.
There's a writer, marketing strategist and mother who not only talks the talk, but walks the walk and she goes by the name Christine Michel Carter.
The Forbes, TIME, and Entrepreneur contributor has made a career of helping companies understand women just like her, black women and working moms. She's been called "the exec inspiring millennial moms" and her passion for mothers, black women and their children is sincere. Becoming a mother herself was always something she had envisioned for herself, but not something that was easily attainable.
Where some women seem to get pregnant on the first try, her own journey to motherhood was quite difficult. It took "rigorous planning, ovulation tracking, and intercourse scheduling"- but because of the relationship she had with her grandmother, aunts and uncles, she persisted and was blessed with two babies: Maya, 6 and West, 3.
She's a Mom Who Inspires us because she's willing to be a guardian and a champion for mothers and black women. Christine walks us through how her children inspire her professional life and how she became a thought leader for marketing to millennial consumers.
On her happiest memory as a first-time parent:
My happiest memory was the moment I felt like my daughter and I began to bond.
She was born prematurely and spent a month in the NICU.
And I found it hard to initially connect with her because she was surrounded by a glass case, tubes, and monitors. It only took a few days to get comfortable with those things but in mom time, that's a lifetime. When we both became comfortable with one another, having skin to skin contact and spending hours cuddling… it was the greatest feeling in the world.
On how her upbringing influenced her approach to motherhood:
I respect my mother; she is one of the most determined women I know. She had a goal of graduating college before I did, after postponing it for years. She actually exceeded her goal, receiving a bachelor's and two master's degrees. She's been a huge influence on my professional career and I consider her a role model and mentor. But my grandparents (specifically my grandmother) influence how I raise my children. Unlike my mother, my grandmother didn't work and because of that, I was able to spend a lot of time with her. She taught me that work isn't everything and your profession has no bearing on the impact someone can have on your life.
On a career-defining moment that tested her determination:
I remember when I was 20 years old: I was the director of marketing for a regional retailer and felt like my salary didn't align with my roles and responsibilities. I left the company and started my retail marketing firm, all the while scared I couldn't demand a higher consulting fee. I often worried if I ever returned to the corporate world, I'd never earn the salary I deserved because I was so young. I was full of doubt. Still, I took on a dozen clients as a consultant, fine tuning my professional skills and leveraging development tools. I eventually did return to the corporate world and made three times the amount I made when I left. From that experience, I learned my age is just a number, and it should have no bearing on the salary an employer offers me or the worth I put on my own professional skills.
On balancing work and home life:
I'm blessed to have a flexible schedule professionally, and this allows me to put what truly matters to me first: my children. I have the opportunity to attend more class parties and recitals than other mothers, and that's a blessing I recognize and do not take for granted. Also, my aunt is a fantastic support system for both my personal and professional life. She's there at a moment's notice if I need to work a little late or travel for business.
On the hidden life lesson she shares with her children:
Who's opinion matters? (Then I make my children point to themselves.) I find my daughter often taking the opinion of her teachers, her grandparents, and her friends to heart. Once she said she changed her favorite color because a boy's favorite color was blue. Comments like that are disheartening to me, especially because she is a young black girl and may have a lifetime of situations where her voice is silenced.
I constantly remind her only her opinion of her matters, and she has to feel confident in the decisions she makes because she's the one ultimately responsible for them.
On her favorite activity to do with her children:
I love taking my kids to the gym. They have their own separate area at the gym where they play, but I like showing them the importance of committing to a fitness routine and taking care of your body. This isn't something I grew up with and wish I'd started working out and being active at a younger age.
On the times she's scared to be a parent:
Whenever another black man is killed senselessly for having Skittles in his pocket, or for reading in his own car, a chill goes down my spine and my eyes water.
I'm raising a black man, public enemy number one.
Black men as young as 12 years old have been killed for no reason, and that fact makes me feel my son is never truly safe. Honestly, and unfortunately, I'm somewhat comforted by knowing there are other women feeling these same emotions, fighting across the country to show our children's lives matter.
On the three words representing her approach to motherhood:
Imperfection - I want my kids to understand I don't have all the answers and have done things (like all mothers) that I'm not proud of. Relatability - I'm not a "cool mom" but I'm not a "because I said so" mom either. Communication - Above all else, my kids know nothing is more important in my life than them and I think about them every moment of every day.
On how she practices self-care:
I can't live without going to the gym and running. Runner's high is real. I feel so inspired and awake after a good run on the treadmill.
On who inspires her to be a better mother:
My cousin Lindsey inspires me to become a better mother. She has so many professional and personal responsibilities, and I admire her more than she understands. She's my older cousin so she's always been #goals, but I'm amazed and inspired by how she's overcome obstacles in recent years.
For more Christine, follow her on Instagram.
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- Christine Michel Carter | LinkedIn ›
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- Christine Michel Carter | HuffPost ›
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- Christine Michel Carter (@cmichelcarter) | Twitter ›
- Christine Michel Carter – Award-winning global marketing strategist ... ›
- Christine Michel Carter - Christine's Forbes Site ›
Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
The It Girl 100 Class Of 2025: Meet The Sports & Wellness Game-Changers You Need To Know
One thing about this category of It Girls? She plays the long game, and she's doing it while winning at every level.
Whether she's dominating on the court, commanding the balance beam, or moving with grit and grace across the track, her reach extends far beyond medals and accolades. For her, discipline is divine, recovery is as sacred as the hustle, and wellness is the secret weapon fueling her undeniable rise to GOAT status.
This year's It Girl 100 is a mosaic of brilliance, spotlighting athletes, cultural disruptors, beauty visionaries, and boundary-pushing journalists who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
The women repping for the Sports & Wellness category remind us that greatness is as much about self-mastery as it is about competition. The real flex? Wholeness, on and off the court.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Sports & Wellness.

Rapper and Basketball Player Flau'Jae
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Flau'Jae
Her Handle: @flaujae
Her Title: College Basketball Player
Who's That It Girl: Flau'jae Johnson moves between the court and the booth with rare ease, rewriting the rules on what it means to be multifaceted and unapologetically herself.

Professional Basketball Player A'ja Wilson
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A'ja Wilson
Her Handle: @aja22wilson
Her Title: Professional Basketball Player
Who's That It Girl: A’ja Wilson dominates the court with grace, grit, and unmatched power. We celebrate her as a generational athlete and leader who proves that confidence and compassion are a winning combination.

Professional Tennis Player Coco Gauff
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Coco Gauff
Her Handle: @cocogauff
Her Title: Professional Tennis Player
Who's That It Girl: We honor Coco Gauff for dominating across court and culture. At just 21, she’s collected two Grand Slam titles (US Open 2023, French Open 2025), risen to World No. 2, and launched her own management company — all while using her platform for purpose.

NYT Bestselling Author and Motivational Speaker Tunde Oyeneyin
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Tunde Oyeneyin
Her Handle: @tune2tunde
Her Title: NYT Bestselling Author and Motivational Speaker
Who's That It Girl: Tunde Oyeneyin moves minds as powerfully as she moves bodies. We love her for turning motivation into a mission, inspiring millions to find their strength on and off the bike.

Professional Tennis Player and Entrepreneur
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Naomi Osaka
Her Handle: @naomiosaka
Her Title: Professional Tennis Player and Entrepreneur
Who's That It Girl: We celebrate Naomi Osaka as more than a champion, she's a trailblazer who became the first Japanese player to win a Grand Slam and the first Asian woman to hit world No. 1. Her return to the court after motherhood and advocacy for mental health remind us she plays for legacy, heart, and purpose.

Sports Journalist and Broadcaster Taylor Rooks
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Taylor Rooks
Her Handle: @taylorrooks
Her Title: Sports Journalist and Broadcaster
Who's That It Girl: Taylor Rooks is redefining sports journalism with empathy and elegance. We honor her for creating conversations that humanize athletes and elevate storytelling beyond the game.

Track and Field Athlete Anna Cockrell
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Anna Cockrell
Her Handle: @annacockrell
Her Title: Track and Field Athlete
Who's That It Girl: Anna Cockrell runs not just with speed but with purpose. We honor her for her resilience on the track and her advocacy off it, proof that strength of heart matters just as much as strength of stride.

Professional Basketball Player and Comedian Sydney Colson
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Sydney Colson
Her Handle: @sydjcolson
Her Title: Professional Basketball Player and Comedian
Who's That It Girl: Sydney Colson is the WNBA’s comedic powerhouse and heart of the team. We celebrate her for blending humor, honesty, and hustle, showing that laughter is also leadership.

Professional Basketball Player Angel Reese
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Angel Reese
Her Handle: @angelreese5
Her Title: Professional Basketball Player
Who's That It Girl: Angel Reese is unapologetically fierce and proudly feminine. We love her for redefining what leadership looks like in sports and for reminding girls everywhere that confidence is their birthright.

Professional Basketball Player and Model Kysre Gondrezick
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Kysre Gondrezick
Her Handle: @kysrerae
Her Title: Professional Basketball Player and Model
Who's That It Girl: Kysre Gondrezick is a professional basketball player and model, selected 4th overall in the 2021 WNBA Draft. She has played for the Indiana Fever and Chicago Sky

Track and Field Athlete Gabby Thomas
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Gabby Thomas
Her Handle: @gabbythomas
Her Title: Track and Field Athlete
Who's That It Girl: Gabby Thomas races with heart and intellect in perfect sync. We’re inspired by her brilliance both on the track and in public health, proving that excellence has no limits.

Olympic Gymnast Jordan Chiles
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Jordan Chiles
Her Handle: @jordanchiles
Her Title: Olympic Gymnast
Who's That It Girl: Jordan Chiles brings artistry and strength to every performance. We love her for her unwavering spirit and for representing the future of gymnastics with courage and joy.

Professional Tennis Player Taylor Townsend
Credit: Patrice Horton
Taylor Townsend
Her Handle: @tay_taytownsend
Her Title: Professional Tennis Player
Who's That It Girl: We celebrate Taylor Townsend for her dual mastery of motherhood and Grand Slam tennis. A former Women’s Tennis Association (WTA) doubles world No. 1 who claimed Wimbledon (2024) and the Australian Open (2025), she also returned to the tour as a mom, proving perseverance, power, and purpose can coexist.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff













