
Well, it's pretty understood that this year has altered the idea of everything we thought we knew about being prepared. Between a global shutdown, to the White House's occupants believing that them not bumping into walls is a means for celebration, 2020 has straight up laughed in our faces, and continually proved that each month will progressively get even more ridiculous than the one before.
Add a layer of melanin on the year, and the essence of wanting more for ourselves as women who are minding our business and living in our blackness in peace, whilst expecting the same in return from society, leaves us exhausted and plain ole sick and tired.
Why Some Black Women Are Leaving America
I recently read a story via USA Today, featuring the amazing Lakeisha Ford, who'd chosen to relocate to Ghana to run her communication firm in Accra. She spoke so assuredly about her decision to move, so fearlessly.
What drew me to her, was that her decision to move wasn't solely based on the berating racism in America, it was just a mere contribution. She was mostly intrigued by Ghanaian culture.
"Here I don't have to think of myself as a Black woman and everything that comes with that. Here, I am just a woman."
This made me wonder, how many of us have considered leaving America behind? Is moving to another country the answer?
Well, for some, the answer is absolutely.
We found a group of fabulous ladies to tell us their stories about their why, and why they chose to leave America in their rear view. Here's what they told us:
Phelicia Deorrah | Relocated to Montego Bay, Jamaica:

Photo Courtesy of Phelicia Deorrah
Originally From: Atlanta, GA
Instagram: @n8kedtruthart
In June of 2017, I affirmed in my journal that in 12 months, I would finalize my move to Jamaica. At that point, I figured I would stay at least one year and then return to the United States if things didn't go as planned. During my preparation phase (2017-2018), I held a couple of full-time jobs to save money for my relocation. There was actually one job that I'd landed in early 2018, that actually made me consider postponing my plans to move to Jamaica, because I'd found a "good job". The benefits were good, the salary was adequate – but after working there for a few months, typical corporate America "issues" happened and I decided to quit abruptly and move forward with my plan.
Less than a month later, I was on a plane to Jamaica.
My younger sister, Crystal, was actually the first person I told about my plan to move to the island. I was sitting in Atlanta traffic after a long workday – tired, hot, and uninspired. My plans to barter art in Jamaica had failed and I had been trying to figure out a way to travel back to the island consistently. I called her up and said, "Crystal, why don't I just move to Jamaica?!"
And her response was, "Do it!"
From here, my affirmations were solidified. I knew that building my business in Jamaica is what I would be set on doing.
In the beginning, the unspoken cultural differences (the things a book or the internet can't teach you) and constant patois were overwhelming. It was a culture shock not being able to speak the language (yes, Jamaicans speak the Queen's English – but patois can be very hard to understand when Jamaicans speak to each other), so when people all around me were communicating, it was very overwhelming. I was on high alert all the time, because I never knew when people were talking to me; everything always sounded like shouting. Now that I understand most of what people are saying around me, AND I even know how to respond – it makes it way less intimidating.
It was also extremely overwhelming adapting to the fact that in Jamaica, as an American, I am automatically considered to be privileged– which is truly an out-of-body feeling, because I have never felt that way in America. So, I've learned to live more moderately and be extra careful of what I do, with what I have.
Other than that, I just try to take in all aspects of my new reality. I remember the first time I went to the local beach (no tourists) and I realized that it was my first time ever seeing all Black people at a beach. It's one of those things you never knew that you've never seen until you see it.
As far as the current events in the U.S., although I had moved prior to chaos, it all still affects me. I seem to be watching America from another world. I am happy to be in Jamaica, BUT I am still affected and traumatized by what's going on in the States.
People may think that I am lucky and I can "turn it off" or avoid reality because I am in Jamaica – but the truth is, when you are Black, you do not have the privilege to avoid your Black reality. Period.
Through it all, I've learned that I had to stop expecting American service and behavior and understand that I am the foreigner/outsider now. I've learned to adapt and embrace the differences. I am an empath, so seeing a lot of poverty and people working for next to nothing (the minimum wage of $7,000 JMD per week is equivalent to about $56 USD per week) affects me more than I anticipated. But, I started a charity called The Traveler's Contribution that helps me feel like I'm contributing more than just coming here and taking. I've learned to continue helping where I can, with what I can.
And lastly, I've been reaffirmed that what you put into the universe, you will get back. I followed my heart to relocate, and God has provided for me. I believe if you're stagnant, sometimes God will push you into a circumstance that requires action. Sometimes we have the faith, but we don't want to act – we have to follow through with our dreams and act.
Demetria Brown | Relocated to Puerta Vallerta, Mexico

Photo Courtesy of Demetria Brown
From: Long Beach, CA
Instagram: @meechieistoocute
I decided to move abroad in January 2020.
At the time, I was somewhere between being fully aware that no country was exempt from racism or prejudice, and standing in my personal determination of finding true racial and gender freedom. I wanted to show my people that we can thrive abroad and that we don't have to follow the social standards that others think we should stick to in order to do so.
Honestly, it had always been a desire to live outside the U.S., not because I hate America, but because I wanted peace from constant chaos of the society and the rat race that we are accustomed to.
But most of all, I wanted my daughter to see real life courage; to have the ability to excel in a way others believe we were never supposed to.
The path to arrive in Mexico has taken me 42 years. And believe me, it was muddy, rocky and grim the whole way. But now my route is laid before me. God and the universe has the stars aligned like a seasoned GPS system, creating the best navigation possible without any permanent road blocks--just for me.
Now, I feel as if I'm in a perfect place. For once I am not looked at as weird for hugging and showing affection towards others. I'm not looked at as strange for saying, "Hola" or smiling at people who may not know me. My kindness for humans is reciprocated. I am not judged by my occupation, complexion, shade, or gender. I am loved and accepted just because I am Meechie--and that is absolutely incredible to me.
The best thing I have discovered, honestly, is owning my time and creating new experiences that are beyond explainable with my new Mexican family and friends is what makes me happy. And not everything has been great, believe me.
Have I been overwhelmed? Oh my goodness, yes! For the longest, I wasn't sure of myself while here. I was second-guessing if this decision was a smart one. I didn't have proper resources available to assist me due to the pandemic and obviously relocating during it had its own challenges. Also, leaving my home, my family, my friends, my career...everything I built for so many years behind (I have an adult son who doesn't agree with the move and a teenage daughter who loves it and will soon join me), man, it was rough!
But I now know a bigger love. Home isn't your address. Home is a state of mind where you're comfortable and your skin shade is unapologetically safe. Home is where you are loved. Home is the epicenter of the heart.
And mine resides here in Mexico!
Before you make the decision, understand that moving away, whether across the street or to another country, doesn't solve internal problems--it just exposes what's broken in you. So, before you think you're escaping the pain of your current situation, be sure you're healed and ready to tackle the battle that lies before you.
Shar Wynter | Relocated to Lisbon, Portugal

Photo Courtesy of Shar Wynter
From: Detroit, MI
Instagram: @FeetMeetsLand
Initially, my desire to live abroad was out of pure curiosity.
At age 29, I made my first move overseas to live in London through a temporary job relocation assignment. And my time in London was AMAZING. It enlightened me in so many ways, including broadening my perspective on race relations whilst comparing being Black in London, to being Black in America.
When I compared the two experiences, on average, I was treated better and with more respect in London on a social and professional level. As a result, once I returned back to the U.S., the constant microaggressions and ill-treatment that I had previously normalized--and been desensitized to--became unbearable. This sentiment coupled with a series of traumatizing events (some which were racially rooted) motivated me to quit my job of ten years and leave the U.S for good (in 2019).
My goal was to travel, do some soul-searching, and find a new country to live in.
A few months into my search, the pandemic hit so I decided to stay in London for a few months, and then eventually landed in Portugal. Throughout this time, whenever a new Black Lives Matter hashtag emerged in response to the unjust killing of yet another Black person, my decision to leave the U.S. was further cemented. And guys, my life and health became significantly better. Also, there really isn't a price that you can put on the peace of mind that I get from being able to exist in peace without the heavy cloak of racism on my back.
And yes, I'm fully aware that every country has race issues (both the UK and Portugal have their fair share) but the difference is that the probability of me, or a loved one, losing their life because of it, is lessened. When I think about all the times when my life has been in danger, they all occurred in the States.
In London, the cops seemed less militarized. Most do not even have guns. I remember seeing the police dancing with the crowd at Notting Hill Carnival. I can also vividly recall the cops peacefully guiding protesters during a Black Lives Matter march. It was shocking to me to see the cordial relationship that cops had with citizens.
With respect to Lisbon, one major cultural difference is that the people in Lisbon seem to have a stronger level of respect for others by adhering to the rules and safety measures put in place as a result of the pandemic. For example, most people in Lisbon are wearing their masks without issue, they use sanitation stations, and do whatever's necessary to help protect the well-being of others. It's not a major point of contention.
Sometimes, my relocation does get the best of me, though. Yes, I'm a huge advocate for living abroad, but being away from family and friends, and learning how to navigate your way through foreign spaces, is not for the faint of heart. For example, it took me an entire week to learn how to use a microwave/oven because the manual was in Portuguese. Also in Lisbon, I have to go to multiple stores sometimes to get everything I need when grocery shopping so it's an entire three hour ordeal. The grocery stores don't carry everything all in one place like they do in America.
Ultimately, you really have to be open-minded and flexible because it's easy to get overwhelmed and frustrated, especially in the beginning, but the experience overall is totally worth it.
I say all of this to say that choosing a better life for yourself is possible. I was very surprised to find that there was a relatively large community of Black people living abroad and our footprint was worldwide. Connecting with this community transformed my overseas experience and made my life abroad so much more enjoyable. This inspired me to create an effort called XpatChats to spread awareness about the Black expat community. Highlighting experiences and stories of Black people living abroad, given the current social climate, and sharing the stories of us living freely all over the world, has empowered me because living freely, is a form of resistance against oppression.
You can do this, ladies. Just map it out and go for it.
Nicole Files-Thompson, Ph.D | Relocated to Hanover, Jamaica

From: Baltimore, MD
Instagram: @_goalslayer
I have always loved Jamaica and Jamaican tourism. I remember the first time I visited, it felt like home. It was so refreshing to be in a Black country, seeing people who looked like me--on Billboards, on TV, as news anchors, in advertisements. Over the years, I fell in love with the culture and have brought many of my students, friends, and family around the country to fall in love with it like I have.
Currently, I am a professor at Lincoln University, PA and I moved here on a Fulbright grant through the U.S. Department of State. Though my stay here is not yet permanent, it is indefinite, dependent upon grants, my ability to teach online, etc. I am working on making it permanent within the next 5-7 years.
My spirit is settled here. My favorite thing to do is take a drive and stop at small beaches. There are so many beautiful beaches in Jamaica that you can have all to yourself.
Everything moves at a much slower pace; patience was a huge learning curve. There is a lot of "paper" and face-to-face required to handle business affairs. The attitude of just letting things go fills the air. Culturally, there is an understanding that many things are out of your control, [so] why worry about what you can't control?
Jamaica, no problem.
There's also an incredible sense of community, everyone knows everyone where you live. There are no strangers. I have six mango trees in my yard, and people coming and collecting them in the mornings. Something that might make people call the police in the U.S., but it's normal here. The trees bear more mangoes than I could eat in a year. So they are for everyone to enjoy.
Basically, adaptation requires patience and going with the flow. I've had to change my consumption habits: electricity is expensive, so even though it is hot, I can't run the AC all day. My diet has been altered; I instead eat fresh or farmed foods instead of packaged.
Given the recent events, I feel much safer in Jamaica, in comparison to the political, public health, and racial climate in the U.S. The decisiveness of the government to protect the health of its citizens alone stands apart from what I've heard about the issues in America.
Moreover, though Jamaican citizens are not all in agreement about the measures that the government takes, they adhere to those measures.
I've gained a new perspective I have gained about "Americanness" by being on the outside looking in. I'm even embarrassed by the way our government and many citizens have behaved during this pandemic. In terms of the BLM movement, it has been difficult to watch from afar, as race is shaped much differently in Jamaica. However, the movement has sparked support from even the Jamaican Prime Minister who addressed police brutality in the U.S., and George Floyd specifically.
And although I haven't necessarily felt overwhelmed, I've admittedly felt unprepared or lonely. This was such a strange time to be living in another country. But I have learned that I am strong and I can adapt to any situation. I've learned that I can be flexible, I can figure things out, and family isn't only blood.
My Jamaican family looked out and cared for me too.
Feature image by Shutterstock
Originally published on July 21, 2020
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Because We Are Still IT, Girl: It Girl 100 Returns
Last year, when our xoNecole team dropped our inaugural It Girl 100 honoree list, the world felt, ahem, a bit brighter.
It was March 2024, and we still had a Black woman as the Vice President of the United States. DEI rollbacks weren’t being tossed around like confetti. And more than 300,000 Black women were still gainfully employed in the workforce.
Though that was just nineteen months ago, things were different. Perhaps the world then felt more receptive to our light as Black women.
At the time, we launched It Girl 100 to spotlight the huge motion we were making as dope, GenZennial Black women leaving our mark on culture. The girls were on the rise, flourishing, drinking their water, minding their business, leading companies, and learning to do it all softly, in rest. We wanted to celebrate that momentum—because we love that for us.
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.

In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.

In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.

And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.

We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.

So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.

That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.

This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
It Girl 100 Class Of 2025: Meet The Viral Voices You Need To Know
When she speaks, timelines listen. She's a woman whose words trend, whose videos resonate, and whose reach has no limits. She's on the pulse and never chases virality; she simply becomes it—sparking dialogue that lingers long after the scroll. She shapes the culture, turning moments into movements.
The Viral Voices of xoNecole's 2025 It Girl 100 are taste-makers of the timeline—from leaders in the beauty space to podcasters and digital creators. What they all share is their uncanny ability to blend authenticity with transparency, shifting the paradigm every time they drop their truths. These It Girls don't post for the likes or the views; they post with purpose.
This year's It Girl 100 is a mosaic of brilliance, spotlighting entrepreneurs, cultural disruptors, beauty visionaries, and boundary-pushing creatives who embody the spirit of "Yes, And." This digital celebration honors the women who embrace every facet of themselves, proving you can chase the bag and still honor your desire to live life softly.
Here's the roll call for xoNecole's It Girl 100 Class of 2025: Viral Voices.

Content Creator Eni Popoola
Courtesy
Eni Popoola
Her Handle: @enipopoola
Her Title: Content Creator
Who's That It Girl: Eni Popoola is the visionary creative behind beautifully cinematic content that fuses fashion and feeling. We love her for proving that elegance and emotion can exist in every frame.
Her "Yes, And" Statement: "Yes, I'm not afraid to pivot and the best is still yet to come."

Content Creator Jessie Woo
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Jessie Woo
Her Handle: @thejessiewoo
Her Title: Content Creator
Who's That It Girl: Jessie Woo is joy personified, a multi-talented entertainer and fearless truth-teller. We celebrate her for using humor, music, and faith to create content that heals through laughter.
Her "Yes, And" Statement: "Yes. I’m a force — and that’s why I create my own lanes instead of waiting for one to open."

Media Personality, Founder and Host Kayla Nicole
Credit: Malcolm Roberson
Kayla Nicole
Her Handle: @kaylanicole
Her Title: Media Personality; Founder, Tribe Therepē; Host, Welcome to the Pre-Game
Who's That It Girl: Kayla Nicole merges style, storytelling, and self-awareness like no other. We celebrate her for being the friend in our feeds who reminds us to show up fully, flaws, fire, and all.
Her "Yes, And" Statement: "Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē."

Creator and Entrepreneur Simi Muhumuza
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Simi Muhumuza
Her Handle: @simimoonlight
Her Title: Creator and Entrepreneur
Who's That It Girl: Simi is a writer, and creative based in Brooklyn, NY. She focuses on style, lifestyle and wellness.
Her "Yes, And" Statement: "Yes, and I’m reaching even higher."

Creator Kiera Please
Courtesy
Kiera Please
Her Handle: @kieraplease
Her Title: Creator
Who's That It Girl: Kiera Please is a creator, voice actress, and artist whose creativity knows no bounds. With her unique mix of style, cosplay, and storytelling, she’s built a global fan base that celebrates self-expression.
Her "Yes, And" Statement: "Yes, I’m just weird girl and I’ll just keep getting weirder."

Content Creator Zaynah Bear
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Zaynah Bear
Her Handle: @madame_zay
Her Title: Content Creator
Who's That It Girl: Zaynah Bear is a social media content creator known for her cartoon-style comedic storytelling that blends humor with everyday relatability. Her unique approach to creating content builds strong audience connections and keeps her community coming back for more laughs.
Her "Yes, And" Statement: "Yes, I'm boldly Black and beautifully quirky, owning every shade of my uniqueness."

Social Media Consultant and Creative Candace Marie
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Candace Marie
Her Handle: @marie_mag_
Her Title: Social Media Consultant and Creative
Who's That It Girl: Candace Marie is a luxury social-media strategist and founder of Black In Corporate. A former Parsons professor, she’s worked with fashion powerhouses like PRADA and Victoria Beckham, helping shape a more inclusive industry.
Her "Yes, And" Statement: "Yes, I’m grounded in strategy & storytelling—and I’m creating pathways for the future of influence."

Model and Content Creator Quenlin Blackwell
Shutterstock
Quenlin Blackwell
Her Handle: @quenblackwell
Her Title: Model and Content Creator
Who's That It Girl: Quenlin Blackwell is digital dynamite, witty, unfiltered, and wildly creative. We celebrate her for turning chaos into comedy and self-expression into art that connects millions.

Content Creator and TV Host Kamie Crawford
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Kamie Crawford
Her Handle: @kamiecrawford
Her Title: Content Creator and TV Host
Who's That It Girl: Kamie Crawford’s presence is as commanding as her compassion. We love her for being a media personality who advocates for confidence, self-worth, and love rooted in realness.
Her "Yes, And" Statement: "Yes, I'm that girl and I’ve had to heal parts of me to become her."

Author and Podcaster Sesali Bowen
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Sesali Bowen
Her Handle: @badfatblackgirl
Her Title: Author and Podcaster
Who's That It Girl: Sesali was born and raised on the Southside of Chicago and coined trap feminism. During her time as an entertainment writer for Refinery29 she was one of the architects of Unbothered, their sub brand for Black women. As a brand strategist and copywriter she’s worked with Netflix, Onyx Collective, and more.
Her "Yes, And" Statement: "Yes, I said it and I’m standing on it."

Co-Host of 'Pour Minds' Podcast Drea Nicole
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Drea Nicole
Her Handle: @dreanicoleee
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: As one-half of the hit podcast Pour Minds, Drea Nicole brings real talk with humor and heart. We celebrate her for creating spaces where women can laugh, learn, and live out loud.

Co-Host of 'Pour Minds' Podcast Lex P
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Lex P
Her Handle: @lex_p_
Her Title: Co-Host of Pour Minds Podcast
Who's That It Girl: Lex P’s voice is bold, funny, and deeply authentic. We love her for turning the mic into a movement through Pour Minds, proving that humor and healing can thrive side by side.

Content Creator Jeannette Reyes
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Jeannette Reyes
Her Handle: @msnewslady
Her Title: Content Creator
Who's That It Girl: Jeannette Reyes, known online as @msnewslady, went from the newsroom to building her own media brand. She’s a creator, speaker, and author using her platform to help women show up confidently on and off camera.
Her "Yes, And" Statement: "Yes, I take up space and I make room for others."

Founder of Mary Louise Cosmetics Akilah Releford
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Akilah Releford
Her Handle: @akilahreleford
Her Title: Founder of Mary Louise Cosmetics
Who's That It Girl: Founder of Mary Louise Cosmetics, Akilah merges skincare and sisterhood with intention. We celebrate her for turning DIY passion into a thriving brand rooted in empowerment and care.

Award-Winning Journalist and Beauty Expert Kayla Greaves
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Kayla Greaves
Her Handle: @kaylaagreaves
Her Title: Award-Winning Journalist and Beauty Expert
Who's That It Girl: Kayla Greaves is a journalist and on-camera expert who’s spent more than a decade telling stories that matter. From interviewing icons like Naomi Campbell to consulting for major brands, she continues to redefine beauty and culture.
Her "Yes, And" Statement: "Yes, I'm bold and I make no qualms about it."

Digital Creator Lauren W.
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Lauren W.
Her Handle: @laurenthelolife
Her Title: Digital Creator, Lifestyle and Beauty
Who's That It Girl: Lauren W. brings a breath of honesty to lifestyle content. We celebrate her for creating digital spaces that feel like safe havens for self-discovery, growth, and grace.
Her "Yes, And" Statement: "Yes, and I'll do it solo!"

Host of 'She's So Lucky' Podcast Les Alfred
Les Alfred
Her Handle: @lesalfred
Her Title: Host of She's So Lucky podcast
Who's That It Girl: Les Alfred is a media entrepreneur and cultural storyteller shaping the future of women-centered narratives. As the creator and host of She’s So Lucky (formerly Balanced Black Girl), an NAACP Image Award-nominated podcast, she has built a thriving media ecosystem that explores wellness and self-discovery through the lens of trail-blazing women.
Her "Yes, And" Statement: "Yes, I'm strong and I lead with softness."

Influencer, Rapper and Actress Aliyah's Interlude
Shutterstock
Aliyah's Interlude
Her Handle: @aliyahsinterlude
Her Title: Influencer, Rapper and Actress
Who's That It Girl: Aliyah's Interlude brings softness and soul to the internet’s boldest spaces. We honor her for creating artful, introspective content that reminds us to slow down, reflect, and dream louder.

Beauty and Fashion Digital Creator Clarke Peoples
Shutterstock
Clarke Peoples
Her Handle: @clarkepeoples
Her Title: Beauty and Fashion Digital Creator
Who's That It Girl: Clarke Peoples creates content that feels like a warm conversation. We love her for her authenticity and for showing that influence grounded in truth never goes out of style.

Model and Content Creator Kamrin White
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Kamrin White
Her Handle: @kamrinwhite
Her Title: Model and Content Creator
Who's That It Girl: We celebrate Kamrin White for transforming her lifestyle lens into something real and radiant. A proud Afro-Latina creator and entrepreneur, she weaves wellness, fashion, and authenticity into her content, inviting her audience to live boldly and vulnerably in their own stories.

Lifestyle and Beauty Creator Jayla Brenae
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Jayla Brenae
Her Handle: @jaylabrenae
Her Title: Lifestyle and Beauty Creator
Who's That It Girl: Jayla Brenae inspires through her transparency and storytelling. We honor her for blending wellness, confidence, and community into content that uplifts and empowers women of all walks.

Journalist and Content Creator Casey Winbush
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Casey Winbush
Her Handle: @caseywinbush
Her Title: Journalist and Content Creator
Who's That It Girl: With humor and heart, Casey Winbush is the voice of digital relatability. We celebrate her for blending vulnerability with wit, turning everyday stories into shared laughter and healing.

Model and Owner of PLEASEPEARLME Kendra Austin
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Kendra Austin
Her Handle: @kendramorous
Her Title: Model and Owner of PLEASEPEARLME
Who's That It Girl: Kendra Austin is poetry in motion, writer, model, and muse. We honor her for redefining softness as strength and for giving women permission to rest, feel, and reclaim joy.

Multidisciplinary Visual Artist and Creative Entrepreneur Shema Love
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Shema Love
Her Handle: @shemalove
Her Title: Multidisciplinary Visual Artist and Creative Entrepreneur
Who's That It Girl: Shema Love is a Brooklyn-based artist and designer turning art into healing. Her bold visuals and apparel celebrate Black joy, creativity, and self-expression, featured by Vogue, Nike, Netflix, and the WNBA.
Her "Yes, And" Statement: "Yes, I save lives and art saved me."

Content Creator Kristine Thompson
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Kristine Thompson
Her Handle: @mskristine
Her Title: Content Creator
Who's That It Girl: Kristine Thompson is a fashion and lifestyle creator passionate about redefining style standards for plus-size women. Through her platforms, she shares inspiring fashion, beauty, and travel content that empowers her community to feel confident at any size.
Her "Yes, And" Statement: "Yes, I celebrate style and I challenge the idea that beauty comes in one size."

Beauty, Lifestyle and Fashion Creator Crystal Nicole
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Crystal Nicole
Her Handle: @iamcrystalnicolee
Her Title: Beauty, Lifestyle and Fashion Creator
Who's That It Girl: Crystal Nicole’s storytelling moves between vulnerability and victory. We honor her for her ability to inspire others to be unapologetically themselves despite the pressures of social media and for crafting narratives that empower women to rewrite their own anthems.
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by xoStaff









