It's safe to say the heat is taking a toll on the environment, our comfort, and our makeup routines. For the last three months, I had to shelve my full coverage foundation, mascara, and even lipstick because it just felt like it was melting off of my face as soon as I walked out the door.
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With some trial and error, I've found a few complexion, lip, and eye products that feel light on my face while evening out my skin tone and masking my hyperpigmentation and making me feel #hotgirlsummer-ready.
*This list is specially curated by the xoNecole team and some links are affiliate links. If you purchase an item from an affiliate link, xoNecole might earn a small commission.
Dickinson’s Original Witch Hazel Pore Perfecting Toner
Amazon
This isn't makeup, but the toner does help prep the skin for application. Some people can take or leave them, but this witch hazel has become my holy grail. It helps prep my skin in the morning and gets all of the grime of the day off at night.
Becca Ever-Matte Poreless Priming Perfector
Nordstrom
I was introduced to Becca's primer by a makeup artist. I'd given up on primer because I could never find one that didn't feel weird on my skin or that did what it said it could do. Well, Becca proved me wrong as the matte primer kept that shine away all day. I am not exaggerating.
NARS Radiant Creamy Concealer
Macy's
There's a reason Nars Creamy Concealer is highly rated. The concealer comes in a tube-like package with a sponge applicator that makes over-applying hard to do. A little goes a long way with this product, and the coverage lasts all day.
Laura Mercier Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
Macy's
Laura Mercier's Tinted Moisturizer will always be a high temperature must-have because of its SPF protection and light-weight coverage. This is another product that you should take time to apply because you don't need much to get a fresh-faced finish with good coverage.
Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15
Macy's
If wearing only concealer and a tinted moisturizer leaves you feeling naked, Bobbi Brown's waterproof, oil-free weightless foundation is my recommendation. The foundation offers buildable, medium to full coverage without feeling cakey. Bobbi recommends applying with a sponge and pressing the foundation lightly into the skin to get a natural, flawless finish.
L'Oréal True Match Super Blendable Foundation
Amazon
I have always had a complicated relationship with drugstore foundations because finding a color match was impossible, but L'Oréal True Match is a foundation that never disappointed. The oil-free, non-comedogenic formula gives nice coverage without feeling too heavy.
Laura Mercier Translucent Loose Setting Powder Glow
Macy's
Laura Mercier does skin-like makeup products better than anyone. If you haven't given this powder a try, you should. It's light, pigmented, and absorbs oil and you won't have to repurchase for a while because it lasts forever.
CoverGirl LashBlast Volume Waterproof Mascara
Amazon
I've been using LashBlast since I was a teenager and it has been a staple in my bag ever since. Whether you're dancing at a festival, crying at your best friend's wedding, or kickin' it at a family barbecue, this mascara will make your lashes look great without leaving any dark residue under your eyes.
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Fenty Beauty
I gave the Fenty Beauty Shimmering Rose Nude Gloss Bomb a try for the first time in New Orleans, and I now understand the hype. Not only did the gloss hydrate my lips, but it gave them a natural, put-together look that I didn't have to worry about reapplying.
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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