
Yolanda Adams On The Keys To Success That Have Fueled Her Career & Life

Gospel star Yolanda Adams is more than just a dynamic voice — her wisdom and insight about the journey we call life provides just as much empowerment as does her music. Yolanda's career repertoire expands beyond Gospel and includes roles such as actress, radio personality, author, beauty entrepreneur, and fashion designer. Behind the fame is the story of how Yolanda did it and how we can do "it" in our own lives as well.
During the time we spoke, Yolanda Adams was gearing up for a September appearance at the 2019 Black Music Honors. Yolanda, one of the event's honorees, was looking forward to receiving accolades for her work. "Anytime you're able to be acknowledged for anything you've ever done is a blessing," she told me early on during our call. Yet, she reveals there is a "responsibility that comes along with being applauded and appreciated." The ability to impact is always present. I thought our conversation would be mostly about her career in music, but I soon realized the former schoolteacher and part-time model, turned award-winning singer had a testimony about life and inner purpose to share for xoNecole readers.
Photo Credit: Black Music Honors
"I've always seen my gift as a blessing — to be able to write, deliver, and sing from my heart. I've never taken that for granted. That's a lot of power to be able to get people from a point where they are so low that they feel they can't really go on to making them feel so empowered, they don't even remember feeling depressed or trying to give up. That's huge. You realize you're not doing this by yourself. There's a special power that's allowing you to give this to people so that they can make their lives better. This song makes their life better. This performance makes their life better. They can listen over and over until they are so empowered that they get up and dust themselves off."
Read on to learn more about Yolanda's tips on embracing one's gift, motherhood, entrepreneurship, spirituality, navigating success and more.
Note: responses have been edited and condensed for length and clarity.
xoNecole: Describe your approach to making music.
Yolanda Adams: My goal every time I go into the studio is to take out of my heart and put it on whatever tape and give it to people who need it. If people are dealing with wondering about the economy, let's talk about that. If they're thinking about the love of their life, let's do a song about that. If they're thinking about loss, let's talk about that. Let's sing what the heart of the people need right now. I've never gone into the studio and said let's do a song that will go on mainstream radio or let's do a song that will go to the top of the Gospel charts. That has never been my thinking. My thinking process is always, "Who needs this right now?"
xoNecole: Taking the leap towards our passions and dreams can be tough. What inspired you to embrace your gift?
Yolanda: To anyone who has a specific call on their life and they know they do, never ever think that where God is about to take you is less than where you are right now. God always promotes you. He never demotes you. There will be a leap of faith moment where you have to say, "I can't do this the way I did it before."
I taught for seven years before I went into full-time singing. I had to make a huge decision. It took me a whole year to make the decision that I am really going to do this full-time. It wasn't a struggle to say I'm doing it full-time. The struggle came with doubting myself and doubting the decision I made.
In the face of what seems like a "no" or a deterrent or something that fights what you are feeling, we tend to say, "I shouldn't have done [that]." That's not the truth. You never get to the point of your life where you have nothing to deal with. If you try to avoid resistance, you will never grow.
Yolanda at the Black Music Honors 2019
Photo Credit: Black Music Honors
xoNecole: How do you manage possible discomfort when stepping into your purpose?
Yolanda: We deal with growing pains all of our lives. When you move from having a boss to being your own boss, now everything is really on you. You have to make sure your books are right. You have to make sure you are getting up in the morning. If you are not occupying your time and making sure you are doing something with your talent, you lose your stamina, drive, and purpose. It's the same thing with us when it comes to us thinking life will be problem-less or problem-free. That's never going to happen. You will always have to deal with something. Wisdom and experience teaches you how to effectively deal with what you're dealing with.
xoNecole: What were some of the biggest challenges of your career and how did you deal with them?
Yolanda: One of the things was trying to figure out how to navigate being a single mom and figure out how I'm going to be at home with my child to nurture a great person. Those of us who have been on the road all of our lives, we're always trying to figure out how to make transitions. I said, "God, I have to be home most of the time for Taylor [her daughter]." That's how the radio show came about. I didn't know where it was going to come from. My first degree is Radio & TV journalism.
I knew I was prepared to do it, but I didn't know how it was going to come about. People told me I'd have to move to Los Angeles or New York. Those were out of the question because my child had already established her friendships. I said to the Lord that we were going to have to work things out. Less than a week later, I got a phone call from my attorney asking if I wanted to go into business with [someone]. We had a lot of success with the radio show. I was able to go to every recital and concert. I was able to do everything with her.
When you have to make adjustments...life will make you rethink some of the things you think are permanent. I didn't miss a beat. When you ask God for stuff, in sincerity, knowing that your purpose is not just selfish, God will open windows and doors for you that you never even thought were possible.
Photo Credit: Courtesy of Yolanda Adams
xoNecole: Is there anything about entrepreneurship you wish more people understood?
Yolanda: Brands take work, I don't care what your name is. Every person from Beyonce to Jay-Z to Puffy...everyone who has magnanimous brands can tell you, it takes work. Your hands have to be there. You have to put your foot to the pedal. You have to say, "I believe in this with all my heart. I'm not letting it go." When people tell me "no", I'm still looking for that "yes". One of my mentors B. Smith told me, "Stand on a mountain of no's until you get that one YES." That is one of the biggest lessons I've learned.
If you believe in yourself, it doesn't matter who doesn't believe in you. If you believe in your product, it doesn't matter who doesn't believe in your product. You keep believing until you see what you saw in your vision.
Long-term goals for business is crucial. [You need to] have that marathon runner mentality. Sometimes you may have what seems like an amazing idea in the beginning. You have momentum [and] are doing everything you need to do. Everybody is responding and then the next couple of weeks and months, someone else has a launch [and things die down]. That doesn't negate the amazing product you have. You just have to find a different way to get it to the masses. Social media is wonderful. Build relationships. This is not a sprint. This is a marathon. You still come out the winner if you hang in there.
xoNecole: For those struggling with spirituality and finding their own connection with God, what advice would you give?
Yolanda: Breathe. Give yourself a break. Even the strongest of us have those moments where we say, "Lord, where are you?" Don't worry. You are not by yourself. Those are times when you get quiet. If you want to find God, get quiet. Move away from the phone and people. Ask the hard questions. "What am I doing? What are we doing? Where am I going? How am I going to make it? Is this the end of this? Should I be looking for something else?" The silence and quiet is where you find God. You're not going to find him on Instagram. (Although there are some great preachers and teachers on Instagram.) You find Him in your own spirit, because He's inside. Stop looking for God in the sky.
xoNecole: What are the most important things to keep in mind as we reach for success?
Yolanda: Believe in yourself. If you don't believe in you, no one else will believe in you. You've got to convince yourself that you're the greatest you that was ever created.
Believe in your destiny and purpose. Your destiny is the roadmap to where you are going. It's also the trail you've left behind. What are the lessons you've learned? What kind of knowledge have you garnered about yourself?
Garner great relationships. Your friends, family, and people you put around you will be your cheerleaders and your balcony when you have no idea how you're going to make it. They will be the ones to say you can do this and to keep going. Sooner or later, you're going to hit those goals and you're going to be like, "I did it."
For more on Yolanda, follow her on Instagram. Click here to stay up to date on her 2020 tour and purchase her line of handbags here.
Adrian Marcel On Purpose, Sacrifice, And The 'Signs Of Life'
In this week's episode of xoMAN, host Kiara Walker talked with R&B artist Adrian Marcel, who opened up, full of heart and authenticity, about his personal evolution. He discussed his days transitioning from a young Bay Area singer on the come-up to becoming a grounded husband and father of four.
With honesty and introspection, Marcel reflected on how life, love, and loss have shaped the man he is today.
On ‘Life’s Subtle Signals’
Much of the conversation centered around purpose, sacrifice, and listening to life’s subtle signals. “I think that you really have to pay attention to the signs of life,” Marcel said. “Because as much as we need to make money, we are not necessarily on this Earth for that sole purpose, you know what I mean?” While he acknowledged his ambitions, adding, “that is not me saying at all I’m not trying to ball out,” he emphasized that fulfillment goes deeper.
“We are here to be happy. We are here [to] fulfill a purpose that we are put on here for.”
On Passion vs. Survival
Adrian spoke candidly about the tension between passion and survival, describing how hardship can sometimes point us away from misaligned paths. “If you find it’s constantly hurting you… that’s telling you something. That’s telling you that you’re going outside of your purpose.”
Marcel’s path hasn’t been without detours. A promising athlete in his youth, he recalled, “Early on in my career, I was still doing sports… I was good… I had a scholarship.” An injury changed everything. “My femur broke. Hence why I always say, you know, I’m gonna keep you hip like a femur.” After the injury, he pivoted to explore other careers, including teaching and corporate jobs.
“It just did not get me—even with any success that happened in anything—those times, back then, I was so unhappy. And you know, to a different degree. Like not just like, ‘I really want to be a singer so that’s why I’m unhappy.’ Nah, it was like, it was not fulfilling me in any form or fashion.”
On Connection Between Pursuing Music & Fatherhood
He recalled performing old-school songs at age 12 to impress girls, then his father challenged him: “You can lie to these girls all you want, but you're really just lying to yourself. You ain't growing.” That push led him to the piano—and eventually, to his truth. “Music is my love,” Marcel affirmed. “I wouldn’t be a happy husband if I was here trying to do anything else just to appease her [his wife].”
Want more real talk from xoMAN? Catch the full audio episodes every Tuesday on Spotify and Apple Podcasts, and don’t miss the full video drops every Wednesday on YouTube. Hit follow, subscribe, and stay tapped in.
Featured image by xoNecole/YouTube
Self-Validation, No Meals After 5 P.M. & The Wellness Rituals That Helped Lizzo Take Her Power Back
Don't let the "weight release" fool you, Lizzo's transformation wasn't just physical. It was spiritual, emotional, and deeply personal. In her Women's Health cover story, the "Good As Hell" artist opened up about the low point that became the catalyst for radical change in her life, inside and out.
In the summer of 2023, Lizzo found herself at the center of what she calls painful allegations when some of her former dancers filed a lawsuit against her. The 37-year-old singer has denied their claims, and though she has experienced "backlash my entire career," going through such legal woes coupled with public scrutiny proved to be detrimental to her mental health, leading her to one of the darkest periods of her life.
She told Women's Health, "I got very paranoid and isolated. I wasn’t even talking to my therapist. I wasn’t present. I wasn’t open. I wasn’t myself anymore."
After spending months in isolation, Lizzo, whose real name is Melissa Viviane Jefferson, decided to go to a tour stop on the Renaissance World Tour. She was nervous that the public would shun her, boo her, or reject her, but instead, she was embraced. It shifted something in her and after feeling so in the dark, she saw the light again. "It made me feel like, wow, maybe I don’t want to die," she shared with Women's Health.
"That was the kick-starter to me being like, ‘Okay, Melissa, get your ass in gear and take your f*cking life back.’"
Her first step in Operation Get Your Life Back? Cutting out the external noise. She gave her team total control of her social media and stopped looking at comments. "My validation was from external sources, people telling me they loved me, or that I look good, and accepting me," she explained. "But if that’s all I’m getting my validation from, when it changes—and it will, because people are not always going to like you—what happens? Where are you going to get your love from?"
Lizzo continued, "I can convince myself that I’m beautiful, my body fine, no matter how big or small. But reminding myself that you can’t let others tell you who you are—that was hard work."
Lizzo started going to therapy again, she started practicing quigong meditation, reading books, journaling, and doing sound baths. She released unhealthy relationships, drank echinacea tea, and began incorporating Pilates as a means to "feel sacred" and "be gentle" with herself.
But what many have interpreted as a "weight loss transformation" after she popped out sharing she met her "weight release" goal earlier this year, Lizzo has clarified that it has been something deeper for her than the aesthetic of a smaller body. "I wanted to be big-girl skinny," she told the mag. "Every big girl knows what I’m talking about. Big-girl skinny is 250 pounds." According to her, it was her back issues that inspired her to take the physical part of her wellness journey seriously.
I DID IT! #weightrelease
@lizzo I DID IT! #weightrelease
Through her friend Kelly Rowland, she linked up with her now-trainer Marvin Telp and developed a fitness regimen that prioritized strength and intention. Her weekly schedule now includes moves like single-leg deadlifts, reverse flies, and lateral lunges, along with infrared sauna sessions and cardio. Add to that a change in eating habits after realizing her vegan diet no longer served her (to be fair, she wasn't doing the vegan thing the "healthiest" way).
All the meat substitutes, bread, cashew cheese, and soy left her bloated and lightheaded, so now she's switched things up a bit to fill the nutritional gaps. When it comes to diet, it's heavy on the protein and vegetables for Lizzo. A typical day eating looks like scrambled eggs and cauliflower hash browns for breakfast, Thai chicken salad or lettuce wraps for lunch, and turkey meatloaf with greens for dinner.
She also has a strict cutoff of no meals after 5 p.m. to support her GERD and give her body the time it needs before bed to digest her food sans the acid reflux. Of her relationship with food and wellness, she told Women's Health, "There's a balance. I think that's what true health is."
Read Lizzo's full cover story with Women's Health here.
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