In xoNecole's Finding Balance, we profile boss women making boss moves in the world and in their respective industries. We talk to them about their business, their life, and most of all, what they do to find balance in their busy lives.
Living your best life is all about quality, not quantity.
Wealth isn't really wealth if your mental health is out of whack and a billion likes won't keep you from being burnt TF out. That's why full-time entrepreneur and boutique owner Wilonda Previlon quit her 9-5 as an Orthodontist's Assistant to pursue a life that made her feel fulfilled.
To Wilonda, success means living how she wants to and refusing to do sh*t that doesn't serve her. In an exclusive interview with xoNecole, the 26-year-old digital content creator explained, "Success to me means I can live how I want without having to force myself to do anything I don't."
Courtesy of Wilonda Previlon
While the Haitian-born Orlando native spends most of her days working from home, living the American dream as an influencer and aspiring actress, there are days when she has to press pause on her professional life to focus on her personal well-being. Wilonda shared, "Owning your own business(es) is an around-the-clock job and if you don't separate personal life with professional life, you can easily get burned out and not produce high-quality content."
Wilonda recently sat down with xoNecole to talk about how she makes self-care a priority in her busy life. Between working out, social media detoxes, and intentionally carving out time with the fam, here's how this media maven finds balance:
What’s been the driving force behind all of the hats that you wear these days? What is your “why”?
The driving force behind all the hats I wear these days is knowing I have so many beautiful chocolate girls who are looking at me and are inspired by something as simple as me loving myself and embracing my own skin. I love getting the DMs from them saying I helped them love themselves more and more each day!
What is a typical day in your life? If no day is quite the same, give me a rundown of a typical work week and what that might consist of.
Yes, definitely no days are the same, so a typical week in my life consists of planning, creating content, replying to loads of emails, listening to podcasts, [and] working on my boutique Damis Activewear. I am a one-woman show, so I edit, model, take pictures, market, everything.
What are your mornings like?
Mornings are my favorite. I am a morning person for sure! I would wake up, say my prayers/give thanks to God, workout, eat breakfast, catch up on my DMs messages/IG comments, reply to emails. During the time that I'm eating and replying to messages, nine times out of ten, I am listening to a business or financial podcast or audiobook.
After that, if I have a YouTube video to create or campaign to do, I get my hair/makeup done to begin to create. Around this time, it is about 10:30 am. Normally this takes up the rest of my morning until noon where [if I remember] I eat lunch. I am so much more productive in the morning and being that I use natural light for just about everything, my mornings are very important and I don't like wasting time.
Courtesy of Wilonda Previlon
"I am so much more productive in the morning and being that I use natural light for just about everything, my mornings are very important and I don't like wasting time."
How do you wind down at night?
At night, before I mentally check out of work mode, I plan for the next day. My wind down is with a nice shower and either Netflix or a good book.
When you have a busy week, what’s the most hectic part of it?
Deadlines! Being an influencer can be stressful, being that you are working with major companies that have specific requirements for each post/deliverable. If you don't pay close attention to the deck and make sure all requirements are fulfilled, you are at risk of doing the entire campaign again, or even worse, have the client not return for another campaign. Companies would literally come to you and expect you to do an entire campaign in a 7-day turnaround, which is very quick when you have other companies you are working with.
Do you practice self-care? What does that look like for you?
Yes, most definitely! I love stepping back and taking care of myself. It's crazy that some people would think going on a vacation would seem to be a "self-care practice", but as an influencer, it is most definitely still work and half the time, we don't get to really enjoy it because we are worried about creating content. My self-care practices are the simple: a girls' night out with my friends where there is no picture taking involved, no postings. Also, working out is very therapeutic for me. Spending quality time with my family about once a month (since I don't live near them anymore) is a self-care practice for me. Another big one is stepping away from social media whenever I think it's needed, to be thankful for what I have going on in my life and not be so wrapped up in someone else's life and accomplishments.
Courtesy of Wilonda Previlon
"My self-care practices are the simple: a girls' night out with my friends where there is no picture taking involved, no postings. Also, working out is very therapeutic for me. Spending quality time with my family about once a month (since I don't live near them anymore) is a self-care practice for me."
What advice do you have for busy women who feel like they don’t have time for self-care?
You have time! It is just a matter of prioritizing you. It baffles me when people say they don't have time for themselves. Well baby, who will put you first besides you? No one. It can be something as little as 30 minutes a week where you are not catering to anything business- or family-related. You need this for yourself. It is vital to always make time for your mental and physical health.
How do you find balance with:
Friends?
I keep my circle small. The more "friends" you have, the more you will be pulled in all directions to accommodate meetups/events. Keep a small circle of friends that are very important to you.
Exercise? Does it happen?
I strive to workout 4 to 5 days a week. [When I do] I see my skin glows, my energy is up, and I am nicer.
Do you cook or find yourself eating out more often?
I cook. I don't mind cooking at all. Cooking is very therapeutic as well. I only eat out if I am out all day or socially. But, most of the time, I have people come over and we do seafood night or bake.
Courtesy of Wilonda Previlon
"It baffles me when people say they don't have time for themselves. Well baby, who will put you first besides you? No one."
When do you feel most beautiful?
Sweatpants, hair tied, chilling with no makeup on. I know that probably sounds cliché, but it is the truth for me. And when you have people in your life that amp you up in that state, you definitely can't help but feel beautiful during your most basic state.
When you are going through a bout of uncertainty or feeling stuck, how do you handle it?
I try not to ponder on it too much. I realize when I think about it, it starts to stress me out. Stress makes me anxious, anxiety allows me to be mentally doubtful about myself and I never want to be in that position. I am a workaholic, so my coping mechanism is to work more, which may sound bad, but I love what I do, so this is a great outlet for me.
Courtesy of Wilonda Previlon
"Stress makes me anxious, anxiety allows me to be mentally doubtful about myself and I never want to be in that position. I am a workaholic, so my coping mechanism is to work more, which may sound bad, but I love what I do, so this is a great outlet for me."
What does happiness mean to you?
Happiness to me means those around me are good. I feel you thrive in a good environment. My environment has to be positive.
What is something you think others forget when it comes to finding balance?
Others forget that your actions affect everyone around you. We can easily get caught up in our "own little world" and neglect family, friends, and self. Take the time to plan and make an effort to balance all aspects of your life.
For more of Wilonda, follow her on Instagram.
Featured image courtesy of Wilonda Previlon.
RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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I remember calling my grandmother, who has since transitioned, and hearing the passion in her voice when she explained how she’d never thought she’d see something like this happen and how much it meant to her. As I reflect, I realize it’s a combination of memories like this that undoubtedly encouraged my will to vote.
However, as an adult, my reasoning behind the practice has developed. It’s no longer just about “the right thing to do.” I feel a responsibility to myself and my future to know the issues, how they impact me, and make a difference for others.
In the times we’re in, there's so much “news” everywhere. It’s hard to distinguish fact from opinion and bias from beliefs. This is why it was such a pleasure speaking with Jara Butler, Chief Impact Officer of Supermajority. Supermajority is an organization focused on making women the most powerful voting bloc in the country. During this authentic and informal conversation, we talked about so much.
I learned about her time working with the Obama campaign and how she masterfully worked in multiple industries, and we shared some of our favorite female rap moments. However, in the snapshot you’ll read, we focused on the issues. Jara walked xoNecole through what’s most affecting women of color in this election and what we can do to be more aware. Whether you’re a politics girlie or like me, just trying to gain more insight, hopefully this convo connects with you.
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xoNecole: Let’s just jump right in. What are some of the most popular issues that you hear Black women discussing related to this election?
Jara Butler: Our sister organization, the Supermajority Education Fund, recently did some research specifically looking at young women in the age group 18 to 35, and young Black women identified their economic well-being as a priority. Right now, we're in a place where a lot of us, especially young Black women, are finding that meeting those basic needs are harder and harder.
Secondly, is Project 2025. I think Black women see it as not just something that could happen, but actively happening. For example, we’ve all been watching the case with the Fearless fund, and how it's been targeted. We know Black women are very entrepreneurial. We can go back to Madam C.J. Walker and others who have opened the door for all of us to achieve. But if those barriers are in place, we're just not going to be able to meet that.
Lastly, Repro is a very big issue. But I think looking at it holistically and not just about abortion is important. Black women are more likely to talk about this from a perspective of our reproductive health care and the lack of access due to medical racism. As a Black woman myself, who's over 40, a lot of the changes that I am making in my life are because I have to do everything I can to put myself in a position, because I know no matter what my economic status is, if I walk into a medical office, there's a good chance I'm gonna face medical discrimination. Breast cancer screenings, colon cancer screening, ovarian cancer screening, cervical cancer screenings - all of those are part of that network of reproductive health.
xoN: Another issue I’d love your insight into is our missing girls. I think it's so unbelievable how much this is swept under the rug. There are so many stories about Black women that are continuing to go missing; I don’t understand how that’s not a bigger conversation. Is this something that can be pursued on the government level and what can we do to bring more attention to this issue?
Jara: We have this list of majority rules on our website, and my favorite one is: that our government represents us. I think that we have to continue to apply pressure to our government to meet our needs. And again, women are the majority of voters. Black women, especially, are the most reliable voting bloc across all groups, and our interests right now are not being met. So yes, there is something that we can do, but I also am a big proponent of us having these conversations.
My great-grandmother was enslaved, my grandmother was born into Jim Crow, and I watched my mother face economic insecurity. I say that because, as a Black community, we have to have an internal conversation to talk about these issues, and we have to do it upfront. I think we have to get into a position of realizing that we do have power, and how we activate that power.
Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater. And finally, we have to get away from depending on one individual to take us there. It's gonna take all of us.
"Our power comes from being Black folks because Black people organizing has been enough to shake up and scare people. There were laws that prevented us from congregating together, even at church, because they knew what would happen when we got together. We have to get back into that. It's not that we are not doing it, but the urgency needs to be greater."
xoN: I agree completely. Now, when we started, you mentioned money. So let’s talk about it. So many of us are starting businesses and getting degrees, and I love to see it. But everyone seems to still be having a lot of the same issues around finances. What are some of the underlying reasons behind this debt that we're dealing with, and how can voting influence these challenges without getting into the individual candidates?
Jara: Hello! Let’s talk about the money! Black women have been told that if we want to move ahead, we have to have that master's degree. We have to be twice as good. So we met that measure, right? But in order to do that, we have to pay for it. Up until about the 1970s college was absolutely affordable. You could work one job and pay for college with some money left over. That has changed.
Realistically, student loans are a barrier. They are a barrier to access housing. They impact our credit, and really and truthfully, depending on how much your loans are, they could affect you paying rent. It basically creates a cycle of debt. And I have real problems with people who say, get a degree in something that's going to make money. It’s about your skills, and if you have the skills, you should be able to earn a living. That covers that.
But the fact is that student loan debt continues to increase, and there have been attempts, more than once, to try to relieve some of that pressure. The reality is that this is a squeeze. It is a conundrum, and we see efforts by the current White House administration to try to alleviate those things, even when they are stopped.
But truly, Congress needs to step in and support this, but I would take it a step further. We should be considering and looking at what it would look like if we had free community colleges. Because what we have now is two generations of borrowers, because older millennials’ children are beginning to age. Black women have the highest degree of second-degree secondary education, but we carry like 1.7 trillion in debt or something like that. I can't remember the exact number, but basically, the majority of the student loan debt is ours.
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xoN: Speaking of college, obviously there’s a lot of discussion around affirmative action in the schools and the undergoing changes. How important is it to consider this topic, and are there any new laws or policies being proposed around this that we should be aware of?
Jara: Oh my goodness, affirmative action is one of the things that we saw that our sister site, the Supermajority Education Fund, found last year as a number two issue for young women. I actually hypothesized that it was a real thing, and it was. And the reason for that is that affirmative action as a whole has been something that benefited white women more than any other group.
However, what is happening is that we’re using the word DEI in a way that is derogatory. I’ve heard people refer to it as: “didn't even earn it.” And as a Black woman who attended an amazing school, I remember being in class and having someone make that comment, knowing my grades were higher than theirs.
The fact of the matter is that we would not need these policies if we lived in an equal and equitable society. It doesn't do us any harm for us to face the facts that this country was built off the backs of enslaved people and the blood of indigenous people, and off the sweat and the tears of immigrants. But because we are unwilling to face that, we now are demonizing programs that are actually meant to create some symbol of balance.
xoN: Finally, I’ll close with this, what can we do to provide information to young people, and how do we combat all of the less than researched info?
Jara: One thing I encourage is to look at the source. At Supermajority, our social channels are information-based. We strive to provide up-to-date accurate information that is digestible to all. Media literacy is something I believe in, and unfortunately, it is something that we have a responsibility to continue to share with the community at large. So much of our world is centered on immediate info, a lie spreads faster than the truth.
We just saw that with the Olympic women's boxers, and we have to ask ourselves often: is this information accurate? Who is telling the story? Most importantly, how am I an original contributor? Not everything said needs to be shared, and not every thought needs to be public.
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